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Our Company presents:
GaTsa-a Co.
MILKTEA • CARAMEL • BOBA TEA
Business Proposal
history of our
product
bubble tea
Boba culture started in late 80s. Two teahouse in Taiwan claimed
to have invented boba tea in the 1980s. One is Chun Shui Tang
teahouse and the other one is the Hanlin Teahouse in Tainan, But
the most accepted origin is at The Chun Shui Tang Teahouse in
Taichung founded by Lui Han Chieh.
He first came up with the idea of serving Chinese tea cold in early
80s after visiting Japan where he saw coffee served cold. Then in
1988 his product development manager Ms. Lin Hsiu Hui poured
her sweetened Tapioca pudding in her Ice tea for fun, but
everyone loved the drink and quickly outsold it.
Milk tea was already well known in taiwan, as tea drinking was a
robust practice in East Asia. The tea became known as boba
beause the term is slang for breasts in Chinese (a reference that
spherical shape of tapioca balls). Boba evolved overtime grew
more widespread throughout Taiwan. The toppings choices also
expanded beyond tapioca to include elements like grass jelly,
almond jelly, egg pudding, and red beans.
The following will set us
apart from our competitors.
Problem
Plastic pollution causes harm to humans, animals, and
plants through toxic pollutants. The main problem
with plastic pollution is the damages that it can cause
to marine species. They ingest or were entangled by
plastic debris which causes severe injuries and
deaths.
Solution
To start using using more paper packaging as it is easy
to be decomposed compared to plastic products, less
plastic is equal to less harm not just for marine life but
to everyone. Our business will try its best to spread
awareness how plastic can damage the ecosystem
and hopefully we can inspire other businesses too.
Customers
Purpose Benefits
Advantages
To Give refreshment to Eco Friendly
customer Compared to our competitors
Provides strength for the
To serve a Healthy beverages who’s using plastic packaging,
Body
To Reduce plastic waste. we’re going to use paper
Great source of Energy
To Reduce the level of air packaging to help reduce
Reduce Stress
pollution. plastic waste.
Function as an anti-
To Reduce the uses of UV We offer discount for our
inflammatory
rays customer who can bring
Stress Resistant
To Reduces the need to recyclable waste.
Mood Enhancer
harvest new raw materials.
Good for the heart
To spread awareness about
the damages plastic can
cause.
To Make a profit while helping
the environment.
SWOT ANALYSIS