Bautista, Bia G.

COC-1C

Introduction to Communication Media MODULE 1: Assignment 1

1. Explain how contexts affect communication.

➢ Context refers to the setting in which communication takes place. The context affects
communication through establishing the meaning and influencing what is said and how it is
said. Context affects the probability of success regarding the communication process. All
communication occurs in context. In all cases, the meaning of the communication is carried
in part by the words chosen and in part by the context in which those words are used. There
are differences among cultural groups with regard to how much meaning is conveyed by the
words and how much meaning comes through the context.

2. Provide one scenario depicting the complete communication process, explain your answer.

➢ A teacher delivering a lecture in class.

In this case, the teacher is the message's source (sender), and the message is that lecture,
such as an English class. The medium is the class in which the lecture is delivered. The
classroom environment, such as lighting and temperature, the noise created by students
conversing with one another, and the language barrier, in which most students do not
comprehend English, are all examples of Noise or Barriers. The instructor (encodes) the
message in the form of a lecture, and now the (receiver) students get the message from their
teacher and provide (feedback) in the form of responses to questions posed by the teacher
during recitation or lecture.

3. Noise is the enemy of information because it interrupts the carrying capacity of the channel between
the transmitter and the receiver. What is noise? How true or false is this statement? What are its
manifestations in real life?

➢ Noise in communication is defined as anything that interferes with a speaker’s ability to

communicate with an audience or anything that prevents a receiver from fully grasping a
message. It is also called interference. Noise comes in many forms. Noise can come from
outside (a physical sound) or the inside (a mental disturbance), and it can interrupt the
 conversation at any time. The statement above is strongly true, Noise is the enemy of
effective communication because it interrupts and distracts a person from giving his/her
complete attention and prevents him/her from fully comprehending what you’re trying to
communicate. These interruptions ensure that the listener will either misinterpret or not grasp
your message. And it’s happening in real life, for example, is the sender and the receiver is
talking through video calls and suddenly the internet connection gets lost, and the sender is
not done yet with what she/he is saying. The internet interruption is the noise.

4. What is the importance of this diagram?

➢ Humans, as well as organizations, rely on communication to survive and thrive. It is the

process of generating and disseminating ideas, information, points of view, facts, and
sentiments among individuals in order to arrive at a shared understanding. The process of
communication refers to the transmission or passage of information or message from the
sender through a selected channel to the receiver overcoming barriers that affect its pace.
The importance of the communication process diagram is that it will allow us to understand
how communication works. It aids in the development of knowledge and the exchange and
transmits of information and ideas with others. It helps us to transfer understandings and
meanings from one person to another. It teaches us how to engage with others, how to
overcome barriers, and how to prevent misunderstandings. The communication process is
important because it directs or leads us toward good and effective communication.

5. Does it or does it not work anymore today?

➢ For me, I think it still works today because we use communication in our daily lives and we
still use the process of communication in interacting and connecting to one another. It is
either in form of face-to-face communication, through online or virtual, phone calls, etc. The
communication process will have to work because we can’t live without communication.

6. What is the process of feedback and why is it important in this diagram?

➢ Feedback is a check on the success of the communication. The process of feedback is the
message receiver sends a new message back to the original sender and the original sender
 assesses to see if the receiver understood the original message as intended repeating or
paraphrasing the original message asking for clarification or asking if your conclusions are
correct. Feedback is important in the diagram because it is like a backbone in process of
communication. In communication, feedback is necessary to determine whether the recipient
has comprehended the message in the same terms as the sender intended and whether he
agrees or disagrees with the message and it is also whether positive or negative feedback.
We may also use feedback to assess the efficacy of our messaging. Feedback adds value
to communication.

7. To Shannon, “communication is the applied science of maintaining an optimal balance between

predictability and uncertainty”. Does this still apply today?

➢ Yes. Nowadays mostly we use online or virtual as a way of communicating and connecting
with one another. And since it is through online, sometimes we find it difficult to elaborate or
explain what we wanted to say, and the receiver of our message may become confused or
may not understand what we are trying to say or what we are attempting to convey. It comes
to the conclusion that it is a choice between predictability and uncertainty.

8. Any variations or additions or improvements that you wish to add? Justify your answer.

➢ I don't have anything to add because everything we've learned about the communication
process is already there. It demonstrates how communication works, how individuals interact
with one another, and how people acquire information, as well as the communication barriers
that are evident in the communication process and also feedback.

9. Is wanting to control meaning ethical? Are human beings just senders and receivers?

➢ Yes, it is ethical to have control, for example, is in communication we have to control our
tone so that the person we are communicating with or the receiver of our message will not
misinterpret us which will lead to an unnecessary conflict.
➢ Yes, I believe human beings can be senders and receivers, but in my opinion, they are not
just senders or receivers, they can also be the barrier or noise of communication. For
example, if two persons are talking to each other in a room, and the people surrounding
 them are talking loudly or laughing with each other, and the two persons didn’t understand
or hear each other’s saying, and that's when humans create a communication barrier or
noise.

10. Explain the Lasswell formula of communication below:

➢ The Lasswell formula of communication is also called the linear model of communication. It
explains a one-way communication process, a “unidirectional process”, or action model. It is
regarded as one of the most powerful communication strategies. The model is made up of
five parts that are used to assess the complete communication process.

• WHO
- According to the model, the WHO is the originator of the message, the
sender/source of the message. The WHO is also the control analysis, he is the
sole determinant, one who controls the message which is being disseminated.
• SAYS WHAT
- This refers to the content of the message that the sender spreads.
• IN WHAT CHANNEL
- The channel explains the medium that is being used to convey and spread the
message. This includes communication tools such as mass media and social
media.
• TO WHOM
- This explains the receiver(s)of the message, which may be a group of people or
just an individual. This is also referred to as the audience.
• WITH WHAT EFFECT
- The effect can be described as the result of what your message leads to. The
aftermath of your message. How was it received, as in with what attitude or
behavior.