Craigslist Lead Gen Machine

CRAIGSLIST
LEAD
MACHINE
By Cody Sperber
Founder, CEO Clever Investor
Cody Sperber’s Story Craiglist Lead Machine
Fivteen years ago Cody’s real estate story started out

just like yours. After serving his country in the U.S.
Navy and attending college, he struggled to find his
footing in real estate. He had the motivation, the
desire and the commitment but failed to get results.
Learn how he broke through and was finally able to
leave his full-time job to pursue financial freedom.
I believe that anyone can achieve true financial

freedom from real estate...
CRAIGLIST
CASH HACKS
FOR BUYERS
2 COPYRIGHT © CLEVER INVESTOR. ALL RIGHTS RESERVED. 3 COPYRIGHT © CLEVER INVESTOR. ALL RIGHTS RESERVED.
Craigslist Cash Hacks For Buyers Craigslist Cash Hacks For Buyers
If you’re a rookie investor, I can’t think of a better place to start Buyer Hack #2
building your buyers list then Craigslist. It’s FREE. It’s LOADED with Another easy way to build your buyers list using Craigslist is to go to
investors. And it’s SIMPLE once you know the tricks. Simply follow the “Real Estate For Sale” section and search for properties using the
the easy to understand steps in each section and you can literally real estate hot words section. The goal is to find other investors in
build you buyers list in an afternoon. the area, then ad them to your buyers list.
Buyer Hack #1 1. Visit www.Craigslist.com and select the city nearest you.
One of the easiest ways to start building your buyers list with 2. Then under the “Housing” Section click on “Real estate for sale”
Craigslist is to search the “Real Estate Wanted” Ads for other investors section.
in you city that are advertising to buy houses. 3. Then enter one or more of the “Buyer Hot Word/Phrases” from the
list below.
1. Visit www.Craigslist.com and select the city nearest you. 4. Look for ads similar to the Ad Examples Section below.
2. Then under the “Housing” Section click on “Real estate wanted”. 5. Reply using the Real Estate For Sale Hack Email Script.
3. Search for ads that other investors who are looking to buyer
properties have posted. See Ad Examples Section below.
4. Reply using the Buyer Hack #1 Email Script
Buyer Hot Words/Phrases
Fixer-upper Must Sell Flipper As Is
Rehab Handyman Flip Priced to sell
Seller Motivated Handyman-Special Wholesale Foreclosure
Ideal Ad Example
Craigslist Cash Hacks For Buyers Craigslist Cash Hacks For Buyers
Buyer Hack #3 Sample Ad Template #2

Use at your own risk. One of my students recommended this tactic because Title: Rehab for sale – Cash offers only
he found himself in a catch 22. He was having a hard time generating buyer Body: Handyman special in great area. Priced to sell fast. Email for details.
leads when he didn’t have any properties to market. And he didn’t feel
comfortable having any properties to market until he had a buyers list in
place. Quick Hack: If you’re looking to attract ONLY
cash buyers then include “Cash Offers Only” in
Basically, you’re going to create a “decoy ad” for a property that doesn’t exist, the title of your ad.
then when potential buyers contact you, you’re going to nonchalantly tell
them the property is no longer available, then find out what they’re looking
for. Ideally, you’re decoy ad should be very enticing for the type of buyer you’re
Actual Sample Ads
looking to attract.
I’ve provided these ads to use for generating ideas. Again, you might notice
these ads are rather vague and that’s a good thing because a vague ad
Posting in the Real Estate For Sale Section
requires buyers to contact you for more details... and that’s our goal.
1. Sign into your Craigslist Account.

2. Click the “Create a Post” link.
3. Click the “Housing offered” link.
4. Click the “Real Estate-By Owner” link.
5. Fill in the blanks to create your ad. Keep in mind, the goal of the ad isn’t
to sell a house, it’s to generate interest. My experience has been, the best
way to generate interest is to make the ad as vague as possible, because
vague ads require buyers to contact you for more details.
6. Refer to Buyers Hack #3 Email Script.
Sample Ad Template #1
Title: Fixer- Upper Available Now!
Body: Cash offers only. Fixer-upper in great area. Won’t last long at this
price. Call or email for details.
Craigslist Cash Hacks For Buyers Craiglist Lead Machine
Actual Sample Ads
BUYER HACKS
Email Scripts
Buyer Hack #1 Email Script Buyer Hack #2 Email Script
Use the email script below for the buyers you contact via the Use the email script below for the buyers you contact via the “Real Estate For
“Real Estate Wanted” section of Craigslist. Sale” section of Craigslist. It’s a 2 part script, meant to naturally build a buyer
conversation.
Email #1... This is what I like to call a “first contact” email. First contact emails
Hey, I just saw your ad in the real estate wanted section

are meant to get a reply so you can open up a buyer list building conversation.
and I thought I’d drop you a quick note to see if we could
help each other out.
My name is [insert name]. My team and I are looking to

purchase at least 2-3 properties over the next 30 days
and I would love to take a peek at any homes you’ve got
in your inventory. Please send them over at your earliest Hey, I just saw your ad on Craigslist and thought I’d drop
convenience. you a quick note to find out more about the property
you’ve got advertised. Is it still available?
Along with buying and selling properties, we also
wholesale properties all over the [insertcity] area. If yes, could you forward me over all the details?
I’d love to pass some of those deals onto you, is this the Talk soon
best email to get you at? [insert name]
[insert phone]
Talk soon [insert website] if you’ve got one... great for credibility.
[Insert name]
[Insert phone]
[Insert website]
Buyer Hack #2 Email Script Buyer Hack #3 Email Script
Email #2... Once you get a response (about 90% of the time you will), Use the email script below for buyers who contact you via email from
use this second email script to move the conversation along into a your Decoy For Dollars Ad Hack.
buyers list building conversation. Assuming you’re just looking to
build your buyers list, we’re going to shift the conversation away from
the advertised property and onto building a relationship with the
Thanks for you interest in the property, unfortunately that
other investor. property is no longer available as of earlier this morning.
[Quick Hack: putting specific time with it, presupposes that
it’s a real ad]
That being said, I’ve got a number of steeply discounted

properties in the pipeline and I’d be happy to give you a call
Hey thanks for getting back to me. I really appreciate it. or an email with the next property I’ve got available. Is this
Unfortunately I don’t think that property’s a good fit for the best email to reach you or would you prefer I give you a
what I’m looking for right now. call?
If you happen to have any additional properties in you Also, if you happen to have any properties in your inventory
inventory, please forward them over, I’d love to take a look. you’re looking for offers on, please forward them over, I’d
love to take a look.
Talk soon
[insert name] Talk soon
[insert phone] [insert name]
[insert website] [insert phone]
[insert website] if you’ve got one... great for credibility.
P.S. Are you looking for more properties? I’ve got a number
of steeply discounted properties in the pipeline and I’d P.S. Are you looking for more properties? I’ve got a number
be happy to give you a call or an email with the next of steeply discounted properties in the pipeline and I’d be
property I’ve got available. Is this the best email to reach happy to give you a call or an email with the next property
you or would you prefer I give you a call? I’ve got available. Is this the best email to reach you or
would you prefer I give you a call?
Ideally, you’ll get a response back from the buyer so you can continue
the conversation. In either case, I recommend adding them to your
buyers email list.
Craiglist Lead Machine Craigslist Cash Hacks For Sellers
If you’re struggling to find deals to market to your buyers list, Craigslist is

one of the best places to start looking for deals. Follow along with the hacks
below.
Before we proceed, let’s talk about what I call the Big D’s of seller motivation.
• Death - Normally results in probate deals.

• Divorce - Housing is normally the last asset that ties couple together.
• Debt - Too much debt so they can’t make there house payment.
• Disease - Sickness in the family making folks unable to afford their home.
• Default - Families who are already losing their home to foreclosure.
• Disaster - Fire, floods and other natural disasters that make a home
unlivable.
Seller Hack #1
Use this hack to search for off-market deals in the “Real Estate For Sale”
section of Craigslist. Depending on what city you live in, there can literally be
hundreds of new properties listed everyday so it helps a great deal to use the
“Seller Hot Words/Phrases” to sort through all of the listings.
CRAIGLIST 1. Visit www.Craigslist.com and select the city nearest you.
CASH HACKS
2. Then under the “Housing” Section click on “Real estate for sale” section.
3. Then enter one or more of the “Seller Hot Word/Phrases” from the list
FOR SELLERS
below.
4. Once you’ve found a property... Reply using the Seller Hack #1 Email Script.
Craigslist Cash Hacks For Sellers Craigslist Cash Hacks For Sellers
Keep in mind, along with great off-market deals you’ll also find a number of
Seller Hot Words/Phrases deals offered from other investors/wholesalers... don’t ignore those. I suggest
replying to those posts using Email #2 of Seller Hack #1 Email Script.
Fixer-upper Must Sell Motivated Flipper
Rehab Handyman FSBO Flip
Tips For Creating Great Ads
Seller Motivated Handyman-Special Unfinished Wholesale
It’s been my experience that motivated sellers are looking for one or more of
Foreclosure As Is Fixer Rehabber
Just listed Priced to sell the following, so do your best to touch on one or more of these in your ad:
• Quick closings
• Cash offers
• Paid closing costs
Keep in mind, along with great off-market deals you’ll also find a • No fees
number of deals offered from other investors/wholesalers... don’t • Pay no Realtor commissions
ignore those. I suggest replying to those posts using Email #2 of • Purchase “As-Is”, No repairs
Seller Hack #1 Email Script.
Seller Hack #2 Ad Template #1

This hack is all about using the “Real estate wanted” section of Title: Looking To Buy 2 More (insert city) Homes This Month
Craigslist to find off-market property deals by attracting motivated
sellers. Body: My team and I are looking to buy 2 more (insert city) homes this month.
We buy homes “As-is” in any condition. We take care of everything, you’ll pay
Posting in the Real Estate Wanted Section no fee’s, commissions, or repairs. Please email us for more details.
1. Sign into your Craigslist Account

2. Click the “Create a Post” link Ad Template #2
3. Click the “Housing Wanted” link Title: Properties Needed, get a cash offer today!
4. Click the “Wanted: Real Estate” link
5. Fill in the blanks to create your ad Body: Have a property you need to sell quickly? Get a fair offer within 24
6. Follow up using the Seller Hack #2 Email Script hours. We buy in any condition “As-is”. We take care of everything, you’ll pay
no fee’s, commissions, or repairs. Please email us for more details.
Craigslist Cash Hacks For Sellers Craigslist Cash Hacks For Sellers
Real World Ad Example #1 Real World Ad Example #3
Seller Hack #3
Real World Ad Example #2
Use this hack to search for off-market rental properties by contacting

frustrated landlords in the “Apt/Housing For Rent” section of Craigslist.
My experience has been better contacting the more run down looking homes
with lower rent. Also, don’t waste your time with homes that are run by
management companies.
1. Visit www.Craigslist.com and select the city nearest you.

2. Then under the “Housing” Section click on “Apts/Housing For Rent” section.
3. Look for ads that look like the home is a little bit more run down.
4. Once you’ve found a property... Reply using the Seller Hack #3 Email Script.
Keep in mind, it’s not a complete waste of time if they say no to your offer.
Along with offering to purchase their properties, I also like to let landlords
know that we sell/wholesale properties all over the area as well.
Craiglist Lead Machine Seller Hack #1 Email Script
Use the email script below for the sellers you contact via the “Real Estate For
Sale” section of Craigslist.
Email Script #1... The goal of this email is to gauge how much wiggle room
there is in the price and to find out the motivation level of the seller.
Hey, I just saw your ad on Craigslist and thought I’d drop

you a quick note to find out more about the property
you’ve got advertised.
Is the property still available?
If I were to make you a cash offer is there much wiggle

room on price?
Talk soon
[insert name]
[insert phone]
Wait to hear back from the seller... then proceed as follows:
1. If the property is already sold and the owner isn’t an investor, then the
SELLER HACKS
conversation ends there.
2. If the property isn’t sold, then set up a showing on the property to decide if
Email Scripts
you should make an offer.
3. If the property is already sold and/or the owner replies back and mentions
they have more properties for sale then use the following script:
Seller Hack #1 Email Script Seller Hack #2 Email Script
Email Script #2... Use the email script below for the sellers you contact via the “Real Estate
Wanted” section of Craigslist. Since the sellers will be contacting you from
your ad, I’m left to guess at how they’ll respond... Here’s a sample of 1 of the
emails I’ve received back and how I responded.
Hey thanks for getting back to me. Keep in mind, if you plan on wholesaling the house, I don’t recommend
I’d love to take a look at any other properties you’ve got. coming right out and telling them “I plan to sell your contract to another
Please shoot them over when you get a chance. investor”. Instead, shift the focus onto the sellers needs... which of course is
Also, I’ve got a bunch of deeply discounted deals in the selling the property.
works so I’d love to hear about what type of deals you’re
looking for... do you mind if I give you a call? What’s a
good number to reach you at? Seller response:
Or if you’re more comfortable with email, please shoot

me over your buying criteria when you get a chance and
hopefully we can put something together.
Hey I saw your ad on Craigslist, what can you tell me
about your program?
My response:
I’m not sure of your situation, but my team and I are

looking to buy several properties in the greater (insert
your city) over the next month. I’ll be out checking out a
couple of properties this afternoon, is there a time that
works best for you?
Quick Hack: The reason I tell them I’ll be out looking at homes is because I
can leverage that later when making an offer. Basically, I’ve built in someone
for them to compete against if I end up making an offer later on.
Seller Hack #3 Email Script Craiglist Lead Machine
Use the email script below for the buyers you contact via the “Real Estate
Wanted” section of Craigslist.
Hey, I just saw your ad in the real estate for rent section
and I wanted to reach out to you and see if you had any
thoughts about selling.
My name is [insert name]. My team and I are looking to

purchase at least 2-3 properties over the next 30 days
and I would love to take a peek at the home/apt you’ve
got for rent if you’re up for it.
If you’re not interested in selling, we also wholesale

properties all over the [insert city] area. I’d love to pass
some of those deals onto you, is this the best email to get
you at?
Talk soon
[insert name]
[insert phone]
[insert website]
CASH HACKS
Posting Tips
Craigslist Cash Hacks Posting Tips Craigslist Cash Hacks Posting Tips
No matter what type of Craigslist Marketing you plan to do whether you’re 3. Use an attention grabbing title...
hunting for deals or hunting for buyers, after working with Craigslist for more A good title is critical if you want people to click on your ad. What makes a
than a decade, I’ve compiled a list of rules you MUST follow. good title? Ideally you need to use words that are a close fit to what your
target audience is searching for.
1. Post often...
The newest ads on Craigslist are on top, so (depending on your market) For example, if you’re posting in the real estate for sale section I’ve found
within a few hours your ad can sink to the bottom of the Craigslist pool with success using phrases like “Must sell”, “$10k Under Market Value”. (See title
remarkable speed. suggestions section)
Set up a posting schedule: 4. Upload high quality photos...

You can either choose to refresh your ad inside your account or what I If you’re marketing one of you properties, be sure to use high quality photos
recommend doing is writing 2-3 ads for the same thing and refreshing them so people can get a good idea what they’re looking at.
at different times so you’ll always have at least 1 ad getting seen.
The best times to post:
My experience has been posting/refreshing ads at 6/7 a.m then again 6/7 Quick Hack: If you’re selling a really nasty looking property that might be a
p.m. The reason being is, people like to check email and check out what’s good fit for lead generation (under priced for the area because of condition),
new when they get into work and having they’re morning coffee. And another then include just 1 good photo (from some place where the home
group of people like to check out what’s new when they sit down after a long looks decent).
day at work. Check Craigslist posting rules to see how frequently they’ll allow
you to post.
2. Include a strong call to action...

In other words, when someone sees your ad, they need to know immediately
what you’d like them to do. Do you want them to call and leave a message,
do you want them to visit your website or do you want them to send you an
email.
If I’m posting an ad for a house that I think will generate lots of attention, I
like to have people respond with an email (see email template). If I’m posting
an ad, looking to build my buyers list, I’ll often direct users to contact me
directly (see phone script).
Craiglist Lead Machine Swipe File
Real World Buyers Ad #1
SWIPE FILE Real World Buyers Ad #3
Swipe File Swipe File
Real World Buyers Ad #4 Real World Wholesaler Ad #1
Real World Wholesaler Ad #2
Swipe File Fifteen years ago Cody’s real estate story started out just like yours.
After serving his country in the U.S. Navy and attending college, he
struggled to find his footing in real estate. He had the motivation,
Real World Wholesaler Ad #3
the desire and the commitment but failed to get results. Learn how
he broke through and was finally able to leave his full-time job to
pursue financial freedom.
Real Estate Wholesaler Ad #4
Contact Us for Customized Training

www.cleverinvestor.com/onboarding/
Contact Us for Mentoring

www.cleverinvestor.com/real-estate-mentoring/
COPYRIGHT © CLEVER INVESTOR

ALL RIGHTS RESERVED.
32 COPYRIGHT © CLEVER INVESTOR. ALL RIGHTS RESERVED.

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CRAIGSLIST

Fivteen years ago Cody’s real estate story started out

I believe that anyone can achieve true financial

Buyer Hack #3 Sample Ad Template #2

1. Sign into your Craigslist Account.

Actual Sample Ads

Hey, I just saw your ad in the real estate wanted section

My name is [insert name]. My team and I are looking to

That being said, I’ve got a number of steeply discounted

If you’re struggling to find deals to market to your buyers list, Craigslist is

• Death - Normally results in probate deals.

CRAIGLIST 1. Visit www.Craigslist.com and select the city nearest you.

Seller Hack #2 Ad Template #1

1. Sign into your Craigslist Account

Real World Ad Example #1 Real World Ad Example #3

Use this hack to search for off-market rental properties by contacting

1. Visit www.Craigslist.com and select the city nearest you.

Hey, I just saw your ad on Craigslist and thought I’d drop

Is the property still available?

If I were to make you a cash offer is there much wiggle

Wait to hear back from the seller... then proceed as follows:

Or if you’re more comfortable with email, please shoot

I’m not sure of your situation, but my team and I are

My name is [insert name]. My team and I are looking to

If you’re not interested in selling, we also wholesale

Set up a posting schedule: 4. Upload high quality photos...

2. Include a strong call to action...

Real World Buyers Ad #1

Real World Buyers Ad #2

SWIPE FILE Real World Buyers Ad #3

Real World Buyers Ad #4 Real World Wholesaler Ad #1

Real World Buyers Ad #5

Real World Wholesaler Ad #2

Real Estate Wholesaler Ad #4

Contact Us for Customized Training

Contact Us for Mentoring

COPYRIGHT © CLEVER INVESTOR

32 COPYRIGHT © CLEVER INVESTOR. ALL RIGHTS RESERVED.

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