GLOBALIZATION AND MEDIA
MEDIA COMMUNICATION THE MASS MEDIA
SOCIAL MEDIA - early critics called them all fads blogging, MASS MEDIA - also referred to as mass communication maybe
social networking, twittering. But the growing collection of online defined as special kind of social communication characterized by a
services that allow people to create and publish web content and unique audience, communication experience, and communicator.
connect with each other in new ways over the Internet, known Think about this for a second: whenever you want to hear your
collectively as social media, is changing the way we consume
favorite song, watch your favorite show, or see the latest current
information and entertainment, market goods and services, and
connect with friends, family, and coworkers. It's a radical departure events, where do you go? You more than likely turn on your
television, radio, or computer. The source that the majority of the
from traditional mass media and is turning a passive audience into a
general public uses to get their news and information from is
throng of active participants.
considered mass media.
Services and Technologies around the social media:
MASS COMMUNICATION - Mass media are the transport
Messaging and communication Collaboration and forms of mass communication, which can be defined as the
cooperation
dissemination of messages widely, rapidly, and continuously to
Photo and video sharing Opinion and reviews large and diverse audiences in an attempt to influence them in
some way.
Social bookmarking and tagging Virtual worlds
Television and Violence 5 Distinct stages of Mass Communication
1. Professional communicators create various types of "messages" for
presentation to individuals.
THE LIMITS OF MEDIA POWER 2. The messages are disseminated in a "quick and continuous" manner
through some form of mechanical media.
3. The messages are received by a vast and diverse audience.
4. The audience interprets these messages and gives them meaning.
6 types of Social Power
5. The audience is influenced or changed in some manner.
Reward Power Expert Power Referent
Power
MEASURING THE EFFECTS OF MASS MEDIA - Research on
Informational Power Legitimate Power the impacts of mass media began in the 1920s and 1930s, with the rise of muckraking
journalism—elites became concerned about the effects of investigative reporting in
magazines such as McClure's on political decision-making
Technological Limits - As with any improvement to human society,
not everyone has equal access. Technology, in particular, often creates changes
THE MOVE TO MASS SELF-COMMUNICATION - Traditional
mass media are "push technologies:" that is to say, producers create the objects and
that lead to ever greater inequalities. In short, the gap gets wider faster. This
distribute them (push it) to consumers who are largely anonymous to the producer.
technological stratification has led to a new focus on ensuring better access for all.
COMPUTED-MEDIATED COMMUNICATION - The study of mass
media is a fast-moving target. People have studied computer-mediated communication
since the technology first became available in the 1970s.
Social Limits - The advent, and rapid acceptance, of social
networking technology have led to new communications approaches that
are flexible, potent and inexpensive. At the same time, we have seen arts
POLITICS AND THE MEDIA - One focus of mass communication research
has been on the role that media plays in the democratic process
organizations using web sites and email blasts with increasing focus and
sophistication.
PROPAGANDA TECHNIQUES IN MASS MEDIA
Agenda-Setting Priming Framing
THE MEDIA ETHICS
3 PARTS OF MEDIA ETHICS
Metaethics Normative ethics Descriptive ethics
ETHICAL PRINCIPLES - Ethics are moral
principles that ultimately define people’s actions. Ethical
issues that are found in the media industry include
Morality, Exploitation, Offensive material and
Representational issues. When planning and producing a
media product, professionals have to take all ethical issues
into consideration.
ETHICAL PHILOSOPIES - Deontology (or
Deontological Ethics) is the branch of ethics in which
people define what is morally right or wrong by the actions
themselves, rather than referring to the consequences of
those actions, or the character of the person who performs
them. The word deontology comes from the Greek root
deon, which means duty, and logos, which means science.
Thus, deontology is the "science of duty."
TELEOLOGICAL ETHICS - A teleological
approach to ethics is based on the concept of seeking a
“telos” in ethical decision-making. Telos is a Greek word
meaning “end” or “goal”; thus, teleological ethics is
concerned with how choices will affect a particular desired
moral outcome. Generally, we can speak of two main
teleological moral philosophies:
utilitarianism/consequentialism, and the virtue ethics
espoused by ancient and medieval moral philosophers.
SITUATION ETHICS - Situation ethics, also
called situational ethics, in ethics and theology, the
position that moral decision making is contextual or
dependent on a set of circumstances. Situation ethics holds
that moral judgments must be made within the context of
the entirety of a situation and that all normative features
of a situation must be viewed as a whole. The guiding
framework for moral decision making is stated variously as
that of acting in the most loving way, to maximize harmony
and reduce discord, or to enrich human existence.
RELIGION AND MASS MEDIA - "These views
on the uses of mass media across diverse Christian traditions
is both original and provocative. By focusing on what
audiences perceive and how they respond, Religion and Mass
Media is able to illuminate the experience of faith at a time
when devotion is seen as a dimension of individuality best
suited to the privacy of one's home.
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