“The major problem in the supply chain could be related to changing customer preference

because customers have awareness. Customers want the product and services on time,
mismanagement in the supply chain can lead the companies to face problems”. However, there
can be issues in predicting customer wants therefore, inventory and modern pace with logistics
and designing tools are important and the products should be given according to the customer
demands. Due to changing customer preferences, the supply chain of the companies should
employ various supply chain tools. In the modern world invest in technology, agile supply,
manufacturing requirement planning, just in time practices is important to be involved in the
supply chain for efficient activities facilities, functions. The companies need to innovate the
latest preference and should focus on producing and delivering service needs through
determining the sales data sharing or forecasts (Schroeder, 2013).
Almarai is also is managing its supply chain effectively as there is the focus to provide the real
product to the customers and concerned about efficiency system for supply chain tools
relationship there is the proper management, proper physical distribution and manufacturing
flow (Neubert, Ouzrout, & Bouras, 2018). Almarai managing its supply chain effectively through the
distribution channel and the third party supplier. Moreover, Almarai concerned about the sales
and distribution, food processing for exceptional dairy farming. Almarai has a chilled distribution
network and there are highest standards for the excellence of the supply chain of the dairy
products. Almarai productivity is exceptional (Cma.org.sa, 2019).

Almarai should also effectively manage the supply chain and to remain competitive there are
problems related to the supply chain as Almarai is also facing the challenges related to the
cheese market because growth opportunities, market demand, and competition cannot be
predicted as noted by the Global Cheese Market that is still in optimistic growth (Cetinkaya,
Cuthbertson, Ewer, Klaas-Wissing, Piotrowicz, & Tyssen, 2011). The function and activities that need
to be focused by Almarai as information management, quality assurance, and customer service
should be concerned in this way, Almarai should focus on procurement purchasing plans for
products, in this way, there could be a better focus on to order the cheese. Procurement
purchasing plans also support operations strategies. Almarai should focus on risk management
as they have the potential impact and then developing strategies. Product and service flow
should focus on Almarai as there could be efficient movement of goods and services from
suppliers (Singh & Teng, 2016)