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  • Target Market Segmentation

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    Joanne Flores
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    This document discusses target market segmentation for cosmetic and beauty products. It profiles two sample consumers: an upper-class film professional and a middle-class educator. The professional values beauty products that help them feel confident and productive at work. The educator seeks affordable products to feel lighthearted and start their day positively. Both consumers are motivated by discounts, freebies, and motivational messages when making purchases.

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    TARGET-MARKET-SEGMENTATION

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    This document discusses target market segmentation for cosmetic and beauty products. It profiles two sample consumers: an upper-class film professional and a middle-class educator. The professional values beauty products that help them feel confident and productive at work. The educator seeks affordable products to feel lighthearted and start their day positively. Both consumers are motivated by discounts, freebies, and motivational messages when making purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Target Market Segmentation

    Uploaded by

    Joanne Flores
    This document discusses target market segmentation for cosmetic and beauty products. It profiles two sample consumers: an upper-class film professional and a middle-class educator. The professional values beauty products that help them feel confident and productive at work. The educator seeks affordable products to feel lighthearted and start their day positively. Both consumers are motivated by discounts, freebies, and motivational messages when making purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    CHAPTER 4

    TARGET MARKET SEGMENTATION

    Consumer Profile (Name of Target Consumer) (Name of Target Consumer)


    Sample Consumer no. 1 Sample Consumer no. 2
    DEMOGRAPHICS
    Income/ Social Class Upper Class Middle Class
    Personal Stylist Educator/ Platform Artist
    Occupation Film, Theatre, Television Cometic Counter
    Editorial/ Advertising Stylist
    Anyone who belonged in a
    Religion/ Ethnicity Catholics and Christians religion that doesn’t prohibits
    using beauty products like
    makeup
    PSYCHOLOGICAL
    Cosmetics and skin care Start the customer’s day
    product to help them be better and/ or end it
    productive and confident all lightheartedly.
    Idea of the Product throughout the day.
    Beauty aids to help them
    cope up with their colleagues
    and stay positive after a long
    and stressful work.
    Customers will earn a Buy 1 set of beauty product
    discount voucher that is and get 1 freebie like extra
    exclusive only for VIPs when toner/ moisturizer etc.
    Activities when buying they purchase out skincare Randomly, where
    products and visit the store motivational messages were
    five times. attached to it to help the
    customers start their day
    better.
    Simple but standout attitude A productive and fruitful
    and looks when get together working day.
    Motivations for Buying with colleagues and some
    long-time friends when the
    situation calls for it.
    TECHNOGRAPHICS
    Digital Channels Used Blog Sites, Instagram, and Facebook and Twitter
    YouTube
    Favored Information Sources Social Networking Sites Product and Services Blogs
    Posts and Reviews and Vlogs
    Devices Used Office PC and Laptop Smartphone and Tablet
    User-generated Content YouTube Vlogs and Facebook Posts and Tweets
    Instagram Stories

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