COURSE GUIDE MATS COLLEGE OF TECHNOLOGY

ersity Logo R. Castillo St. Agdao, Davao City

BSTM 2/TOURISM
COURSE CODE: TPC 4 – Transportation Management
1st
Semester of A.Y. 2021-2022

Course Description Credit Units: 3

This course discusses the general knowledge of transportation, its role in tourism,
planning, logistics and policies. The content includes transportation systems, various aspects of
tourism-related forms of transportation, modes of transportation, transportation operation
including concepts and methods of analysis, infrastructure, and geographical and legal factors
relating to local and international transportation.
Topics include discussions of surface, air and water transportation; organization,
operations and regulatory and marketing aspects; examination of the inter-model concept; and
the social, economic, and political factors that have influenced government transportation
priorities..

Course Outcomes

CO1: Exhibit their abilities relevant to travel, transportation and tourism industry through hands-
on practices.
CO2: Demonstrate how transportation system works and realize the importance of transportation
in the daily operation of tourism industry.
CO3:  Engaged in seminars, training's and immersions in furthering their knowledge on tour,
transportation and travel operations theories.
CO4: Obtained various knowledge and skills needed for future careers in the travel, transportation
and tourism industry and improved their decision-making abilities based on business ethical standards.
CO5: Demonstrated leadership through group engagement activities.
 

Course Outline

Module1. Introduction to Travel and Tourism

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Topics:
Learning Objectives
*Specify the commonly understood definitions of tourism and tourist
*Classify tourism into industry groups
*Define Hospitality
*Gain knowledge about the origins of the tourism industry
*Provide an overview of the economic,social, and environmental impacts of tourism
*Understand the history tourism development
*Analyze the value of tourism
*Identify key industry associations and understand their mandates

Module 2: Transport and Tourism

Topics:
Learning Objectives
*Understand the role of transportation in the tourism industry
*Recognize milestones in the development of the air industry and explain how profitability is measured in this
sector
*Report on the historic importance of rail travel and challenges to rail operations today
*Describe water-based transportation segments including cruise travel and passenger ferries
*Recognize the importance of transportation in infrastructure in tourism destinations
*Specify elements of sightseeing transportation, and explain current issues regarding rental vehicles taxis
*Identify and relate industry trends and issue including fuel costs, environment impacts, and changing weather

Module 3: Tourism Transport: Nature and Types

Topics:
Learning Objectives
*Recognize the various mode of transport, nature and types
*Understand the history and development of transport,
*Described the important of transport in tourism industry
*Understand the advantages and Disadvantages of various mode of transport

Module 4: Air Transportation

Topics:
Learning Objectives

Module 5: Airport
Topics:
Leaning Objectives

Module 6: AIRPORT OPERATIONS

Topics:
Learning Objectives

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Module 7: Air Navigation Services and Air Cargo Operations
Topics:
Learning Objectives
Module 8: Land Transport and Tourism
Topics:
Learning Objectives
Module 9: AUTOMOBILE, RAIL TRANSPORT, AND TOURISM
Topics:
Learning Objectives
Module 10: CRUISE TOURISM
Topics:
Learning Objectives
Module 11: Water Transportation Sector: Domestic and International Laws, Regulations and Issues
Topics:
Learning Objectives
Module 12: Analyzing Demand and Supply Issues in Tourist Transport
Topics:
Learning Objectives
Module 13: Future Trends in the Tourism Transport Industry
Topics:
Learning Objectives

Course Materials

You will be needing the following devices for this course, either one of the mentioned gadgets with load
and internet connection that can be used for online students.

 Laptop
 Tablet
 Cellular Phone
 Computer Desk Top

References:

Books:

1. ASEAN-MRA
2. AQF
3. Dervaes, Claudine (2010). Selling Cruises2nd Ed. Australia : Cengage Publishing
4. (2015) Airlines Management. UAE: 3G E-learning.
5. (2015) Career Guide: Aviation UAE: 3G Learning FZ LLC.
6. Cruz, Zenaida L. (2013). Principles of tourism part I. Manila: Rex Book Store.
7. Mancini, Marc. (2013). Access: introduction to travel and tourism, 2nd Ed. Andover: Cengage
Learning.

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Web References:
https://www.thoughtco.com/history-of-transportation-4067885 (Links to an external site.)
http://www.localhistories.org/transport.html (Links to an external site.)
https://opentextbc.ca/introtourism/chapter/chapter-2-transportation/ (Links to an external site.)
http://www.geographynotes.com/notes/transport-gehttps://www.thoughtco.com/history-of-transportation-4067885 (Links to an external
site.)
http://www.localhistories.org/transport.html (Links to an external site.)
https://opentextbc.ca/introtourism/chapter/chapter-2-transportation/ (Links to an external site.)
http://www.geographynotes.com/notes/transport-geography-brief-notes-on-transport-geography/64 (Links to an external site.)
http://airlinebasics.com/common-airline-business-models/ (Links to an external site.)
https://www.slideshare.net/Beckoichan11/air-transport-28456322 (Links to an external site.)
www.travelconsultantsskills.blogspot.com (Links to an external site.)
https://simpleflying.com/the-3-major-airline-alliances-star-alliance-oneworld-and-skyteam-why-are-they-good/ (Links to an external
site.)
https://aviationbenefits.org/case-studies/nextgen-modernisation/ (Links to an external site.)
https://www.icao.int/pages/freedomsair.aspx (Links to an external site.)
https://www.iata.org/publications/Pages/code-search.aspx (Links to an external site.)
www.caap.gov.ph (Links to an external site.)
www.cab.gov.ph (Links to an external site.)
https://www.academia.edu/27517663/Republic_of_the_Philippines_CIVIL_AVIATION_REGULATIONS_CAR_PART_1_
GENERAL_POLICIES_PROCEDURES_and_DEFINITIONS_CIVIL_AVIATION_REGULATIONS_PART_1_GENERAL_
POLICIES_PROCEDURES_and_DEFINITIONS?auto=download (Links to an external site.)
http://www.officialgazette.gov.ph/1995/01/03/executive-order-no-219-s-1995/ (Links to an external site.)
http://www.lto.gov.ph/ (Links to an external site.)
http://tfig.unece.org/contents/international-transport-organizations.htm (Links to an external site.)
http://ltfrb.gov.ph/ (Links to an external site.)
http://otc.gov.ph/ (Links to an external site.)
https://www.un.org/depts/los/convention_agreements/texts/unclos/closindx.htm (Links to an external site.)
https://www.un.org/en/sections/issues-depth/oceans-and-law-sea/index.html (Links to an external site.)
http://www.imo.org/en/About/Conventions/ListOfConventions/Pages/International-Convention-for-the-Prevention-of-Pollution-from-
Ships-(MARPOL).aspx (Links to an external site.)
https://www.lawphil.net/statutes/repacts/ra1964/ra_4136_1964.html (Links to an external site.)
https://sustainabledevelopment.un.org/content/documents/1761Main%20UN%20Road%20Transport%20Agreements.pdf (Links to an
external site.)
https://www.scribd.com/doc/114400304/Problem-of-Transportation-System-in-the-Philippines  (Links to an external site.)
https://www.imo.org (Links to an external site.)
http://marina.gov.ph/about/ (Links to an external site.)
https://www.lawphil.net/statutes/repacts/ra2004/ra_9295_2004.html (Links to an external site.)
https://www.lawphil.net/statutes/presdecs/pd1974/pd_474_1974.html (Links to an external site.)
https://www.sciencedirect.com/science/article/pii/S0386111216000042 (Links to an external site.)
https://www.globalcitizen.org/en/content/cruise-ships-polluters-ocean-sewage-particulates/ (Links to an external site.)
https://www.researchgate.net/publication/264016565_Marine_Transportation_in_the_Philippines_The_Maritime_Accidents_and_their_C
auses/download (Links to an external site.)
https://www.youtube.com/watch?time_continue=61&v=GPsmQAQRBt0ography-brief-notes-on-transport-geography/64 (Links to an
external site.)
http://airlinebasics.com/common-airline-business-models/ (Links to an external site.)
https://www.slideshare.net/Beckoichan11/air-transport-28456322 (Links to an external site.)
www.travelconsultantsskills.blogspot.com (Links to an external site.)
https://simpleflying.com/the-3-major-airline-alliances-star-alliance-oneworld-and-skyteam-why-are-they-good/ (Links to an external
site.)
https://aviationbenefits.org/case-studies/nextgen-modernisation/ (Links to an external site.)
https://www.icao.int/pages/freedomsair.aspx (Links to an external site.)
https://www.iata.org/publications/Pages/code-search.aspx (Links to an external site.)
www.caap.gov.ph (Links to an external site.)
www.cab.gov.ph (Links to an external site.)
https://www.academia.edu/27517663/Republic_of_the_Philippines_CIVIL_AVIATION_REGULATIONS_CAR_PART_1_
GENERAL_POLICIES_PROCEDURES_and_DEFINITIONS_CIVIL_AVIATION_REGULATIONS_PART_1_GENERAL_
POLICIES_PROCEDURES_and_DEFINITIONS?auto=download (Links to an external site.)
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COURSE GUIDE http://www.officialgazette.gov.ph/1995/01/03/executive-order-no-219-s-1995/ (Links to an external site.)
http://www.lto.gov.ph/ (Links to an external site.)
http://tfig.unece.org/contents/international-transport-organizations.htm (Links to an external site.)
http://ltfrb.gov.ph/ (Links to an external site.)
http://otc.gov.ph/ (Links to an external site.)
https://www.un.org/depts/los/convention_agreements/texts/unclos/closindx.htm (Links to an external site.)
https://www.un.org/en/sections/issues-depth/oceans-and-law-sea/index.html (Links to an external site.)
http://www.imo.org/en/About/Conventions/ListOfConventions/Pages/International-Convention-for-the-Prevention-of-Pollution-from-
Ships-(MARPOL).aspx (Links to an external site.)
https://www.lawphil.net/statutes/repacts/ra1964/ra_4136_1964.html (Links to an external site.)
https://sustainabledevelopment.un.org/content/documents/1761Main%20UN%20Road%20Transport%20Agreements.pdf (Links to an
external site.)
https://www.scribd.com/doc/114400304/Problem-of-Transportation-System-in-the-Philippines (Links to an external site.)
https://www.imo.org (Links to an external site.)
http://marina.gov.ph/about/ (Links to an external site.)
https://www.lawphil.net/statutes/repacts/ra2004/ra_9295_2004.html (Links to an external site.)
https://www.lawphil.net/statutes/presdecs/pd1974/pd_474_1974.html (Links to an external site.)
https://www.sciencedirect.com/science/article/pii/S0386111216000042 (Links to an external site.)
https://www.globalcitizen.org/en/content/cruise-ships-polluters-ocean-sewage-particulates/ (Links to an external site.)
https://www.researchgate.net/publication/264016565_Marine_Transportation_in_the_Philippines_The_Maritime_Accidents_and_their_C
auses/download

Study Schedule

WEEK TOPICS ACTIVITY

Week 1: ILO1: define what is an Entrepreneur Orientation of students
ILO2: describe the key concepts in the making of an regarding the online class,
entrepreneur
overview of the course,
ILO3: Identify the factors that develop entrepreneurial activities
and successes grading system, time of class.
ILO4: give the difference between a Manager and an Prayer before the start of class
Entrepreneur
ILO5: discuss the development of entrepreneurship
ILO6: elaborate the making of a Filipino entrepreneur and their
profile
ILO7: Discuss the challenges in entrepreneurship

Class Orientation
Introduction of the instructor
The Entrepreneur
The Entrepreneurial Skills and Competencies
Small to become Big
The making of an Entrepreneur
Entrepreneurship as a Dynamic Process
Factors that Develop Entrepreneurial
Activities
Peculiar Characteristics of Managers in
Solving Problems
Characteristics of an Innovator Entrepreneur
The Development of Entrepreneurship

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The Challenges for Entrepreneurship
The Starting Point to Entrepreneurial Success
Entrepreneurial Management Demands
ILO1: describe the Philippine economic landscape in the present
time
ILO2: explain the different factors in determining economic
growth
ILO3: examine the contributory determinants in the making of
an economy
ILO4: discuss the role of employment as a contibutory factor in
economic development
ILO5: expplain entrepreneurship and socio-economic
development

Philippine Economic Landscape in the

Present Time Prayer
Factors in Determining Economic Growth Checking of Attendance
Week 2: Presentation of the Topic Class
* The Filipino values and Culture
Discussion
* Job Opportunities/Employment
* Availability of Needed Capital
Entrepreneur and Socio-Economic
Development
Managerial Skills that Make a Successful
Entrepreneur
Characteristics of an Entrepreneur
The Decision Making Process
Organizing the Business Enterprise
Entrepreneurial Studies
Week 3: ILO1: discuss the factors that should be studied before Prayer
venturing a new business Checking of Attendance
ILO2: explain the importance of environmental scanning
Presentation of the Topic Class
ILO3: explain the importance of selecting the proper business
location Discussion
ILO4: discuss the important role of SWOT analysis before
starting the business
ILO5: discuss the importance of a business plan before business
formation
ILO6: give the different phases of a business plan
ILO7: prepare a comprehensive business plan

Environmental Scanning
Strengths, Weaknesses, Opportunities, and
Threats (SWOT)
Skills of the Management Team
The Entrepreneur should look deeper into
the following areas
Identification of Business Opportunity
Tips in Choosing the Business Name
Organizing the Business Enterprise
The Event Formation Process for
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Entrepreneurs
Business Plan
Basic Phases of Business Plan
General Format of a Comprehensive
Business Plan
Micro Business Plan
ILO1: identify the target market
ILO2: determine the types of product: goods or services,
consumer or industrial
ILO3: relate the tips on identifying market problem
ILO4: solve research problem
ILO5: analyze market needs and barriers to entry

Description of the Target Market Prayer

Categories of Consumer Checking of Attendance
New Consumer Realities in 2016 Presentation of the Topic Class
Week 4: Identify the Market Problem Discussion
Tips in Identifying Market Problem Quizzes, Recitations,
How to Evaluate Market Problems? Assignments, Assessments
Problem-Identification Research
Problem-Solving Research
Market Need Analysis
Market Analysis
How to do a Market Analysis
Barriers to Entry
Week 5: Prelim Examination
(March 28-30, 2021)
ILO1: define the meaning of brand name and product branding
ILO2: determine the appropriate strategies in branding and
reasons for the existence of brands
ILO3: discuss the structure of product, its prototype and
patenting 
ILO4: evaluate the prototype using qualitative evaluation
technique

Brand Name Prayer

Product Branding Checking of Attendance
Week 6:
Advantages of Branding Presentation of the Topic Class
Selecting a Good Brand Name Discussion
Branding Strategies
Branding Strategies for Producers and
Middleman
The Different Strategies Used to Sell More
Products

Week 7: ILO1: define the meaning of brand name and product branding Prayer
ILO2: determine the appropriate strategies in branding and Checking of Attendance
reasons for the existence of brands
Presentation of the Topic Class
ILO3: discuss the structure of product, its prototype and
patenting  Discussion
ILO4: evaluate the prototype using qualitative evaluation
technique (continuation)

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Reasons for the Existence of Brands
Criteria for Choosing a Brand Name
The Structure of Product Description
Product Satisfying Features
Prototype Usefulness for Licensing
* Advantages of Prototype
Brainstorming Ideas
Patenting
Making Invention a Reality
Product Feasibility and Time Frame
ILO1: define the meaning of brand name and product branding
ILO2: determine the appropriate strategies in branding and
reasons for the existence of brands
ILO3: discuss the structure of product, its prototype and
patenting 
ILO4: evaluate the prototype using qualitative evaluation
technique (continuation)

Evaluation of Prototype
Method of Evaluation
Running Sessions
Output
Qualitative Evaluation Technique
Three General Approaches
Prayer
Analysis of the Results
Checking of Attendance
Styles of Questions
Week 8: Presentation of the Topic Class
Discussion
ILO1: define the meaning of product, price, place, promotion,
people, packaging, positioning and their importance
ILO2: determine the appropriate strategies in pricing, products,
place, promotion, packaging, positioning and people
ILO3: evaluate how effective the marketing mix to the
organization. 
ILO4: discuss the product life cycle to create strategies
ILO5: identify the other P's in marketing 

Marketing Mix
Marketing Strategy
Product
Product Description Necessities
Levels of Product
Types of Product
Week 9: ILO1: define the meaning of product, price, place, promotion, Prayer
people, packaging, positioning and their importance Checking of Attendance
ILO2: determine the appropriate strategies in pricing, products,
Presentation of the Topic Class
place, promotion, packaging, positioning and people
ILO3: evaluate how effective the marketing mix to the Discussion
organization.  Quizzes, Recitations,
ILO4: discuss the product life cycle to create strategies Assignments, Assessments
ILO5: identify the other P's in marketing (continuation)

Customer Service in the Enterprise

Characteristics of Services
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Consumer Products
Industrial Products

Week 10: Midterm Examinations

(May 3-8, 2021)
ILO1: define the meaning of product, price, place, promotion,
people, packaging, positioning and their importance
ILO2: determine the appropriate strategies in pricing, products,
place, promotion, packaging, positioning and people
ILO3: evaluate how effective the marketing mix to the
organization. 
ILO4: discuss the product life cycle to create strategies
ILO5: identify the other P's in marketing (continuation)

Research Design May Be Quantitative or

Qualitative
Prayer
Types of Research Checking of Attendance
Week 11: Methods of Gathering Data Presentation of the Topic Class
Sampling Techniques Discussion
Respondents of the Study
Sources of Data
Product Life Cycle
* Stages of Product Life Cycle
> Product Development
> Introduction
> Growth
> Maturity
> Decline
ILO1: define the meaning of product, price, place, promotion,
people, packaging, positioning and their importance
ILO2: determine the appropriate strategies in pricing, products,
place, promotion, packaging, positioning and people
ILO3: evaluate how effective the marketing mix to the
organization. 
ILO4: discuss the product life cycle to create strategies
ILO5: identify the other P's in marketing (continuation)
Prayer
Checking of Attendance
Week 12: Strategies for Mature Products Presentation of the Topic Class
Price Discussion
Five Steps in Developing a Pricing Strategy
Pricing Strategy
Place/Distribution
Basic Types of Channel Distribution
Intensity of Channel Coverage
Physical Distribution
Week 13: ILO1: define the meaning of product, price, place, promotion, Prayer
people, packaging, positioning and their importance Checking of Attendance
ILO2: determine the appropriate strategies in pricing, products,
Presentation of the Topic Class
place, promotion, packaging, positioning and people
ILO3: evaluate how effective the marketing mix to the Discussion
organization.  Quizzes, Recitations,
ILO4: discuss the product life cycle to create strategies Assignments, Assessments
ILO5: identify the other P's in marketing (continuation)

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Promotion
Promotion Strategy
Promotion Mix

Week 14: Semi-Final Examinations

(June 1-5, 2021)
ILO1: define the meaning of product, price, place, promotion,
people, packaging, positioning and their importance
ILO2: determine the appropriate strategies in pricing, products,
place, promotion, packaging, positioning and people
ILO3: evaluate how effective the marketing mix to the
organization. 
ILO4: discuss the product life cycle to create strategies
ILO5: identify the other P's in marketing (continuation)

Packaging the Product

Product Positioning
Market Positioning
People Prayer
Checking of Attendance
Week 15: ILO1. Describe how manpower, machine, materials and method
Presentation of the Topic Class
affect the process on setting up a business; Discussion
ILO2. Differentiate the different forms of business ownership
and their advantages and disadvantages;
ILO3. Illustrate the business model as a new way in clarifying
direction in the organization;
ILO4. Identify and classify the different agencies and areas for
registration
Manpower Requirement
* Qualification Standards
* Steps in coming up with the Criteria for
selecting Applicants
* Machine
* Method
Week 16: ILO1. Describe how manpower, machine, materials and method Prayer
affect the process on setting up a business; Checking of Attendance
ILO2. Differentiate the different forms of business ownership
Presentation of the Topic Class
and their advantages and disadvantages;
ILO3. Illustrate the business model as a new way in clarifying Discussion
direction in the organization;
ILO4. Identify and classify the different agencies and areas for
registration (continuation)

* Materials
Recruitment
* Steps in Recruitment
Selection
* Steps in Selection
Training/Retraining
Compensation
Organizational Policies
Company Manual

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* Company Code of Discipline
Business Model
Legal Requirements
Initial Business Registration
Government Agency for Business
Registration

ILO1. Prepare financial statement such as balance sheet, income

statement, cash flow projections and summary of sales and
receipts;
ILO2. Interpret financial statements; and  Prayer
ILO3. Identify where there is a profit or loss for a business. Checking of Attendance
Week 17: Presentation of the Topic Class
Financial Plan Discussion
Preparation of the Projected Financial
Statements
* Examples of Non-Cash Assets
ILO1. Prepare financial statement such as balance sheet, income
statement, cash flow projections and summary of sales and
receipts;
ILO2. Interpret financial statements; and 
ILO3. Identify where there is a profit or loss for a business.
(continuation)

Financial Analysis
Break-Evan Analysis
Capital Recovery Prayer
Net Present Value Approach Checking of Attendance
Sensitivity Analysis Presentation of the Topic Class
Week 18:
Discussion
Financial Statements
Quizzes, Recitations,
Developing the Financial Plan Assignments, Assessments
Evaluating Financial Performance
The Income Statement
Basic Accounting Equation
Balance Sheet
Forecasting Revenue and Growth
Building Financial Forecasts
Rules in Forecasting Expenses
Forecasting Revenues
Week 19: Final Examination
(July 5-10, 2021)

Course Requirements

For you to be able to pass successfully in this course, you just need to comply all the requirements given with
you at the soonest or more convenient time of your availability. But take note that, there are certain period of
times that you need to pass your requirements on or before a given due date by your Professor, that is for the
easy/fast computation of your grades.

Grading System

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For you to pass the course. You need to have a grade not lower than 82% in all of the given exams (Pre-Lim,
Mid-Term, Semi-Final and Finals). And your grades will be computed as follows:

Grading System
                CLASS PARTICIPATION…………………………….….60%
         Assignment               10%
         Quiz                    20%
         Recitation                 15%
         Project 15%
MONTHLY EXAM………………….……………….…40%

Important Reminders

 Just focused on the discussion given to you by your instructor.

 Follow every detailed instructions/directions that your instructor asked you to do.
 Submit answered question/s or discussion/s on or before the deadline given to you.
 Weekly activities should be submitted before every discussion for new topic/s on the following
week.
 If you have queries, questions or anything that you think is needed to be discussed, just leave a
comment for every topic/s we have discussed. Or you may contact me thru text or call me on my
number posted below.

Instructor’s Contact Details

MR. REY JOY C. REBUSIT LCB,

09296777056/09773688240
reyjoyrebusit21@gmail.com

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