Media Literacy 4.

Media Have Social And Political

Implications- Media convey ideological 
Media - It is a plural form of the Latin
message about values, power and
word 'medium' meaning 'middle ground
authority. 
or  intermediate'. It also refers, to all
means of communications.  5. Each Medium Has a Unique
Aesthetic Form- Depends on the
Types of Media 
nature of the  medium different demands
• Print Media- includes all types of on media creator. 
publications, including newspapers, 
Challenges in Media Literacy
journals, magazines, books and reports.
It is the oldest type.   Information and transformation of
media
• Broadcast Media- refers to radio and
TV, which came onto the scene at the  In 2015, media literacy is a must for all
beginning and middle of the 20th stakeholders. Without it, one cannot act
century respectively. as a responsible citizen. The information
media changes, adapts or becomes
• Internet Media- refers to websites that
extinct in the digital movement. As
provide information in the form of  video,
such, the bearings that used to help us
text, and audio such as: Social networks
establish the credibility and validity of
or websites, Online forums,  and
sources have been profoundly altered.
Podcast 
Buying “Likes”
Media Literacy  -It is the ability to
access media on a basic level, to Social media is not exempt from the
analyze it in a critical way based  on a need for media awareness. Astroturfing
certain key concepts, to evaluate it is the deceptive practice of paying
based on that analysis and finally to individuals in exchange for fake online
produce  media on self.   reviews to manipulate user opinions,
and is particularly prolific on social
5 Media Literacy Key Concepts
media. That being said, it is important to
(Filters) 
remain aware of some potential traps
1. Media are Constructions- based on inherent in such media.
creator/s point of view, opinions, 
Bullying
assumptions and biases. 
It is tempting to believe that bullying is a
2. Audience Negotiate Meaning- this is
phenomenon that is typical to
a collaboration between the creator and 
teenagers. Yet teenagers are not the
audience. 
only ones guilty of inappropriate
3. Media Have Commercial behavior on the Internet. In some cases
Implications- because most media their parents do not behave either. It
production is a  business and a must becomes clear that parents should also
make profit.  be educated on media literacy. After all,
they are their children’s first (and most
important) role models. In the quest for
media literacy, promoting good
behaviour seems more beneficial than
doling out punishments. The
participants offered a few
recommendations:
The Omniscient Internet
Protecting privacy online is a major
issue in Web 2.0 platforms. Not so long
ago, we used to say that God was
everywhere. Nowadays, we might say
the same about the Internet. As soon as
we go online, our actions are recorded
and traceable, which makes it essential
to help students become aware of their
use of technologies and of their digital
footprint.
Digital Literacy
Digital Literacy - the American Library
Association (ALA) defines digital literacy
as “the ability to use information and
communication technologies to find,
evaluate, create, and communicate
information, requiring both cognitive and
technical skills.”
Difference of traditional literacy vs
digital literacy
Traditional Literacy- used in the
traditional sense implies being able to
read and write at a certain level of
proficiency. It includes being able to
recognize, interpret and create letters,
words and sentences appropriate to
age. It means internalizing the give and
take of human communication, and the
sounds and rhythms of a particular
language. It means having a basic grasp
of ‘the rules’ of written, verbal and visual
language.
Ex.
● Textbooks
● Workbooks
● Written tests
● Recitation
Digital Literacy -Digital literacy
expands the scope of traditional literacy.
It encompasses e-learning skills that
incorporate audio and video for
strengthening thinking and learning in
students.
Ex.
Cloud computing
● Cloud computing is an application-
based software infrastructure that stores
data on remote serves, which can be
accessed through the internet.
● Courseware
● Courseware is educational material
intended as kits for teachers or trainers
or as tutorials for students, usually
packaged for use with a computer.
● Multimedia slides
● Game-based learning
● Educational video
● Audio learning
● Digital production
● Interacting on digital devices
● Combining virtual and physical worlds
 Why is digital literacy important?
Five areas of digital competence were
identified and can be summarised as
follows:
1. Information: to identify, to locate, to
retrieve, to store, to organise and
analyse digital information, judging its
relevance and purpose.
2. Communication: to communicate in
digital environments, to share resources
through online tools, to link with others
and to collaborate through digital tools,
to interact with and to participate in
communities and networks, cross-
cultural awareness.
3. Content-creation: to create and edit
new content (from word processing to
images and video); to integrate and
reelaborate previous knowledge and
content; to produce creative
expressions, media outputs and
programming; to deal with and apply
intellectual property rights and licenses.
4. Safety: personal protection, data
protection, digital identity protection,
security measures, safe and sustainable
use.
5. Problem-solving: to identify digital
needs and resources, to make informed
decisions on most appropriate digital
tools .according to the purpose or need,
to solve conceptual problems through
digital means, to creatively use
technologies, to solve technical
problems, to update own and other’s
competence.
5 areas that are important for internet
users, especially kids:
Share with Care
• Like everything else on the Internet,
your digital footprint could be seen by
people you’ve never met.
• Once something by or about you is
online, it could be there forever. Think of
this like you’d think about a permanent
marker: The marks it makes can never
be erased, even if you realize you meant
to write something else.
Don't fall for fake
Phishing is when someone tries to steal
information like your login or account
details by pretending to be someone you
trust in an email, text, or other online
communication.
When you’re online, always be on the
lookout for phishing attacks in your
email, texts, and posted messages –
and if you do get fooled, make sure you
tell an adult you trust right away
Secure your secrets
But the same tools that make it easy for
us to share information also make it
easier for hackers and scammers to
steal that information and use it to
damage our devices, our relationships,
and our reputations.
Protecting ourselves, our info, and our
devices means doing simple, smart
things like using screen locks on
phones, being careful about putting
personal info on unlocked devices that
can be lost or stolen, and, above all,
building strong passwords.
Its cool to be kind
Itʼs important to remind ourselves that
behind every username and avatar
thereʼs a real person with real feelings,
and we should treat them as we would
want to be treated.
When in Doubt ,Talk it out
If students come across something that
makes them feel uncomfortable or
worse, encourage them to report it – be
brave and talk to someone they trust
who can help, including you, the
principal, or a parent.
Socio-Emotional Literacy
Socio-emotional literacy is the process
of developing and using social and
emotional skills. It’s the skillset we use
to cope with feelings, set goals, make
decisions, and get along with — and feel
empathy for — others.
Five key areas of socio –emotional
literacy
The leader in the field of SEL instruction
is the Collaborative for Academic,
Social, and Emotional Learning
(CASEL). It identifies five key areas
(core competencies) that make up SEL:
● Self-awareness , like identifying
emotions, recognizing strengths and
needs, and developing a growth mindset
● Self-management, like managing
emotions, controlling impulses, and
setting goals
● Social awareness, like seeing things
from other people’s perspective,
showing empathy , and appreciating
diversity
● Relationship skills, like
communication, cooperation, and
conflict resolution
● Responsible decision-making,
including thinking about the
consequences of personal behavior
Difference of emotional literacy vs
social literacy
Emotional literacy
it implies a certain level of skill in
‘reading’ emotions—recognising and
interpreting our own feelings and those
of others, at a level appropriate for age.
It implies learning about the rhythms of
emotions—in other words, learning
some skills for navigating the ups and
downs of emotions at play within one’s
self.
Social literacy
implies a level of skill in being able to
form respectful relationships. It implies
learning about the give and take of
interacting with others. It includes the
delicate, delightful and sometimes very
painful dance of sharing with others and
allowing them to be‘real’ to us—beyond
stereotypes and labels and beyond
simply being a means to fulfill our own
needs.
Digital Native
Digital native - is someone who was
raised in a digital, media-saturated
world. The term is often used
synonymously with ‘Millennial’, though
not all digital natives are Millennials —
for example, the members of the newest
generation, Gen Z, are also digital
natives. Plus, not all Millennials are
digital natives
Who count as a Millenial?
Generation  Birth Ages as of
Years  2016
Generation Z  2000s to 0–16
today  what students should be doing now, how
Millennials  1980— 16–36
2000s  what’s coming up soon. Calendars,
Generation X  1960s— 36–56
1980s 
Baby Boomers  1946— 52–70
1964  2. Missing Social Interaction
Silent 1928— 71–88
Generation  1945  for many of us it’s where we meet
Greatest Before 87+
Generation  1928  The social energy of a physical
Digital Immigrant - are the people who
were not born in the digital era and later
adopted the new technology. They are
the adult aged 40 and above. Digital
Immigrant teachers assume that
learners are the same as they have
always been, and that the same
methods that worked for the teachers
when they were students will work for
their students now.
• “Legacy” - all of our “traditional”
• “Future” - digital and technological
(software, hardware, robotics,
nanotechnology, genomics, etc.)
Challenges to Digital Literacy
How to Overcome Five Digital
Learning Challenges
1. Need for Self-Discipline
A shared calendar for the class with
reminders for due dates is a great start.
An interactive syllabus, where students
can check off work as they complete it,
also helps with organization.
Basically, make it as clear as possible
much progress they’ve made, and
reminders and organizational tools can
provide structure without seeming
overbearing.
College is an inherently social time —
lifelong friends, even our future spouse.
classroom can help with learning:
There’s lively discussion, people
bouncing ideas off each other, forming
groups, lifting each other up.
The in-person dynamic is hard to
capture in an online course, but you can
capture the feeling of group learning,
collaboration and socialization.
Encourage students to introduce
themselves and interact with each other
outside of the course material. If you
have a forum set up for the course,
make a space for non-course-related
chatting.
3. Lack of Teacher Contact
It’s easy to underestimate how much
teacher interaction students get on a
physical campus. There’s the
instruction time itself, with real-time
question-and-answer. Then there’s
potential for conversation right before
and after class, office hours, chance
meetings in the hallway…all
opportunities that aren’t available for online activity. Some will have limited
online learning. access to broadband or Wi-Fi, even —
all of their data comes through their
Most importantly, be present in the
phone plan.
conversations students are having about
the course material. Reply to Help Your Students Stay on Track,
comments, answer questions, ask Online
follow-up questions. That way, you can
Online learning can make education
be present for students, but also prompt
more accessible and convenient for
them to learn from each other as well.
teachers and students, but it’s not
4. Poor Time Management without its challenges. It’s important to
anticipate the potential obstacles and
This challenge is related to the self-
give students the tools to overcome
discipline piece, but it deserves its own
them. The right structure, technology,
entry. One of the major advantages of
and course materials can better equip
online learning is that students can learn
students to succeed, in your class and
at their own pace. That advantage can
beyond.
also be a liability, though. There’s a
point at which “their own pace” turns into
“procrastination and a mad rush at the
end of the semester.” It’s important to
help students manage their pace well
before the deadlines hit.
It’s best to allow some flexibility with the
course progression, but to still provide
structure. Set goals for student
progress for every week or two weeks:
“By January 4th, students should have
read X pages, made X comments on the
forum, and chosen a topic for the final
project.” Make sure students know
they’re free to work ahead but will be
expected to hit the milestones to stay
on track for the term.
5. Technological Difficulties
We tend to take it for granted that
everyone has access to a recent-model
laptop or desktop computer. However,
even for a generation of digital natives,
not every student has had the same
access to technology. Many rely on their
smartphone or a tablet for all of their