Harare Eastern MARKETING End Of Month REPORT 2021

WEEK ENDING 30 June 2021

SUBJECT MARKETING UPDATE
1.

BRAND PRESENTATION AND AWARENESS.

2.
In this writing, you will find issues and some solutions which our brand can have. Within
this document, you will also see that sales can be improved since all the sales which are
dropping are indicated.
This writing provides detailed information regarding the following: sales products,
customer complaints, product issues, promotions, and their sales contributions.
• A wonderful month since we opened a new branch in Mutare.
• This has also resulted in adding two new meals(hot chicken wings and crunchy
burger) on our menu and the launch was received well with our customers.

We have been getting Tapp-A-Delivery orders and people have been asking about our
brand menu. We also see that our page views have increased with 10% and 33% action
on the page from the last weeks.

Our website is ready to upload online but we are still waiting to

get the FTP details for about 3months now.

FACEBOOK AND GOOGLE MY BUSINESS

• People are coming across our messages and interacting with them in many ways. 
• When a post is boosted it gain travel reach which is called page reach, currently we
are boosted at 22k with a 8873-post engagement average. With this milage, it
assures us that if we keep advertising that we will get 5971 people who will see our
advert.
• In the remaining 2 weeks of the month, we would appreciate if we get our 120usd
for social media boosting.We reckon we should keep on marketing our new branch
till its well know with people. As we also now concentrate on SMS and radio for
both regions.
• We have been promoting Instagram as well and we are now at 394 followers after
90posts.
• On Pinterest, it hasn’t been doing so well. But we will keep on posting and making
sure the page grows. We only managed to have 233 followers without boosting on
Pinterest it also needs boosting.
CUSTOMER FEEDBACK
• Customer feedback the online customer feedback platform from google business.
Customers Complains
Name: Tariro Judith Magwenjere

Issue : Am not okay ate your shawarma yesterday with three of my friend and we didnt sleep last

night cause of running stomach

Number: 0784419104 +263772428758

Results: Solved by Sir Ernest

Name: Arshleigh Mujiwa

Issue : So here i was at one of your outlets with my boyfriend

for dinner ...wanted to try smthn new ...wanted a 4piecer and
they said its 5usd and on promotion jesus christ i was so
ashamed of my suggestion its was the worst experience ever
...i cldnt get mad get if you saw the thumbs in the box

they called them drumsticks unochema nekuseka

chete...then thot how i had wasted my 5usd just like that
Number: +263 77 506 1291

Results status: Solved by Devant

Complaint’s tally was as follows

o TAPP A DELIVERY 3/5

o MUTARE 1 1/5

o HARARE 2/5

o RUSAPE 1/5
 • As seen in the comments our challenge this week was our service staff and
product. Training is required to all our staff and we encourage every staff you
understand the production of the product and how to serve the product.

• The other half also spoke to a need to continue to ingrain standards in production
on our back of house staff our quality teams have been alerted to these issues.

UNIT SALES & PROMOTIONS

MONTH TODATE SALES [[01 June 2021 TO 16 June 2021]

COMBO+ SHAW CHIC BEEF COMBO LITE MEAL ¼^ PIZZA

DRINK BURGER BURGER CHIPS

CURRENT 11167 28384 225 321 11167 6913 504 2109 255
MONTH

REG. DAILY 180 145 19 13 809 389 123 112 6

AVERAGE

BRANCHDAILY 25 19 5 3 70 34 14 10 2
AVERAGE

• The information is based on the 15 branches are automatically uploading to GAAP

for the past 16 days.
• Information is derived from the 15 branches, it seems our Mutare 1 branch has
issues uploading data to our GAAP. We are not able to fetch data for our analyses,
it seems they are failing to push to live to sever because of network issues.

Promotions

PRODUCT NUMBER OF SALES

Summer Game 5 345

FAMILY PACK PROMO 222

FARMERS COMBO 1290

COUPLES COMBO 198

Coffee 62
New Product
We managed to launch new product on the market at our newly opened branch. Our
customers received our new products the crunchy burger and the chicken hot wing.
Never the less we realise additional offer of extra sauce is the working formula for
those who want it more hot sauce.

BRANCH SHAW CHIC BEEF GOLDEN LITE GOLDEN ½& ¼& PIZZA
BURGER BURGER COMBO MEAL chips CHIPS

2729 21 39 1138 709 110 11 707 130

Mutare 2

3271 0 8 2270 1163 104 0 116 0

Rusape
178 4 13 42 60 10 0 2 0
Hre East Gate
4486 51 95 1576 1051 66 11 158 125
Harare First

5401 59 53 2119 1395 68 7 260 0

Harare LT
6150 59 80 1966 1038 48 9 503 0
Harare Market
Sqre
6169 31 33 2056 1497 98 10 363 0
Harare
Samora

BRANCH SHAW CHIC BEEF GOLDEN LITE GOLDEN ¼^ ½& PIZZA

BURGER BURGER COMBO MEAL CHIPS chips

Chegutu 1097 73 27 1572 542 485 587 44 48

Chinhoyi 2494 20 21 1476 815 357 229 5 -

Chinhoyi 2 1585 19 7 1114 732 120 380 12 64

Kadoma 1 2041 34 0 1340 542 871 241 25 -

Kadoma 2 1097 73 27 1572 542 486 22 2 -

Karoi 3626 12 15 3372 1997 340 387 73 -

Kwekwe 1666 13 6 1304 428 572 75 8 -

MONTH TO DATE SALES PER BRANCH [01 MAY 2021 TO 23 MAY 2021]

Shawarma Fried Chicken Confectionary

Pizza Grills Promotions

2%
4%

17%
38%

40%

Product Income ContribuYon To The Bran

BRANCH TOTAL SHAWARMA FRIED CHICKEN CONFECTIONARY PIZZA GRILLS PROMOTIONS
SALES

All 108590 41990 41108 18733 112 4592 2055

Branches

• With this analysis, it shows that we managed to sell 108 8590 individual
products of Top range products.

• Our promotions dropped from 4.4% to 1.84%, what a shocking drop. What
constitutes the drop was very minor changes which were done by-product
costing, which they removed the drink to maintain GP and it affected sales of
the couples combos and farmers combos. Customers love the deal and they
always requesting the promo.
 • We can see that our confectionary sold numbers could have been much
better in numbers per unit sell. A product like a chocolate brownie in Harare-
East has been selling very well and suddenly stopped because of the
ingredient's unavailability.

• Pizza’s hasn’t been sold in a large capacity we are wondering why since we
always do advertising. But from observed cases, its always has been
ingredients unavailability. So we end up not having other pizza ranges, this
makes the line of the product fail to raise to the public.
• A solution to pizza is to have the most famous lines available all the time
then we can start to do more marketing the product.

ISSUES RAISED BY BRANCHES

Tapper
• They have come up with so many excuse and we have provided them with
all the required

Machinery
• The challenge of machinery breakdowns especially chip or chicken
fryers(east gate branch, Samora) is on the rise which is a disappointment and
slows down service in the affected shops. Spare machines need to be
availed for use while the broken-down machinery is under repair.
• Our Kitchen printers some of them are too old and they need to be
changed. IT department they have requested this a while ago and we
wonder why they are not receiving the funds needed.

Ambiance
• Most of the menu screens are now functional and have the updated
promotional and non-promotional menu screens.
• Our bikes have managed to have a new design on them.
• Well done to our Mutare 3 branch which was well built and looks amazing it
just needs more traffic to drive more sales. Promotions will do well on this
branch.
Product Quality
• Pies have taken over the city and well done to our bakery chefs. It shows
ability within them and we recommend that they should continue getting the
support and ingredients they need.
• We also have new product at our bakery range, its a fruit cake going for
2usd.
• We have seen improvement on our 1/4 chicken and chips.
• We mentioned our Shawarma in our last reports and till now we haven’t
seen action being taken regarding the taste we proposed. We believe
that the shawarma from the grill stick has wonderful taste and nothing
else.

Golden morning sir. We had a fruitful meeting we discussed more on how we are
going to be funded and how our marketing should work together and build one
strong brand.

- Marketing to work very closely with operations on promotions and product lines
that need assistance on marketing.

- Regarding the new promotion crunchy burger and spicy wings, the question was
why is it only in Mutare,? and we pointed out M3 has enough fryers for the cooking
process. MD replied saying the branches should be able to buy extra machines to
accommodate this new line of products.

- Marketing will have 1% every month which will be kept for funding and this
funding will be readily available all the time. Devant and Chido will work very close
to discuss which funding should go first. And we will work with high priority
payment formats. Marketing to send budget for payment 💰 each new month.

- MD pointed out that expansion on social media platforms is vital for the
maximisation of customers. This means we should run Twitter, Instagram, Youtube,
Facebook and Pintrest

- Website issue ⚠ was discussed. And sir Daniel was commissioned to give
Devant FTP detail by Monday and we should have a website live by Next week
Friday.

- Within the shops managers not put their number under their pictures but
HOTLiNE number. Which is being used with CHIDO.
- Stacy to centralise tapp-delivery to maximise sales 💰 for all regions.

- Lavender to assist Stacy to add a button 🔵 in the system to track all their orders
they do at tapp-delivery.

- Stacy work station to be placed next door 🚪 to marketing office on the waiting
area next to HR office. They should also get a computer with software connected
to gaap for their tracking purposes.

- Bikes 🚴 for delivery to be increased in harare after the better performance and
better income from tapp-delivery. This issue was raised after Stacy raised a point of
service being slow.

- Promotions to stay longer or having more shelf life than to die instantly.
"Shawarma promotion to have at least one day it can go on cost price but it
shouldn't be at loss"

-Tapper was not talked about it.

These are the main points that were addressed I took this time to make sure that
you are in the loop 🔁 we want the brand to go far.

Visual arts -ability to develop motion graphics and videos for the brand and
social media presents.
This required a good laptop which received from the Chairman. With this aspect
we find that I could have done more tangible visuals if funds permitted. Per month
we would require 400 USD for a good video to be done. But ever since that
funding was never availed for that kind of video. The greatest level I reached was
to a point that we developed a voice over and paid 20usd from my pocket but to
continue with the video it became too much for me to pay, but I would have paid
to prove a point of how beneficial this videos advert approach. Without giving up
on the Mutare 3 opening I made sure we had a lot of footage which I can join and
make a video advert. Well it was done and the advert will be live on the 25th of
June which is this date of this writing. This strains lead us to have a meeting with
the chairman where we explained that it will be rather better to funded to have our
own MEDIA HOUSE so that we start earning our own marketing funds. The idea
still stands and we are more than willing to make sure that idea works. We will only
need 2500 USD for it to function very well.
Expected to be done under Visual arts - On a launch of every new promotion we
should have a video, audio, flyers, proper social boosting not 20usd per week we
are talking about 80 to 100usd worth of boosting.
For years and years food companies they had been doing food pictures in-house
almost every time. Constantly taking pictures of each product, this has been the
best way of marketing a products of big brands. Why not do the same here? We
are also big and we can afford to buy this equipment. This has been my wish that
when one day comes that I will be asked I will be able to say I managed to create a
media house for the brand and it helped the brand visuals to top class.

This seems to be the idea I would like our department to have.

Digital media and services, filming and photography, 2D and 3D animation, radio
channel, newspapers, magazines, ecommerce, book publishing, print (packaging, t
shirts, uniforms, posters) and distribution. With this media house it will allow the
brand to have more money to explore more adevertising avenues. Which will add
more value for the brand to keep it growing. To create this media house it doesnt
require the brand to spend over 10000usd to make this idea real.

Events - I have managed to go to many events to promote the brand. But the
most disappointing event which I went was at Borrowdale Brooke which hurt me so
much from the bottom of my heart. To get 10usd for a taxi to go to the event it
was difficult and then I used my own 10usd which until today I haven’t received
from the company, the point is not that 10usd is more important but how others
value the marketing department its not up to what I expect. Mr Chemwai and Mr
Gwagwadze do help a lot but at times the funding get to be very difficult to get.
Our outdoor presentation is very poor since we don’t have proper outdoor kit
which cost 1500usd and less. I recently made an opportunity to market our brand
on NOLLY WOOD cinemas the best I managed to do was to make sure that I keep
the opportunity within us until our outdoor branding is ready and perfect. I gave
them internet bundles worth 30usd which the company failed to pay.

Social media - This means communication with our customers, how do we do

that and how can this be very effective to our customers?
- The engagement has been very normal without too much new to follow and to
talk about. Why we haven’t improved? We love improvement, me and Chido we
work together well and we agree in lot of things and in some we don’t. But in
truth we love the brand to grow.
- What is expected for extra-ordinary engagement? We reckon that small funds we
request to be availed to us, the money we request it has never for us to eat but
for the brand to grow.
- We generally have to utilise all social media platform for 100% search of
potential customer. Of late I have discover that at twitter it was very good Tapp
Delivery orders.
- I have managed to do give aways on the mothers day with the help from Finance
and GM, who fund us 150usd which we bought nice gift on mothers day. We
appreciate with their help it was made possible.
- I have recently started using Pinterest And Instagram for Eat n Lick. But this
required more data bundles 2800Bond per month for me to be more effective. I
am only given 1600bond which can work only on Facebook. Basing on the idea
that at work they is internet if we go out on meetings and events we relay on
mobile data. Telecel line I was never given and I tried to follow up and ended up
using my own buddy line.
- Share video clips of food and the restaurant.
- To build a Facebook group for various small groups, golden crust,
- Promoting our upcoming outreach event to a specific demographic in
communities through paid advertising this it become a great help for our social
growth
- Discover and engage in conversation about important topics in our community.
- Online Magazine idea will also help the brand to grow and it will also make the
brand gain more people. I personally created on for Spar https://
savour.spar.co.za

Website
I created and managed to finish the website within a week. The problem I have
faced for over 4months is to get domain details to upload the website (FTP details
is what is required, last I heard it was astro who had them). I have decided that I
should get another subdomain which can linked to the main domain. That way we
can have the website live. After purchase it only need 5working days to test on
every device and compatibility and adaption to devices screens. Then by doing so
we will have a website. I can’t be like Astro.

Tapper
This has been my whole year project and it has now got to a point where I
decided that what ever task we gave them its clear that they can’t manage to
develop and finish.
- Within this project I have come to realise many aspects and probability to handle
the proposed requirement to make the software to work. It has been a nightmare
to them. If getting to town is only 500 meters from any direction and if you know
the road to go to town you don’t take 20years. But this team has taken longer
time to develop a finished product.
- We have asked them tough questions and we needed response and sadly they
failed to communicate back. We then created a platform for us to meet every
Thursday it then turned out they couldn’t meet after we had given them all they
said it was required.
- We have done countless meetings to make this tapper machines to work and the
delivery app.
- I also have decided to overcome this issue by starting creating WhatsApp Bot
which makes it easy to order via whatsapp.

Tapp-Delivery
This has been also my project and to make sure that we make profits and to
market it.
- The problem I faced was to get funding to do my weekly text sms adverts,
WhatsApp adverts and social media boosting only for Tapp-Delivery.
- I could have gain more ground on marketing if we get money we request. If we
get 100usd per month we will able to send out adverts.
- We also need to have video advert which cost only 200usd.
- We also need our drivers to have proper uniforms while driving bikes. This will
hunt us if anything bad happens on accident. If we are found that we didn’t
provide enough uniform for the this drivers it will bring bad image of the brand.
- Drivers are driving with wrong helmets, last time I managed to buy one from my
pocket and we ended up getting the money back.
- Our drivers salary is not matching market salaries and if you realise this are the
best driver and experienced driver we currently have.
- Tania she has been very good at her job and she want to be happy on her salary.
I have pushed before but I was never successful. Last stage was going to the
GM, which I will do so this time. Having a person like her at her job and who is
always there, it’s not very easy. Please I can’t afford to loose her on her position.

Solution
- We would like to get our 2% share, which we don’t even get at all the time.
- To get mobile bundles of 2800bond.
- To get customer calling allowance of at least 1000bond per month, this I have
been spending my own money.
- To fund requests I always send, at times I struggle to stay in the office when
suppliers start to look for us.
- To support our ideas at times really help us and it makes our job easy. GM and
Mr Silent has been a great help, but if we start use GM more all the time then it
start to look like we are back stabbing other position above us.
- I have great ideas we have been creating with the bakery Operations but the sad
part is funding doesn’t get to be availed to him, so our option will be to go to
GM since he is our rescue all the time.
- Tapper should work, and the option I have is to change the service provider since
they have failed dismally.
-