Guidelines for Document No.

WVSU-IQA-SOI-01-F01
Curricular program Issue No. 1
offering Revision No. 0
WEST VISAYAS STATE Date of Effectivity: May 10, 2018
UNIVERSITY Issued by: DIQA
Page No. PAGE 1 OF 12

Guidelines for request of the offering of new academic Program / specialization

A. Definition of the proposed Degree Program / Specialization

1. Full and exact name of the proposed program / specialization
Bachelor of Science in Tourism Management
2. Year of intended implementation: 2022-2023
3. Names of department / division, college / school and campus that would offer the new
program / specialization
Department / Division: Tourism Management
College / School: School of Business and Management
Campus: WVSU – Janiuay Campus

B. Feasibility Study to include:

1. Brief description of the proposed new program / specialization

The program related to the field of tourism education will equip students
with competencies that are needed to execute operational tasks and management
functions in food production (culinary), accommodation, food and beverage service,
tourism planning and product development, event planning, transportation services,
travel and tour operations and other emerging sectors of hospitality and tourism
industry. (CMO-No.62-S.2017)

2. Institutional mandate and rationale to offer the new program / specialization

As one of the world’s largest economic sectors, tourism industry has become one of
the main income source for many developing countries including Philippines. Travel and
tourism creates jobs, drives exports and generates prosperity across the world. It is vital
for success of many economies around the world because it brings a lot of business
opportunities.

Before the covid – 19 pandemic has begun, the contribution of tourism industry to
the Philippine economy is 12.7%. Today, given that the country is grappling with the
most devastating impact of this pandemic, the School of Business and Management
foresees restoration of industry through adjustments from this new normal and
providing employment assets as it was expected to rise up where in business and
tourism stakeholders had already missed a lot of leisure.

The degree of tourism premised on the basic concept that the higher education
programs must always be abreast with the current times. The tourism education will
 equip students with competencies that are needed to execute operational tasks and
management functions in food production, accommodation, food and beverage service,
tourism planning and product development, events planning, transportation services,
travel and tour operations and other emerging sectors of business and tourism industry
that will fill a vital role in reshaping the current trends in business and tourism industry.
(CMO-No. 62 s. 2017

The demand for tourism workers extends even beyond Philippine boarders with
the advent of the ASEAN community. Within this context, the ASEAN Economic
Community has four pillars, with focus on single market and production base that allow
for free flow of goods, services, skilled labour, investment, capital, food and agricultural
security and integration of 12 priority sectors. With this, several Mutual Recognition
Arrangements were signed by the ASEAN Member States, including the ASEAN MRA for
tourism professionals. (CMO-No. 62-S.2017)

The West Visayas State University Janiuay Campus (WVSUJC) would like to offer Bachelor of
Science in Tourism Management for the following reasons:

1. The campus offers Bachelor of Science in hospitality management the only course
program related to business and management.
2. There ten (10) public secondary schools and two (2) private schools who offer senior
high school in the municipality of Janiuay and other feeder / neighbouring
municipalities.
3. There are existing tourist destinations in the town of Janiuay and lot of other destination
that newly opened around the town and neighbouring municipalities.
4. Moreover, West Visayas State University Janiuay Campus is located at the central part of
third district of Iloilo and in panay, approximately 30 kilometers from the main campus.
5. It is the duty of West Visayas State University Janiuay Campus to answer for the quest
for quality education for the 21st century in the field of tourism industry in regards to K-
12 basic education curriculum considering the fact that none of the external campuses
offers BS Tourism Management.

3. Goals / objectives of the proposed new program specialization:

Common to Tourism and Hospitality discipline (CMO 62 S. 2017)

1. Demonstrate knowledge of tourism industry, local tourism products and services.

2. Interpret and apply relevant laws related to tourism industry
3. Observe and perform risk mitigation activities
4. Utilize information technology applications for tourism and hospitality
5. Manage and market a service-oriented business organization
6. Demonstrate administrative and managerial skills in a service oriented business organization
7. Prepare and monitor industry specific financial transaction and reports
8. Perform human capital development functions of a tourism oriented organization
9. Utilize various communication channels proficiency in dealing with guests and colleagues
Specific to BS Tourism Management

A graduate of Bachelor of Science in Tourism Management should be able to:

1. Plan implement and monitor tours and sales activities.

2. Research, plan and conduct various tour guiding activities.
3. Develop appropriate marketing programs and arrange required travel services
4. Plan/organize, implement and evaluate MICE activities.
5. Plan, develop and evaluate tourism sites and attractions.

4. Management capability, administrative competence and qualifications of

management personnel.

NAME OF PERSONNEL DESIGNATION/ EDUCATIONAL ADMINISTRATIVE

ACADEMIC RANK QUALIFICATION EXPERIENCE
GUILLER P. PENDON, Campus Doctor of Education OSA Head 2010-2018,
Ed. D. Administrator/Associ Dean 2018-2020,
ate Professor IV Campus Ad 2020-
present
LENY A. QUINTILLA, Dean of Instruction/ Doctor of Education Dept. Chair Fil. & Allied
Ed. D. Associate Professor 2008-2010,
IV Dean 2010-2015
Director, SOTE 2018-
2020,
Dean 2020- Present
JOENAREX N. School -Doctor of Management In Supervisor (Industry),
BAUTISTA, MHM Director/Instructor II Business Administration Department Head
(On-Going) 2015-2017
- Doctor of Management Extension Coordinator
In Tourism and Hospitality 2018-2020,
Management (18 Units) School Director 2020-
-Masters In Hospitality present
Management
-Bachelor of Science In
Hotel and Restaurant
Management
CATHERINE GRACE G. Department Chair/ -Doctor Of Management In School Director 2015-
LLABAN, MHM Instructor III Tourism and Hospitality 2019
Management
(On-Going) Research Coordinator
-Masters in Hospitality 2020-present
Management
-Bachelor of Science In
Hotel and Restaurant
Management
HORLINA D. AUNGON, Faculty/ -Doctor of Management In Supervisor (Industry),
MMHM Assistant Professor 1 Business Administration
(On-Going) School Secretary
 - Doctor of Management
In Tourism and Hospitality
Management (18 Units)
-Master in Management in
Hospitality Management
-Bachelor of Science in
Accountancy

GEMNOE R. Faculty -Doctor of Management in Department Chair

ABONADO, MBM (To be hired) Tourism and Hospitality
Management
-Master in Business
Management in Human
Resource Management
-Bachelor of Science In
Tourism Management
CHAMY LYN Faculty -Doctor of Management in
MAGAPAN, MHM (To be hired) Tourism and Hospitality
Management
-Master in Hospitality
Management
-Bachelor of Science in
Tourism Management

5. Market Viability in terms of

a. Demand for graduates / employment opportunities (at least in the next five years)
The graduates opportunities is very high since the K-12 educational system
is fully implemented and for employment opportunities due to a high demand and
continuous growing of tourism and hospitality industry locally, internationally, and
globally.

b. Prospective students (enrolment projection)

Prospective Year 1 Year 2 Year 3 Year 4
number of 40 40 40 40
enrolees
Based on the Feasibility study conducted among target respondents, the graphs below shows the
data:

As to age, out of 95 respondents there are 60% ages 20-22, 23% ages 17-19, and 14% ages 23-25 are
willing to pursue their bachelor’s degree.

As to sex, out of 95 respondents there are 69 % female and 30.5% male.

As to academic status of the respondents, 36.8 % are currently enrolled in business and
management related courses who are willing to shift course in the proposed BSTM, 32 % are
graduated in k12 who stop last year, 21.1 % who are enrolled in senior high school and expected to
graduate by year 2022, and 9.5 % who are enrolled in other courses who willing to shift if ever the
proposed additional program will be implemented.

As to academic strands, 58.9% are under TVL with different tracks, 24 % are taking GAS, 7.4 % are
HumSS, 5.3 % are ABM, and 4.2 % under STEM strands.
As to the school, respondents from Cabatuan National Comprehensive High School have the highest
interest with 30.5% who are always the majority of the population of the school, followed with
Janiuay National Comprehensive High School which is 26.3%, 8.4 % are from Maasin National
Comprehensive High School, 4.2 % are from Leonora S. Salapantan National High School and Sta.
Barbara National Comprehensive High School, 3.2 % are fro Badiangan National High School and
Mina National High S School, and 2.1% from Abangay National High School.

Respondents who are residents of Cabatuan have the highest number of respondents who are
willing to enrol their bachelor’s degree with 32.6 %, 26.3 % who are residents of Janiuay, 11.6 %
from Maasin are among the top 3 home towns who are always the composed the university
students population.

The table shows 92.6 % out of 95 respondents intend to enrol at WVSU-JC, and 7.4 % wanted to
enrol in other public school/Universities.

The pie graph shows that 74.7 % of the respondents influence by their self in choosing their course
in college, 24.2 % are influence by their parents, while 1.1 % are influence by friend.
Out of 95 respondents, 70 responded who capture their interest in the new proposed Bachelor of
Science in Tourism Management as their first priority to enrol by next year 2022-2023.

The bar graph shows that respondents are motivated by considering their future career as very
important, parent motivation as important, alignment of strand from senior high school as
somewhat important, eagerness to revitalize tourism and business world as minimally important,
and personal desire as not important.
The bar graph shows that employment opportunities are the most important factors in selecting
bachelor’s degree program as very important, extra-curricular activities as important, school location
as somewhat important, school academic reputation as minimally important, and school facilities as
not important.

a. Presence of existing higher education institutions (HEIs) offering same program as

specialization within the area.
None
6. Financial viability in terms of sustainability of operation such as:

a. Schedule of proposed tuition and other fees (in matrix form)

 b. Curriculum

1. Distribution of subjects per semester and year level:

FIRST YEAR - 1st Semester

Courses Lecture Laboratory Units
GE1 - Purposive Communication 3 3
GE2 – Reading in Philippine History 3 3
GE3 - Mathematics in the Modern World 3 3
THC1 - Tourism and Hospitality 1 3 3
THC2 - Risk Management as Applied to Safety, 3 3
Security, and Sanitation
PE1 2 2
NSTP1 3 3
20 20
Sub Total

FIRST YEAR - 2nd Semester

Courses Lecture Laboratory Units
TPC1 - Global Tourism, Geography and Culture 3 3
THC3 - Tourism and Hospitality Service Quality 3 3
Management
THC4 - Philippine Tourism, Geography and 3 3
Culture
THC5 - Tourism And Hospitality 2 3 3
TPC1 - Tour and Travel Management 3 3
PE2 2 2
NSTP2 3 3
20 20
Sub Total

SECOND YEAR - 1st Semester

Courses Lecture Laboratory Units

GE4 - Understanding the Self 3 3
GE ELEC 1 3 3
TPC2 - Applied Business Tools and 2 1 3
Technologies
(GDS) with LAB (TPC)
TPC3- Sustainable Tourism 3 3
HMPE 1 3 3
PE 3 2 2
Sub Total 17 17
SECOND YEAR - 2nd Semester

COURSES Lecture Laboratory Units

GE5 - Science, Technology and Society 3 3
GE6 - Ethics 3 3
TPC4 - Tourism Policy Planning and 3 3
Development
TPC5 - Introduction to Mice 2 1 3
HM PE 2 3 3
TPC6- Foreign Language 1 3 3
PE 4 2 2
20 20
Sub Total

THIRD YEAR – 1st Semester

Courses Lecture Laboratory Units
GE7 - The Contemporary World 3 3
TPC7- Foreign Language 2 3 3
HM PE 3 3 3
BME1 - Operations Management in TH Industry 3 3
THC6 - Professional Development & Applied 3 3
Ethics
THC7- Tourism and Hospitality Marketing 3 3
18 18
Sub Total

THIRD YEAR – 2nd Semester

Courses Lecture Laboratory Units

THC8 - Legal Aspects in Tourism and 3 3
Hospitality
BME2 - Strategic Management in TH 1 3 3
HM PE 4 3 3
THC9 - Multicultural Diversity in Workplace for 3 3
the Tourism Professional
THC10 - Entrepreneurship in TH 3 3
TPC7 - Transportation Management 3 3
(covers air and sea)
Sub Total 18 18

FOURT YEAR – 1st Semester

Courses Lecture Laboratory Units

HMPE 5 3
Life and Works of Rizal 3
TPC8 - Research in Tourism 3
GE E 2 3
GE E 3 3
GE8 - Art Appreciation 3
Sub Total 18
FOURT YEAR – 2nd Semester

COURSES Lecture Laboratory Units

PRACTICUM 6
6
SUB TOTAL

2. Summary of units per area comparing the proposed curriculum with CMO:
COURSES CMO No. 62 Series Proposed curriculum
of 2017
GENERAL EDUCATION 36 36
NSTP 6 6
PE 8 8
BUSINESS AND MANAGENT 6 6
EDUCATION
TOURISM CORE 30 30
PROFESSIONAL CORE 30 30
PROFESSIONAL ELECTIVES 15 15
PRACTICUM 6 6
TOURISM PROGRAM (15) (15)
MAJOR/SPECIALIZATION
TOTAL UNITS FOR ABM 137 UNITS
TRACK
TOTAL UNITS FOR ELIGIBLE 152 UNITS
HEIs TO OFFER
SPECIALIZATION FOR ABM

3. Course Description

PHILIPPINE TOURISM, CULTURE AND GEOGRAPHY

This course presents comprehensive coverage of the major tourist destinations in the
Philippines. Major discussions will be on political structures and subdivisions, geographical
characteristics, major attractions, gastronomy, culture and traditions of the various regions of the
country leading to the realization of the potentials of the tourism industry of the Philippines.
Students will also have a comprehensive knowledge about the mechanism, logistics, operations and
management of the tourism network system in the Philippines with its inherent physical and cultural
resources as seen in the various provinces of the country.
 RISK MANAGEMENT AS APPLIED TO SAFETY, SECURITY AND SANITATION

The student will develop knowledge, skills and values on the basic principles of personal
hygiene, food safety and sanitation as applied in tourism and hospitality industry. Topics include the
following: compliance with workplace hygiene procedures, establishment and maintenance of a safe
and secure workplace, implementation of occupational health and safety procedures and
performing basic first aid procedures.

QUALITY SERVICE MANAGEMENT IN TOURISM AND HOSPITALITY INDUSTRY

This course aims to enable the students to recognize and assess quality management
processes in a hospitality and tourism related organization and to evaluate departmental processes
and planning strategies.

LEGAL ASPECTS IN TOURISM AND HOSPITALITY

The tourism and hospitality industry operates within a comprehensive domestic, and
international, legal and regulatory framework. This course examines the framework and covers the
key principles of law applicable to hospitality, tourism and related industries. Various legislation on
business organization and several international law issues such as consumer protection, product and
service liability, employment and law access to the natural environment will be covered.

MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY

This course is designed to give a clear and whole overview of tourism and hospitality as an
ecosystem and goes beyond the usual closed concept of tourism. It introduces the concepts and
terms that are common throughout the different sectors. It also intends to develop, update and
maintain local knowledge as well as tourism industry knowledge. It shows the structure and scope of
tourism as well as the impact of tourism as an industry in relation to the world economy and society.

PROFESSIONAL DEVELOPMENT AND APPLIED ETHICS

This course describe the skills, knowledge and performance outcomes required to develop
the ability of students to become professional in their field by understanding the ideas of improving
one’s personality and ways on how they are going to be valued in the business industry by means of
presenting their ideas like company meetings, professional networking, interviews and through
proposals of services considering the proper collaboration to their associates and portraying
professional business ethics. It also teaches writing skills and emphasize in verbal communication
and preparation of plans that requires them to research career options and company potentially and
stability to develop a strong and effective career pathway.

MULTICULTURAL DIVERSITY IN WORKPLACE

This course describe the skills, knowledge and performance outcomes required to manage
multicultural diversity in workplace that covers organization’s diversity policy, encouraging diversity
within work teams and upholding the benefits of a diverse workplace. It should also develop the
ability to communicate with people from a range of social and cultural groups with respect and
sensitivity, and to address cross – cultural misunderstanding if it arises. The end goal is for the
student to be equipped with social awareness and diverse understanding when serving customers
and working with colleagues.

TOURISM AND HOSPITALITY MARKETING

This course will equip students with the necessary skills to develop actual marketing
campaigns for a business with the tourism and hospitality industry. Emphasis is on the analysis of the
market, its competition and its product; preparation of financial budget and the development of
short-term and long-range strategies to achieve desired profit through effective advertising, sales
and an effective public relations plan.

MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY

This course will cover the workings, operations and the integrative activities of major
stakeholders in the tourism and hospitality industry. The student will also gain knowledge on
managing and marketing a service-oriented business organization. Apart from the scope and
structure of travel organizations, it provides an in-depth study of the nature and distinctive
characteristics of each sector of the entire tourism industry, focusing on the management ,
organization and planning of specific strategies for the various entities in the local setting.

ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY

This course describes the skills, knowledge and performance outcomes required to plan and
develop a feasible business plan by understanding the nature and scope of entrepreneurship,
scanning the market of potential entrepreneurial venture opportunities, and identifying and
evaluating the methods of venturing into business including but not limited to starting one’s own
business, buying existing businesses and the process of franchising. It also emphasizes on assessing
the possible characteristics and mindset of entrepreneurs, analyzing typical entrepreneurial venture
challenges, errors and rewards, identifying effective strategic management, developing product and
service innovations and introducing the concepts of environmentally sustainable practices, social
entrepreneurship and intellectual property management.

GLOBAL CULTURE AND TOURISM GEOGRAPHY

This course shall have students analyze and familiarize themselves with specific world travel
destinations, with emphasis on the exploration of geographic features, customs and traditions,
population centers, visitor attractions political religious, language and other cultural differences as
these relate to the hospitality and travel industry. Students will develop understanding as well as
sense of responsiveness for cultural values and tradition that exist beyond their own culture.

SUSTAINABLE TOURISM

Students will have a broad understanding of environmental issues and their impact upon the
tourism industry, therefore subject areas such as pollution, waste management and biodiversity will
be a primary focus. Awareness and the understanding of the implications of tourism impacts,
especially on socio-cultural and environmental aspects, are critical to properly guided sustainable
tourism planning and development. The natural and cultural environments of communities and
global destinations will be explored to enable students to critically interpret tourism
interdependency, and the changes and development of domestic and international tourism policy.

TOUR AND TRAVEL MANAGEMENT

The course studies the role of the travel agency and tour operator in the tourism industry,
leading to a better understanding of the trade and its internal workings, the role of each component
in offering cost effective and good ‘’value for money’’ products for its clients.

TRANSPORTATION MANAGEMENT

This course discusses the general knowledge of the transportation, its role to the tourism,
planning and policies. The content includes transportation systems, various aspects of tourism-
related forms of transportation, modes of transportation, transaction operation, including concepts
and methods of analysis, infrastructure, and geographical and legal factors relating to local and
international transportation.

TOURISM POLICY PLANNING AND DEVELOPMENT

Students will be able to understand tourism planning as a process and as a set of techniques
for sustainable tourism development giving importance on the physical environment and the social,
cultural and political realities of planning and policy making.

FOREIGN LANGUAGE 1

This course aims to train students to develop basic conversational skills using a foreign
language.

FOREIGN LANGUAGE 2

This course aims to train students to develop intermediate conversational skills using a
foreign language. Student should be able to understand technical jargon used in the tourism
industry.

RESEARCH IN TOURISM

The course aim to educate the student in the essential research tools and skills that will be
needed as to perform as mangers in the tourism and hospitality industry. This course will introduce
the research process: from design, data collection, hypothesis testing, to reporting; featuring
econometrics and other quantitative applications in business research; and research on topic related
to tourism or hospitality industry.

APPLIED BUSINESS TOOLS AND TECHNOLOGIES

This course identifies common tools, technology and techniques used in the tourism and
hospitality industry. It includes an overview of the applications or systems composed of technical
processes, methods, software and hardware that have evolve and streamlined certain functions in
the workplace.
 INTRODUCTION TO MEETINGS INCENTIVES CONFERENCES AND EVENTS MANAGEMENT
(MICE) AS APPLIED TO TOURISM

This course examines the principles of conceptualizing, planning, managing and evaluating
events, conferences, meetings, festivals and other such special activities.

PRACTICUM

The practicum workload is intended to help undergraduates apply their formal education in
a real work environment.

4. Admission, retention and graduation requirements:

The following are considered in the admission process:

For Bachelor of Science in tourism management

Qualifications
 The student must be a senior high school graduate.
 The students must pass the College Admissions Test of the university.
 A height required for male 5’5’’ and 5’4’’ for female.

Basic Requirements
 Form 138 – Senior High School Report Card (Original and Photocopy)
 Recommendation letter from Senior High School Principal and Guidance counselor
 Most recent medical and dental health record
 Copy of PSA Certified birth certificate
 Certificate of Good moral character
 Copy of honorable dismissal
 Copy of Senior high school diploma
 (1) Latest 2”x2” ID Picture

On-The-Job Training/Internship
During the fourth year of the program, students are required to attend an On the Job Training (OJT)
in travel agencies, travel ticketing offices, event organizing companies, and the Department of
Tourism.

Students are given the opportunity to apply their knowledge and skills in an actual work setting.
Usually, universities require them to submit a written report on their tasks, learning experiences,
and hours rendered. Their work performance will also be evaluated by their immediate managers
and will be submitted to their respective OJT coordinator. The number of hours required may differ
in each university.

Board Exam
The BS in Tourism Management does not have a board examination. However, graduates may opt to
take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC)
to qualify in working in government offices. Some graduates opt to take a Master’s degree followed
by a Doctorate degree to gain expertise in the industry.

Career Opportunities
Graduates of BS in Tourism Management may pursue a career path in travel agencies, travel
ticketing offices, event organizing companies, and the Department of Tourism. They may apply as a
tour escort, tour agency clerk, hotel and resort personnel, tour agent, government tourism staff,
event coordinator, flight attendant, travel writer, and a tourism researcher.

a. Resources of the proposed new program / specialization

1. Library Holding
 List of existing and proposed books, journals, magazines, etc. supporting the
program.

Title existing Titles Author Year of Number

publication of
volumes
a. Books
PHILIPPINE Tikim : Essays in Philippine 2016 5
TOURISM, CULTURE Food and culture
AND GEOGRAPHY Tourism Geography : Critical Stephen 2015 5
understandings of place, Williams and
space and experience Alan A. Lew
Selling tourist destinations : Mancini, 2013 1
Geography for travel Marc
professional
The University of the Kintanar, 2009 1
Philippines cultural Thelma B.
dictionary for Filipinos and
Associates
Art and Culture in the Teresita 2007 5
Philippines Gimenez
Maceda
Tourism Geography Stephen Wyn 2003 5
Williams
Quizmaster : Philippine Cabag, 2002 2
history and culture Ramon C…et
al
RISK MANAGEMENT Disaster Risk Reduction Mogol, 2017 1
AS APPLIED TO Training Manual Adonis
SAFETY , SECURITY Food, Safety, Sanitation and Alvarez, 2010 5
AND SANITATION Hygiene Helen U.
Principles of Bar Service Ditan, Joseph 2007 14
Operations Linford A.
Managing a Food-Safe The Maya 2007 7
Kitchen: A Guide on Kitchen
 Sanitation for Food Service Culinary Arts
Professionals Center
Food, Water and Perdigon, 2006 5
Environmental Sanitation Grace P.
and Safety for the Hospitality
Industry and Institutions
QUALITY SERVICE Fundamentals of Service Saxena, R.P 2014 2
MANAGEMNET IN Quality Management in
TOURISM AND Hospitality and Tourism
HOSPITALITY
INDUSTRY Total Quality Management Ford, Robert 2012 4
for Hospitality and Tourism C. Et. Al.
Successful Restaurant Wade, 2010 2
Management Donald
Total Quality Management Ramasamy, 2005 5
Subberaj
Management Principles and Miranda, 2000 2
Practices Gregorio S.
Business Ethics: A Leveriza, Jose 1991 3
Management Approach P.
LEGAL ASPECTS IN Tourism Planning and Cruz, Zenaida 2015 3
TOURISM AND Development L.
HOSPITALITY Legal Review of Tourism USAID 2013 5
Related Laws
Tourism Planning and Policy Dredge, 2012 3
Dianne
Tourist destination Eric Laws, 2011 5
governance: practice, theory Jerome
and issues Agrusa,
Harold
Richins
Career in tourism Geetanjali 2010 1
Tourism : concpets and Walker, John 2010 1
practices et.al.
Tourism, planning and Choudhary, 2010 2
management Vikas
Domestic tourism : a new Libosada, 2010 2
edition Carlos M. Jr.
Philippine tourism laws : a Cabulay, 2008 1
comprehensive .. Danny A.
Pertinent laws on hospitality Maranan, 2007 1
management (tourism laws) Marjo H.
et.al.
Notes on relevant hospitality Castor, 2007 1
laws : Philippine setting Marlon
MACRO Basic Understanding to Velasco, 2017 3
PERSPECTIVE OF Hospitality and Tourism Evelyn
TOURISM AND Marketing w/ IMC
HOSPITALITY Marketing for Hospitality and Kotler, Philip 2017 3
Tourism et. Al.
Tourism Development & Buaron, 2017 3
Opportunities Flocer Grace
Tourism Planning and Cruz, Zenaida 2015 3
Development L.
Management Information Rodolfa, 2015 3
System in Tourism and Bernardo
Hospitality Industry
Tourism Marketing Badilla, 2015 2
Maricel
Gatchalian
Fundamentals of Service Saxena, R.P 2014 2
Quality Management in
Hospitality and Tourism
Principles of Tourism Part II Cruz, Zenaida 2013 1
Tourism, Principles, Goeldner, 2012 1
Practices, Philosophies Charles
First Class Service 1: English Hall, Stephen 2012 2
for the Tourism and
Hospitality Industry
First Class Service 2: English Hall, Stephen 2012 1
for the Tourism and
Hospitality Industry
Fundamentals of Planning Kastarlak, 2012 2
and Developing Tourism Bulent I.
Events management: For Van der 2012 2
Tourism, Cultural, Business Wagen, Lynn
and Sporting Events
Tourism Planning and Policy Dredge, 2012 3
Dianne
Total Quality Management Ford, Robert 2012 4
for Hospitality and Tourism C. Et. Al.
Accounting for Hotel and Urbano, 2011 1
Restaurant Management and Bartolome R.
Tourism Industry
Tourism Planning and Cruz, Zenaida 2011 1
Development L.
Principles of Tourism 2 Santos, Buen 2010 1
Food, Safety, Sanitation and Alvarez, 2010 5
Hygiene Helen U.
Principles of Tourism Vibal, Victor 2010 5
R.
Introduction to Hotel and Santos, Buen 2010 5
Resort Management
Event Management: for Wagen, Lyn 2009 5
Tourism, Cultural, Business Van Der
and Sporting Event
Marketing of Hospitality and Kumar, 2009 1
Tourism Services Prasanna
Principles of Tourism 1 Santos, Buen 2009 1
 Introduction to Tourism and Andrews, 2007 2
Hospitality Industry Sudhir
Food, Water and Perdigon, 2006 5
Environmental Sanitation Grace P.
and Safety for the Hospitality
Industry and Institutions
Operating and Managing a Roldan, 2006 2
Hotel and Restaurant Amelia S.
Bussiness
Principles of Tourism Part 1 Cruz, Zenaida 2006 8
L.
Operating and Managing a Roldan, 2000 5
Hotel and Restaurant Amelia S.
Business
Commercial Recreation and Wenston, 1996 1
Tourism Susan A.
lecture notes on HUMAN K.YAMUNA 2016 5
PROFESSIONAL VALUES AND PROFESSIONAL
DEVELOPMENT AND ETHICS
APPLIED ETHICS Initial Professional 2012 5
Development - Professional
Values, Ethics, and Attitudes
ETHICS, PROFESSIONALISM Gordana 2011 5
AND ETHICS, Dodig-
PROFESSIONALISM AND Crnkovic
CRITICISM OF THE SOURCES
Promoting Ethical Muriel J. 2008 5
Development and Bebeau
Professionalism: Insights
from Education Research in
the Professions
A textbook on professional R.S. 2006 5
ethics and human values Naagarazan
Contemporary Debates in Andrew I. 2005 5
Applied Ethics Cohen and
Christopher
Heath
Wellman, ed.
Ethics Pasco, Marc 2018 8
Oliver
Fundamentals of Ethics Cariño, Javito 2018 3
Ethics Ariola, 2018 3
Mariano
Values and Work Ethics Saidali, 2015 3
Margarita R.
Universal Ethics Cebreros, 2015 3
Contemporary Values Nazario
Ethics and logic: Basic De Castro, 1993 3
concepts Leonardo D.
 Ethics and the Fililpino Agapay, 1991 2
Ramon B.
MULTICULTURAL Intercultural Interactions in Małgorzata 2017 5
DIVERSITY IN the Multicultural Workplace Rozkwitalska,
WORKPLACE et al., ed.
Managing Workplace Nirmal Kumal 2015 5
Diversity : a contemporary Betchoo
context
GUIDE TO MANAGING Ministry of 2011 5
DIVERSITY IN THE Labour and
WORKPLACE Immigration
Managing Cultural Diversity Australian 2010 5
Multicultural
Foundation
Leadership in a diverse and Mary L. 2005 5
multicultural environment: Connerley,
Developing awareness, Paul B.
knowledge, and skills Pedersen.
TOURISM AND Basic Understanding to Velasco, 2017 3
HOSPITALITY Hospitality and Tourism Evelyn
MARKETING Marketing w/ IMC
Marketing for Hospitality and Kotler, Philip 2017 3
Tourism et. Al.
Tourism Development & Buaron, 2017 3
Opportunities Flocer Grace
Tourism Marketing Badilla, 2015 2
Maricel
Gatchalian
Marketing Basics: A Modular Balasan, Ma. 2014 3
Approach Nancy
Tourism, Principles, Goeldner, 2012 1
Practices, Philosophies Charles
Principles of Tourism Vibal, Victor 2010 5
R.
Principles of Tourism 1 Santos, Buen 2009 1
Marketing of Hospitality and Kumar, 2009 1
Tourism Services Prasanna
Principles of Marketing Ac-ac, Maria 2009 10
Victoria M.
Principles of Marketing Medina, 2008 5
Roberto
Principles of Tourism Part 1 Cruz, Zenaida 2006 8
L.
Principles of Marketing Knotter, 1999 1
Philip
Principles in Marketing Medina, 1990 3
Roberto G.
MICRO Hotel and Resort Front office Medina, 2016 4
PERSPECTIVE OF Management Roberto
Principles of Tourism Part II Cruz, Zenaida 2013 1
TOURISM AND
HOSPITALITY
ENTREPRENEURSHIP Economics and Sexton, 2015 2
IN TOURISM AND Entrepreneurship Robert
HOSPITALITY Entrepreneurship and Small Medina, 2014 3
Business Management Roberto
GLOBAL CULTURE
AND TOURISM
Tikim : Essays in Philippine 2016 5
GEOGRAPHY
Food and culture
Tourism Geography : Critical Stephen 2015 5
understandings of place, Williams and
space and experience Alan A. Lew
SUSTAINABLE
TOURISM
TOUR AND TRAVEL
MANAGEMENT
TRANSPORTATION
MANAGEMENT
TOURISM POLICY
PLANNING
FOREIGN Instant Chinese : a mandarin Boye 2016 5
LANGUAGE Chinese language Lafayette De
phrasebook Mente
Th e R o u g h gu i d e Lexus, comp. 2006 5
mandarin chinese :
phrasebook
RESEARCH IN Writing Rresearch Papers: A Lester, James 2017 3
TOURISM Complete Guide
Research in Daily Life 1: Abadiano, 2016 3
Qualitative Research Method Mark
APPLIED BUSINESS
TOOLS AND
TECHNOLOGIES
INTRODUCTION TO Event Management: Salvador, 2016 3
MICE AS APPLIED Envision, Execute, Evaluate Germaine
TO TOURISM Angelica
Event management: An Asian McCartney, 2010 1
Perspective Glenn

b. Journals

c. Other
(e-resources)

Title
proposed
a. Books

b. Journals
 c. Other
(e-resources)

2. Equipment (list of equipment and other instructional devices / aids)

a. Computer Laboratories for various uses

 research of tourism related topics

 training for airline reservation system
 preparation of various documents and presentation documents

b. Travel and Tours Mock up Counter

3. Faculty

No. Name Educational Nature of Status No. of Course Professional

qualification appointment Partime/ teaching to be license
Permanent fulltime experience taught
1. JOENAREX DOCTORAL PERMANENT FULLTIME 8 YEARS CORE NC II/ NC III
N. (Graduating)
BAUTISTA
2. CATHERINE DOCTORAL PERMANENT FULLTIME 8 YEARS CORE NC II
GRACE G. (Graduating)
LLABAN
3. HORLINA DOCTORAL PERMANENT FULLTIME 8 YEARS CORE NC II/ NC III
D. (Graduating)
AUNGON
4. GEMNOE DOCTORAL TO BE HIRED CORE NC II
R. (Graduating)
ABONADO
5. CHAMY DOCTORAL TO BE HIRED CORE NC II
LYN (Graduating)
MAGAPAN

Prepared by: Reviewed by:

JOENAREX N. BAUTISTA, MHM LENY A. QUINTILLA, Ed.D

School Director, HRST/HM Dean of Instruction
Local Curriculum Review Committee Chair Person

NOTED:

GUILLER P. PENDON, Ed. D.

Campus Administrator