INTRODUCTION

Jose Reuben Alagaran II, PhD

Analysis of Broadcast, Interactive, and Emerging Media
Texts
 Political
Roles of Economic
Media in
Society Social
Cultural
 • The media disseminate information to make
people aware about governments, wars,
political conflicts, elections, and other such
developments in the country and abroad.
Political Role - Create public opinion
- Mobilize support for or against a public
cause
• Media is the “watchdog” of the government
to protect public trust
 • Media promote consumerism or
entice buyers to purchase products
and/or avail themselves of services
that meet their needs and desires.
Economic • Media also encourage people to
Role invest in properties and insurance
and deposit in banks
 • Media promote popular culture through
customs, norms, beliefs, values,
superstitions, technologies, fashions,
songs, dances, food, and lingo, among
Socio- others, that are seen in various media.

Cultural Role • Media and Internet also set the trends

and fads, shape attitudes, model
behavior, and influence worldviews
 How do media do all these?

TEXTS IMAGES (STILL AND GRAPHICS AND COMPUTER APPS

MOVING) ANIMATION NAVIGATION TOOLS
 DEMYSTIFY the media

What is the Find out the techniques to attract

challenge for your attention, persuade and
influence you,and move you into

us? action.

Find out what media do, how they

do it, and why they do it
What is a media text?
 • Messages are constructions.
• Messages represent social reality.
• Messages have economic, social,
political, historic and aesthetic
purposes.
Core • Different people respond differently
principles depending on their attitudes, life
experiences, needs, knowledge and
more.
• Messages have unique forms,
language, symbols and other
features.
Media Language
The way in which a text is constructed to create
a meaning for a reader or viewer of a text