Pfizer Inc.

Research Analysis Benchmark

 Future Employees
Shareholders

WE ARE HERE
Communication Issue

Public Perception of Pfizer

Relevant Analysis

Benchmark

Salience Model
Social Media Influences
Bridging the Gap

Closing Statements
 NEGATIVE PUBLIC PERCEPTION

UNREASONABLE DEMANDS
Pfizer demanded the offering of sovereign assets
as collateral for vaccines.

NEGLECT OF IMPOVERISHED AREAS

Pfizer recently closed on a deal to supply and
develop vaccinations in Africa starting 2022,
months after wealthier areas are mostly vaccinated
with Pfizer.

COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP
Altruistic Actions
"Pfizer Foundation committed $40 million to help
combat the COVID-19 pandemic in the U.S. and
around the world." (Pfizer, April 2020)

"Pfizer and BioNTech to provide 500 million doses of

COVID-19 Vaccine to the US Government for donation
to the poorest nations" (Pfizer, June 2021)

COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP
 Power

Salience Model
Social Medias
Shareholders
Future Employees

Urgency Legitimacy
COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP
 #1
Influential Pharma Company
(Commetric, 2021)

50%
higher popularity (CPI) than
Astra-Zeneca in #2 spot

COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP
Future Employees

95%
of recent graduates find the
purpose of their work important
(InsideHigherEd 2019)

COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP
Shareholders
67%
of investors put $
towards companies
who make a
positive impact
on the world
(hbs.edu 2021)

COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP


OXFORD UNIVERSITY REVERSES COURSE OXFORD

PROMISES TO DONATE AND UNIVERSITY AND
VACCINE RIGHTS PARTNERS WITH ASTRAZENECA
TO ANY DRUG-MAKER DENOUNCED
(OXFORD, 2020) ASTRAZENECA

COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP


ATTEMPTS AT A
P.R COUP
Repeated pledge of

"at cost price in perpetuity" in press

conferences

90%
of Covax's supply was
contributed by AstraZeneca

COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP
 Key Takeaways & Moving Forward
REPUTATION
TRANSPARENCY
Re-establish reputation by building
Provide ultimate transparency to
trust & expectations with
stakeholders
stakeholders

BENEFICIAL
SHAREHOLDER
PARTNERSHIPS
EMPOWERMENT
Partnerships that lean towards
Constituency statutes
research innovation & genuine health

commitment

COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP
 As the leading pharmaceutical and
biotechnology innovator and influencer of
the world, Pfizer’s mission to create
equitable healthcare for all can be achieved
by creating a public image that represents
transparency, trust, and a genuine
commitment to resolving global public health
disparities.

COMMUNICATION ISSUE MEDIA FUTURE EMPLOYEES SHAREHOLDERS BENCHMARK BRIDGING THE GAP
Index
Negative Public Future Employees
Perception

Major Shareholders
Altruistic Actions

Benchmark
Media Channels

Additional Resources
Vaccine Monopolies
Bridging the Gap
Hardball
Herd Immunity
 External Stakeholders
Public Health Organizations Academic Institutions

Industry Partners Patient Advocacy

Internal Stakeholders
Groups
Colleagues Patients

Governments Media
Shareholders and Analysts

Source: Pfizer.com
FRAUD, GROSS NEGLIGENCE, AND
MISMANAGEMENT

“WE OFFERED TO PAY MILLIONS OF DOSES IN

ADVANCE, WE ACCEPTED THIS INTERNATIONAL

INSURANCE, BUT THE LAST REQUEST DEMANDED THAT

THE SOVEREIGN ASSETS OF ARGENTINA ALSO BE PART

OF THE LEGAL SUPPORT.”

 Important
ideals
within the
job market
(
 The analysis is
based on 1,979,257
English-language
articles from more
than 15,000 online
media outlets,
published in the
period 1st January
2019-31st
December 2020
(Commetric 2021).