SALES PLANNING

JAPHNE QUIZON
 OBJECTIVES
HOW TO SELL LIKE CRAZY

• KNOW THE INDUSTRY

• SEE FACTORS AFFECTING THE
BUSINESS
• KNOW HOW TO ATTACK THE
MARKET
• OPPORTUNITY DEVELOPMENT
AND VALUE CONSISTENCY

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KNOW THE INDUSTRY

WHY IS THIS IMPORTANT?

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PORTER’S ANALYSIS
PORTER’S FIVE FORCES ANALYSIS

• UDERSTANDING JFM’S COMPETITIVENESS

• POTENTIAL PROFITBILITY
• FULLY UNDERSTANDING THE BUSINESS ENVIRONMENT
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PORTER’S FIVE FORCES ANALYSIS

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RIVALRY AMONG
EXISTING COMPETITORS
How can JFM Cable tackle this
Intense Rivalry?
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PRODUCT
DIFFERENTIATION

7
BUILD STRONG CUSTOMER RELATIONSHIPS
Build a strong relationship
among our existing
affiliated companies
internationally to increase
brand image.
BARGAINING POWERS
OF BUYERS
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How JFM Cable can tackle the Bargaining

Powers of Customer :

• Build a strong brand by offering

quality goods and services.
• By clearly explaining the features
and benefits of the product.
• Building a large base of customer
by tapping the untouched area of
different market segments.

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BARGAINING POWERS
OF SUPPLIERS
THREAT OF
NEW ENTRANTS
INNOVATION
 “
WE DIDN’T DO ANYTHING
WRONG BUT SOMEHOW,
WE LOST.
”
THREATS OF SUBSTITUTE
PRODUCTS OR SERVICES
CUSTOMER SATISFACTION
BE IN THEIR SHOES
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KNOWING HOW TO ATTACK THE MARKET

WHY IS THIS IMPORTANT?

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MARKET SEGMENTATION
D
E O
NORTH
M V
O E
G R
R
A V
P I
H E
I W
C SOUTH
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DEMOGRAPHIC AREA
2-4HR RADIUS FROM ANGELES CITY

NORTH SOUTH
• ANGELES • ANGELES
• MABALACAT • SAN FERNANDO
• TARLAC • BULACAN
• PANGASINAN • MANILA
• CABANATUAN • BATAAN
• NUEVA ECIJA • SUBIC

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SATURATE 1-2 PROVINCE / MONTH
SALES
MESSAGING
SALES MESSAGING IS THE FOUNDATION FOR
ALL YOUR SALES AND MARKETING EFFORTS
KNOW WHAT ARE WE REALLY SELLING
DIVERSED CUSTOMERS
ANSWERING THE WHY’s
OPPORTUNITY
DEVELOPMENT
“SALES OPPORTUNITY IS A DEAL THAT YOU
HAVE THE POSSIBILITY TO CLOSE”
 LEAD
VS
OPPORTUNITY
SALES
PROCESS
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CUSTOMER ACQUISITION
• MAKE MONEY TO MEET COSTS
• REINVEST FOR COMPANY GROWTH
• SHO EVIDENCE OF TRACTION

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CUSTOMER’S BUYING JOURNEY
CUSTOMER’S BUYING DECIDING JOURNEY
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ATTRACT CONVERT

REFER CLOSE

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Thank You.
JAPHNE QUIZON
999-761-9017
Japhne.Quizon@jfmcable.com
www.jfmcable.com