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Table of Contents

Page
Introduction 3
- Vision, Mission, Goals, Core
Values and Objectives

Executive summary 4

Marketing Aspect 5
- The Marketing Strategy 5
- The Marketing Mix Decisions 6
- Company Marketing Strategy 7
- Budget 9

Analysis of competition 10

Operation and Management 11

- Management Summary 11
- Organizational Chart 12
- Personal Plan 12

Financial plan 13
-Income statement 14
-Balance sheet 15
-Cashflow 16

Supporting documents 17
-Resumes
-Contract/Application for Admission
-Contract for Supply and Delivery of
Products/Materials
-Copyright Notice
-Standard Lease Agreement
-Deed of Absolute Sale of Land
Property
-Projected Cashflow Statement
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Introduction

Pregnancy, one of the most beautiful milestones that any family can be blessed with. With this in mind,
preparations for the big day of mother introduction to a new family member becomes priority. This is where the
importance of pre-natal consultations comes into play.

Natal needs, an open clinic with well-trained nurses specializing maternity cre to expectant mothers and their
families, is centered on upholding standards of prenatal care through offering compassionate services which
are fitted to its diverse clients’ needs and wants. Our team is also invested into spreading awareness on the
importance of prenatal check-ups to our community, advocating the continuity of care from reproduction to
birth.

In line with this, we also collaborate with other physicians, consultants, and hospitals for referral when
complications rise. With Natal needs, your natal needs become our number one priority.

Mission
To improve the values of maternity care and cater essential maternity needs through promoting safe,
efficient, and effective specialized nursing care to pregnant women, the newborn, and their families.

Vision
A clinic with open arms that offers and upholds quality essential maternity care to clients and their
families who would receive cost-effective, timely, and family-centered supportive care.

Goals
● Promote maternal and newborn health to reduce infant and maternal mortality
● Prevent pregnancy complications and improve women’s health before, during, and after
pregnancy.
● Make services readily available or convenient for pregnant women while decreasing healthcare
costs

Core Values
Integrity
Compassion
Accountability
Respect
Excellence

Objectives
● To increase the proportion of pregnant women who receive early and adequate prenatal care.
● To reduce the rate of fetal deaths at 20 or more weeks of gestation.
● To reduce preterm births.
● To reduce maternal deaths.
● To reduce severe maternal complications pre-, intra-, and post-delivery.
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Executive Summary

Business Description

Natal Needs is a healthcare facility that caters to the specific needs and care of soon-to-be mothers
and mothers based in Tacloban City, Leyte. The business is structured as a partnership of registered nurses,
operating under entrepreneurs Al john Navales, Oliver Navarro, Laurisse Necesito, Jan Andrei Nogueras, Meg
Nuevo, Denisse Obenieta, Marlon Ong, Paulo Ortega, Fabrienne Pangilinan, Francis Pitogo, Faith Pongos,
John Ahlyxthur Prieto and headed by Marimiel Pagulayan. Natal Needs is located on the 2nd floor, San
Nicolas Building, Burgos St., Tacloban City, Leyte and will begin operation in October. Natal Needs
acknowledges the lack of ob gyne services in the community that is inclined to the specific needs of soon-to-be
mothers and mothers who seek help for their maternal health. This is where Natal Needs embraces these
clients by providing holistic maternal care such as health & lifestyle consultation, cognitive and therapy
sessions. Other skilled nursing services offered would include medication management, client monitoring per
shift, vital signs monitoring, etc. There is no other facility of this kind that could match the services offered by a
team of experienced and registered nurses of different fields that Natal Needs has to offer.

Products and Services Description

Prenatal care can help keep the mother and their baby healthy. Babies of mothers who do not get prenatal
care are three times more likely to have a low birth weight and five times more likely to die than those born to
mothers who do get care.

For many women, the extra expenses of prenatal care and preparing for the new baby are overwhelming. That
is why Natal Needs has provided an affordable package for medical checkups and screening tests to help keep
the mother and their baby healthy during pregnancy. We also offer education and counseling about how to
handle different aspects of the mother’s pregnancy.

SERVICE LINE
OB-GYN Packages:

1. Primera Package
a. Transvaginal Ultrasound
b. Pap Smear
c. Breast Ultrasound

2. Prenatal Ultrasound Package

a. 1st Trimester Transvaginal Ultrasound
b. 2nd Trimester Pelvic Ultrasound for Gender Determination
c. 3rd Trimester Biophysical Profile

3. Early Phase Screening

a. CBC
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b. Urinalysis
c. Blood Typing
d. HBsAg Rapid Test
e. Rapid Plasma Regain
f. Rubella igG Screening
g. Random Blood Sugar

Marketing Aspect
A. The Marketing Strategy
1. Target customers

Natal Needs is a healthcare facility inclined towards the specific prenatal needs and care of our
clients who are pregnant women of any age. These are the clients that are in need of assistance throughout
their pregnancy, and those who value community and the contributions of their peers. Since Natal Needs may
become their care facility and a 2nd home for their pregnancy, we especially are seeking pregnant clients
willing to make this facility a home, and learn from and teach from each other. The target clients are only those
who are living in Tacloban City since the business will start at a small scale. This is to ensure profitability, given
the fact that the business is just beginning.

2. Positioning strategy (9 months, Preparing you for the love of a lifetime)

Mostly with the difficulty to find an adequate prenatal service care within the market, Natal Needs’ main
completion are fully functioning clinics within the vicinity that offer similar services. However, business
opportunities can look into certain services that some competitors still offer with reasonable and affordable
prices that are budget friendly than other competitors.

The focus of providing quality care for the mother and her journey to pregnancy, are one of the primary
objectives of the company. Natal Needs gives convenient access towards the mother’s journey and giving care
together with her baby. With a reasonable price of services unlike its competitors. Even with the advantage,
Natal Needs still can keep up with its quality of service similar to its competitors with high prices. With the
advent of prices going up and services also stalking up with inflation. Customers nowadays prefer practical and
cheap products that still give quality and are at par with prices that are higher.

Natal Needs gives visual identification to what services it gives through its brand logo. The logo of the
company contains the name of the company with an image of a baby’s hand giving a grasp reflex to its mother.
The baby with the grasp reflex symbolizes the care and preparation towards giving quality services for the
mother to be, the light touch it gives signifies that in her journey towards pregnancy has ended and the fruits of
that journey is seen through that sign of love and the bond between the mother and her child.

The company also communicates the brand through mediums such as promotional activities.
Presenting the features of the product through posters, brochures, graphic design artists, social media
advertisements and personal selling in order to differentiate the company from those of its competitors. With
the company’s tagline that aims to catch attention to customers. The taglines message, preparing the mother
not only for the 9 months in her journey but the journey that would bring love for a lifetime to her child. A
healthy baby that creates a lasting bond of a lifetime. Aside from the services offered, promotional activities
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also serve a purpose in convincing customers to buy the services and products offered with its given selling
price.

B. The Marketing Mix Decisions

1. Product offering, product mix, product line

The entrepreneurs in charge of Natal Needs will focus on providing proficient and gentle care to ob-
gyne patients. The type of service that company offers is a differentiated product. Which means that the
services provided have almost the same benefits to those of the competitors’ products but with additional
benefits on the special aspect of the service. This additional benefit pertains to how Natal Needs can provide
ob-gyne packages such as Primera Package, Prenatal Ultrasound Package and Early Phase Screening.
These packages are not only affordable but worth it, since these packages offer a wide variety of tests so that
our patient can choose from which suits them best. Natal Needs always performs in its utmost best capability
for each client.

When doing business, observation is always made first, in order to know if the services are profitable or
not. Improvisation of the service can also be implemented. After 6 years of operation, the entrepreneurs may
choose to expand business operations through offering additional new services that will be included in the line
of service. Natal Needs is always open for partnership with different institutions and health care professionals.

2. Pricing decisions

There are lots of variables that may affect the price of a product. Some factors that affect these include
brands of product used, its demand in the market, frequency, and competition. The price of Natal Needs varies
for each service package. Entrepreneurs’ services are not merely simple for it has several features that makes
it distinct compared to others in the market. The entity decided for the usage of cost-plus pricing under cost
based approach wherein the price will be based on the total amount of direct cost plus the overhead cost and
the percentage of the profit margin. This decision is made since Natal Needs is just about to begin operation.

There are three packages that Natal Needs offer, with the following prices listed below:

● Primera Package - P3,250

● Prenatal Ultrasound Package - P2,950
● Early Phase Screening - P2,060

3. Distribution decisions
The business people have chosen to put the business area in the business' neighborhood at Burgos Street,
2rd Floor Natal Needs, San Nicolas Building, Tacloban City, Leyte. The business is at the focal point of
Tacloban City Downtown Area which gives the business a benefit in acquiring likely clients.

For the dissemination of the services, customers can avail different services walk in, through appointment or
in-home services. The business is open 24/7. The business acknowledges in-home services within Tacloban
City. That way, the services will be reachable and effectively available for the customers. Since the business
entrepreneur just cater limited customers, the dispersion procedure that has been utilized is the restricted
conveyance, wherein just limited quantities of customers can benefit the services since the business is
beginning little as of now. Likewise, when the business has balanced out and guaranteed a consistent inflow of
benefit, the business entrepreneur might choose to offer more services to the customers.
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4. Promotion decisions
The entrepreneurs have decided to use four promotional tools in advertising the product to attract more
customers. These tools include social media marketing, direct marketing through brochures, advertising with
the use of posters, and personal selling. A schedule of activities for the implementation of the promotional tools
and the budget plan for each are ready and waiting to be implemented.

C. Company Marketing Strategy

1. Target market

Demographics:

Pregnant women; experienced mothers or first-time moms are the target client of this business. Various
packages are offered at a reasonable price to attract the customers.

Psychographics:

Pregnant women who are willing to entrust Natal Needs in providing holistic & fine-quality service about
maternal healthcare. The entrepreneurs aim to draw customers who are in need of their provided services
through establishment of a concrete connection with the client.

Behaviors:

The target market of Natal Needs are those who weigh benefits of the services offered. The main idea of
the business focuses on catering the needs of mothers during their entire pregnancy journey.

2. Proposed products
The proposed services of the business are in a form of packages we call OB-GYN Packages. We have
primera packages like transvaginal ultrasound, pap smear and breast ultrasound. We also propose what we
call the prenatal ultrasound package in every trimester, there may be transvaginal ultrasound, pelvic ultrasound
for determination of the offspring’s gender and also for biophysical profile. For the early phase of pregnancy
also for the confirmation of pregnancy, we propose an early phase screening like complete blood count,
urinalysis, blood typing, HBsAg Rapid Test, Rapid Plasma Reagin, rubella igG screening and a random blood
sugar test. The Natal Needs comes in a variety of health care services which is why it has the advantage from
its competitors.

3. Promotional Activities
The entrepreneurs used various types of business promotions that would make their services known to the
public leading to more inquiries. The entrepreneurs considered the utilization of social media marketing, public
mass advertising and direct marketing.

I. Social Media Marketing

A. Facebook
No wonder why Facebook is the best social media marketing because most Filipinos spend a lot
of time on Facebook than any other site. Advertisements drive immediate results and reach
thousands of people. It is faster and cheap than almost every alternative source of advertising.
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The entrepreneurs would also be able to track their media marketing progress by managing the
business page: impressions and clicks would be recorded. It’s also easy to go viral with
advertising because it increases word-of-mouth referrals and most likely users would likely refer
the services to their friends.

B. Youtube
Youtube has grown over the years and there is no doubt that advertising with this social media
platform will fail due to the great number of users. Advertising with this costs less and less time
consuming compared to other social channels as there is no minimum spend to request
advertisement. It also helps to reach a precise audience, including demographic age, gender
and parental status by targeting affinity audiences, the entrepreneurs can ensure the
advertisements reach people who have already demonstrated an interest in specific topics
linked to the brand services. Youtube also allows the use of contextual placements to show
advertisements on specific videos, channels and websites.

C. Tiktok
The entrepreneurs decided to choose Tiktok due its rise of popularity recently and because of
its wide range of audience through Tiktok ads. This social media platform also allows users to
create content of the services offered by the entrepreneurs like branded hashtag challenges that
traps in user passion for creation and expression for strong brand awareness with a level of
engagement that goes beyond a click. Collaboration with influencer marketing is also possible to
promote brand via content that has the highest potential reach and gain following. Tiktok users
would also be able to create content of the experience if using the services to increase brand
awareness to the public. It also allows the users’ search history to tailor clips that go on their
screen, which is the best feature of Tiktok advertising.

II. Poster Advertising

While it is important for the entrepreneurs to build a brand presence in the social media sites, there still
remains a great majority of individuals who do not use social media or do not use it entirely, advertising with
posters in public is an excellent mode to increase awareness of the brand services. The public tend to rely
more on posters than on social media awareness alone. Posters across the street is a cheap mode of
advertising and provides an alternate size for the mass to see. It is an on-going and long-term exposure for
referrals and can be distributed flexibly in highly populated areas such as high-traffic areas wherein most
people would stop and see.

III. Brochures (Direct Marketing)

Another easy to distribute type of advertisement is brochures. This allows the entrepreneurs to
strategically place in a wide variety of locations and to relay positive and accurate information to people and
attract consumers. Brochures are budget-friendly and builds trust from the readers since these hold a lot of
information about the brand services offered and show how devoted the entrepreneurs are and how they care.
It also personalizes the brand because of the design implemented on the brochure and to print frequently-
asked-questions for curious consumers to know. For busy individuals, this is the best option because it can be
read anytime.

IV. Graphic Designer/Artist

Since the entrepreneurs lack the skill of graphic designing, availing graphic design services is an
excellent decision, not only does it saves time and saves money by knowing exactly the most cost effective
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ways to design material to keep the printing costs to a minimum. In order to stand out from the rest of the
brand, services with excellent graphic designs will raise the business above competition with other businesses.
Hiring graphic designers would make the designs consistent and uniform across everything to avoid confusion.
Rest assured that the designs imagined by the entrepreneurs would be properly implemented and showcased
by graphic designers due to their high level of expertise in the field.

D. Budget

The total allocation of budget for the promotional activities is Php 9,600

I. Social Media Marketing

The company will allocate a budget of 6,400 for the social media marketing and for the advertisements
for 1 week. For the video production, we’ve allocated a budget of Php 4,000 for the production
designer, film director and film editor.

a. Facebook
The amount to be spent for facebook advertisement is 700 with the allocated budget of 800,
which costs up to Php 100 per day. The company will create Facebook pages, post videos and
pictures to promote Natal Care.

b. Youtube
The amount to be spent for youtube advertisement is 700 with the allocated budget of 800,
which costs up to Php 100 per day. The company will create a channel and post promotional
videos that will showcase our services.

c. Tiktok
The amount to be spent for tiktok advertisement is 700 with the allocated budget of 800, which
costs up to Php 100 per day. The company will create a page, post videos and pictures to
promote Natal Care.
II. Poster Advertising
The company will allocate a budget of Php 1,200 for posters. The amount would be enough to garner
(400) copies which will be distributed to various barangays in Tacloban city.

III. Brochures (Direct Marketing)

The company will allocate a budget of Php 1,600. The amount would be enough to garner (400) copies.

IV. Graphic Designer/Artist

For the graphic designer of both poster and brochure, the allocated budget is Php 1,500 and may vary
on the cost. The brochure will then be distributed to barangays to women and mothers along with their
families.
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Table 1. Summary of the

Budgetary Requirement for
Promotions

Analysis of competition

Competitors

1. Private nurse / Ob-gyne

Advantages:
• Addresses needs immediately
• Focuses only to one person to be nursed, may have a higher salary.
• 24/7 is at patient’s side

Disadvantages:
• Treatment would be limited since private nursing is considered an independent nursing intervention.
• Cannot consult and collaborate with another medical practitioner immediately.

2. Public Health Centers/Clinics

Advantages:
• Government assistance providing free health care.
• Other Clients would be able to interact each other.

Disadvantage:
• Poor service, lack of ownership on health and limitation of free medicine program

3. Private Health Centers/Clinics

• Focuses to one patient at a time, addressing patient concern of treatment
• Better equipped and faster access to specialists
• More privacy

Disadvantage:
• Inequality
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• Cost of treatment
• Limited bed
• Limited network

Findings:
• Private care is preferred due to easy access of appropriate services. Yet, would be able to still
collaborate with other medical practitioners whenever needed in anytime of service and
treatment. Giving excellent service in every treatment.
• Clients are more interested on service packages. Preferably immediate collaborative care
whenever needed in diagnostics and treatment

Operation and Management

Management Summary

Natal Needs offers different structure from the usual hospital-model nursing home. Our
management comprises an OB-Gyne specialist, nurses, medical technologist and radiogic
technologists who have experience in providing care.
The Medical Director has the ultimate responsibility for the health and well-being of all
residents and visitors, the nursing and caregiving staff, with their different kinds of knowledge about
the residents' physical, social, and mental well-being, are expected to note, discuss, and recommend
courses of action for all residents who, in their combined estimation, need help.
Our initial management team is founded and composed of group of former colleagues which
had graduated for the Bachelor of Science in Nursing, in the same well-known institution, Remedios
Trinidad Romualdez Medical Foundation Inc. All of them are Licensed Registered Nurses (RN). This
is led by Marimiel Pagulayan, which will act as the Head and the others will fill other positions.
Other positions and staffs such as Medical technologist, Radiologic Technologist and Ob-gyne
specialist will be filled by hiring.

• Administrative Director – Marimiel Pagulayan as the head, will fill this position. She had
background experience in administrative field. The Administrative Director will also assume all
Social Work hours of service during the initial stages of the venture as those hours are
projected to be minimal with the help of her Office assistant, Oliver Navarro
• Clinical Director- Fabrienne Pangilinan, who has prior experience as Clinical Director for a
Birthing Clinic at Palo, Leyte. The Clinical Director will also assume the majority of Skilled
Nursing hours of service during the initial stages of the venture as that will be her primary role.
She will also provide direct nursing services during the initial stages of the business, as well as
supervising the nursing staff.
• Financial Manager- Marlon Ong, who had experience in financial management from his
previous workplaces.
• Advertising and Marketing Manager- Al John Navales, who is also a Registered Nurse, will fill
this role as she have the knowledge in this field due to her succesful businesses. He will be in-
charge in designing advertisements and brochures, and to plan events to let the public see the
results of our efforts.
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• Diagnostics Service Director- Laurisse Necisito will lead the management and flow of the
diagnostic services making sure diagnostic services are accurate and equipment are working.

Organizational Chart

Personnel Plan:
One of the greatest challenges in today’s pandemic is the current and foreseeable healthcare
personnel shortages. Our Personnel Plan reflects our commitment to offer employment that is not
only meaningful, but compensates our employees fairly for their time, energy, and the emotional toll it
takes to spend your days caring for others.

To meet our staffing goals, we need the following staff:

• 1 full – time Administrative Director (Marimiel Pagulayan)
• 1 full – time Office Assistant (Oliver Loius Navarro)
• 1 full – time Clinical Service Director (Fabrienne Pangilinan)
• 1 full – time Finance Manager (Marlon Ong)
• 1 full – time Advertising and Marketing Manager (Al John Navales)
• 1 full – time Warehouse Logistics (Paulo Ortega)
• 1 full – time Diagnostics Service Director (Laurisse Necisito)
• 3 full – time Skilled Nurses (hired)
• 1 full – time Ob-Gyne Specialist
• 1 full – time cashier
• 2 full – time Medical Technologists
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• 1 full – time Radiologic Technologist

• 3 swing – time Skilled Nurses (hired)

Financial Plan
Income Statement
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Balance Sheet
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Cashflow
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SUPPORTING DOCUMENTS
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1

NATAL NEEDS
PRE-NATAL CARD
 PRE-NATAL
2
 In Consideration to the Mutual Promises and other valuable consideration exchanged, the
1
parties hereby agree and contact as follows:

1. AUTHORIZATION. The client hereby grants the authority to the services provider to provide
nursing home services to ____________________________________________________ at
Natal Needs Clinic.

2. TERM. This grant of authorization shall begin on and shall remain effective until - This contract
may be terminated prior to this term by either party on giving a written notice of 15 days.

3. PAYMENT. Before the treatment and services of the client is given, they/he/she will provide a
payment of ____________________________pesos. Additional expenses for medications and
services will be collected. Failure to pay — days upon the stated due date would mean a termination
of contract and services.

4. NOTICES. Any notices shall be sufficiently given if delivered in person or by certified mail, return
receipt requested, to the address listed as one party may have furnished to the other in writing. The
notice shall be deemed received when delivered or signed for, or on the third day after mailing if not
signed for.

5. ENTIRE AGREEMENT. This Agreement contains the entire agreement of the parties regarding the
subject matter of this agreement, and there are no other promises or conditions in any other
agreement whether oral or written. This agreement superseded any prior written or oral agreements
between the parties.

6. SIGNATURES. This agreement shall be signed by _____________________________________ ,

on behalf of the Natal Needs Clinic and by on behalf of __________________________________

To the best of my knowledge all of the above information is correct and valid.

___________________________________________
Signature of Applicant or Responsible Part (Required)

______________________
Date
 2

NATAL NEEDS
PRE-NATAL CARD
CONTRACT FOR SUPPLY AND DELIVERY OF PRODUCTS/MATERIALS

BETWEEN : ____________________________________________________________________

AND : Natal Needs Clinic, at Burgos Street, 2rd Floor Natal Needs, San Nicolas Building, Tacloban City, Leyte

WHEREAS

A. ______________________________________________is the supplier for all the medical supplies needed in

Natal Needs Clinic.

B. Natal Needs Clinic wishes to purchase products from Lon terms and conditions contained in this agreement.

AS AGREED
1. ITEM(S) PURCHASED. Supplier agrees to sell, and Customer agrees to buy, the following products in
accordance with the terms and condtions of this agreement

Description Quantity Unit price Total Price

2. PRODUCT STANDARDS. The products shall comply with the Supplier's quotation dated
______________________________incorporated into this agreement by this reference.

3. TITLE/RISK OF LOSS.

4. PAYMENT. Payment shall be made to ____________________________________ in the amount of

____________________________ upon delivery of all Goods described in the agreement. in the

Payment discount terms are__________________percent discount if total bill is paid within 0 days.
 3
If any invoice is not paid when due, interest will be added to and payable on all overdue amounts at percent
per year, or the maximum percentage allowed under applicable laws, whichever is less _________________
shall pay all costs of collection, including without limitation, reasonable attorney fees.

In addition to any other right or remedy provided by law, if ________________ fails to pay for the products
when due_______________________ Has the option to treat such failure to pay as a material breach of this
agreement, and may cancel this agreement and/or seek legal remedies.

1. DELIVERY. Supplier will arrange for delivery by carrier chosen by supplier. Delivery shall be completed by

2. PAYMENT OF TAXES. Customer agrees to pay all taxes of every description, federal, state, and municipal
that arise as a result of this sale, excluding income taxes.

3. WARRANTIES. Supplier warrants that the supplies shall be free of substantive defects in material and
workmanship.

4. INSPECTION. The Natal Needs Clinic, upon receiving possession of the products shall have a reasonable
opportunity to inspect the products to determine if the products conform to the requirements of this agreement.
If products are nonconforming, the Natal Needs Clinic may return the products to the supplier at the supplier's
expense. The Natal Needs Clinic will provide written notice to the supplier of the reason for rejecting the
products. The supplier will have days from the return of the products to remedy such defects under the terms
of this agreement.

5. DEFAULT. The occurrence of any of the following shall constitute a material default under this Agreement:
a) The failure to make a required payment when due
b) The insolvency or bankruptcy of either party
c) The subjection of any of the either party's property to any levy, seizure, general assignment for the benefit of
creditors, application or sale for any or by any creditor or government agency.
d) The failure to make available or deliver the products in the time and manner provided for this agreement.

6. REMEDIES TO DEFAULT. If either party defaults by failing to substantially perform any material provision,
term or condition of this agreement (including without limitation the failure to make monetary payment when
due), the other party may elect to cancel this agreement if the default is not cured within days after providing
written notice to the defaulting party. The notice shall describe with sufficient detail the nature of the default.

7. FORCE MAJEURE. If the performance of this agreement or any obligation under this agreement is
prevented, restricted, or interfered with by causes beyond either party's reasonable control ("FORCE
MAJEURE"), and if the party unable to carry out its obligations fives the other party prompt written notice of
such event, then the obligations of the party invoking this provision shall be suspended to the extent necessary
by such event. The term Force Majeure shall include, without limitation, acts of God, fire, explosion, vandalism,
storm or other similar occurrence, orders or acts of military or civil authority, or by national agencies,
insurrections, riots or wars.
The excused party shall use reasonable effects under the circumstancesto avoid or remove such causes of
nonperformance and shall proceed to perform with reasonable dispatch whenever such causes are removed
or ceased. An act or omission shall be deemed within the reasonable control of a party if committed, omitted,
or caused by such party, or its employees, officers, agents or affiliates.

8. ARBITRATION. Parties are free to adapt the clause to their particular circumstances. For instance, they
may wish to stipulate the number of arbitrators given that the Arbitration Rules contain a presumption in favour
of a sole arbitrator. Also, it may be desirable for them to stipulate the place and language of the arbitration and
the law applicable to the merits. The Arbitration Rules do not limit the parties free choice of the place and
language of the arbitration or the law governing the contract.
Parties 4should also take account of any factors that may affect the enforceability of the clause under applicable
law. These include any mandatory requirements that may exist at the place of arbitration and the expected
place or places of enforcement

1. CONFIDENTIALITY. Both parties are acknowledged that during the course of this agreement, each may
obtain confidential information regarding the other party's business. Both parties agree to treat all information
and the terms of this agreement as confidential and to take all reasonable precautions against disclosure of
such information to unauthorized third parties during and after the term of this agreement. Upon request by an
owner, all documents relating to the confidential information will be returned to such owner.

2. NOTICES. Any notices shall be sufficiently given if delivered in person or by certified mail, return receipt
requested, to the address listed as one party may have furnished to the other in writing. The notice shall be
deemed received when delivered or signed for, or on the third day after mailing if not signed for

3. ENTIRE AGREEMENT. This Agreement contains the entire agreement of the parties regarding the subject
matter of this agreement, and there are no other promises or conditions in any other agreement whether oral
or written. This agreement superseded any prior written or oral agreements between the parties.

4. AMENDMENT. This agreement may be modified or amended if the amendment is made in writing and
signed by both parties.

5. SEVERABILITY. If any provision of this agreement shall be held to be invalid or unenforceable for any
reason, the remaining provisions shall continue to be valid and enforceable. If a court finds that any provision
of this agreement is invalid or unenforceable, but that by limiting such provision it would become valid and
enforceable, then such provision shall be deemed to be written, constructed, and enforced as so limited.

6. WAIVER OF CONTRACTUAL RIGHT. The failure of either party to enforce any provision of this agreement
shall not be construed as a waiver or limitation of that party's right to subsequently enforce and compel strict
compliance with every provision of this agreement.

7. APPLICABLE LAW. This agreement shall be governed by the laws of the Republic of the Philippines.

8. SIGNATURES. This agreement shall be signed by _______________________________ , on behalf of the

Natal Needs Clinic and by ______________________________on behalf of ________________.

Customer:______________________________________________

By: ___________________________________________________

Supplier: _______________________________________________

By:_____________________________________________________
COPYRIGHT
5 NOTICE
This business plan and its content is copyright of Natal Needs, 9 months preparing the love of your
lifetime ©2021. All rights reserved.

Any redistribution or reproduction of part or all the contents in any form is prohibited other than the
following:
• May print or download a local hard disk extracts for your personal and non-commercial use
only.
• You may copy the content to individual third parties for their personal use, but only if you
acknowledge the business name as the source material.
You may not, except with our express written permission, distribute or commercially exploit the
content. Now you may transmit it or store it in any other website or other form of electronic retrieval
system.
 6 STANDARD LEASE AGREEMENT

This agreement between Mrs. Kristine Bernardo of San Nicolas Building, Burgos Street, 2rd Floor,
Tacloban City, Leyte, Philippines hereinafter known as “Landlord”

AND

Natal Needs Clinic, hereinafter known as “Tenant(s)” agree the following:

OCCUPANTS: The Premises is to be occupied strictly as a commercial dwelling with the Natal Needs
Clinic Members and staffs hereinafter known as the “Occupants”

OFFER TO RENT: The Landlord hereby rents to the Tenants, subject to the following terms and
conditions of this Agreement, the whole 2 nd floor of the San Nicolas building with the following
mailing address Burgos St. in the City of Tacloban, Philippines consisting of Function room, studio
Rooms, stock room, and Comfort rooms hereinafter known as “Premises”

PURPOSE: The tenant(s) and any Occupant(s) may only use the Premises for their services and
business transactions provided that all is legal and registered under the Law of the Philippines

FURNISHING: If the premises do need to be renovated for the purpose of the business services, all
expenses would be shouldered by the tenants.

DAMAGES: Any damages caused by human error or any technical negligence would be shouldered
by the tenants alone. Damages brought by natural calamities or structural problems would be
charged to the owner.

RENTAL AND DURATION: A rental of 70,000 a month would be collected every 30 th day of the
month. This agreement is good for 10 years.

NOTICES. Any notices shall be sufficiently given if delivered in person or by certified mail, return
receipt requested, to the address listed as one party may have furnished to the other in writing. The
notice shall be deemed received when delivered or signed for, or on the third day after mailing if not
signed for.

ENTIRE AGREEMENT. This Agreement contains the entire agreement of the parties regarding the
subject matter of this agreement, and there are no other promises or conditions in any other
agreement whether oral or written. This agreement superseded any prior written or oral agreements
between the parties.

SIGNATURES. This agreement shall be signed:

Signed
Mrs. Kristine Bernardo
Landlord

Signed
Natal Needs Clinic
Tenant
 DEED OF ABSOLUTE SALE OF A LAND PROPERTY
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KNOWN EVERYONE BY THESE PRESENTS

This DEED made and executed by and between:
KRISTINE B. BERNARDO, married, Filipino and a resident of 158p Calanipawan Rd., Brgy. 96,
Tacloban City, and DANIEL P. BERNARDO married, Filipino and a resident 158p Calanipawan Rd., Brgy.
96, Tacloban City, hereto referred as the Filipino and a resident of 158p Calanipawan Rd., Brgy. 96,
Tacloban City VENDORS in favor of NATAL NEEDS CLINIC hereunto referred as the VENDEE.
WHEREAS, the VENDORS are the owners of a parcel of land located at Real Street, Tacloban City
and more particularly described and bounded as follows:
“A parcel of Land designated as Lot. No. 345 covered by Tax declaration No. 1234; bounded on the North
by Brigette Losteros property on the South by Church site; on the West by Juan Karlos Domingo property
and on the East by Andrea Magno property containing an area of nine thousand square meters (9,000).”
WHEREAS, the VENDORS’ ownership is evidenced by a TAX DECLARATION NO. 1234 of the
City Assessor’s Office of Tacloban.
WHEREAS, the VENDORS by these presents do hereby SELL, TRANSFER, and CONVEY, the
above described property unto the Vendee, NATAL NEEDS CLINIC in the amount of Two Million two
hundred thousand (2,200,000) pesos, Philippine Currency to the full satisfaction of the VENDEE, given
whole cash this 9th of SEPTEMBER year 2021;
NOW THEREFORE, the VENDORS hereby warrant the peaceful possession and enjoyment of the
property by the Vendee.
IN WITNESS WHEREOF, the parties have hereunto signed this Deed on 9th of SEPTEMBER year
2021.
Signed Signed
KRISTINE B. BERNARDO & DANIEL P. BERNARDO NATAL NEEDS CLINIC REPRESENTATIVE
SELLER BUYER

BY:
Signed
ATTY. WELLIE D. ONG

SIGNED IN THE PRESENCE OF:

Signed Signed
RICK N. MORTY JAMES M. LUSTRE

ACKNOWLEDGEMENT
REPUBLIC OF THE PHILIPPINES
BEFORE ME, a Notary Public in the City of Tacloban this 9th day of SEPTEMBER, personally
appeared the following persons exhibiting to me their respective Community Tax Certificate Nos. 1234 to
wit:
Name CTC No. Place/date Issued
Land property Tax Certificate No. 1234 Tacloban City, SEPTEMBER 2021

all known to me and to be the same persons who executed the foregoing instrument and acknowledged to
me that the same is their free act and deed as well as the corporations herein represented.

This instrument refers to a Deed of Absolute Sale covered by TCT No. 102 of the Register of Deeds
of 1256, consisting of 1 pages including this page wherein this acknowledgement is written, signed by the
parties and their instrumental witnesses.

WITNESS MY HAND AND NOTARIAL SEAL.

NOTARY PUBLIC.
Doc. No. 102
Page No. 1
Book No. 103
Series of 2018
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PROJECTED CASHFLOW STATEMENT

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