CONSUMER BEHAVIOUR

ASSIGNMENT

Selected Trait – Caring

 MEANING OF TRAIT – CARING

▪ Feeling or showing concern for or kindness to others is called caring.

▪ Caring/Kindness means to show interest and concern for others – to be friendly and
considerate. Empathy is understanding and caring about another person's thoughts
and feelings. It's like putting yourself in their place.
▪ On top of this, being caring helps us to strengthen our relationships and develop
meaningful emotional connections with others. When we allow ourselves to
show care to those around us, we are truly allowing ourselves to live happier, more
complete lives.
▪ Caring people are polite, considerate, generous, affectionate, patient,
understanding, loving, and forgiving. They go out of their way to make others feel
special, to make them happy or feel more confident in themselves. They're sensitive
to others' feelings.
 EXAMPLE 1 OF CARING TRAIT
• 1st example is Garnier Skin Active
• Slogan they use is – “The Active Way To Better Skin”
• They attract customers by using line see brighter
smoother skin in just one week.
• By using all these lines these poster look like the
product is very much caring for our skin.
• Advertisement well do because
1. Well designed poster
2. Attractive slogan
3. Skin care product
 EXAMPLE 2 OF CARING TRAIT
• 2nd example is Star health insurance
• Star Health & Allied Insurance Co Ltd is an Indian health
insurance company based in Chennai, Tamil Nadu. The
company has been providing services in health, personal
accident and overseas travel insurance.
• They use attractive slogan line that “Your Treatment After
Heart Attack Will Be Our Responsibility”
• They provide family, indivisual health care insurance.
• Advertisement well do because
1. Caring slogan
2. Perfect picture for advertisement
3. Providing insurance for our health issues
 EXAMPLE 3 OF CARING TRAIT
• 3rd example is shivam hospital
• In these pandemic situation shivam hospital arranging covishiled
vaccine for the people.
• They make attractive poster for peoples those want to take corona
vaccine.
• They provide contact details also for more enquiry.
• In these situation vaccine is more important for our health to
increase our immunity system.
• Advertisement well do because
1. Vaccine is important in these situation
2. Attractive slogan
3. Connected to current situation.
THANK YOU….
• Guidance under – Sidharth Bajpai Sir