Business Communication

Assignment 1
Module Code:

Student name:

Student ID:
Abstract
Vaccines have historically been one of the most efficient and successful techniques for managing
a communicable illnesses. Although creating these vaccines was a challenge, strong vaccination
adoption due to numerous obstacles may be more difficult. Too far, the US has been the nation
most severely affected by the 2019 coronavirus epidemic (COVID-19). In this study, we focused
on communication obstacles and government initiatives for individuals who get the vaccination.

Table of Contents
Abstract............................................................................................................................................1

Introduction......................................................................................................................................1

Analysis and discussion of all questions.........................................................................................1

Theories of organisational communication.................................................................................1

Barriers of communication preventing people getting the vaccine.............................................2

Government strategies to overcome these barriers......................................................................2

Recommendations............................................................................................................................4

Conclusion.......................................................................................................................................4

References........................................................................................................................................5
Introduction
Indeed, for businesses worldwide, organizational communication is essential because
communication establishes the reasons for organizations and affects the success or otherwise of
enterprises. Roughly 80% of the adult UK population got at least one vaccination dose. The
authors of the Consensus Study on COVID-19 Vaccines released by the National Academy of
Science, Engineering and Medicine stressed that addressing those who are reluctant is the best
method of enhancing their abuse [ CITATION Tas21 \l 1033 ].
Analysis and discussion of all questions
In the past several decades, organizational communication as an area has expanded enormously
in breadth and depth. In conjunction with the growth of the company and the management
method of conducting business, management theorists have been the standard to determine how,
where, and why an organization should be as it is.

Theories of organizational communication

The Weberian theory states that the functions and duties of organizations are well defined.
Therefore, communication is organized, hierarchical and clear. The signals transmitted from the
top (the idea is essentially a top-down one) are not confused. Thus, organizations have a strict
machine-like structure in which each member contributes via defined and unequivocal duties and
responsibilities. The Weberian analysis emphasizes merit and how organizations operate via the
distribution of work according to their skills and seniority, defined by fixed ideas [ CITATION
MTW21 \l 1033 ].

Tompkins and Cheney's idea of organizational control extends Weberian theory applied to
organizations that go beyond bureaucratic mode but remain entirely unstructured. This idea
states that four types of controls define how organisations have the power inside themselves:
simple, technological, bureaucratic, and conservative.

The evolution of organizational structures and models over the years has generated theories that
reflect changing corporate standards. Stanley Deetz's theory of managerialism is one such
endeavor to define how organizational communication and organizational control occurs in
companies, where traditional ideas are replaced by recognition of political and economic
interests.

1
The feature of this theory is that Deetz goes beyond established concepts of organizations and
instead sets the standpoint of organizations, which take account of people's democratic
aspirations and the power centers of the organization. This combination of understanding that
meaning resides in the people but not their words and discovering the interests underlying those
meanings is a step forward from Weber's faceless and unnamed bureaucratic model and the
somewhat enhanced control theory for Tompkins and Cheney [ CITATION Man21 \l 1033 ].

Barriers to communication preventing people from getting the vaccine

One of the leading causes of the outbreak of the epidemic is the breakdown of public health
services due to war. When it is no longer possible to ensure regular vaccination programs,
illnesses that have been previously eliminated re-emerge — at a time when almost no medical
treatment is accessible to the victims of the disease. However, it is not just conflicts that impose
regular immunization obstacles. The absence of transportation infrastructure and power may
make immunization efforts in rural areas extremely challenging. Vaccines must frequently be
maintained at low temperatures, which may be a problem in many places in which we operate. In
2018 alone, however, our teams succeeded in vaccinating almost 1,4 million individuals against
measles about epidemic outbreaks [ CITATION VAC20 \l 1033 ].

There is another significant barrier to vaccinating people: expensive costs. Pneumonia is an

illness that kills most children globally, but pneumococcal conjugate vaccination may be
avoided. This vaccination has been unavailable for millions of youngsters for years. The ability
is to have the vaccine's knowledge and abilities. For instance, some individuals may not have
received enough information to persuade them that the vaccination is safe. We may not know if,
where, and how the vaccination will be received. Alternatively, maybe they cannot plan to get
the vaccination [ CITATION OEC21 \l 1033 ].

The opportunity is to have the circumstances required to take the vaccination. For example,
someone may not be encouraged or supported socially by family and friends. Alternatively,
maybe the vaccine is not accessible in their area, so they cannot get immunized. The reason is
the desire to get the vaccination. For example, some individuals may not think that the
vaccination will protect them against COVID-19 or that their need for needles cannot be

2
addressed. People's ability, opportunity, and motives vary; therefore, measures to improve the
uptake of vaccinations must address the relevant obstacle. For example, if immunization is not
accessible, it is not helpful to inform people about the good results of the COVID-19 vaccine.
Increasing the terror of people by informing them about the health consequences of not
vaccinating would be irresponsible but not readily reached vaccination centers at a convenient
time [ CITATION Man21 \l 1033 ].

Government strategies to overcome these barriers

While 100,000 COVID-19 fatalities were recorded in Britain in January 2021, the vaccination
supply is still low. As nations debate how the existing vaccines may be distributed, it is essential
to establish equitable priority plans and focused choices that allocate limited resources to
maximize health benefits. Vaccinations increase direct and indirect benefits. The main
vaccination goals include the direct protection of people against future infections and their poor
health consequences and indirect protection of the community through decreased transmission
and infection risk, including those who have not been vaccinated [ CITATION Tas21 \l 1033 ]..

Targeted vaccinations of all high-risk populations may mitigate the effect of COVID-19. The
WHO and National Academies of Science, Engineering, and Science urge policymakers to
allocate COVID-19 vaccinations a priority for socioeconomic disadvantaged ethnic minorities to
avoid further exacerbating existing health disparities. For the maximum benefit to be achieved
across the population, vaccinations must be allocated to those with greater transmission risk, for
example, those residing in multi-generational homes, thus boosting the direct and indirect
advantages of the vaccine. By the advice provided by the Centers for Disease and Prevention,
vaccinations in preparations for influenza pandemics must be distributed in a manner that, firstly,
minimizes the health effects of pathogens and, secondly, decreases social and economic
disturbances. Besides the health and economic impact of COVID-19 on ethnic minorities, such
communities contribute considerably to the higher risks of key employees providing critical
services – on and off the frontline – that have made it possible for the nation to operate as
naturally as possible and to maintain a social structure during the pandemic. Prioritizing essential
vaccination employees would thus protect the health system, speed up society's reopening,
revitalize the economy and facilitate the operation of vital community services. As social justice
is the moral basis for public health, the distribution of vaccines to COVID-19 should guarantee

3
that unfair health and socioeconomic disparities among systemically disadvantaged groups are
not further exacerbated.
The high levels of vaccination hesitation found among ethnic minorities are likely to be
ineffective vaccine distribution methods.
Studies indicate that Black populations, followed by Bangladeshi and Pakistani ethnicities, are
more likely to be vaccine-hesitant COVID-19. The Scientific Advisory Panel for Emergencies of
the British Government has emphasized the substantial danger of low COVID-19 vaccination
among ethnic minorities, therefore encouraging a better understanding of the obstacles to
everyday use. In some minority communities, there is likely a lack of trust because of cultural
and institutional racism, a lack of trust in the safety and effectiveness of the vaccine, and the
limited backing by trustworthy providers and local leaders; moreover, physical obstacles, such as
vaccine lack, transport access, and appointment disruption can also prevent vaccination taking in
these communities [ CITATION Reb21 \l 1033 ].
Recommendations
If the information given is not relevant or responsive to the requirements of different audiences,
the material will be disregarded. An effective communication plan should highlight the
segmentation of the population and utilize suitable methods to reach reluctant groups.
While severe adverse responses to COVID-19 vaccinations are uncommon, the press and social
media pay disproportionate emphasis to them, says the study. In the case of an unfortunate
occurrence, be open and provide information promptly. In addition, recognize that post-vaccine
monitoring is essential to detect unusual vaccine-related events.
What affects a person's choices today will probably change over time. This is frequently due to
individual experiences, media attention, and changes in the pandemic trajectory and the nation's
reaction, the study adds. Using fast research methods, essential priorities, particular message
formats, reliable messengers, and the right message frequency may be identified.
Conclusion
The UK's vaccine distribution methods can further exacerbate the existing, lasting but
preventable racial disparities, which have been strongly highlighted and exacerbated by the
COVID-19 epidemic and the broader governmental and social reaction. Reducing the racial and
socioeconomic disadvantages facing ethnic groups may have a catastrophic effect even after the
conclusion of the epidemic. Controlling future outbreaks and finally terminating the pandemic

4
will need the adoption of ethnic minority methods as well as the efficiency, fair and justification
of vaccine distribution tactics

References
J.Fisk, R., 2021. Barriers to vaccination for coronavirus disease 2019 (COVID-19) control:
experience from the United States. Global Health Journal, 5(1), pp. 51-55.

Kartikawangi, D. & Dahesihsari, R., 2020. Organizational Communication Responses to Covid-19:

Strategies and Practices. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 5(2), pp. 189-
198.

Lee, A. & Davis, S., 2021. Ensuring Equitable Access to Vaccines. [Online]
Available at: https://ssir.org/articles/entry/ensuring_equitable_access_to_vaccines#

Manchester, 2021. COVID: The three barriers that stop people being vaccinated. [Online]
Available at: https://www.manchester.ac.uk/discover/news/covid-the-three-barriers-that-stop-
people-being-vaccinated/

Osama, T., 2021. COVID-19 vaccine allocation: addressing the United Kingdom’s colour-blind
strategy. Journal of the Royal Society of Medicine, 114(5), pp. 240-243.

Sanders, K., 2020. Unraveling the What and How of Organizational Communication to
Employees During COVID-19 Pandemic: Adopting an Attributional Lens. The Journal of Applied
Behavioral Science.

VACCINATION, 2020. Overcoming barriers so vaccines can save lives. [Online]

Available at: https://www.msf.org/overcoming-barriers-so-vaccines-can-save-lives

Vaccine, C., 2021. Three barriers that stop people from getting vaccinated against Covid-19.
[Online]
Available at: https://www.business-standard.com/article/pti-stories/covid-the-three-barriers-
that-stop-people-being-vaccinated-121061900286_1.html

Wroblewski, M., 2021. Theories on Communication in Organizations. [Online]

Available at: https://smallbusiness.chron.com/theories-communication-organizations-
69478.html