Daylight case study:

1. According to their expressed management skills, at which vertical management

levels would Homer, Elaine, and Bob each be best placed? Why?

Answer: According to the case study, to me the management hierarchy is stated below:

 Top Manager: Bob is the right person in top management which is ranked as the CEO
in Daylight. He is aware of the future and based on this sets the best goals and
according to this makes a plan, and organizes how to achieve the goal by coordinating
within the departments and motivating and leading the teams with efficiency in an
effective way.

 Middle Manager: Elaine has the human skill, revolve around supporting teams of
workers to perform effectively and efficiently and assist them in performance
improvement and accomplishment of business objectives. She works with both top-
level managers and first-level managers, and she has excellent interpersonal skills
relating to communication, motivation, and sharing ideas.

 First Line Manager: Homer has the technical knowledge, his interpersonal skills to manage
people as well as the technical expertise to among the front lines actively executing
functional tasks which leads the higher turnover.

2. Where are Fayol’s Four Functions seen in the case?

Answer: Henry Fayol identified the four managerial functions and these are seen in the case as below:

 Planning: Bob. His role is to set the goals for the company,
 Organizing: Elaine As she is motivating the manufacturing team towards their
individual line jobs, as well as handling conflicts between manufacturing staff and
negotiations with labour unions.
  Leading: Bob and Homer. He develops the outline how the organization is going to
achieve them and also motivates employees to deliver their tasks properly.
 Controlling: Elaine, she is allocating money into departments according to the
annual budget.

3. Using Mintzberg’s 10 Management Roles, list which ones are represented in the case,
by whom, and why.

Answer:

Decisional role
 Entrepreneur: Bob, he is not only setting goals/targets. But also provides guidance and
motivation to the employees.

 Disturbance handler: Homer. He controls the manufacturing team and well as handling
conflicts between manufacturing staff.

 Resource allocator: Elaine. As she allocates money to departments, as per company

budget

 Negotiator: Homer. He negotiates with labor unions

Informational role
 Monitor: Bob (external) Homer. He manages information flow from both internal
(employee of manufacturing team) and external environment (labor unions).

 Disseminator: Bob. he shares information among the departments and work as the
connector between the accounting department and Daylight’s other departments.
  Spokesperson: Bob. He always set the organizational goals and outline how to
achieve them. He is representing the organization and using information to
positively influence the way people, in and out of the organization, respond to it.

Interpersonal role
 Figurehead: Bob. He drives the organisation’s mission, values and what it is seeking
to achieve

 Leader: Bob and Homer. He is responsible for setting goals and expectations,
initiating change, role modelling, decision making etc.

 Liaison: Elaine. She is linking and coordinating between accounting department and
other departments.