The Market

1. What is your target market?

2. Do your target markets overlap at all? (overlapping interests, similar news sources,
etc.)
3. Describe in detail your best customers.
4. Describe in detail your ideal customers.
5. Describe in detail your worst customers.
6. What demographics and psychographics do you have about your target market?

Partnerships
1. Who is selling before or after to your ideal audience?
2. What partnerships do you have?

Referrals
1. Do you have referral strategies in place?

Revenue
1. What is your main product? (bread and butter)
2. What is the main source of business for your main product/service?
3. What is your most profitable product?
4. What is the main lead source for the most profitable product/service?
5. What is the average customer lifetime value for your business?

Evaluating Companies Marketing Efforts and Acumen

1. What are your best past marketing initiatives?
2. What are your worst past marketing strategies?
3. How are you tracking marketing efforts?
4. How much of your staff or time is dedicated to marketing?
5. Who are your competitors?
6. What makes your unique from your competition?
7. Why would I choose your product/service over competitor?
8. What are some past agencies you’ve worked with for marketing?
 9. How did those engagements go?
10. What are your offline efforts?
11. How often do you communicate with past clients?
12. How do you communicate with them?
13. Have you worked on branding?
14. What upsells do you offer?
15. What do you spend to acquire new business?
16. What testimonials do you have?
17. How large is your client database
18. Are you using this current and past client information your marketing efforts

Sales
1. Describe your typical sales process
2. How many leads does it typically require to convert someone to a customer?
3. What percentage of prospects become leads?
4. What is your deal close rate?
5. Do you close business on phone, email, or in-person?

Business Goals
1. What would business goals are you hoping to achieve this year
2. If you achieve these objectives, how would your business feel different?
3. How would you determine if these business goals have been met?
4. How would your business look different if these objectives are met?