Professional Documents
Culture Documents
There are various labelling schemes for The online market will
integrated stoves on the basis of their occupy the majority of
performance in the market. sales.
TREND MATRIX: INTEGRATED STOVE
People complained about Integrated stoves are sought after by Integrated stoves will be
different built-in kitchen young consumers because of their developed in different
appliances occupying a lot intelligence and convenience. directions because of
of kitchen spaces. people’s various demands.
Social media is the main way to promote
Many people were injured the advantages of integrated stoves.
because of gas leaks.
TREND MATRIX: INTEGRATED STOVE
1826- First gas oven patented by 1928- First range with Calrod heating elements introduced by 1963- First self-cleaning oven; allowing
James Sharp General Electric users to save time on cleaning
VISUAL HISTORY OF STOVE TYPES
Customers may not be able to browse the details or user experience on the internet when they want to do online
purchases or research for their integrated stove.
It is hard to meet special demands of consumers in different areas because of the limited product types.
If one part of the integrated stove is broken, consumers need to spend more money on repairing it due to its
integrated structure.
It is hard to clean the cooking hood because consumers can not disassemble it by themselves.
The dimensions of the integrated stove can not fit some kitchen layouts.
The cooking fire exhaust pipe occupies storage spaces in the kitchen.
The rapid development of technology drives consumers' demands of new kitchen appliances. While the
emergence of integrated stoves have been welcomed by consumers, there are plenty of complaints about its one-
We want to change the integrated stove industry, figure out the customer's
problem, and make this product occupy the industry's market. The most
significant outcome is that we can reduce all risks we might have when
customers use this product. The goals are to reduce the cost, eliminate the
peril, and improve the technology to better serve the customers. Meanwhile,
we contribute to enhancing the product’s function, acknowledging that
various functions serve a variety of customer groups.
We consider every aspect for the customers, from buying behavior to user
experience. Integrated stoves are currently the emerging trend, while we are
committed to making it the main trend.
JUSTIFY THE NEED — Does it fill gaps within the market,
offer organization, or improve the current situation?
How might we improve the customer's experience with the integrated stove online
through advanced visuals and in-person by maintaining safety and improving the
technology's interactive interface?
PROBLEM STATEMENT
What are the marketing trends for integrated stoves? How were the first integrated stoves designed?
Extractor hood The deep well integrated stove was the first type. The deep well
Fuel gas stove type stove has a recessed pot holder, the pot is placed inside, the oil
fume is sucked to the edge of the pot, and the effect of sucking out
Disinfecting cabinet
the oil fume is realized by close-range adsorption. The deep well
Automatic electric ignition
type integrated environmentally friendly stove is the first generation
Energy-saving
of the integrated environmentally friendly stove.
Environment-friendly
As the original design of an integrated stove, it has certain safety
Ultra-silent
hazards. Because the surface of the cooktop adopts a concave
Visual display design, the structure is closed, the air supplement is insufficient, the
combustion is insufficient, the gas cannot be quickly dissipated, and
it is easy to be drawn into the range hood. This causes certain safety
hazards.
CONTEXTUALIZING THE PROBLEM
Appliances Appliances
Offerings
COMPARATIVE AND OPPORTUNITY MAPS: BRAND ANALYSIS
Brand's focus is "creating the happiness kitchen"; offers 9 Brand's focus is R&D, manufacturing, and sales. Focus is
different series of the integrated stove, providing the equally directed toward customization and pre-designed
opportunity of hundreds of product variations products
Brand's focus is on "all around consumer demand"; Brand's focus is kitchen and bathroom appliances.
products are marketed in a series format. Emphasis on Integrated stoves are marketed in series format, not
being environmentally friendly customization. Emphasis on craftsmanship
Consumers: Businesses:
The need for integrated advanced kitchen appliances comes from the growing population and shrinking spaces. A lot of consumers
prefer to use less space and have more convenient user experience with their kitchen. It is the place where family and friends get
together the most so having space available is important.
As smart appliances become common in every household, intercommunication between them will improve their safety, save the
user’s time and improve their cooking. This creates a sort of disconnect from user/product interaction which is solved with the ease
of maintenance (Fix It Yourself) and cleaning by the user, without the need to send the appliance to a specialist. Simple design and
modularity are key to solve this issues.
Online sales are growing exponentially every year, as digital experiences also advance and are becoming more interactive, the
implementation of a online sales with the possibility of customizing and visualizing your appliances in a realistic way is a great
advantage for the customer and for the business, saving them costs and time. Creating an appropriate and honest online image
strengthens trust from customers and reinforces brand identity and facilitates sales.
IDENTIFY A JUSTIFICATION
Customers now like choosing and customizing their appliances. Sometimes they want a dishwasher instead of an oven, or an air
fryer instead of a microwave. Together with the online platform, the customer will be able to choose the appliances according to
their needs, the space they have available and the look they want.
Fulfilling these parameters will help the organization increase sales and facilitate production methods. With the online sales
system, the organization will have more precise data to determine the needs and wants of their customer as they get familiar with
the system, so they can keep innovating the most sold products. The user gets familiar with the organization and the organization
with the user.
The consumer should always get the most benefit when using the integrated system, while the organization also keeps growing
because of them.
DISCUSSION GUIDE
Introduction
1. Researchers’ introduction:
Student from Savannah College of Art and Design
3. Learn from the participants, and mention the contribution of the data from them.
4. Participant’s basic information: name, age, job, location
Have you used an integrated stove before? What are the product sales and how are they measured?
What's you experience of using a stove (integrated stove)? What’s the common integrated market trend?
Do you feel the integrated stove is convenient? How could your products attract more consumers?
Do you think the current integrated stove is practical for users? What helps you create a better user experience?
How beneficial is an integrated stove for you? Have you received any complaints about the product?
How problematic is an integrated stove for you? What are the key elements of improving the product?
How safe do you feel when you use integrated stove? What’s your opinion about future market trends?
problem.
MOTIVATIONS
Cooking skill Convenience
BIO GOALS
CASSIE GAO As a household wife, she always spends her time in the To control the heat when cooking; every stove has its own temperature. It’s
kitchen. She has high standards for kitchen appliances. She hard for me to master the heat to cook different dishes.
enjoys her down time in the kitchen as well. When
FRUSTRATION
interviewed, she said her first priority is safety performance- "I
Namely stoves with open flames, invisible flames, and very old stoves. The
am so afraid to see the fire." The second priority is the design,
most uneasy feeling is whether the ignition process is convenient or safe
for example: the stove appearance should be consistent with
enough. This affects her mood every time she cooks. The difficulty of cleaning
her kitchen style. The last factor is the price, the price should
also affects her desire to use kitchen appliances. In most American stoves, if
be reasonable or under her budget.
food spills from the pot, it will be challenging to clean.
MOTIVATIONS
Cooking skill
Convenience
Age: 31
Cooking Interest
Comfort
Occupation: Household Wife
Status: Married
PREFERRED APPLIANCE Safety
Location: San Francisco, USA
Integrated stove
Family Income: >70k
Microwave
Efficiency
REFLECTIONS
Users of Smart Kitchen Appliances in China
Key Insights
Appliance Usage in U. S.
Key Insights
Consumers consider that function of convenience is important which means kitchen appliances are supposed to
shorten the cooking time.
Consumers consider that regular cleaning of kitchen appliances is essential to prevent accumulation and future
problems.
Consumers consider that choosing kitchen appliances for their family should be a rewarding experience, but it
must also meet their lifestyle and kitchen aesthetic requirements. When they look at all options from energy-
efficient, high-end designer models to low-cost models, buying kitchen appliances can be a daunting task.
POWER AND POLICY (AND HOW THESE
INTANGIBLES INFLUENCE EMOTION)
Consumers consider that It is already difficult for ordinary Consumers consider that they need enough kitchen space at
people to use the advanced functions of household home in which they can spend restful time with their family.
appliances with digital functions, and over time, as more They feel comfortable and peaceful. Since the all-in-one
customization and programming functions are added, the kitchen appliances for them are significantly essential.
problem becomes more and more serious. Using the small Consumers consider that their kitchen space is supposed to
display and limited control buttons common on such be simplified that they can easily seek out stuff and do the
devices cannot solve this usability problem. clean.
Time
consuming on Space /
Intelligence Safety / Healthy
cleaning/ Appearance
preparing
The appearances
Oven is difficult to Blender appliance Worried about
Lack of It is dangerous of different
clean and access is difficult to clean Temperature children light the
entertainment if I forgot to Lack of storage kitchen
because requires because of sharp control is hard stove if parents
function turn off stove appliances are
bending blades are not at home
not unified
Integrated stove is
Appliances
hard to clean Single cooking Can not be The cooking
Too many dishes occupy too
because of its method in one personalized by fire damages
to wash much kitchen
integrated appliance different users people's heath
space
structure
After enjoying
meal, user must
return to kitchen
to clean
appliances and
overall space.
Moving from
User is faced with work to
choosing relaxation to
between a large User monitors work mindset
number of multiple
recipes appliances at the
same time,
dividing their
attention in
various places
EMOTIONAL JOURNEY MAP
DESIGN CRITERIA
Modularity
Easy to remove internal components that don't compromise function. This will allow for:
Easy cleaning
Easy maintenance
Time
consuming on Space /
Intelligence Safety / Healthy
cleaning/ Appearance
preparing
The appliances
The interactive
A kitchen vacuum contain
Automatic cutting interface could Multiple smoke Automatic flame- Integrated kitchen Customized light
which saves entertainment
machine recommend daily exhaust fans out safe system appliances strips
cleaning time function such as
cooking recipe
playing music
An integrated app
The interactive Solar Heating Kitchen room and
Appliances are which can control
Thermostatic plate Oilproof material interface contains Systems replace Stylish appearance living room would
controlled by apps the power of kitchen
cooking tutorial the flame be integrated
appliance
POSSIBLE SOLUTIONS
Time
consuming on Space /
Intelligence Safety / Healthy
cleaning/ Appearance
preparing
Project overview:
Business need: Kitchen appliance innovation
Objective: Develop an appliance(s) to meet customers needs
Category:
Kitchen appliances
Target audience:
Consumers ages 18-90. Middle class income and up. They value cooking but have little
time and energy to do so.
Design strategy:
Create a cooking appliance that promotes safety, efficiency, connectivity, and flexibility,
while adhering to a variety of cooking styles.
POSSIBLE SOLUTIONS | Efficient Range Hood
In order to people are super busy in the future, since the most significant thing is that
people can take control by their phones on everything in terms of saving time.
Especially, in the kitchen room, people want to spend less time on cooking or food
preparation.
Kitchen's Panorama
Hence, connecting with apps that can total control the overall environment of the
kitchen room. On this app, you are able to select different choices to change kitchen
manage inventory through equipment. Delivery will be displayed on demand, and the Sound Control
Water Filter
food will be brought directly into the home through an externally accessible
refrigerator, so there is no need for someone to receive the order there Eco Modes
CONCEPT EXPLORATIONS |
CONCEPT EXPLORATIONS
CONCEPT EXPLORATIONS | CONTINUED
PART 6: DESIGN PROTOTYPING –
CONCEPT REFINEMENT
Amy considers how much She forgot to defrost the Amy goes to her
The application allows her
time she has to cook meat earlier and uses the refrigerator and reviews She uses the automatic
to see what recipes she can
defrost shelf on the stove. the ingredients she cutting board to prepare
make. She also pre-heats
(See refinement concept 2) currently has. her vegetables. (See
the oven with the app.
refinement concept 4)
Martha is hosting a dinner She has the menu She and her friends One of her friends pre-heats
party with friends prepared in advance socialize in the kitchen as the oven, seasons the fish,
they prepare the and broils it.
ingredients
She fills a pot with water She enters the pantry and After pouring the pasta in
Cassie is cooking lunch for
and places it on the stove, brings out a bag of pasta. the pot, she lowers the
herself and her husband.
using the interface, she sets temperature setting on the
it to boil. stove.
14
Not only can maintain the food temperature but it also can defrost the food(meat and seafood)
Can be manipulated and controlled on Phone
Cover can avoid bacteria
PRELIMINARY PROTOTYPING 3
CORPORATE
CLIENT USER CLIENT BRAND PROFIT
SOLUTION SOCIAL
SATISFICATION EXPERIENCE RETENTION COMPETITION POTENTIAL
RESPONSIBILITY
Automated 3: It decreases the 5: It increases the 4: Consumers always 4: Every brand can 4: It increases the cost 5: It decreases the
smoke but increase efficiency of smoke impact on
retracting lid get attention on it be used but obtain more profit
the cleaning step hood environment
3: It can be used as
3: Clients may not get
maintaining and 4: Satisfying clients 3: It increases the 4: It increases profit 3: It take less CSR in
Food Defrosting Area defrosting food
attention on this
need if they are busy brand competetion potential Society
function
temperature
5: Clients don't need 5: Not ensure that 5: Not ensure that 2: It's may not create
Automatic Cutting 3: It save consumers 2: It's may not take
cutting board any clients would focus o clients would focus o the profit because it's
Board time
more this function this function unmemorable
CSR
CONCEPT EXPLORATIONS
SOLUTION EVALUATION CONTINUED
Not only can maintain the food temperature but it also can defrost the food(meat and seafood)
Can be manipulated and controlled on Phone
Cover can avoid bacteria
PROTOTYPING REFINEMENT 3
Changeable blades that allow different types of cutting, for example, chopping, slicing, dicing.
Additional burner space
PROTOTYPE TESTING | Automated Retracting Lid
After mocking up our solution 1, the audience will be supposed to see our
innovative stove. This prototype will be evaluated by them through certain
questions:
Clear Thought:
In this period, we are able to respond to our interviewees what's our main
function, why, and how can we use this function.
Benefits:
What benefits do they perceive if the customers are using this stove?
Does this stove include an effective user engagement
How do you think we can revise any issues about this stove?
PROTOTYPE TESTING | Defrosting Area
Preliminary Testing: 5 consumers are surveyed In the younger group, they mostly focus on the stove that includes an
integrated function
They feel this would an interesting and innovative design if the stove
includes the defrosting area because it can connect with on phone, and
:
Year 24-27
40%
can be manipulated by phone app
In the elder group, they think this function is important to them because
they always need to defrost the food before cooking
:
Year 40-45
60% 2 consumers are within 24-27 years old If this function would bring convenience and save time, they prefer to
3 consumers are within 40-45 years old
purchase this stove
Survey Result
Through our survey, we surveyed 2 different customer groups. Overall, the consumers most consider a function that could be able to bring
the convenience and save their time as possible. If the integrated stove includes different functions, they prefer to purchase as well even
perhaps it may increase the selling price. Besides, the smart system is also their essential consideration. If most functions can be controlled
and manipulated by smartphones, they would give a high concentration on this creative design.
PROTOTYPE TESTING | Automatic Cutting Board
PROCEDURES
1) Build inexpensive prototype model of 1) Build inexpensive prototype model of integrated stove 1) Build inexpensive prototype model of
integrated stove design design integrated stove design
2) Select test subject participants and gain 2) Select test subject participants and install prototype 2) Select test subject participants and
video recording permission model in test subject's home or in observational lab identify relevant locations
setting
3) Install prototype model in test subject's 3) Prepare a field protocol
home 3) Prepare note-taking template that includes: people,
objects, environments, messages, and services 4) Implement stove design into field
4) Install stationary video recording above
and next to stove 4) Observe how subjects use the integrated stove and 5) Observe and ask participants to show
cutting board, take photographs how they would use design
5) Review video footage
5) Identify how POEMS relates to the given context 6) Record observations and compare to
6) Analyze and log findings colleagues' notes
6) Interview the participants after the observation
RENDERS |
RENDERS |
ANIMATION |
REFERENCE
Indexmarketsresearch. (2021, February 09). Commercial integrated STOVE Industry Key DRIVERS, business insights and Forecast 2026: AOTIN, Aupu, Dressy, Entive, Fairui, fengt.
More, A. (2021, January 13). Commercial Integrated Stove Market Growth Analysis, Industry Share, Business Strategies, Regional Demand, REVENUE, Key Manufacturers and 2026
Forecast Research Report. Retrieved April 04, 2021, from https://www.marketwatch.com/press-release/commercial-integrated-stove-market-growth-analysis-industry-share-
business-strategies-regional-demand-revenue-key-manufacturers-and-2026-forecast-research-report-2021-01-13
Zhejiang Entive Smart kitchen Appliance Co., Ltd. - Range Hood, Gas Stove. (n.d.). Retrieved April 04, 2021, from https://entive.en.alibaba.com/?spm=a2700.shop_plgr.88.15
About Jinli Jlylap. (n.d.). Retrieved April 05, 2021, from https://www.rosspope.com/fa/ok36323.html
About Us-USA LUENSHA (Group) Co., Ltd. (n.d.). Retrieved April 04, 2021, from https://www.luensha.com/aboutus/#honor
Aotin Focus on Kitchen Creation for Life. (n.d.). Retrieved April 04, 2021, from https://www.aotinkitchen.com/single/about#mode
AUPU - Crunchbase Company Profile & Funding. (n.d.). Retrieved April 04, 2021, from https://www.crunchbase.com/organization/aupu
Eagen, B. (2014, November 14). Stoves. Retrieved April 05, 2021, from https://outdoorblueprint.com/outfit/stoves
GE Appliances Cooking Innovation Timeline. (n.d.). Retrieved April 04, 2021, from https://www.geappliances.com/ge/cooking-milestones/