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Effectiveness of Marketing Strategies in Sit and Zip II
Effectiveness of Marketing Strategies in Sit and Zip II
In partial fulfillment
of the Requirements for the subject
Practical Research I
October 2019
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APPROVAL FORM
(Senior High School Department)
Research Title :
Researchers:
Lasco, Francis Quielle
Calimba, John Lloyd
Cristal Camila
Dalora, Karen Joy
Marte, Tiffany Anne
Nava, Azeleah
Ng, Aubrey Ann
Quina, Mary Jane
APPROVED BY :
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BIOGRAPHICAL DATA
The Researcher was born in Bacoor City, Cavite on the 2nd of May 2000. He was the
only child of Mr. Henry Calimba and Ms. Adelaida Geronimo. He has one sister on his mother
engaged in cycling sports league. He spent his four (4) years of Secondary Education at
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The Researcher was born at May 13, 2002 and now his 17 years old. He was ABM
student and player of basketball in Victorious Christian Montessori College Bacoor. He lived in
Barcelona Phase 4, Buhay na Tubig, Imus City, Cavite. He have an eldest sister, named Allaine
Frances M. Lasco and a brother, named Bennette Paul M. Lasco. Also, have a kind and hard-
working Father, named Francis C. Lasco and Mother who are in heaven now, named Allis M.
Lasco. Aside from Basketball, He loves playing all kinds of sport and He wants to be a
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The researcher was born in Camarines Sur in the 3rd day of October 2001, She was a
second child of Benjamin A. Camila and Cristina M. Andaya. She has three brothers named Tj,
jierist A. Camila, Benjamin A. Camila jr., Brian Kyle A. Camila and sister named Czaniah
Jewelle A. Camila. Finished Elementary school in Ligas II Elementary School and continued her
junior high in Bacoor National High School (Molino Main). Also, currently took an Academic
Track and Accountancy, Business and Management Strand in Victorious Christian Montessori
College in Bacoor City. She loves dancing and also singing. She wants to be a successful Flight
Attendant someday.
Cristal A. Camila
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The researcher was born in Guiuan Eastern Samar on the first day of November 2001. She
is currently living in Imus City Cavite. She is a consistent honor since Elementary until Senior
High School. Also, she took a responsibility in journalist for being an Editor-in-chief of their
school publication when she was a junior High school student and currently a sports writer in
their school now. She spent her 4 years of High School in Sulangan National High School then,
transferred to Victorious Christian Montessori College Bacoor Inc. in her Senior High School.
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The Researcher was a Grade 12 student with the strand of ABM at Victorious Christian
Montessori. She was born on March 28, 2001 in Bataan and currently living now here in Bacoor,
Cavite. Her hobby is reading books; novels, romance and non-fictions. During her junior high
school life, she received awards and achievements. Attend in different Seminars and
organizations all throughout both academics and extra-curricular. Being a feature writer back
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The Researcher was born in Capas, Tarlac on September 09, 2002. She is the youngest
among the two children of Alejandro Nava and Azenith Nava. She took her primary education
from Tanzang Luma Elementary School in Tanzang Luma V, Imus City on March 2008 and as
well, her junior high school education from General Emilio Aguinaldo National High School in
Palico IV, Imus City on June 2018. In June 2019, she continued her senior high school education
at Victorious Christian Montessori College at Bacoor City. Her dream is to take a Bachelor of
Science in Accountancy course when she went to college for her to become an accountant.
Azeleah M. Nava
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The Researcher was born in Ospital Ng Maynila on the 1 st day of April. She is the Eldest
daughter of Olivia Kathrine B. Santiago and Rolando Ng Jr. and also had younger brother
Audrey Kenshin S. Ng. She is currently living with her grandparents. She is God fearing and
family oriented. She’s also good at socializing and communicating. He spent his Junior high
school years at Bacoor National Highschool (Gawaran Annex) and now finishing her Senior high
Aubrey Anne S. Ng
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The Researcher was 18 years old and ABM student in Victorious Christian Montessori
College Bacoor. She lived in Molino 5 Phase 5 Bahayang PagAsa Subdivision, Bacoor City,
Cavite. She have Three sisters, Mary Joy Carpeso , Jennifer Carpeso and Elizabeth Carpeso and
have a brother , Jomarie Carpeso. She lived in with her parent's; Josephine Carpeso and Larry
Quina. Also, likes playing volleyball and badminton. Someday she wanted a successful flight
attendant.
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ACKNOWLEDGMENT
This Research will not be possible without the help of the kind, wise and intelligent
people that we look up to. They shared us a lot of wisdom and encourage us to never lose hope.
We want to express our deepest gratitude to them for the overflowing contribution to
To Ms. Roselyn Glovo, our Teacher in Practical Research II and also our class parent,
for her full support, effort, opinions, ideas, patience, to guide and finished our research paper.
To Dr. Danilo T. Anastacio, our School Principal and our former Teacher in Practical
To ENGR. Leonel C. Bautista, our Deputy School principal for SHS, who guided us in
making up permission letter, it is an honor to have you, for those wise words you discussed to us.
. To all our subject teachers or the VCMC Faculty and our Staff who signed in our
To our Parents, who gave us unconditional love and supported us all the way.
To our Schoolmates & Friends who motivated and cheered us up every step of the
way.
To Sit & Zip staffs and the Business Owner , who accompanied us during our
interview.
And of course, To Almighty God who gave us the strength, knowledge and hope.
THE RESEARCHERS
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Chapter 1
1.1 INTRODUCTION
In this era, Filipino people wanted to visit different types of restaurants to discover
something new and experience different restaurant innovations. There are a lot of restaurants that
can be found on different sides of the area here in the Philippines, and there is a possibility that
they have competitor and decrease the number of their customer. Customers always tend to
choose a restaurant that will utilize their benefits, but how they will attract customers and what
strategy they will use over other business innovations. There are various types of marketing
strategy that will also help the Café Business improve their marketing planning process, target
customers as well as their goal of making the Café Business successful. Strong marketing
strategies are clearly important for the effectiveness of the organization and the efficiency of the
The Café Business will face a variety of challenges, such as changing demographics of
consumers, the marketing planning process and increasing the level of competitiveness. Café
Business experience when there’s no Christmas or Holiday Season, there is a possibility that
their customers will be lower, but how the business will maintain and reach their quota even
though there were no special events in those days and hours. Also, because of the large number
of restaurants invented by the Filipinos, they will also be more competitive when it comes to
dining and a good atmosphere. Furthermore, if the customer finds something in the restaurant
that looks different from them then it will attract them and try to experience something new. The
location of the Cafe Business may also be affected by the fact that it will face competition from
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other businesses and its convenience for customers who stay at their place of business. This
requires a great deal of thought in planning and understanding the problem faced by businesses
that will result in a successful business due to the creativity of a business plan. The process in
their business plan will help them to sort things out and intelligently think about complicated
things. From the knowledge of others, having a marketing strategy, or what we call a long-term
planning decision, is extremely important to every entrepreneur, because it will help them to
identify what problems they need to solve and also identify what customers really need. There
are many processes that need to be taken before doing something that can be done effectively to
help the business develop in order to maintain the customer volume and, in particular, the sales
of their product. This can now be used and will continue in the future. Decision making process
is very important in making a business or marketing strategy plan to know what steps you are
going to take from the situation and achieve the goal of giving time.
Sit and Zip Garden Café are driven mainly by people, especially millennials, who love to
take a picture of the atmosphere of Café Business. Although social media is so popular today,
because of their interest, many Filipinos wanted to go to the places they want to know about their
places and the food they want to taste. Since most Filipinos are using technology today, they may
be able to use it as an innovation for business growth and also to promote their popularity
because of the new innovation that they have invented. There may be many possible inventions
of others that are strange to people, it may be a matter of time before it is done, but it is worth it,
because so many customers will come to them. Use strategic thinking and be creative when
planning business considerations to serve the best customer needs and to achieve your business
objectives.
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In growing a successful business, there are many ways or processes to achieve this, which
is why it will have to analyze first what to do and plan an alternative marketing strategy to
achieve the business goal. “By focusing on a specific audience’s needs, interests and desires,
marketers can be most effective in achieving their objectives” Lin Grensing-Pophal (2005) stated
that it is very necessary to focus on the customer's situations and view them from their
perspective because it helps us to better understand the customer's wishes, to find a solution for
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1.2 STATEMENT OF THE PROBLEM
This study will determine customer satisfaction of the Garden Café which will support a
more creative business plan and achieve a high level of customer satisfaction. The research paper
conducted through research questionnaire and responded by the customer at Sit and Zip Garden
1.1 Students
1.2 Workers
2. How will the factors of Customer Satisfaction affect the Garden Café?
2.1 Product
2.2 Price
2.3 Ambiance
2.4 Service
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1.3 ASSUMPTIONS AND HYPOTHESIS
One of the objectives of this study is to determine the Customer satisfaction that will
help to improve the Café Business. Filipinos are attracted to the unique inventions of our fellow
Filipinos that they compare in other country. The inventions and their strategic planning may
H₀: The customer is not satisfied with the services provided by the Sit and zip Garden Cafe in
Bacoor, Cavite.
H₁: The customer is more satisfied with the services provided by the Sit and zip Garden Cafe in
Bacoor, Cavite.
H₀: If business processes are not carried out, then there can be no improvement.
H₁: There is an improvement that can occur if business processes are carried out.
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1.4 IMPORTANCE OR SIGNIFICANCE OF THE STUDY
This study includes business requirements that determine customer preferences and what
else they can effectively add to their marketing strategy. Particularly, it focuses on business
knowledge of the situation, the beneficiaries of the customer, the owner/businessman and also
the knowledge of researchers who want to build a business in the future. Finally, the implication
of this study and possible outcome for the effective marketing strategy to the business who
Customer satisfaction plays an important role in the business. Feedback will determine
the Customer Satisfaction whether it is a negative or positive response to their expectations in the
business. It cares about the goods and services provided by the business, the customer will share
their thoughts on what they have experienced to help the business improve and know how to get
Creativity is a successful business. Creativity generates a lot more ideas, offers a lot of
business opportunities, solves a problem, and thinks about unique ways to do things. Business
people who have creative thinking are those who often come up with unique solutions that will
satisfy their customers, and when they use them in a business, the result will be a successful
business.
The customer is the first who will benefit in this study, to provide them what their needs
and also their expectations. For the owner or the businessman, to understand the customer
complaints and know how will they operate the situation. Also for the researchers, as an ABM
student, if they continue their course in college then they’ll have an advantage to know how they
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The impact of the study achieves a business goal that can satisfy the customer and
impress them with the innovation of their business. The business can now handle any situation if
it faces some customer issues again and understands the flow of the business. Therefore,
improves the business of having an effective marketing strategy and for the future businessman
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1.5 DEFINITION OF TERMS
3. Business – A capability of selling a good and services service in exchange for money.
4. Café Business – It is a business where various dishes, drinks and snacks are prepared
8. Entrepreneurs – A person who starts a business and it’s willing to take the risk in order
to make money.
9. Income – A receive money that is earned from work, investment, business, etc.
11. Marketing – Is an activity that people are aware of a company’s product and making
12. Marketing Strategy – It is the way for long-term planning with the fundamental goal of
17. Techniques – The way of doing something basic physical movements or skills.
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1.6 SCOPE AND DELIMINATION OF THE STUDY
The aim of this study is to determine the status of marketing strategies by attracting target
customers to the business establishment to be known. It allows the owner or researcher to justify
the reason for the specific actions and behavior of the customer. This research sample consists
of 50 students or workers at the Sit and Zip Garden Café to answer the survey questionnaire. It
takes a month for this data to be collected, including an analysis using coding and tally. The data
collected in this research have been compiled with the help of different studies by different
authors.
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1.7 CONCEPTUAL FRAMEWORK
Features On time
Customer
Satisfaction
Repeat Increase
Loyalty Feedback
Buying Income
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Chapter 2
This chapter deals with the collected data for related literature by surfing the internet,
Effective marketing has always been an important factor in business success. Without the
ability to identify customers and convince them to purchase the product or service being offered,
businesses would not survive. Recent advancements in technology have given rise to new
marketing draws from traditional marketing principles, while also expanding the types of
strategies available to companies. Websites, social media, and online marketplaces are just some
examples of how businesses are leveraging e-marketing approaches to connect with potential
a number of factors, including methods for identifying and attracting the target market
population, engaging customers, making the case to bring them to the point of sale, and tracking
metrics that indicate which approaches are making the most significant financial and non-
financial impacts on return of investment. As a relatively new branch in the marketing field,
there is more to research and discover when it comes to effective e-marketing strategies.
However, businesses that are willing to invest resources in these e-marketing strategies can build
strategy is to detail how a company will enter a market, attract new customers, and create
consumer interest that later translates into sales (Laudon & Traver, 2015). The success or
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effectiveness of the marketing strategy, therefore, is measured by how much it can engage a
consumer’s decision to purchase the Company’s products and services. Laudon and Traver
emphasized, “The best business concept, or idea, will fail if it is not properly marketed to
potential customers” (Laudon & Traver, 2015). Many factors are involved in measuring the
effectiveness of e-marketing, including both financial and non-financial data. Companies that
can adapt their marketing strategies to meet the needs of their customers will have a competitive
advantage over companies that continue to utilize traditional marketing methods only. In order to
quantify the e-marketing results, companies must set specific, measurable goals that align with
business objectives. This will set the stage for managing according to those measurements and
whether online or offline should be analyzed to the point of sale and beyond. Although there are
indicators such as click-through rates, conversion rates and repeat customers provide insights and
insights from data that are relevant to managers and ultimately the e-marketing return on
investment.
Each company must determine which marketing strategies are best suited to its values
and goals and define which metrics are most beneficial in evaluating the effectiveness of its
advertising. What is effective for one company may not produce the same results for another
company. Therefore, managers need to consider the nature of their specific business as well as
the context in which they are making decisions about their marketing strategies. Oftentimes, a
single marketing strategy is limited in its reach; therefore, marketing managers should consider a
combination of marketing approaches and how they work together collectively. As Laudon &
Traver explained, a study of the comparative impacts of offline and online marketing concluded
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that the most powerful marketing campaigns used multiple channels including both traditional
variables change customer satisfaction in which ways and how these variables can be managed,
for which segments which activities can be designed are the main questions that marketing
managers must consider. Especially, if it is considered that gaining new customers create four
times more costs than protecting existing customers from leaving, it can be seen that answers to
these questions carry great importance for the firms (Gronroos, 1996). Marketing planning is
also important, both internal and external, and its impact on the development and implementation
of marketing planning is crucial and should be highly regarded by any organization wishing to be
that want to prosper should develop a coherent international marketing plan with an
environmental analysis as a starting point. On this basis, the objectives, strategies and tactics of
the company are drawn up, with the aim of achieving organizational success and profitability. .
Multinational companies should have in mind that effective marketing strategies could not be
developed without firstly analyzing the external and internal environment in which the company
operates
The best way to protect brand equity when implementing social media marketing is to
carefully control the way social media is used and the content strategies deployed across the
different social media platforms. This is important considering the “user-generated contents”
nature of social media that resulting in social media environment that is largely consumer –not
marketer– controlled. Hence, brand image is not only created by marketers, but is increasingly
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(Hoffman and Fodor, 2010). Just as luxury brands have their high craftmanship skills and
artisanal works, they should understand how to better craft their social media platforms’ contents
use social media to engage customers and clients in dialogue and recognize their needs. Through
these networking sites, hotel industry can interact with consumers before, during, and after the
vacation experience. Social media is relatively new and the advantages are abundance such as it
is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is
said to be able to develop link baits, attention and massive amounts of traffic. Social media is
relatively new and the advantages are abundance such as it is affordable, it is viral and has the
potential to spread brand awareness quickly and far and it is said to be able to develop link baits,
The purpose of this study was to investigate benefit factors of member participation and
the relationships between community participation and brand commitment in hotel online
communities. The present study identified five benefit factors (functional, hedonic, monetary,
and social and psychological benefits) as the predictors of member participation in hotel
Facebook fan pages. Structural Equation Modeling (SEM) was used to test the conceptual model.
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2.2 LOCAL RELATED LITERATURE
Apart from logistics and other things you need to monitor closely to ensure the stability
of the business, a business should always keep up with the advances and trends of today in order
to sustain their growth and to patronize their regular customers continuously. One of the pillars
businesses keep up and meet their customers and prospects customers ' expectations
continuously. It is also necessary to incorporate this into the marketing strategies to be created
The "-ber months," from September to December, are the most anticipated times of the
year for consumers and businesses alike. It's a symbiotic relationship – consumers are eager to
spend their bonuses, so they get sales and promotions from brands that increase revenue for their
businesses in return. Although most Filipinos buy offline or in-store, there will still be a large
majority performing initial online research before continuing with actual purchase. Because of
this, it's important to make sure your product or service has enough helpful resources that can be
easily found online. Whether you have an online or mobile marketing strategy in place or not, it
is always best to take advantage of all the opportunities for improvement that are open to you. It
is also important to know that not only during the Christmas season, but also during other
holidays or festivities during other months of the year, these techniques can be implemented. As
a whole, once you keep these practices and strategies in mind, you will have a stronger and more
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The company can also place its pricing in the marketing mix to improve its marketing
campaign. For example, they can offer discounts to attract more customers and increase sales.
Apart from offering discounts, it is also important to align your prices for the right customers.
Business must price its product on the basis of your target customers. For example, if the target
market for business is the masses, then they should also come up with a price that will be
Promotion is also an important marketing element, because even if you have an excellent
product, a reasonable price and a good placement, if only a few can hear or notice it, your
marketing effort may be lacking. That's why business owners and entrepreneurs spend time and
There are many ways to promote your business and your brand. You can promote it
online or offline. There are marketing strategies that would require you to spend money, and
there are strategies that you could do without spending a lot of money.
Growing up a business is not easy in the Philippines. First, a viable idea is needed. From
there, discover a profitable niche, define a demographic target and have something of value to
sell. Whether the company is peddling products, services or information, getting the word out
has become increasingly burdensome. And without the right marketing strategies to boost your
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Chapter III
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Name Description
Framework Overall roadmap outlining key components of different marketing strategies
Project charter
Logic Model Outlines key activities, outcomes and measures
Project background A supplement to the project charter outlining definitions and outcomes
Research summary To include general, jurisdictional and corporate research
Tools and To include templates, guides, sample surveys, tips, etc…
resources
Communication/ Communication of framework, tools resources to stakeholder groups,
Implementation communication plan
plan
1. Develop framework
2. Complete a research summary
3. Framework evaluation, consultations, lessons learned
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It is a high-level process by identifying potential supplier gaps and input specifications as
well as customer and output specifications. This will allow all the work process that has been
done from start to finish then identify all the useful measures and customer requirements to be
documented.
of existing client
Researchers Survey/ Distribute to the Gather Students/
their
satisfaction and
what there
feedbacks are
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Find out how long did Identify how many Know how much time
the customers stay in wants to try their best they prepare their
a day seller foods
As a customer, you're always looking for a place where you're comfortable and
affordable. And as a marketer, you want your customers to be satisfied with their food or the
service you have given them.
Researchers often visit Sit and Zip whenever they meet up. Sit and Zip have a great
atmosphere and food is also affordable for the management and crew, so they've decided why
they're not going to use Sit and Zip as a subject of our research. Then they talk to one of the
managers who are very close to them and have permission to do their business research.
At first, they're shy, they're approaching everyone, but they've gained courage. They're
starting to ask and interview everyone. And, of course, the approved management of Sit and Zip
also began to distribute survey forms. They look at how many customers are satisfied with the
quality of their food, how many eat their food on a regular basis, how many enjoy the place and
how many recommend it to others.
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In order to see the general outcome of the customer satisfaction in the Sit and Zip Bacoor
branch if it is effective marketing strategy or not, the Researchers used a survey questionnaire. A
survey questionnaire is a quantitative approach that features the use of self-report measures on
carefully selected samples. Questionnaire is usually used to study the need for large sample size,
or cross-section analysis is needed and the descriptive survey method has also been use.
To gather the data in this study, the researchers used the questionnaire, some of the
surveys needed to build something strong that could point to the importance of the strategy
needed for a business. According to the researchers, the Sit and Zip strategy are effective
because, based on the results of the survey questionnaire, all customers are satisfied at this
location. On the basis of the result, Sit and Zip are more of the workers respondents than the
students.
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In this section, objectives of the paper, the data needed, such as primary, locus of data
Paper-pencil-questionnaires have been used for the purposes of this research. Paper-
pencil- questionnaires can be sent to a large number of people, saving researchers time and
money. The main advantage of the questionnaires is that people are more truthful in responding
to the question of controversial issues, in particular because their answers are anonymous. As the
Research title speaks for itself, ‘Effectiveness of Marketing Strategies in Sit and Zip Garden
Café – Bacoor City, Cavite’ the place where the collection of data will take place is in Sit and
As far as data collection tools were concerned, the conduct of the research involve the use
of closed-ended questionnaires for which researchers provide research participants with options
to choose a response.
main customers of Sit and Zip Garden Café are students or workers and to find out what
feedback the respondents have on the strategy that the business owner is taking to attract more
customers.
method. After the questionnaires were assorted and tall information collected by the researchers
The results are finally shown up and the researchers have indicated the main customers
on the café are the workers, since the location of the café is closed to the work of employees. In
addition, the researchers are provided with positive feedbacks from the respondents on the
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business marketing strategies. The hypothesis/assumptions are also tested and will reflect its
results with the problem to justify the conclusion and reveal the solutions for the
recommendation.
ANALYSIS
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Descriptive analysis is the statistical analysis used in this study. Descriptive analysis is
used to measure the different characteristics of the population and of the sample. Descriptive
analysis involves the use of simple statistical techniques to summarize the dataset in a
meaningful way, which further contributes to better analysis and easier interpretation of the
dataset. However, it does not provide any inferences about the dataset using probability theory,
but instead helps to identify patterns in the dataset using numerical calculations, graphs and
tables.
x=
∑x
n
Chapter 4
This chapter presents the analysis and the purpose of the data gathered that describe the
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Sit and Zip Garden Café – Bacoor. Using the structured questionnaire customer satisfaction the
researchers will be determined. The purpose of this study is to distinguish exactly what are the
processes they are implementing to keep their business running and how they usually earn
income based on their marketing strategies. Most importantly, the researchers conducted this
study to gain more knowledge in establishing/managing their own businesses in the future.
More than 50 customers usually visit Sit and Zip Garden Café in Bacoor every day but,
researchers selected exactly 50 respondents who answered the given survey form. Among the 50
data to be collected are the age, gender, and classification whether they are a student or a worker
Respondents were asked to fill out the survey form by checking the rating box to
determine their assessment. 50 respondents answered the survey form. These are the results of all
Table 1.
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Students 23
Workers 27
Total 50
Chart 1. Frequency distribution of those who frequently visit the Garden Café.
Participants Responded
Student
46%
Worker
54%
The table shows that 54% of their customers are workers, while the students have 46%.
This means that workers frequently come to visit the Sit and Zip Garden Café. The Researchers
observed that their business is near Task Us Company where many call center agents are
searching for a place to eat and Sit and Zip Garden Café first get the attention. Students also
often come to visit place because of their location that can be seen easily on the highways or on
the road.
A. Food Quality
Rating Frequency
Strongly Disagree 0
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the rating box to determine their assessment. 50 respondents answered the survey form. These
Table 1. Frequency distribution of Food Quality on the Café offers variety of menu items.
6%
44%
50%
The chart shows that majority of the respondents (50%) agree and almost half of the
respondents (44%) chose strongly agree. It is because even though people have many choices in
the menu, they are still looking for the food they really want to eat.
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Table 2. Frequency distribution of Food Quality on the food served is delicious.
Rating Frequency
Strongly Agree 18
Agree 26
Neutral 5
Disagree 0
Strongly Disagree 1
Total 50
36%
52%
The table shows that the respondents who chose agree (52%) are those people who are
definitely satisfy to the taste of the food. It’s neither very delicious nor not so delicious (2%) but
it’s satisfactory to the taste of the people. People have different tastes, so there are times when
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Table 3. Frequency distribution of Food Quality on the food presentation is visually appealing.
Rating Frequency
Strongly Agree 10
Agree 29
Neutral 11
Disagree 0
Strongly Disagree 0
Total 50
22% 20%
58%
The table shows most respondents (58%) agree because they see only the cleanliness of
the presentation of the food. Other participants (20%) expect the business to serve a well-
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B. Price
Respondents were asked to fill out the survey form by checking the rating box to
determine their assessment. 50 respondents answered the survey form. These are the results of all
Table 1. Frequency distribution of Price on the Café offers the best possible price plan
Rating Frequency
Strongly Agree 11
Agree 24
Neutral 14
Disagree 1
Strongly Disagree 0
Total 50
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The Café offers the best possible price plan that meets
customer needs
Strongly Agree Agree Neutral Disagree Strongly Disagree
2%
22%
28%
48%
The table shows that majority (48%) agree on an affordable price for food that you will
be satisfied with while, other participants (2%) were not satisfied with the food and might think
Table 2. Frequency distribution of Price on the food price charged by the Café is
reasonable.
Rating Frequency
Strongly Agree 10
Agree 33
Neutral 6
Disagree 1
Strongly Disagree 0
Total 50
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The food price charged by the Café is reasonable
Strongly Agree Agree Neutral Disagree Strongly Disagree
2%
12%
20%
66%
The table shows that majority of the respondents (66%) agree for the computation of the
business price and some people (1%) do not understand the business computation process.
C. Ambiance
Respondents were asked to fill out the survey form by checking the rating box to
determine their assessment. 50 respondents answered the survey form. These are the results of all
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Table 1. Frequency distribution of Ambiance on the interior design and decorations on
Rating Frequency
Strongly Agree 26
Agree 19
Neutral 5
Disagree 0
Strongly Disagree 0
Total 50
10%
52%
38%
The table shows that most of the respondents (52%) strongly agree with the neat
cleanliness and esthetics while other respondents (10%) satisfy also to the beauty inside the
Garden Café.
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Table 2. Frequency distribution of Ambiance on the furniture on the Café (e.g. dining
Rating Frequency
Strongly Agree 26
Agree 17
Neutral 7
Disagree 0
Strongly Disagree 0
Total 50
14%
52%
34%
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The table shows that (54%) of the respondents are strongly agree with the service quality
of the crews on how they treat their customers. They respect their customers with a good manner.
And the remaining percentage (14%) which is also a good rating that they receive for their cafe.
comfortable.
Rating Frequency
Strongly Agree 16
Agree 22
Neutral 11
Disagree 1
Strongly Disagree 0
Total 50
22%
32%
44%
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The table shows that most of the respondents (44%) agree, as you can see, that not all
customers enjoy the temperature of their cafe as it is just moderate and there are some
respondents (2%) who may not feel it, maybe the cafe is full of customers so the cold
Table 4. Frequency distribution of Ambiance on the music and sound gives a pleasant
feeling
Rating Frequency
Strongly Agree 15
Agree 25
Neutral 8
Disagree 2
Strongly Disagree 0
Total 50
4%
16%
30%
50%
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The table shows that majority (50%) are agreed with the ambiance in terms of music and
sound. It means the other respondents (4%) are feeling pleasant inside the cafe.
D. Service Quality
Respondents were asked to fill out the survey form by checking the rating box to
determine their assessment. 50 respondents answered the survey form. These are the results of all
Table 1. Frequency distribution of Service Quality on the staff are friendly and helpful.
Rating Frequency
Strongly Agree 19
Agree 27
Neutral 4
Disagree 0
Strongly Disagree 0
Total 50
8%
38%
54%
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The table shows that the majority (54%) agree with the staff that they are friendly and
helpful in their treatment and that other respondents (8%) may think that they are not their
Table 2. Frequency distribution of Service Quality on the Café treats each customer with
respect.
Rating Frequency
Strongly Agree 27
Agree 21
Neutral 2
Disagree 0
Strongly Disagree 0
Total 50
4%
42%
54%
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The table shows that most of the respondents (54%) strongly agree on the treatment of
the business or staff to the customer because they respect the needs of their customers, while
other respondents (4%) are also satisfied with the staff approach, but need further improvement.
individual attention
Rating Frequency
Strongly Agree 20
Agree 29
Neutral 1
Disagree 0
Strongly Disagree 0
Total 50
40%
58%
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The table shows that the majority (58%) agree with the quality of the café's service,
specifically by giving customers individual attention. Also, one respondent (2%) is satisfied but
needs more process to improve it. It shows that the cafe's customers always make everyone their
Table 4. Frequency distribution of Service Quality on the Café has the customers’ best
interest at heart.
Rating Frequency
Strongly Agree 16
Agree 27
Neutral 7
Disagree 0
Strongly Disagree 0
Total 50
14%
32%
54%
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The table shows that the majority (54 %) agree with Café's quality of service. It shows
that the Café offers a good approach to its customers, and that it entertains its customers as a
priority in its service. However, they must not be satisfied with the (54 %) rating of their
customers, they should also increase their confidentiality for other customers (14 %).
Table 5. Frequency distribution of Service Quality on the Café staff understand the
specific needs of their customer.
Rating Frequency
Strongly Agree 18
Agree 26
Neutral 6
Disagree 0
Strongly Disagree 0
Total 50
11%
25%
64%
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The table shows that the majority (52 %) agreed with the staff to meet the needs of their
customers, while the other respondents (12%) were also satisfied but needed more improvement
0%
6% 2%
0% 0% 0%
2% 0%
2% 0% 0% 0%
2% 0%
4% 0% 0%
4% 0%
2% 0% 0%
10% 10% 14% 8% 14% 12%
22% 12%
22% 16%
28%
42%
50% 38% 34% 58%
52% 54% 52%
54%
66% 44% 50%
58% 48%
F1 F2 F3 P1 P2 A1 A2 A3 A4 S1 S2 S3 S4 S5
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Chapter 5
This study observed the process of customer satisfaction rate. It was found that, based on
the responses of the respondents Café had good food, affordable prices, great ambiance and the
service is fast. However, not all people had the same thoughts about the Cafe. They are also
checking out the service crew, if they are approachable and nice. The total it’s of the survey,
shows that respondents agreed and are satisfied by Sit and Zip Garden Café – Bacoor, Cavite,
In the survey, The Researchers find the business successful. It is not very well known but
it is a business where the income or profit is successful; Most of the people who eat here are
workers because many workers are just around the corner to avoid being far from their work and
to spend more on the jeepney or bus fare. Some students also wanted to go at Sit and Zip Garden
Café because it is also a great place to relax with friends. Everyone really enjoys the soundtrack
or sound trip at Sit and Zip Garden Café. The air conditioner is moderately and properly cooled
as another reason to relax. And according to the Researchers’ survey Sit and Zip Garden Café on
the respondents said they are enjoying their meals besides the price is really good and the food
preparation is perfect for students who love to post on their social media. The taste of food is
also delicious as well as the preparation. So there is no reason not to go back to this restaurant.
The comfort room is also clean for customers; However, one thing that they need to improve is
the service as they cannot prepare the food quickly. They lack some workers or crews in their
cafe. And for some reason, it can cause them decrease of business success.
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The first step in doing business is to give the business a solid financial foundation. Don't
get into any business when the financially is not ready. If personal finances are not in order then
you should start fixing them by following the guidelines. Then lay a financial foundation for
your business. Make the business productive by thinking of ideas and things or services that can
sell to others. Remember, a successful business provides the goods and services that others need.
As you make daily food choices, you are expected to choose great place to eat. There are
a lot of eating places out there. But the Researchers mostly recommend Sit and Zip Garden Café.
They have wide range of food to offer: Appetizers, Pastas, Sandwiches, Burgers, Tapsilog, and
Rice Meals. For beverages, they have Frappes, Milk Teas, and Overload. The price of their
appetizers ranges from ₱75 - ₱129.00. They have Fish N Chips, Chicken Tenders, Calamares,
Buffalo Wings, Honey Garlic Chicken, Nachos, French Fries, Mexican Chili Fries, Mojos,
Nuggets, Pizza Roll, Onion Rings, Cheese Sticks, Chicken Skin, Chicharon Bulaklak, and
Shanghai and many more. If a person is craving and just want to try something new, the person
can go to any Sit and Zip branches near you. You can enjoy it with your family, friends, and
special someone. And when you try their food, you will find yourself coming back.
In building a business, assume that entrepreneurs have to face a different kind of risk that
they should take action before it fails. So what you ought to do is to think it properly before you
make decision. If you make a great decision on plotting strategies then this would make a good
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