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1.) What is the Product at Vedantu?


One-on-one online personalized teaching session for students, It uses WAVE technology which is
specially designed for low bandwidth area.
Students can choose a personalized teacher.

2.) Describe the Product Portfolio at Vedantu


A product portfolio is the complete collection of products or services that a
business sells. The portfolio may be straightforward and consist of a single
product, or it may consist of multiple, diversified product line

Online WAVE technology platform — Rating & Reviews — Click to Call — Recorded
Sessions — Flexible Billing system basis consumption patterns — Teacher interface
product (including choosing flexible options of working, basis usage on Week, Month,
On-demand hourly. This ties in with SKU management, tagging etc

3) Create the Product Team for Vedantu

4) Create the User Persona for the Teacher & User

Teachers:
Interest: Professional teachers, those who has passion to teach & take it as a side
hobby.

Goals: Give one on one lecture, instead of traditional tuition model


Pain Points: To maintain a rating more than 3.5/5

Motivations: they can earn in the range of 600 to 4000 depending on their rating &
teaching experience.

Challenges: Need to maintain a rating of 3.5, maintaining a cumulative score of more


than 4.

Technology used:
They have completely re-imagined one-to-one teaching-learning and created their in-house WAVE technology
(Whiteboard, Audio and Video Environment). This technology consists of a custom-built whiteboard, audio
and video technology, which makes online learning a pleasure and enables teaching sessions even at a low
bandwidth, “Our in-house product WAVE and ‘click to call’ feature is optimized for low and fluctuating
bandwidth conditions. “said the company’s CEO.

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