KOC3431 Class Activity

Name: WANG CHENAN

Matric : 204821

I don't agree with that. I think publicity is good for public relations. Because if we

want to conduct public relations for a newly listed bread company. Then we need to

do positive publicity and guidance. For example, before the company goes public, it

uses various publicity channels and methods to publicize itself, so as to improve the

popularity of the organization, so as to form favorable public opinion. Use mass

media and internal communication methods to carry out publicity work and establish

a public relations activity mode with good organizational image. It is characterized by

strong dominance, strong timeliness, wide dissemination and good effect of

promoting the image of the organization. At the same time, we should publicize

ourselves and establish an image in newspapers, magazines, radio, television and

other news media according to the company's intention, so as to win the favor of the

relevant public. After that, the company planned a special activity "making news" to

attract press coverage. This is a way of publicity without paying fees, which is more

persuasive and attractive than public relations advertising in effect, and is more

conducive to improving the popularity of the company. Customers can plan to buy

the company's products in advance. Finally, the company can also hold various

commemorative meetings and celebrations, or use the reputation of celebrities, stars

and other special figures to improve the popularity of the company.