MSN 202 COURSEWORK

In Partial Fulfillment of the Requirements for the course

ADVANCED HEALTHCARE ECONOMICS

WITH ENTREPRENEURSHIP IN NURSING

for the degree Master of Science in Nursing – Adult Health

Submitted by:
Jane A. Abaleta, RN
SPUP MSN Student

Submitted to:
Maria Girlie Jordan, MSN
Rois Narvaez, MSN
 2T2020

Business Name: RN CARES Review Center

RN Registered Nurses
C ompassion
A daptability
R esiliency
E mpathy
S ervice- orientation

The RN CARES Logo has a heart that represents its core values and end-goal of developing
globally competitive nurses who exhibit the values of Compassion, Adaptability, Resiliency,
Empathy, and Service-orientation. The nurse’s cap symbolizes the nursing profession that is
always ready to deliver quality nursing care. The book represents the knowledge and
competencies that nurses develop through education and practice of skills. The torch
symbolizes the light and hope that nurses give to all patients in any aspect of health-illness
state.
Executive Summary

Product/ Services

RN Cares Review Center is a learning resource unit that aims to assist nursing graduates
in fulfilling their dreams to become Registered Nurses in the Philippines. It provides a
comprehensive, outcomes-based and non-traditional learning experience that hones both self-
mastery and professional nursing competencies for a holistic preparation in taking the
Philippine Nursing Licensure Examination.

It provides both in-house and external review for institutions and nursing graduates. In-
house review is offered to nursing institutions that established a partnership through
Memorandum of Agreement (MOA) with RN CARES Review Center. It provides comprehensive
review of all nursing concepts to all graduates and potential board takers of partner institutions.
External review services are catered outside the nursing institutions with the voluntary interest
and decision of the nursing graduates.

Customers

The target clients for RN CARES Review Center are those nursing graduates from all
public and private nursing institutions. Partner institutions with existing Memorandum of
Agreements (MOAs) for in-house reviews are given priority. However, specialized teaching-
learning approaches were also designed and being given to heterogeneous types of learners in
review center branches outside the nursing institutions.
Future of the Company

Nursing review center is a burgeoning healthcare business that continues to expand as

the demand for professional nursing services increases. Hence, the RN CARES Review Center’s
forward planning strategy considers upgrading of services to include Review for the National
Council Licensure Examination of Registered Nurses (NCLEX-RN) and Health Authority of Abu
Dhabi (HAAD) Examination.

Company Description

Vision

To develop excellent, efficient and globally competitive nurses through innovative and learner-
centered academic instruction

Mission

RN CARES Review Center is committed in developing holistic nursing leaders who have
self-mastery and competence in the practice of nursing profession by:

1. Allowing the students to explore and discover their inner potentials and gain self-
confidence through interactive discussions
2. Familiarization with nursing concepts through grounded lectures and comprehensive
rationalized examinations
3. Encouraging the students to continue their learning journey through engagement
with research and Continuing Education Programs
Principal Members

Jenn Abaleta RN- CEO

Maria Mabini RN- COO

Legal Structure

RN CARES Review Center is registered with Securities and Exchange Commission (SEC)
and operates pursuant to the Implementing Rules and Regulations Governing the Establishment
and Operation of Review Centers and Similar Entities in the Philippines as stipulated in the
Commission on Higher Education Order (CMO) No. 49 series of 2006.

Market Research

Industry

With the high percentage of demand for nurses in the year 2003, several nursing schools
and nursing review centers were established. Some review centers gained prestige and were
able to establish name in this area of entrepreneurship. This is consistent with the increased in
nursing numbers to 4.7 million between 2013 and 2018 (Zizhuo, 2020). However, with the
declining number of students enrolling in the nursing profession, review centers for the PNLE
gradually closed. Only those who have established a niche and have proven outstanding record
of accomplishment on passing percentage remain in operation.

The Covid 19 pandemic is a revelation to all national public safety and security sectors
presenting the inadequacy of healthcare workers in the country. In this regard, several
programs and policies were designed and implemented in order to address this issue. On July
2020, Philippine Senators welcomed the government’s decision to finally implement Section
32 of the Philippine Nursing Act of 2002, which seeks to raise the monthly base pay of
government nurses (Torregoza 2020).Furthermore, several plantillas and job opportunities
were opened for Filipino nurses both locally and abroad.

In view of the foregoing and pursuant to the increasing demand of nurses, establishment
of Nursing Review Centers will be of same high demand. It is therefore viewed that such
business venture will be of success once it is launched.

Detailed Description of Customers

The target clients of RN CARES Review Center are those nursing graduates from
both private and public nursing institutions. There are approximately 317 nursing schools
in the Philippines (Cruz, 2019). According to Medical Information Research Information
Center Global (MRICG), the country has an annual production of about 38,000 nurses (Adrian,
2020). With this high number of schools producing nursing graduates, RN CARES Review Center
aims to get at least 5%-8% of the country’s nursing schools and/ or at least 2% of the total
number of nursing graduates.

In order to fulfill this goal, RN CARES will expand its branches in regions with identified
large number of nursing graduates. Establishment and/ or intensification of partnership with
nursing schools will also be put into great account.

Company Advantages

With the holistic goal of RN CARES Review Center towards personal and professional
growth of its clients, the following services are expected to create a cutting edge:

 Innovative and learner-centered instructional delivery

 Up-to-date facilities and technology for seamless learning
  Holistic approach of learning that addresses all aspects of human development such as
physical, emotional, social, psychological and spiritual
 Accessible location for face-to-face discussions
 Readily- available learning materials through world class Learning Management System
(LMS)

Product/ Service

 Unlimited access to Learning Management System that contains Practice Exams for all
nursing concepts, pre-recorded videos of lectures, and reading materials for reference
 One-month face-to-face review with high caliber professors and subject matter experts
 Psychological Health conditioning as part of holistic well-being preparation
 Synchronous and Asynchronous online teaching-learning process

Pricing Structure

Regular Review Program = Php 15,000.00 (one month face-to-face review, access to the
Learning Management System, Synchronous and Asynchronous discussions)
Final Coaching = PhP 8,000.00 (one week review of all concepts, psychological health
conditioning)

Intellectual Property Right

All learning materials were prepared by RN CARES Review Center professors and subject
matter experts. Any unlawful reproduction of such, will be subjected to legal actions.
Research and Development

All services such as but not limited to the Learning Management System, teaching
performance of professors, physical environment, staff performance and learning materials are
evaluated by the students for continuous quality improvement.

The RN CARES review center endeavors to keep abreast with the new trends and styles
of teaching-learning as well as with the innovations in nursing education through engagement
in various research activities.

Marketing and Sales

 The marketing and sales team publish printed materials such as flyers, tarpaulin, and
brochures containing the basic services of the Review Center
 Visit to nursing schools for discussion of services and possible partnership for both in-
house review and marketing of students for external review programs
 Awarding of free review grants for top performing students of nursing schools who may
also top the PNLE hence, additional good public image
 Offering of review fee discounts to graduates of partner institutions
 Easy to understand online platform Flexible in
& accessible learning materials and / Unlimited learning meeting
or administrative announcements materials integrated into learning
single Learning demands
Management System Self-
Assignment mastery
Calendar
Manage
Holistic Academic Life
preparedness
Easy access
to learning Increase in Collaborate
materials social capital
with others
e
Difficulty
tracking due Keep self-
Issuance of gantt
dates for abreast w/
chart & academic
performance learning
schedule for time
technology
management

Self-paced
learning Difficulty in
online activities coping with
learning technology
materials
Academic
Orientation on
discussion Reluctance to share
Learning
confidentiality information during
Management
agreement discussion
System
 SUMMARY OF VALUE PROPOSITION AND CANVASS

In order to succeed with this entrepreneurial endeavor of starting a Review Center

business, it is imperative to understand the needs of potential/ target clients. Thus, a customer
profile describing the job-to-be done their gains as well as their pains should be taken into great
account. These data serve as the basis for services that will be offered and the extent to which
these services will be delivered. The key is to have congruency with the needs and services/
products in order to attain sustainability.

The job-to-be-done is to pass the Nursing Licensure Examination. This can be achieved
through active involvement in the learning process. Since the learning process is arduous and
comprehensive, it is essential that the client should also collaborate with others, participate
with group discussion, be able to manage academic life, practice answering exam questions,
and keep self-abreast with learning technology.

In attaining such goal, intricacy in the process is unavoidable. Hence, pains can be
encountered such as:

a) difficulty in coping with technology especially those who are not computer savvy;

b) large amount of time spent for learning depriving time for other activities;

c) reluctance to share information during discussion limiting interaction and exchange of

knowledge;

d) poor internet connection causing difficulty in accessing online instruction; and

e) difficulty-tracking dates for performance tasks, which can lead to poor performance rating.

Looking at a broader perspective of optimism, gains can also be achieved in the process
once properly addressed by gain creators on the other side of the canvas. These include
flexibility in meeting learning demands; holistic preparedness; increase in social capital; easy
access to learning materials; and self-mastery.

With the enumerated pains above, pain relievers should be properly designed and
planned by the company in order to eliminate any doubts and negative feedback/ perceptions
from the clients. On this proposed entrepreneurial endeavor, pain relievers include issuance of
gantt chart and academic schedule for time management and to avoid difficulty-tracking dates
of performance tasks; self-paced learning activities to avoid pressure from slow/ poor internet
connection that is needed for live or synchronous discussions; proper orientation on the
Learning Management System to assist those who have difficulty coping with technology; and
academic discussion confidentiality agreement to lessen if not totally eliminate clients’
reluctance to share information during discussion.

The key services and features that can be offered by the Review Center include social
features for exchange of ideas; assignment calendar; efficient learning management system;
and online learning materials that are readily available and accessible for continuous learning.
 This activity brought cognizance with the various opportunities that can be considered
in a nursing profession. It enables full appreciation with the things that can be explored and
undertake by nurses with their flexibility, resourcefulness and competence. It made me realized
that nurses can consider multidimensional areas of practice and not just limited to the clinical
setting. Nurses can be creative in taking part with the advancement and enhancement of the
nursing profession through innovative and quality education, committed service at any setting,
and/ or entrepreneurial ventures that continuously generate development.

Indeed, nursing competencies are reflections of various dynamic abilities that can be
utilized in any personal and professional endeavors. Application of such competencies can be
very relevant in any areas such as but not limited to healthcare, education, training, community
involvement, information technology and entrepreneurship among others.

Nurses can be entrepreneurs with the “end in mind” (Brown, 2019) of improving the
nursing profession while generating additional economic gains.
 References

Adrian, M. (2020). This is why nurses are leaving the country. Philippines: iMoney Learning
Center.
Brown, L.A. (2019). Starting a nurse-owned business vol. 14, number 6. USA: American Nurse
Today
Cruz, A. (2019). Top 5 performing schools in the nursing licensure examination. Philippines:
Edukasyon.ph
Torregoza, H. (2020). Senators laud grant of salary increase for government nurses. Philippine:
Manila Bulletin.
Zizhuo, C. (2020). Shortage of nurses hits Philippines. Retrieved from
http://www.ecns.cn/news/2020-04-22/detail-ifzvpqct5604163.shtml
https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan