Graphic design: the 7 basic principles you absolutely must know

When we talk about design , you first think of beauty and creativity. And you're right. Each designer
always brings a special touch to their design.

Overall, we always find the "soul" of the graphic designer, in each of his services. But what you might not
know is that every designer always sticks to a few basic principles of graphic design, even without
realizing it.

Graphic Designing course in Lahore and all other major cities of Pakistan offered at BITS. Training and
practices make it possible for the knowledge seeker to get opportunities for further career opportunities,
job purposes, and for multiple purposes for your bright future. People who will do this course will get a
strong grip on professional skills of the world of colors. BITS will assist you to be knowledgeable so that
you can achieve success in this field of world and we will assist you to recover jobs around the globe.

Today, we present to you from our experience, the 7 key principles of design, those that we consider
essential, for a good graphic design.

Balance or alignment

Imagine that you have just moved into a new house and you need to redesign your living room. Would
you put all your furniture on one side? Obviously not. You will try to place them in such a way as to
obtain a certain balance.

It is the same in graphics. Each item you place has a weight. The way you have large pieces of furniture
and smaller pieces, so it is that you have items of different color, texture, or size.

It is therefore necessary to know how to place each element in the right place .

Harmony

The ideal in a visual design is to use elements of the same style to obtain a harmonious organization.

But generally it is difficult to get photos taken in the same place, with the same people for example. It
takes a little more investment. So what to do when you only have items from different sources?

Use your creativity . Put the elements together so that they match together. If it is for example photos,
you can use a filter to create a look-alike effect. Either way, always make sure to group your elements
together in perfect harmony.

Emphasis

For us, emphasis is the fundamental element of a graphic design. What is that ? Imagine that you want
to make a graphic for a new restaurant opening in your city. You need to think about what might seem
most important to future customers.

Is this the frame? Leader ? Or the kitchen itself? Everything will depend on the popularity of the brand,
the chef or the originality of the dishes offered. This is where you get the attention of the potential
customer. So always find the most important element and build your graphics around it.

The contrast

How would you feel if you stumble upon a graphic design where everything is written in bold? So no
element is more important than the others?

This is why you must know how to reinforce the effect of each shape, each text and each visual on your
graphics in order to emphasize certain elements. Bet on sizes, colors and typography to give dynamism
to your creation and improve its readability.

But remember, don't overdo it. Always find the right fit. Why not just use two fonts at most? Usually, this
is more than enough.

Repetition

Think when you rehearse yourself in your visual design, it's not creative enough? Well, you got it all
wrong. The repetitions give an effect of unity between the different graphic elements used.

If you used this color just once, it would do as a stain. Three times you strengthen your design.

By repeating yourself, you also strengthen your brand identity. So find elements specific to you. This is all
the more interesting when you make different graphics for the same entity.

Proportions

Remember, above we talked about the most important element of your design, emphasis. Once it has
been chosen, you have to think about the other elements, each according to its importance.

Here, you therefore decide on the sizes and proportions that you give to the other components. It's up
to you to see whether to exaggerate at certain levels, or rather to stay sober

White or negative space

It may seem unlikely to say that in a visual design, the less information you put, the more you arouse the
curiosity of the public. And yet, it is so TRUE! White space refers to empty spaces around objects. They
are very important.

Negative space helps you focus on the essentials. Know how to make good use of it!

And There you go ! You have just discovered the 7 key principles of good graphic design. Of course, you
don't have to use all of these rules every time to be a good designer. Again, it all depends on your own
style.

But it's always good to master the basics. This list may not seem exhaustive. It all depends on the points
of view. So tell us, what is for you the most important thing to consider in graphic design?

See you in the comments!