A.

PROJECT BACKGROUND

Proposed Business Logo

Logo Description and Name of Proposed

Business

WC Xtreme Rice logo has the icon of the leaves which is symbolized agriculture.

The logo name signifies what service that a business can offer.

WC Xtreme Rice is the proposed name of the business established by Samyl

Marc Reforsado, Czaryl Mae Tantog, Mary Jane Rebalde and Shariffa Avegail

Simborio. The proponents went to a brainstorming to come up with their business name.

The compositions of the business name are as follows:

WC is a prefix used to indicate “We Care”, for the customers health. WC Xtreme

Rice is a business that offers well processed and produced rice that are safe and

healthy to eat. WC Xtreme Rice is a business that produces rice that gives satisfaction

to its consumers. The mail goal of the business is to meet the needs and expectation of
its valued consumers, building a strong relationship with them by offering them premium

quality rice that are so affordable.

Project Proponents

The proponents behind in formulating the business namely Samyl Marc

Reforsado, Czaryl Mae Tantog, Mary Jane Rebalde and Shariffa Avegail Simborio who

are four-year degree students taking up Bachelor of Science Business Administration

Major in Marketing Management. WC Xtreme Rice was proposed and review and

acknowledgement of panel of experts. This examination activated the group to make it

achievable.

Type of Organization

WC Xtreme Rice is partnership type which the members to contribute money,

equipment and knowledge equally for the development of the business. Each of us

agreed to divide the profit and loss of the business equally.

Location of the Project

The project is located at Curvada, Bansalan Davao Del Sur. Our warehouse is

accessible to any types of vehicle and can be easily locate, because it is only 1000

meters away from town. Our target market are hotels, restaurants, mini-marts,

households and sari-sari stores in Bansalan, Davao Del Sur and we do offer online

booking delivery anywhere in Mindanao with minimum purchase.

B. MANAGEMENT AND PERSONNEL FEASIBILITY

Plan for Recruitment and Selection

Objectives Activities Activities Activities Action Monitored

Required to Required to By:

Whom When
To make sure task Orientation All Monthly President and HR

are properly employees

performed to meet

the expectation of

customers
To meet the Seminar All Monthly President and HR

organization’s employees

diversity and social

commitment
To provide Orientation All Quarterly President and HR

affordable products and Seminar employees

yet good quality of

service
To provide skilled Orientation All Quarterly President and HR

and knowledgeable and Seminar employees

personnel to

maintain quality

service
To produce Orientation All Quarterly President,

trustees and and Seminar employees Department head

reliable staff to and HR

ensure the safety of

the company
 property
Table No. 1 Recruitment and Selection Plan of WC Xtreme Rice

The matrix above shows the plan for recruitment and selection to find the

qualified employees in the specific job position. In this section, it shows the plan for

recruitment and selection.

Step1. The proponents decide to plan the recruitment and selection by looking

for a job that has a vacancy or what the business needs in terms of position to operate

its service.

Step2. The proponents will analyze the job qualifications for the specific position

in the operation.

Step3. The personnel will be using social media sites to post the job for hiring,

qualifications, requirements and other opportunities that the company offers.

Step4. The proponents will determine the applicants resume and turn over them

to the next step by having an exam and interview to evaluate if the candidates are

qualified in the specific position.

Step5. Finally, the proponents will select and hire the best candidates who will

pass the qualification in the job position and will be trained to guide the hired employee

to the task accordingly.

Step6. Lastly, the proponents will be having an employee evaluation for them to

know if the employees are productive or not.

Plan for Personnel Management

Role Skill Required Number of Time Duration

Staff Frame Required

Require Needed
Determine the Good 1 Finance Semi- Whole

responsibility of the communication 1 Operation annual day

employee though job skills 1 Marketing

Twice a
description and its 1
Problem solving Dispatcher month
relation with other jobs
2 Laborer
Listening
in the organization
1 Driver
Non-verbal
Maintain good industrial 1 Security
communication
relationship among all Guard

member of the Clarity and

organization concision

Formulates and design Respect

policies and program Trustworthy

preferred to personnel
Open mindedness
Enhance skills and
Expertise in the
develop camaraderie
development and
among employee
use of computer
Employee motivational system

approach to improve
 their drive to work. Technical skills

Table No. 2 Plan for Personnel Management of WC Xtreme Rice

The matrix above emphasizes the personnel management that will provide for

the personnel. The business plan personnel management shows the employees

responsibilities and the goals of the company. It shows the equal treatment of

employees and applicants inside and outside of the business. It provides guidance for

the management and training. The qualifications required will also develop an open,

light and honest communication and empowering employees in the workplace. One of

the important things is that a manager should communicate expectations and let his

employees be empowered. With this the organization will build a positive atmosphere,

trust and teamwork instead of defense action and fear.

The proponents will give rewards, appreciation and recognition to the employees

who did their best in their respective functions, areas and position. They will also

provide teambuilding activities camaraderie, relaxation, improve and reinforce as a way

interpersonal relationship. By appreciating the staff and encouraging the development of

their skills and collaboration for the prosperity of the business, the company will provide

fair compensation, incentives, benefits, and offering rewards like certificates or gift

cards, such as free traveling tickets and free hotel accommodation as an exchange of

working hand and good performance. As such are intended to be done so that the

employees will be more motivated and will continue to do their job well. Lastly, the

company will provide a free medical check-up annually to secure the safety and health

of their personnel.
 Organizational Structure

Admin

Labor Driver Security

Figure No.1 Organizational Chart of WC Xtreme Rice

Propose Position with Job Specification

Job Analysis is a primary tool to collect job-related data. The process results in

collecting and recording two data sets including job description and job specification. It

is necessary to define them accurately in order to fit the right person at the right place

and at the right time. This helps both employer and employee understand what exactly

the needs to be delivered and to be performed. To have a successful business

operation, it is important to have a productive man power force. Therefore, it is fully

required to hire an employee that has an equipped knowledge and is motivated in

achieving the goals and objectives of the company.

Job Title: Admin

An Admin/Owner role is to oversee the administrative operations of a business.

They are in charge of the department’s day-to-day functions as well as supervising and
supporting staff. Owners access high-level administrative features like accounting,

marketing, operations, billing, workspace authentication, access, security policies, and

more. There can only be one Primary Owner of a workspace, but this role can be

transferred to another member.

Qualifications

 Bachelor’s degree in business administration, management, or related field.

 Experience in related fields, such as management or financial reporting,

preferred.

 Exceptional leadership and time, task, and resource management skills.

 Strong problem solving, critical thinking, coaching, interpersonal, and verbal and

written communication skills.

 Proficiency with computers, especially MS Office.

 Ability to plan for and keep track of multiple projects and deadlines.

 Familiarity with budget planning and enforcement, human resources, and

customer service procedures.

 Willingness to continue building skills through education opportunities.

Special Attributes

 Proactive communication

 Impeccable organization

 Constant learning

 Strategic planning

 Language skills
Job Description

Supervising day-to-day operations of the administrative department and staff

members. Hiring, training, and evaluating employees, taking corrective action when

necessary. Developing, reviewing, and improving administrative systems, policies, and

procedures. Ensuring the office is stocked with necessary supplies and all equipment is

working and properly maintained

Job Title: Labor

A loader of WC Xtreme Rice is a person who will work in a warehouse and in

delivery operation. This person is responsible for helping to load sacks of rice onto

trucks to be transported away. It is a labor and time-intensive job that requires both

physical exertion and also quick thinking, adherence to regulations, and good

organizational skills.

Qualification

 Must be a High School Graduate

 At least years of experience working as a loader for different delivery companies

 Highly experienced in performing duties that are part of a loader’s job including

loading and unloading merchandize

 Hands-on experience in monitoring products as they are moved from one place

to another in order to ensure safety of the shipment involved

 Thorough understanding of invoices and experienced in checking and cross

checking to see if they coincide with delivery goods

 Basic knowledge of computer programs used to record delivery statuses

Special Attributes
  Accountability

 Trustworthy

 Culture fit

 Open mindedness

Job Description

Developed associates knowledge and safety of the job through practice and

instruction. Formulated new ideas to improve cleanliness in the work are. Ensured

packages or deliveries are moved with quality. Worked with other employees to create a

positive working environment. Maintained all safety requirements required and

understood the importance of safety. Efficiently working to meet the customer's goals.

Worked closely with management to determine goals for the day.

Driver

Loading, transporting, and delivering orders to clients or businesses in a safe,

timely manner. Reviewing orders before and after delivery to ensure that orders are

complete, the charges are correct, and the customer is satisfied.

Qualifications:

 A valid driver's license.

 1-year driving experience.

 Extensive knowledge of the operating area.

 Physical strength and ability to lift up to 70 pounds.

 Excellent organizational and time management skills.

 Exceptional interpersonal skills.

  Good verbal communication.

 Proficiency using GPS devices.

Job Description

We are looking for punctual candidates with good time management skills for the

position of Driver. Drivers are responsible for delivering packages to clients in a timely

manner, working on nights and weekends and ensuring that vehicles are always ready

for use, among other duties. Drivers will need to lift heavy objects and load them into

their vehicles, requiring upper body strength and physical stamina.

.Security Guard

We are looking for a professional Security Guard to protect our premises,

products, equipments and personnel. You will maintain a high visibility presence and

prevent all illegal or inappropriate actions. Secures premises and personnel by

patrolling property; monitoring surveillance equipment; products and access points;

permitting entry. Obtains help by sounding alarms. Prevents losses and damage by

reporting irregularities; informing violators of policy and procedures; restraining

trespassers. Its a big help to ensure the safety of our business.

Qualifications:

 High school degree

 Can work full-time

 Proven work experience as a Security Guard or relevant position

 Excellent knowledge of public safety and security procedures/protocols

  Comfort with directing people or taking up leadership responsibilities

Job Description:

 Protect company’s property and staff by maintaining a safe and secure

environment

 Observe for signs of crime or disorder and investigate disturbances

 Act lawfully in direct defense of life or property

 Apprehend criminals and evict violators

 Take accurate notes of unusual occurrences

 Report in detail any suspicious incidents

 Patrol randomly or regularly building and perimeter

 Monitor and control access at building entrances and vehicle gates

 Watch alarm systems or video cameras and operate detecting/emergency

equipment

 Perform first aid or CPR

Proposed Plan for Compensation for the Personnel (with plan benefits)

Position Daily Salary Monthly Yearly Benefits

Laborer 388 15,3335 216,586 SSS,

Philhealth,
 Pag-ibig, 13th

Month Pay,

and Paid time

off (sick leave

and vacation

leave) Medical

and Health

allowances
Driver 500 11,000 132,000 SSS,

Philhealth,

Pag-ibig, 13th

Month Pay,

and Paid time

off (sick leave

and vacation

leave) Medical

and Health

allowances
Security Guard 435 9,570 114,840 SSS,

Philhealth,

Pag-ibig, 13th

Month Pay,

and Paid time

off (sick leave

 and vacation

leave) Medical

and Health

allowances

Proposed Policies, Rules and Regulations

Below are the following rules and regulations that shall be applied to all

employees of WC Xtreme Rice that each employee must act and follow which is

applicable from time to time.

Attendance/Leave Policy

 Each employee is entitled to mark their check in and check out properly every

day and honesty is the best policy.

 Employees who will be late or absent from work must inform their boss ahead of

time. Regular late and absences without valid reason will not be accepted.

 Employees are entitled with three types of leave which is casual/sick leave,

privilege leave, maternity and paternity leave.

 On leave for more than consecutive seven (7) working days without formal

acknowledgement in the organization will be considered as job abandonment.

Uniform Policy

 Dress code is to be followed strictly. Employees must wear their uniforms to look

neat and presentable while on the job.

  Employees should wear their company’s identification card (ID)

Working Hour Policy

 Employees must work eight (8) hours a day, two (2) rest day in a week and

overtime will be paid.

 Employees are expected contribute operating effectiveness and productivity on

the job.

 Employees who work late on overtime must ensure that the equipment’s used

are properly shut off before they leave the workplace.

 Any employee arrives to work under the influence of alcohol or illegal drugs will

not be permitted to work.

 Laziness is not tolerated.

Break Time Policy

 Rest Break should be 25 minutes for morning and in the afternoon.

 Lunch break or dinner break will be one (1) hour. If the personnel will be late, the

salary will be deducted accordingly.

Proposed Training and Development

WC Xtreme Rice training and development plan will be based on an assessment

of the organizations training and development needs.

It is the intention of WC Xtreme Rice that all training be planned activity that

employees receive training necessary to achieve development of skills, knowledge,

abilities and attitudes related to their job duties and individual growth in their own

departments and the organization overall; that training programs will provide for the full

development and utilization of the human resources potential of the staff in

conformance with the institutional values and strategic plan of WC Xtreme Rice.

Since we are facing pandemic employees are also guided to practice the

IATF Protocol on social distancing, wearing face mask wearing of face shield and

proper hygiene inside and outside of the premises. The company will do its best to train

and secure the safety of our customers and staff. Regular disinfecting and sanitizing of

products will be practiced.

TRAINING includes:

Computer skills

Customer service proposal

Communication skills

Technical skills

ARTICLE OF PARTNERSHIP

ARTICLE OF PARTNERSHIP

OF

WC Xtreme Rice

(Partnership Name)
KNOW ALL MEN BY THIS PRESENTS:

That we undersigned partners, all of legal age, residents and citizens of the

Philippines, have on this day voluntarily associated ourselves together for the purpose

of forming a general partnership under the following terms and conditions and subjected

to existing and applicable laws of the Philippines:

AND WE HEREBY CERTIFY:

Articles of Partnership

ARTICLE l. Partnership Name: That the name of the partnership shall be WC Xtreme

Rice and shall transact business under the said company name.

ARTICLE ll. Business Propose: That the purpose for which partnership is formed

is/are: not just to gain revenues and profit maximization but to offer affordable products

and services that every Filipino family deserves.

ARTICLE lll. Principle Price of Business: That the principal place of business of this

partnership shall be located at Curvada, Bansalan Davao Del Sur (Complete address)

ARTICLE IV. Terms and Existence: That this partnership shall have a term of one

year from and after the original recording of its Articles of Partnership by the Securities

and Exchange Commission.

ARTICLE V. Partner Circumstances. That the names, nationalities and complete

residence address of the partnership are as follows:

Name Nationality Residence

Mary Jane Rebalde Filipino Purok 20 Catalunan Pequeno Davao City

Samyl Marc Reforsado Filipino Casoy St. Poblacion Uno, Bansalan Davao Del

Sur

Czaryl Mae Tantog Filipino Purok 3 Sambag, Mampising Mabini Davao De

Oro

Shariffa Avegail Simborio Filipino Purok 4 South Poblacion Maramag Bukidnon

ARTICLE VI. Capital Contribution. That the capital of this partnership shall be the

amount of Php 432, 065.20, Philippines Currency, contributed in cash by the partners,

as follows:

Name Amount Contributed

Mary Jane Rebalde 5,000,000

Samyl Marc Reforsado 5,000,000

Czaryl Mae Tantog 5,000,000

Shariffa Avegail Simborio 5,000,000

That no transfer of interest which will reduce the ownership of Filipino citizens to less

than the required percentage of capital as provided by existing laws shall be allowed or

permitted to be recorded in the proper books of the partnership.

ARTICLE VII.Sharing Ratios: That the profit and losses of this partnership shall be

divided and distributed proportionately on the ratio of the capital contribution for each

partner.
ARTICLE VIII. Management: That these four partners namely: Samyl Marc Reforsado,

Czaryl Mae Tantog, Mary Jane Rebalde and Shariffa Avegail Simborio have a fair

charge and power to operate and manage the business meaning they have the same

authorities/in charge of the management of the affairs of the company. They shall have

the power to use the partnership name and in otherwise performing such acts as are

necessary and expedient in the management of firm and to carry out its lawful

purposes.

ARTICLE IX. Undertaking to Change Name: That the partners undertake to change

the name of this partnership, as herein provided or as amended thereafter, immediately

upon receipt of notice or directive from the Securities and Exchange Commission that

another corporation, partnership or person has required a prior right to the use of that

name or that the name has been declare misleading, deceptive, confusingly similar to a

registered name or contrary to public morals, good customs or public policy.

IN WITNESS WHEREOF, we have hereunto affixed our signature this_____day of

____, 20___, at_________.

Mary Jane Rebalde Samyl Marc Reforsado

(Name of Partner) (Name of Partner)

Czaryl Mae Tantog Shariiffa Avegail Simborio

(Name of Partner) (Name of Partner)

(Name and Signature of the Partners

C. MARKETING FEASIBILITY

Market Description

WC Xtreme Rice is a standard and registered rice retailer that will be located at

Curvada, Bansalan Davao Del Sur. One of the busiest streets in Davao. The business

of rice retailing has a major impact that we need to lead, business to success. The

major reasons to become a rice Retail Company will have to be competitive in the

market where it has an accessible location. This can make a big impact on the

business.

WC Xtreme Rice offers affordable prices yet with a good quality product to the

target market. We must listen to every consumer’s comment, feedback and suggestions

because these help us improve our products and services, and that we also value our

customer’s responses. The process of improvement of the WC Xtreme Rice will focus

on internal and external factors of the organization to identify its strength and weakness.

Target Market
 Possibly it will be safe to divulge that the rice industry has the widest range of

customers, almost everybody on planet earth consume rice, rice is indeed one of the

most popular staple foods in the world.

In view of that, we have positioned our store to service the residence of Curvada,

Bansalan Davao Del Sur where it is located along the highway and convenient for those

who want to drop by.

We have conducted our feasibility studies and we came up with ideas of what our

target market would be expecting from us.

 Hotels

 Restaurants

 Mini Marts

 Sari-sari store

 Households

Demand

According to Philippine Statistics Authority there are 16,356 household in

Bansalan, Davao del sur in 2021. Most of the people here in Bansalan, Davao del sur

consumes rice.

Supply

There are several rice traders and dealers here in Bansalan, Davao del Sur. This

kind of business also has different strategies and ideas in order to be superior to the

competition, that is why they keep on working to find and attract more clients for the
business to grow even more in the market. Every year competitors have something new

to offer in the market; they also want to be the first choice and leading company in the

market that is why we are also trying a new kind of strategy which is selling products

online. This kind of business is always needed in the market every day because rice is a

basic need.

Projected Demand and Supply

DEMAND AND 2022 2023 2024

SUPPLY
Projected Demand 16,356 17,991 19,790

(No. of

Household)
Projected Supply 6,720 22,651 24,916

(No. of

Competitors)
Demand Gap 9,636 10,599 11,658
Target Market 963 1,059 1,164

(No. of person
Market Share 10% 10% 10%
In this part, the proponents are determining of who will be the target markets of

the business and even the product that are in demand/saleable for the consumers. To

ascertain the demand of the customers, the proponents determine the product

marketing mix of the business that is more saleable and has consumer needs.

Result of the survey

General Marketing Practices

The proponents used some marketing strategy to reach prospective consumers

and turn them into customers of their services they provide, and to make their business

more popular to its target market. The proponents decided to make a logo that is

noticeable, easy to remember by the customers and portrays the business as

trustworthy and professional. They utilized the use of modern technology by advertising

the said business online through social media such as Facebook and posting their

company contact numbers for direct inquiries. They also created their own website and

page that provides helpful information for those consumers considering the service to

make lives easier. Furthermore, the business will also make a deep impact to the lives

of their consumers by selling them heartily, through maintaining rapport and elaborating

health benefits which our products offer rather than. Given that all Filipinos can’t eat

without rice on their tables, by using some marketing strategies, our personnel will

explain that a quality of rice is also known for its health benefits. And for years now,

different brands have been used to manage weight, diabetes, and for supplying the

body with essential nutrients. But one thing most people do not understand is that every

brand is different from the other and consuming the wrong rice will not help you achieve

the desired results. As we all know that low quality rice now is spreading in the market

and it damages our health even more. It is something that most people would care

deeply about to tell stories with marketing educating them that health is wealth.

Lastly, the proponents aim to reinforce good relationships with their customers by

giving them promotional gifts that promote good health or perhaps even giving them

loyalty discounts.
Proposed Marketing Program

To gain more loyal customers the company will use customer retention programs

as a best way to get more consumers that can increase the company’s revenue and

profitability. To make the customer retention program work, the business makes the

customer part of its daily routine. Customer retention tactics enable you to form lasting

relationships with consumers who will become loyal to your brand. They might even

spread the word within their own circles of influence, which can turn them into brand

ambassadors.

The company also will assign personnel to handle customers’ concerns,

complaints and issues. He will act as a liaison, will provide product/services information

and will resolve any emerging problems that our customers might face with accuracy

and efficiency. This is an effort for the company to improve its service and turn it into a

positive feedback to build the best relationship with the customers.

In addition, the business cannot compete when the management is vulnerable to

a lack of strategy. The business reputation is made up of what others think and feel

about your business, but your reputation extends far beyond just how you appear. The

business will succeed only by developing a reputation for being unique, offering quality

service to customers that really matters to them and beginning to demand. Filipinos will

start to buy well-milled rice with a higher rating or something of greater and superior

quality of rice that a customer can buy not only a quality of product but at the same time

the client is buying for food wellness and health purposes. The business’s main

objectives are to provide the needs and wants of the customers, e.g. affordable and

best quality rice to keep their health good by eating good quality rice. The business will
be structured around the need that baby boomers are expressing to gather social

support and to celebrate life.

Furthermore, the researchers also proposed to educate many individuals

especially the adult Filipinos to appreciate our own products here in the Philippines, for

this will give a positive significant impact to the livelihood of our rice traders and to

inspire our very own local farmers. To bring back the customer we will give them

services that will satisfy them this time. Giving value to what our natural land can give

us as our resources of living and to provide quality service and consistency of the

service standards by giving only the best.

Marketing Goals and Objectives

Sales Objectives:

Create your Business Identity-your company and/or product identity impacts

your bottom line. A positive company and product identity enhances your sales and your

entire marketing communications plan. What you need is an image that can give you a

competitive advantage. In this situation you would construct your identity to suggest that

you’re an "innovator." You would turn the fact that you’re a new, fresh company with a

different approach to research and development to your advantage.

Revenue- it is also referred to as sales, the amount of money a company brings

in or earns before any expenses are taken out. From an accounting perspective,

revenue typically consists of product and service sales on account or where the

customer paid in cash. The most basic point about the importance of revenue is that

without it, your company cannot earn a profit and stay viable in the long run. You need
to collect revenue to justify the fixed and variable expenses you pay just to operate a

business. In simplest terms, zero or low revenue leads to an unprofitable business and

negative financial results.

Digital Marketing- People are increasingly using their mobile phones as a kind

of augmented reality layered over a business. They’re looking at reviews and product

information while in your store. Businesses in the modern economy need digital

marketing to compete. The Online arena is where the customers are, it is where they

prefer that you reach them. Online is where the modern buying process begins. Digital

marketing is important since people spend a lot of money and time online. This makes

sense since you want your marketing efforts to result in increased traffic through your

business. Digital marketing will increase the number of your customers.

Efficiency-has a lot to do with a business entity. Every business stands to attain

its predefined goals and objectives while particularly stressing on its ability of

maintaining its survival and profitability constantly. Efficiency means performing the

duties without making mistakes, because the potential mistakes not only spoil the

reputation of a business, but also hinder the progress of a business. It must be borne in

mind that the efficient employee, whether a manager or a subordinate, can perform his

duties in a successful manner that leads a business to get its expected level.

Customer Service- happy customers won’t look at your competitors offers –

they will happily interact with your brand again, make a purchase and recommend the

product further. If you meet all of their requirements and answer their needs while

delivering the best quality of your services, they will be fully satisfied. Providing great
customer service will satisfy both you and your targets. They get proper service, you get

proper revenue and everyone is happy.

Profit Objectives

Profitability and Growth- go hand-in-hand when it comes to success in

business. Profit is the key to basic financial survival as a corporate entity, while growth

is also the key to profit and long-term success. Investors should weigh each factor as it

relates to a particular company. If the business is investing to grow then it looks to an

objective like this to govern how much you are able to invest.

Increase Revenue- Increasing revenue is a sign of a company's health. The

business can make this more specific by defining revenue from a key area of an

organization.

Ensure Financial Sustainability- the concept of sustainability can be defined as

“meeting the needs of the present without compromising the ability of future generations

to meet theirs.” Adopting sustainable practices not only helps the environment but also

proves that sustainability initiatives lead to an improved brand image, reduced costs,

happier shareholders, increased productivity, and countless more benefits.

Pricing Objectives

Competition Based Objectives- one of the major factors that determine the

marketing policies of any company is its competitor base. That’s where pricing comes to

be a powerful weapon to attract customers while facing that fierce competition. Some

brands also use pricing for preventing any further brand entering in this race. It works on
the principle of keeping the prices low enough so that customers prefer you before

going to anyone else.

Maximizing the Profits- Generating profit is one of the ultimate pricing

objectives of businesses, but is under the effect of the pricing, either directly or

indirectly. In a direct manner, it depends whether your pricing is capable of covering the

costs as well as putting some bucks in your pocket. And in an indirect way, it depends

on the number of units sold, where those extra sold units will cover up that profit. For

the achievement of the purpose, they shape up their strategies while keeping an eye on

the trends in the past. They set their prices in such a way that the maximum amount of

profits can be ripped up while staying inside some limits. Because outside these, it is

very likely that they can quickly lose most or nearly their entire customers.

Targeting a Particular Return of Investment- Targeting return is one of the

most interesting pricing objectives for most of the investors. As its name

suggests, return on investment is the amount of return (either as a fixed percentage of

sales or profit) generated by a particular degree of investment. A high return due to high

pricing of the product with the low cost of production and promotion is what all the

investors strive for. But again, they also need to care for their customer base.

Increase in Sales- In the sales-oriented pricing objectives, knowledge gained

from the experience curve is put to some good use in predicting a strategy that’s

capable of decreasing long-term costs while ensuring a long-run profit, by increasing the

number of units sold. For this purpose, companies may alter the prices or even whole

pricing policies to improve their chances of getting a greater number of sales.

Furthermore, brands can use the objective for the purpose of increasing the market
shares also, which is a measure of the sales comparison with another brand’s or in the

whole industry. Aside from achieving a definite target of market share, companies can

also use pricing to boost up their shares.

Making your Product a Trendsetter- quality is what determines how much a

product should cost. When a product is new in the market, people are very much

interested in it. But when it gets a thorough mixture of high quality and affordable price,

it is referred to as the trendsetter in the market. The primary goal of the companies,

setting such pricing objectives, is making a product visible in the market by price,

especially if it’s a new one. Companies set their prices low so as to attract people, and if

guys like it, it works as a trigger to a repetitive chain reaction of purchases that people

make.

Market Objectives

Brand Awareness- is the extent to which customers are able to recall or

recognize a brand under different conditions. Brand awareness is one of two

dimensions from brand knowledge, an associative network memory model. Brand

awareness is a key consideration in consumer behavior, advertising management, and

brand management. The consumer's ability to recognize or recall a brand is central to

purchasing decision-making. Customer’s awareness about product/service benefits,

price and other information about the brand.

Brand Reputation- means how the particular brand of the company is viewed

and perceived by the customers, stakeholders, and the market as a whole. It is the

culmination of ideas and emotions that a customer associated with the brand with the
customer service experienced during the purchase of goods and services, whilst using

them and after-sales services provided by the company. A favorable brand reputation

signifies that the customer lays his or her trust in the brand and its offerings and feels

good and takes pride in purchasing the goods and services.

Creating a Cost Effective Marketing plan- one of the business objectives is to

conserve capital and spend money only on marketing strategies that have a high

probability of securing a significant number of customers.

Maintaining High Customer Satisfaction- excelling in customer service and

maintaining customer satisfaction provide immediate rewards through increasing the

likelihood. The current customer will purchase the product again. Encouraging word of

mouth recommendation of the product from extremely customers is one of the least

expensive and most effective marketing strategies to use.

Swot Analysis

Strength Weaknesses
  Accessible location  Unrecognized brand

 Product quality  Small Store sized and inability to

 A High demand find expansion

 Offered Free Delivery  Shop name is not well known

Opportunities Threats

 Increasing population  Entry of new competitors

 Opportunity to purchase a smaller  Natural Calamities

retailer to increase market share  Price wars among key competitors

 Farming cost increase

Above this, the SWOT analysis that has been made before the proponents

decided to establish WC Online Bigasan. It is used for understanding the strengths and

weaknesses, and for identifying both the opportunities open to the business and the

threats it faces.

Marketing focus

The conventional 5P’s have been extended in recent year as certain features in

relation to the marketing of rice have been recognized as important.

Product

WC Xtreme Rice offers premium quality rice because the proponents want to

provide a product that would be safe and healthy for the consumers every day.

Price
 The proponents ensure that the price of the product take into consideration on

people’s budget but the quality that they serve to them is equal and that the people will

know well about the business.

Place

The place where the business is established is along the highway which means that

it is accessible to everyone and it can be easily located. People can easily go there

without any harm in finding this place.

Promotion

Introducing the business in the market is one of the best examples of promoting the

products. The proponents will not only stick of what the business done but also, the

business will adopt the technological changes in terms of promoting the business online

especially during the pandemic.

People

Every staff/employee of WC Xtreme Rice is providing good quality service, by

accommodating its customer’s needs, by being sincere in addressing the customers

complaints, concerns, inquiries and suggestions. As they follow that standards and

procedures in providing quality service. They are also dedicated in reaching the goals of

the business and also their duties and responsibilities.

Vision

The business aims to be one of the most successful and competitive rice

producer and manufacturer in the country that provides premium quality products and

services.
Mission

The mission of WC Xtreme is to provide premium quality rice for people to safe

and healthy every day. The business will bring happiness to people while eating the

premium quality rice during breakfast, lunch and dinner with their families.

Goals

 WC Xtreme Rice provides premium quality rice that is safe and healthy for the

consumers.

 The business will continue to improve their technologies in order to produce more

premium quality rice

 Deliver volume of premium quality rice to consumers.

Proposed Marketing Research and Development Program

          The WC Xtreme Rice will prepare a questionnaire for the consumers and ask

them to answer the said questionnaire. This will serve as their evaluation of the rice

quality and the services given to them. It is of great importance that their opinion would

be made known to the management so that the WC Online Bigasan can find ways to

change the things needed to be changed for the good of the business.

          Based also on the answers of the respondents, what is lacking within the

premises of the WC Xtreme Rice will be provided for as long as there is an available

budget for such additions. Any behavior of the staff that required amendments

discovered to be genuine would be reprimanded by the administration to change for the

good of the business wherein altering their practices implies having sophisticated

workers.
Strategic Objectives

● Enhance the Service skills of the staff

● Culture friendly interaction with customers

● Always provide the best quality of the product

● Staff must be trained in dealing with customers

● Feedback would be open and posted on the page

Research Objectives

● Gather necessary data that would show the proper service

● Implement changes and recommend the proper way of giving the right orders

Research Methodology

The methodology that the proponents used in the study consists of research

design, research locale, population and sample, research instruments, and data

collection for the business proposal to sustain the service along with the customer’s

needs and wants.

Product Mix Strategies

Below are the service mix strategies of WC Xtreme Rice of what they can sell,

and what they can provide or offer to their clients for those individuals and families in

order to meet their needs, wants and satisfaction.

• Unique packaging

• Freebies and rewards

• Safety and security

• Unique, clean and air refreshing office

• Quick and convenient service

• Free delivery of rice sacks

Market Timing and Scheduling Strategies

Promotional Strategies Timing and Scheduling

Promotion thru social media Posting it every other day
Personal selling Every and during working hours
Website page All the time

Pricing Strategy

The proponents used economy pricing strategy because the business will be

offering reasonable prices, which will actually be the lowest in the city when equated

with the quality of rice and convenient service. The proponents believe that the lower

product price but providing a high quality service compares to a competitor will increase

its sales volume.

Terms and Conditions of Sales Strategies

The terms and condition of sales strategies will be the agreements and

documents between the clients and the WC Xtreme Rice.

Purchasing Goods

Once the customer confirmed and finalized the orders 2 days prior to the delivery

date the business will only acknowledge it by providing them a payment reference and

the value of orders. Payments must be received with full amount that was made by the

customer.

Returns and Cancellations

 The business must be notified of incorrect number or damage orders within 2

days after the delivery with receipt. If the reason of return or cancellation was made by

the customer after the delivery the business will not acknowledge it or will not be

responsible for a possible refund unless if the business is at fault. 

Complaints and Customer Services

The business will deal with the customers complaints within 48 hours. Customers

are welcome to reach the business for their concerns about the products or issue

relating to the whole process from purchasing up to the delivery and inquiries to our

facebook page WC Xtreme Rice official or either by calling our company number

+969162366948.

Advertisement and Promotion Strategies

WC Xtreme Rice will use social media and web advertising as the best option for

promotional strategies to reach our customers, one of the best applications is

Facebook, everyone has Facebook account and spend more time there than the other

apps. Through sharing and posting in Facebook can be very effective to gather

customers and attract them by offering online promos like free delivery and discounts

for bulk orders. More people are active in Facebook which means there’s a lot of

chance to get more customer in every post. In addition, the business will grow because

of this new trend of online marketing due to the pandemic and stay at home protocol.

Providing post and tarpaulins can be an option but due to the quarantine only limited

people can reached the post and tarpaulins.

Projected Sales

Product Price Custome Weekly Monthl Year 1 Year 2 Year 3

s r y
 7/ 1750 20 35,000 140,000 1,680,000 1,848,000 2,032,800
Tonner 1
sack
7/ 875 20 17,500 70,000 840,000 924,000 1,016,400
Tonner
25 kilos
7/ 35 20 700 2,800 33,600 36,960 40,656
Tonner
Per kilo
V-160 1950 20 39,000 156,000 1,872,000 2,059,200 2,265,120
1 sack
V-160 975 20 19,500 78,000 936,000 1,029,600 1,132,560
25 kilos
V-160 39 20 780 3,120 37,440 41,184 45,302
Per kilo
Double 2000 20 40,000 160,000 1,920,000 2,112,000 2,323,200
Diamond
1 sack

Double 1000 20 20,000 80,000 960,000 1,056,000 1,161,600

Diamond
25 kilos

Double 40 20 800 3,200 38,400 42,240 46,464

Diamond
Per kilo

Total 8,664 173,280 693,120 8,317,440 9,149,184 10,064,102

Ave.

System and Forms Design

 Mini Marts
WC Online
Bigasan Sari-sari Store

Households

Figure No. 2 Systems and Forms Design of WC Xtreme Rice

The system above shows the forms and design of how the business distributes

its services to the customers. It signifies that the WC Xtreme Rice directly provides the

services to the customers like mini marts, sari-sari stores and to all individuals who

consume good quality rice as their daily needs. The proponents intended to create this

kind of service system to promote easy and accessible buying processes

 ABSENCE REQUEST FORM

Employee Name: __________________________

Department: ______________________________

Manager: ________________________________

Type of Absence Request

O Sick O Vacation O Maternity/Paternity O Others

Date of Absence: From: ___________________to: ______________________

You must submit requests for absences, other than sick leave, two days prior to the first

day you will be absent.

Date: _________________

_____________________ _____________________
Employee Signature Department head

______________________
HR Manager
 EMPLOYEES UNIFORM AGREEMENT

Employee Name: ______________________________________________

Department: __________________________________________________

WC Online Bigasan provides uniforms to the employees. All employees are required to

wear a complete uniform during working hours. Staff will be responsible for safekeeping

of all the uniforms they are furnished. Extra uniforms are available to purchase at the

company’s cost and this applies only to regular employees. See HR staff regarding

extra uniform upon termination, complete set of uniforms must be returned in good

condition. In case of lost, salary’s deduction will be expected.

Employee Signature: ___________________ Date: _____________________

Unit Manager: _________________________ Date: ______________________

HR Manager: __________________________ Date: _____________________

 OVERTIME REQUEST FORM

Employee Name: ________________________________________________

Department: ______________________ Date Filed: ____________________

Date Time (from-to) Total Reasons

_______________________ __________________________
Employee Signature Unit Manager Signature/Date

_______________________
HR Manager Signature/Date

D. TECHNICAL FEASIBILITY

Service

WC Xtreme Rice provides the clients warm, sincere and engaging quality of

service that ensures customers will feel that they are valued strategically located at the

heart of the city for easy and accessible transactions. The business is intended to be
established in a place that promotes uniqueness, calmness and professionalism. To

provide wide, accommodating and comfortable service to the customers the company

also provides free home delivery service for the customers' purchases. The customer

can contact us through cell phone numbers, messenger or message us directly on our

website. Instead of coming to our office, the company offers a free delivery to ease the

burden of traveling, they will just wait for our delivery staff to come to their houses and

deliver the products they purchase.

Material Handling Design

The material handling selection is an important function in the design of a

material handling system, and thus, a very important step for facilities planning. The

cost of handling material is a vital factor in the facility design process, whether it is for a

new facility or a redesign of an existing facility.

In handling material like office supply, operating trucks, warehouse supplies and

even the equipment inside the office are tools for the business. The proponents decided

that all materials should be stored in their proper storages.

Tools and Materials to be used

Tools /Materials Purpose

Computer Computers are used to record or save files

such as inventory, expenses, etc.

Used for digital marketing.

 WIFI connection is necessary for emails,

Wi-Fi transactions, market and etc.

Cell phone Used for company transaction in contacting

clients, or employees device for communicating

each other regarding business

Digital weighing scale Used for measuring small kilograms of rice

Printer Use to print important documents or to print

flyers for marketing.

Calculator A device that will perform business calculations

addition, subtraction, division, and many more.

Television
Television is a tool used to display key

business metrics in real time on a television or

wallboard within an office. Used as an

entertainment for the clients that visits our

 office.

Heavy Weighing scale Calibrated weighing scale is used to test the

accuracy of an item (sack of rice).

CCTV-cam Closed-circuit Television is used for security

and surveillance reasons, a private way to

monitor what is happening in and around the

warehouse and office.

Employees Locker Use to put employees' personal belongings.

Office Drawer Located beside the office table where paper

and documents were placed.

Filing Cabinet Use for filling bulk of papers and old

documents.
 Push cart Used to carry sacks of rice.

Plastic chair Used to sitting when more visitors come to the

office.

Rice scoop Use as rice scooping for small kilograms of

rice.

Delivery Truck Used to carry deliveries of sacks of rice.

Telephone A company landline is used to transact orders

and queries of customers or any company’s
device for faster communication.
 Office Table Where the manager or any personnel placed

their computer and any belongings for work

purposes.

Placed in the clients meeting area to make

them feel valued, comfortable and

accommodated.

Office couch

Rice boxes/rice bin Used for rice storage.

System, process and procedures necessary for the proposed business

Project Site
Project Layout
Building Perspective

Floor Plan