The Bullion Brand

Vision Statement
To be recognised as a premium gold buying company in South Africa in every respect,
operating with honesty and integrity, focusing on service delivery and strict
compliance with client and industry requirements.
Mission Statement
Bullion, through procedural and communication efficiencies, pledges to provide
clients with an upmarket, clean gold buying experience. We are passionate about and
committed to applying the highest ethical standards in order to deliver service
excellence.

Values
Our customers!
Honesty, utmost integrity and accountability internally and externally
Transparent, upfront and direct attitude
A positive attitude, 100% dedication and commitment
Clear and sincere communication
Security is key
Building teamwork and trust with our staff and customers
Our People are our greatest strength. Consistency and fairness support this
strength
Directors
Directors William Fitzgerald and Daniel Tall have a long professional association,
and have been and are partners in several business adventures. Daniel started
buying gold in New Zealand, and invited William to join him in the venture. In
September 2010 they decided to test gold buying in South African waters, and after
experiencing a very enthusiastic South African market, decided to open Bullion
(Pty) Ltd in South Africa. With more than 18 kiosks operating in shopping malls
throughout South Africa, Bullion is setting new standards in the South African gold
buying industry, at the same time making a meaningful contribution to the South
African economy and to the environment.
The Brand
Bullion (Pty) Ltd is a South African mall based gold buying company. Gold is bought
from customers via strategically placed kiosks. The kiosk design is key to the
image of Bullion. Emphasis has been placed on creating an upmarket gold buying
environment that reflects the brand�s values. Kiosk and staff presentation are
equally important, and are both controlled to create an environment of trust.
Without any clutter, the kiosks invite the customers in.
Security
Security is an integral part of Bullion�s operational procedures. The company has,
by aligning itself with and employing the best security systems, ensured optimal
security for its customers and its operations.
By offering customers convenient payment methods such as the FNB Paywallet System,
Bullion has adopted a cash-less system. The customer can access cash paid by
withdrawing money out of the FNB Paywallet via the ATM.
To comply with legal the stringent legal requirements of the gold buying industry,
Bullion gold buying consultants log the customer�s details, make copies of the
customer�s green ID document and record the date and time the customer�s gold was
purchased. The purchased gold is not refined for a period of 7 days from the date
of purchase, and all invoice details are filed.
Why Recycle Gold?
Humans pollute the air in many ways, but the single most polluting activity
undertaken on earth is mining for gold. According to the Environmental Protection
Agency (EPA), mercury pollution from trash incineration, hazardous waste
collection, and mercury mining combined still does not add up to half the total
amount of mercury pollution created annually by gold mining globally.
However, the high percentage of gold recycling is attributed to the high value
placed on the mineral. It has been estimated that 85 percent of all the gold ever
mined can currently be accounted for. The missing 15 percent has either been lost
or used in some kind of industrial process where it is cannot be readily retrieved.
After gold has been mined, approximately 63 percent is used in jewellery (which
includes art), 21 percent as coins, 15 percent in some kind of industrial use
including electronics, and the other 1 percent in dental gold.
During the gold recycling process, any impurities including lead, copper, and
silver that are found during the process are gathered into a �sludge�. This
�sludge� also contains all the platinum-group metals, which are recovered through
various other methods. The recovery of other precious and non-precious metals while
recycling gold helps to lessen further environmental damage caused by mining for
gold as well as other metals.
It�s important for all of us to do our part to keep our planet viable for future
generations. We are proud to be a part of that process and invite our customers to
do the same.