Design Test by

Vishwanath B H
Monday, 19 October 2020

“Building Habits”
How can you help people form habits in everyday life? What strategies would that involve? How
can you make sure they stick to it? It could be in any domain of health, productivity or personal
life. Demonstrate your solution using a prototype or basic interface.

This is your product. Give us the complete details of your product including a definition of the
problem, how you interpret it, your approaches, your approach vs other potential options, any
alternatives if you had considered, problems you faced, how you arrived at the solution.
Problem Statement
Design an online learning experience for students (pursuing longer courses, degrees, masters etc) that encourages consistent attendance, course progress and
by helping them form habits and follow routines for successful course completion.
Design the solution and demonstrate it with conceptual models and a few key screens. Justify your choices and rationales.

Approach
Secondary and Primary Research
Competitive study
Choose and Define Persona - Identify pain points, mental models, motivations.
IA, User Journey
Ideate and Conceptualise
Wireframe/Screens

Research
Secondary
Habit formation is the process by which behaviors become automatic. Habits can form without a person intending to acquire them, but they can also be
deliberately cultivated—or eliminated—to better suit one’s personal goals. Example, Instinctively reaching for a cigarette after waking up is a habit. So is picking
up a pair of running shoes after getting home each day.

Habit loop is a loop of elements that’s produce habits, they are Trigger (like stress), Action(binge eat), Reward(momentary relief).

Habits are different from routines, While a routine involves repeated behavior, it’s not necessarily performed in response to trigger, like a habit is. You might
routinely wash the dishes or go to the gym without a trigger to do so because you feel you need to do those things. The actions or behaviours in habits are easier
Than in routines, like start the day with a glass of warm water which is easier than a routine of running 3 kms everyday or writing one short story everyday.
Primary : User Interview
Vinod - An Engineer in Mechanical (Automotive) domain aspiring to take up business role in the same field, plans to get a PG Diploma in Business through online
education. He is motivated by interest in Automotive Industry, desire to climb the ladder and to be technologically updated to get competitive edge. He enrolls
into a Data Science and Business Analytics courses.

As the course progresses, apart from the usual self discipline problems, he struggles mainly with the pace and in grasping a whole new domain on logic, data
and analytics. He is frustrated and wonders if his background is relevant to his desired future, struggles to find people with similar issues, has no clue of how
do others cope with such difficulties.

Bhagya - An MBA working in marketing, aspires to become growth hack expert. She is motivated by the passion for growth and marketing of the products and
services, and enrolls into the Growth Hack online course. As she the course progresses, apart from usual problems with time management, work-life balance
she struggles with finding quick help and support. Frustrated by not feeling connected, no sense of belongingness to the course, she quits the course halfway.

Competitive Study
Most online learning have Engaging tricks Most engaging products today

Live sessions Nudges through notifications Facebook, Instagram, Twitter, Linked

Recorded Sessions Reminders
Self paced sessions Fun gaming lingo or levels to clear All of the above have what’s core to humans,
Price discount on punctual completion/merit Surprises and Incentives at small milestones Connections, social validation, community
Peer reviews
Mentor programs for guidance
Historical Mental Model - On Campus Education

Social fabric
Alumini
Life Experiences
Community
Co-founders
Couples
Support system Social events
Food
Travel Peers Friends Mentors
Sports Casual spontaneous discussions
Art
Doubts and clarifications Sense of
Inspiration belonging
Core
Curriculum
Learning
Teaching
Tests
Routine
Current Conceptual Model - Online Education

Current Online Learning can be enhanced only tactically by better Habits and Routines,
but , without any significant improvement in motivation, experience, positive results
Support system or the learning itself.

Forum for As human beings, we need a human cantered design to experience education with other
Doubts and clarifications Human aspects, only a way to deliver content online and ignoring other human aspects
will not result in learning experience or successful completion.
Assigned
Mentors
Core
Curriculum
Learning
Teaching
Tests
Routine
Persona
John Doe
Is a 24 year old software engineer working in Bangalore, aspiring to get a global diploma in Machine Learning, he has enrolled in an online degree/diploma
Of 6 months duration.

Motivations Goals Pain Points

Upgrade professionally To get a job as ML Engineer 1. Discipline and Consistency

Passionate about programming and AI Increase Salary 2. Feeling lost, disconnected

Better income Build network 3. No personal support system

Collaborate with like minded people 4. Quick and casual doubt clarifications

5. No exchange ideas, concepts

6. Losing motivation, not driven by commitment,

Routine
Concepts and Strategies
Gamify and engage to form habits
1. Learning about students active hours and nudging at the right time

2. Observe patterns(AI), active and inactive times of the day, send reminders or a quick trivia quiz for encouragement to get them back on learning track,
ex. Duolingo

Addresses pain points 1 and 2

Leverage social fabric ( Conceptual model that maps mental model) for natural routines to develop
1. The class students of a batch are listed and visible to each other with their Facebook, linkedIn, Instagram links (by user consent)

2. The course begins with introduction of students to each other, students would know each other backgrounds and expertise and can connect to discuss at
leisure for spontaneous discussions and a sense of belonging.

3. Organise casual Q&A sessions followed by social events (virtual of course)

4. An Alumni group that keeps them connects forever post course completion.

Addresses pain points 2,3,4 and 5

Strategic pricing/financial reward and risk system for hard routines

Design to apply Burn or Burn theory to create routine and commitment

It’s a way to effectively simulate the negative effects, in realtime ,of procrastination which would otherwise would show up in future.
Let’s say a course is priced at Rs. 300 for 3 months, give 2 options to take

A. Take the course for the same amount no matter whether you finish it late, on time, or ahead of time.

B. Get 30% money back on punctual completion, 45% on high merit, however, for every class or date missed pay a fine, the class cannot be continued unless
Fine is paid.

Addresses pain points 6

Information Architecture
Course

Curriculum Faculty support Personal learning

Tests Assignments Q&A Mentors Peers/collaboration Personal/group projects

Self study

User Journey
Onbaording Course Evaluation and Application Results/Status

User needs/Consent Curriculum Tests Success

Fail/incomplete

Support & Social Projects

 Onboarding

Know user needs and

Class Room
Take consent.
Onboarding
Set Goals , expectations
Education Goals Performance Challenge
Improve professionally 25% money back on punctual completion, 15% extra on failure

Find a job 36% money back on achieving high merit (80 percentile), 15% extra on failure

Start a business No challenge and no reward or risk

Hobby

Freelance

Hopes and Concerns

I will be consistent in attendance Quit halfway I have had a great experience with online learning before

It is engaging and I will keep pace Feel lost and in silos I have had an average online learning experience before

I collaborate and brainstorm with peers Long turn around for I have had a bad online learning experience before
Clarifications

Social Support System

I would like to connect professionally with peers

I would like to engage socially with peers

I enjoy group discussions it helps me get perspective

 This can be done over Third part
tools - Slack,MS Teams etc.

The affordances here are based

on goals, expectations and
Class forum consent taken in Onboarding

Posts, ideas, comments, discussions Messages Events Notifications

Messages Events Notifications

Dina Meyer 9 hrs

Hey, how did you like the class 5 Data in everyday life:
TODAY 5:30 PM
Conversation and Fun - Joe!
Data in everyday life: 9 hrs Event

Automated
Conversation and fun - Joe!
9 hrs
We missed you in class today! 7 Reminder to attend class
join Marie, John & 10 others today : Introduction to Data
21 hours ago

Dina Meyer - Mentor 9 hrs

Hello, I’m your mentor :) Message from John Doe
TUESDAY 5:30 PM
Hey, have you worked on …
Q&A on Chapter , followed 9 hrs

by presentation by Emily
Stephane Moreau - Dean Aug 19
Welcome to the course Vishwa Sara has posted a case study
join Marie, John & 10 others

21 hours ago

Automated Jun 21
Hope its going good! Cheers :) FRIDAY 6:00 PM Tony has requested you to join
Modelling discussion
The Big Data Meet 23 hours ago

Anson Buck Feb 13

Paul, Carl & 10 others Sharma has requested feedback:
Hi, we were colleagues at IBM Sample visuals:
Project abstract feedback
Reminders, texts, AI driven Yesterday
nudges, events,
Dina Meyer Sep 18, 2017 notifications
Bonjour Everyday English-French-Spanish:
Conversation and Fun - Joe!
2 days ago
 Onboarding

Class Room

Feedback The feedback is taken on

Specific items selected
Education Goals During Onboarding.

Improve professionally : I feel I have gained knowledge and hands on practice to take up bigger responsibilities professionally
If fear was motivation
Strongly agree Then ask if they were

Somewhat agree able to stay motivated

Through the course
Somewhat disagree

Strongly disagree

Hopes and Concers

Thank You
Vishwanath B H
UX Designer | +91 7892033892 | vishwanath91bh@gmail.com