PRODUCIR TEXTOS EN INGLÉS

Estrategia Pedagógica Segundo Punto de Control

Instructor: María Ana Álvarez Rincón

Full name: __________________________________ Group: ___________________

ID number: ______________________________ Delivery Date: __________________

EVIDENCIAS DE CONOCIMIENTO

Activity 1. Read this story about Chipotle company, and answer the questions below.
(please provide complete answers).

Steve Ells, the founder of Chipotle, was

thinking about a way to fund his Then, Ells created a board of directors,
business idea, when he opened Chipotle and while it was operating, it raised an
as a way to make money in 1993. additional $1.8 Million.

The idea took off and Chipotle with its It was growing step by step when
wrapped burritos started to raise $826 McDonald’s invested $360 Million into
MM in revenue with over 37,000 Chipotle, allowing it to rapidly expand in
employees. 1998.

He was working as a sous chef at Stars
Restaurant when he launched Chipotle
in 1993. While the restaurant was
serving fast quality food, it quickly
gained traction and a cult.
In 1993 and within one month, the store
was selling more than 1,000 burritos per
day.
In 2006 Chipotle went public and the
stock rose 100% in the first day, and
McDonald’s fully separated from it.
The company was focusing on
sustainable ingredients while
maintaining its profit margins around
35.9%.

While the restaurant was using the cash Text taken and adapted (for educational
flow of the first restaurant, the second purposes) from Startups.com (2021), Fundable
store opened in 1995.In 1996 the third in: https://www.fundable.com/learn/startup-
store opened using an SBA loan. stories/chipotle

Questions:
1. What was Steve Ells doing when he opened Chipotle?
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 2. How much was the revenue with its wrapped Burritos?
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3. What action interrupted that he was working as a sous chef?
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4. Did the restaurant gain traction and a cult while it was serving poor food?
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5. How many Burritos per day was the store selling in 1993?
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6. What happened in 1995?
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7. While the board of creators was operating, did the company raise 1.8 million dollars?
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8. What company invested 360 million into Chipotle when it was growing a little more
slowly?
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9. Did McDonald’s continue investing after 2006?
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10. Was the company focusing on sustainable ingredients while keeping its profits or
around 35.9%?
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Activity 2: Watch and listen to Tesla’s mission and vision and answer the questions
below.

Video: https://www.youtube.com/watch?v=Oe5gCbd8qTo

Questions:

1. Is Tesla going to accelerate the world’s transition to sustainable transport?

a. Yes, it is. It’s in its mission.

b. No, it isn’t. It will focus con sustainable energy.
c. The mission statement has changed throughout the years.

2. What does its mission involve?

a. It involves production of transport vehicles, solar roofs, energy storage, electric

energy and Tesla homes.
b. The common denominator is sustainability of vehicles, which people are so
excited about.
c. Tesla is now perceived as a giant corporation that puts profit above all else.

3. What’s Tesla’s mission?

a. It will become a leader in the electric vehicles market.

b. It will focus on traditional car systems.
c. It will create the most compelling car company from the 21st century by driving
the world’s transition to electric vehicles.
 4. Is Tesla going to sell 90 million new vehicles?

a. Yes, it is.
b. No, it isn’t.
c. No, it sold 90 million in the past.

5. Will the established firms in the global auto-market soon enter the scene?
a. Yes, they will
b. No, they won’t
c. Yes, it will

|   FINAL  
DESCRIPTION JUDGMENT NOTES
  A/NA

COHERENCE The apprentice understands clearly the    

information provided giving a correct
answer in the evidences.

  The apprentice shows an average    

GRAMMAR AND command of the language as he/she
VOCABULARY uses correctly the structures required
(Use of the for the learning result in his/her
language) statements. Besides, the apprentice
uses appropriate vocabulary for the
audience, he/she uses the vocabulary
related to his/her general and
professional context.

  The apprentice provides complete    

ANSWER answers and sentences in the
COMPLETION evidences, using a subject, verb and
complement according to the grammar
tense.

FINAL The apprentice can complete the    

activities being coherent, using the
grammar and vocabulary required, and
giving complete answers.

EVIDENCIAS DE DESEMPEÑO

Activity: Record a video explaining the story behind the creation of the company that
you’re working about and its future plans and predictions.

Consider:
  This is an oral presentation, so reading is not allowed.
 Use slides to support your presentation.
 Talk for around 5 minutes.
 Use at least 10 ideas in past and 7 about the future with correct structure in
affirmative and negative.
 Don’t say very long sentences: in English it’s better to use simple, well-structured
sentences.
 Use clear pronunciation and ideas.

Evaluation criteria:

  DESCRIPTION FINAL  
CRITERIA JUDGEMENT NOTES

FLUENCY AND The apprentice performs him/herself    

CREATIVITY fluently and spontaneously in the
(Spontaneous – facility) target language. This apprentice is
able to express statements in an easy
way.
  The apprentice shows an average    
GRAMMAR AND command of the language as he/she
VOCABULARY uses correctly the structures required
(Use of the language) for the learning result in his/her
statements. Besides, the apprentice
uses appropriate vocabulary for the
audience, he/she uses the vocabulary
related to his/her general and
professional context.
  The apprentice gets to communicate    
EFFECTIVE efficiently his/her ideas, as the
COMMUNICATION recipient is able to understand clearly
(Understanding) and coherently his/her statements.

  The pronunciation in his/her speech is    

PRONUNCIATION appropriate with close to no mistakes
made, according to the level. The
apprentice shows command in the
pronunciation of the necessary words
of the level. The comprehension is
easy.
FINAL The apprentice fulfills most of the    
requirements described above to
approve.

EVIDENCIAS DE PRODUCTO
Activity 3: Write the story behind the creation of the company that you’re working about
and its future plans and predictions. E.g.: It all started when I was talking with my
friend Carl…In the future, it will

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Evaluation criteria:

|   FINAL  
DESCRIPTION JUDGMENT NOTES
  A/NA

COHERENCE The apprentice understands clearly the    

activity, giving a correct answer in the
evidences.

  The apprentice shows an average    

GRAMMAR AND command of the language as he/she
VOCABULARY uses correctly the structures required
(Use of the for the learning result in his/her
language) statements. Besides, the apprentice
uses appropriate vocabulary for the
audience, he/she uses the vocabulary
related to his/her general and
professional context.

  The apprentice provides complete    

ANSWER answers and sentences in the
COMPLETION evidences, using a subject, verb and
 complement according to the grammar
tense.

SPELLING The apprentice spelling is appropriate

with close to no mistakes made,
according to the level. The apprentice
uses correct capitalization.

FINAL The apprentice can complete the    

activities being coherent, using the
grammar and vocabulary required, and
giving complete answers.