Syllabus – MRK 325 ADVERTISING MANAGEMENT WINTER 2022 Section 003

Professor: Barry Rivard: Email: brivard@stclaircollege.ca                                          

Course Evaluation
Evaluation Week Total Percentage
In class - assignments (five) Week, 2,3,4,8,10 10%
In class – quiz (five) Week, 6,7,10,11,12 10%
Tests (three) Week, 5,9,15 45%
IMC Advertising Presentation Week, 13,14 35%
Week Of Activities Tasks/Exercises
Week 1 Introductions, course outline and syllabus discussion.
Students are encouraged to read chapter 1 and the course outline/syllabus
Jan 10th Chapter 1 Integrated Marketing and Communications
Chapter 2 Organizing for IMC: Role of Agencies
Week 2 Students are encouraged to read chapter 2 and 3/ form groups for the
th Chapter 3 Consumer Behaviour and Target Audience Decisions
Jan 17 presentation.
In Class assignment
Chapter 4 Communication Response Models
Week 3
Chapter 5 Objectives for the IMC Plan Students are encouraged to read chapter 4 and 5
Jan 24th
In Class assignment
Week 4 Chapter 6 Brand Positioning Strategy Decision (TEST REVIEW)
Students are encouraged to read chapter 6 and study for the test
Jan 31st In Class assignment
Week 5 Test One Chapters 1 to 6
Students should study and prepare for the test, begin working on presentation.
Feb 7th
Chapter 7 Creative Strategy Decisions
Week 6
th Chapter 8 Creative Tactics Decisions Students are encouraged to read chapter 7,8, and 9
Feb 14
Chapter 9 Measuring the Effectiveness of the Promotional Message - In Class Quiz
Week 7 Chapter 10 Media Planning and Budgeting for IMC
Students are encouraged to read chapter 10 and 11
Feb 21st Chapter 11 Broadcast Media - In Class Quiz
Week 8 Chapter 12 Print Media (TEST REVIEW)
Students are encouraged to read chapter 12/prepare for the test
Feb 28th In Class assignment
Week 9 Test Two Chapters 7 to 12
Students should study and prepare for the test
March 7th
Chapter 13 Out-of-Home Media
Week 10 Chapter 14 Sales Promotion Students are encouraged to read chapters 13, 14, and 15/ prepare for
March 21st Chapter 15 Public Relations presentation.
In Class assignment/ In Class Quiz
Week 11 Chapter 16 Direct Marketing
March Chapter 17 Internet Media - In Class Quiz Students are encouraged to read chapter 16 and 17/ prepare for presentation
28th
Week 12 Chapter 18 Social Media - In Class Quiz
Students are encouraged to read chapter 18, prepare for presentation
April 4th
Week 13 Presentations Students should prepare for the presentation
April 11th
Week 14 Presentations Students should prepare for the presentation
April 18th
Week 15 Final Exam Chapters 13 to 18 Students should study and prepare for the final exam
April 25th