Business Model Canvas 2

Introduction to Design and Engineering 2

 Key Partners
•
 Partners
Partners Possible Definition Example
Type of Partnerships
Association Strategic alliance Strategic partnerships Garuda with STAR alliances
between non-competitors
Competitors Coopetition Strategic partnerships ATM bersama
between competitors
Investors Joint ventures Partnership to form a new AXA Mandiri
business
Suppliers Buyer-seller relationship Partnership between buyer Carrefour
and seller in a form of
contract
 Key Resources
•

–
–
–
 Key Resources
Category Definition Example

Physical Building facilities, equipment, IT, machinery, Walmart (Warehouse, Store)

systems and distribution networks
Intellectual Brand, knowledge, patent, network, database Microsoft (Copyright)

Financial Financial asset, including the ease of funding Go-Jek (Investors)

Human Quality and quantity of human resources Novartis, Apple (Innovators,

Researcher)
 Key Activities
- What activities do our proposition require?
- The Key Activities describes the most
important things a company must do to make
the business work
-
 Key Activities
Type Definition Example

Production The process of designing, manufacturing and Exxon Mobile (Bulk Production),
delivering the best quality products Toyota (Manufacturing)

Problem Solving Key Activities of this type relate to coming up Accenture (Consultancy), Hospital
with new solutions to individual customer (Healthcare)
problems
Network Ensure the connection and interconnectivity E Bay (Providing Digital Platform)
between networks
 Cost Structures

–
–
 Cost Structures
Type Definition Example

Fixed costs The costs that are not directly related to the Payroll, Overhead cost
number of products or services produced

Variable costs The costs that are directly associated with an Incentives per unit, Fee , Raw
increase or decrease of products or services material per unit
produced
10
 Today activities: Group Discussion

1. Complete you business model:

- Key Partner
- Key Resource
- Key activities
- Cost Structure
2. Prepare presentation of your business canvas model to be presented next week Monday,
15 April 2019

Submit the ppt file through google classroom by Sunday, 14 April 2019
File name: ClassX_GroupY (example: ClassK_Group1.pptx)
The business model Canvas XYZ Company 04-Jan-2013

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

This is a sample This is a sample This is a sample This is a sample

text, insert your text, insert your text, insert your text, insert your
own text, own text, own ext, own text,
This is a
This is a sample sample text,
text, insert your This is a sample
own text,
Key Resources insert your Channels text, insert your
own text,
own text,
This is a sample
This is a sample text, insert your This is a sample
text, insert your own text, text, insert your
own text, own text,

Cost Structure Revenue Streams

This is a sample This is a sample This is a sample This is a sample

text, insert your text, insert your text, insert your text, insert your
own text, own text, own text, own text,