Business Model

Key Partners, Key Activities, Key Resources, Cost

10
Modul ke:
Structure

Lionie, S.Kom.,M.M.S.I

Fakultas
MKCU

Program Studi
Semua
Program Studi
R.O.C.
Race Obstacle Challenge

Business Model Canvas

Market

Branding/Identity

Funding

Business Model
Pitch
Business Model Canvas
 Value Proposition
• What game challenge are you building, for who, and what
problem does it solve?
• Get out of the building
• Learn what pains and gains the customer has
• Your solution solves a major customer problem/need
 04-Jan-2019
The business model Canvas ROC Iteration #1

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

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What is the
What is the
Valu e
Value
ositiion
Proposit on
for your Race
Key Resources Channels
Obstacl
taclee
Challleng
Cha lenge e
Event?

Cost Structure Revenue Streams

 04-Jan-2019
The business model Canvas ROC Iteration #1

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

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experience?
experience?
aboutt
What abou
What
the
oppo
opporturtun ity to
nity
Key Resources Channels
learn and
com
comp ete with
pete
like mind
mindeded
stud
studeents
nts??

Cost Structure Revenue Streams

 Customer Segments
• Who are your customers and why would they buy?

• Is the buyer the user?

 04-Jan-2019
The business model Canvas ROC Iteration #1

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

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is aa samp
text, insert your
text, insert your
own ext,
own ext,

Key Resources Channels Who are the

custo mers
custome rs
yourr ROC
for you
Event?

Cost Structure Revenue Streams

 Channels
• How to reach your customers

• How does the product/service get to the customer?

• Determine distribution channel (virtual or physical)

 04-Jan-2019
The business model Canvas ROC Iteration #1

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

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is aa samp
text, insert your
text, insert your
own ext,
own ext,

Key Resources Channels

How to
How reach the
to reach the
customers who will
customers who will
most likely
most attendd
likely atten
your ROC event?
your ROC even t?

Cost Structure Revenue Streams

 Customer Relationships
• How do you get, keep, and grow customers?
Paid Earned
Public Relations Speak at conferences
Advertising Blogs
Attend Trade Shows Guest articles
E-mail Social Media
Search Engine Marketing Word of Mouth
 04-Jan-2019
The business model Canvas ROC Iteration #1

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

What type
What type
relatiions
relat onsh ips do
hips do
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your omerr
custome
text, insert your
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segm ents
own ext,
own ext, expe
expec t? Onlin
ct? Onlinee
contact?
cont act?
Yearl y/mo
Yearly/m nthly
onthl
basis?
basis ?
Key Resources Channels

Cost Structure Revenue Streams

 Revenue Model

• How does the company make money from each customer

segment?
• Pricing
• For what Value is the customer paying?
 04-Jan-2019
The business model Canvas ROC Iteration #1

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

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This sampllee
is aa samp
text, insert your
text, insert your
own ext,
own ext,

Key Resources Channels

Cost Structure Revenue Streams Wha do they

Whatt do they
curre ntly pay for
currently for
For what VAL UE
VALU E tainment
enterrtainm
ente ent
are ROC Event petitiions?
competit
com ons?
customers really How does
How does
reve
reven ue stream
nue
willing to pay?
add up?
add up?
 04-Jan-2019
The business model Canvas ROC Iteration #1

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

This is
This sampllee
is aa samp
text, insert your
text, insert your
own ext,
own ext,

Key Resources Channels

Cost Structure Revenue Streams

Sale of Produ
Sale of cts?
Products? Ticket sales $$
Ticket sales
fees $$
Entry fees
Entry
Ticket sales?
Ticket sales? TT shirt $______
sales $____
shirt sales
TOTAL
TOTAL $$
Entry fees?
Entry fees?
TUGAS 10
1. Buatlah Canvas Model dengan ide bisnis anda sebagai
acuannya !

Note : untuk mengantisipasi apabila sistem post/ ELearning tidak

bisa di akses, mohon kalian juga mengirimkan jawaban ke email
saya lioniemmsi1@gmail.com dengan subjek : NAMA
LENGKAP_NIM_KELAS_KODE MATA KULIAH_MATA
KULIAH_KAMPUS MENTENG_UNIVERSITAS MERCU
BUANA_TUGAS PERTEMUAN 10
Terima Kasih