Running Head: M1 Team Project

Choosing An Organization and Team Expectations

Corporate Team Crew

Mary Lou Fulton Teachers College, Arizona State University

OGL 355: Leading Organizational Innovation and Change

Dr. Tammy Campbell

August 29, 2021

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Choosing An Organization and Team Expectations

Our Organizations

Collectively as a group we decided on Coca-Cola, Starbucks and Amazon. Main reasons

we decided on these three companies was name recognition. We also have employees from 2 of

the three organizations in our group (Coca-Cola & Starbucks). One team member expressed the

desire to gain more knowledge and insight about the organization that they work for. We didn’t

have any issues determining the top 3 as everyone was in agreement.

Choosing an Organization:

Starbucks

We chose this organization because it is a global organization that does more than serve

coffee. Starbucks is also very innovative and true to their mission and values. Their focus on

diversity and inclusion is also another reason why we have chosen this organization.

Amazon

We thought Amazon would be a great organization to do our group project on because it's

a company that is in everyone's home. It would be great to learn about the processes of the

company. This is an organization that the group is not tied to and therefore we don’t have a

personal connection.

Coca-Cola
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We would like to research and present the Coca-Cola company because it is a well-

known international company. Another reason why we would like to choose Coca-Cola is their

focus on sustainability and the impacts of their products. Coca-Cola also has a strong

community outreach program and participates in many volunteer activities.

Team Expectations and Project Plan

1. Respect each other, and be courteous and sensitive to everyone's needs and concerns.

2. Be accountable for your work.

3. Be flexible about job and task assignments.

4. Be willing to help each other instead of displaying an "it's not my job" attitude.

5. Ask for help when needed.

6. Work safely together.

7. Be open to constructive feedback without being defensive or negative.

8. Be self-motivated and reliable.

9. Share ideas for improvement.

10. Be cheerful, positive and encouraging to other team members.

Decision Making

Decisions will be made during the meetings, as it is more effective to make decisions

when everyone is together. In the event an emergency meeting is needed each member will be

called into a meeting to discuss said emergency.If changes are to be made, we will take a vote

and it will be a majority win outcome. This process of shared decision making is a major part of
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our teamwork and how our team will build trust. If there are any deeper problems with decision

making, then they will be given to the team leader to decide.

Communication Method(s)

The team has decided to communicate through email and text. We will meet once a week,

convenient to everyone’s schedules, to discuss and work on major assignments. The team can

also discuss updates, changes, and other important communication through text messaging. To

ensure that all team members are aligned, we ask that each member respond within 24 hrs. Along

with email communication we have made a group chat where we can all discuss scheduling,

different ideas for the project and talk about any problems that might arise throughout the

project.

Name Preferred Email Address for Contact

from your Peers

Genesee Ipema gipema@asu.edu

Iris Boquiren Iboquire@asu.edu

Laura Bognar lbognar@asu.edu

Aide Guerrero alguerr4@asu.edu

Joe Bednarski jbednars@asu.edu

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Liliana Diaz De Leon Ldiazdel@asu.edu

Collaboration Method(s)

Our team will collaborate successfully by constantly keeping good communication

methods. The communication methods our team are using are email, text chat and weekly zoom

meetings. We also made a schedule to organize meetings, due dates, a group leader per module

and assignments for each member. Each week each member of the group has an assignment due

and we will review everything during the zoom meeting before the due date to ensure our

assignments are complete. To ensure task clarification, task responsibilities, meeting agendas and

leadership roles we will refer to our Team Project Deliverable Chart which clearly states due

dates, leadership roles and who is responsible for each assignment.

Process for Conflict Management

Conflict is necessary and healthy for any team. It helps the team realize what is important

to everyone. Providing honest and constructive feedback would be the best approach in dealing

with conflict. We have to remember that when being coached, we are providing feedback to help

each other grow and develop. Talking as a group is also healthy. As a team we have decided

when making decisions, majority rule, but we will listen to all perspectives before making a final

decision.
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1. Communicate with honesty and transparency

2. Holding each other and ourselves accountable

3. Discuss as a group

Consequences of Non-Participation

Members who are not participating will have their name removed from the assignment.

They will receive zero points for not participating. The team will also notify the professor to

inform them of the decision. s that all team members will be involved in the decision-making

process.

Module 2 Team Project Deliverable -Environmental Analysis

Team Lead Name Laura Bognar

Assignment deliverable Using Porter’s Five Forces Model of Competition,

analyze your organization's industry and determine target
(Write in your own words what market and strategies to maintain.
is required of this assignment in
detail)

Assignment Due Date 09/05/2021

Identify each team member’s
prospective responsibility and
when their responsibility needs
to be completed (a name and a
due date is not sufficient and
may earn Needs Improvement in
this section)
1. Joseph - Write about the threats of New Entrants,
discuss how high or low the threat is and why, Write
about the bargaining powers of the buyers discussing the
high or low is and why - Due 09/05/2021
2. Iris - Bargaining power of suppliers, discuss the how
high and low. Threat of Substitute Products, discuss high
or low and why. Due 09/05/2021

Module 3 Team Project Deliverable -SWOT Analysis
Team Lead Name
Assignment deliverable
(Write in your own words what
is required of this assignment in
detail)
Assignment Due Date
Identify each team member’s
prospective responsibility and
when their responsibility needs
to be completed (a name and a
due date is not sufficient and
may earn Needs Improvement in
7
3. Liliana - Write about Substitute Products, discuss the
high or low and why. Industry Rivalry, discuss the high
and low and why. Due 09/05/2021
4. Aide - Target Marketing, discuss target marketing in
specific in terms of who the market is and the
characteristics 09/05/2021
5. Genesee - Write about competitive Advantage
Strategies to maintain target market, develop strategies to
recommend the organization in use in order to maintain
target market. Due 09/05/2021
6. Laura - Conclusion paragraph to wrap and summarize
what was discussed in terms of environmental analysis,
target market and strategies. Due 09/05/2021
Iris Boquiren
Using the SWOT analysis to determine strengths,
weaknesses, opportunities and threats. This framework is
used to evaluate a company’s competitive position.
9/12/21
1. Joseph - SWOT analysis chart. Due 9/12/21
2. Iris - Strengths. Write 2 of the 4 bullets presented
above. Length must be 2 paragraphs. Due 9/12/21
3. Liliana - Weaknesses. Write 2 of the 4 bullets
presented above. Length must be 2 paragraphs. Due

this section)
Module 4 Team Project Deliverable -Competitive Advantage
Team Lead Name
Assignment deliverable
(Write in your own words what
is required of this assignment in
detail)
Assignment Due Date
Identify each team member’s
prospective responsibility and
when their responsibility needs
to be completed (a name and a
due date is not sufficient and
may earn Needs Improvement in
this section)
8
9/12/21
4. Aide - Opportunities. Write 2 of the 4 bullets
presented above. Length must be 2 paragraphs. Due
9/12/21
5. Genesee - Threats. Write 2 of the 4 bullets presented
above. Length must be 2 paragraphs. Due 9/12/21
6. Laura - Conclusion. Summarize what the team has
discussed for the organizational SWOT analysis. Due
9/12/21
Joe Bednarski
Analyzing what competitive advantage is and specifically
what our organization’s competitive advantage is.
9/19/21
1. Joseph - Defining what our company’s competitive
advantage is 9/19/21
2. Iris- Define (in general) what competitive advantage is
9/19/21
3. Liliana/- Supporting information for the competitive
advantage 9/19/21
4. Aide- providing the strategic reason for our
competitive advantage. 9/19/21

Module 5 Team Project Deliverable -Going Global
Team Lead Name
Assignment deliverable
(Write in your own words what
is required of this assignment in
detail)
Assignment Due Date
Identify each team member’s
prospective responsibility and
when their responsibility needs
to be completed (a name and a
due date is not sufficient and
may earn Needs Improvement in
this section)
9
5. Genesee- Compare and align our competitive
advantage to either the RBV, I/O or Guerilla POV 9/19/21
6. Laura- Provide rationale on why our team feels this is
our company’s advantage 9/19/21
Aide Guerrero
Analyzing and describing an international entry mode for
global expansion. In this analysis we will go into detail
about the issues that our organization faces when dealing
with international expansion. The team will also be
discussing the methods of cultural inclusion along with
the do’s and don’ts. Lastly we will be discussing the
strategic actions in which the organization should avoid to
cement trust in the country the organization is expanding
to.
9/26/21
1. Joseph - Research global expansion, detail possible
reasons for global expansion
2. Laura -provide insight into the methods and strategy
behind global expansion. 9/26/2021
3. Iris- Detail possible issues that may arise during
global expansion as it relates to our organization.
9/26/2021
4. Liliana- Identify cultural inclusion as it relates to

Module 6-Team Project Deliverable -Executive Presentation
Team Lead Name
Assignment deliverable
(Write in your own words what
is required of this assignment in
detail)
Assignment Due Date
Identify each team member’s
prospective responsibility and
when their responsibility needs
to be completed (a name and a
due date is not sufficient and
may earn Needs Improvement in
this section)
10
global expansion for our organization. 9/26/2021
5. Aide- Address the do’s and don'ts of cultural
inclusion. 9/26/2021
6. Genesee- provide strategic actions to avoid during
global expansion as it relates to trust building in the new
country. 9/26/2021
Genesee Ipema
An Executive Presentation is a power point presentation
created and presented to your organization which
summarizes the major points the executive needs to know
about a current project or a project being proposed. The
points deducted in the presentation are key
information, market growth, the product profile,
company strategy, revenue, and profit.
10/03/21
PowerPoint Presentation
1. Joseph - Will be in charge of the title slide, which
includes Title of Presentation, Name of Group, Date,
Class, Professor Name. As well as the Agenda slide,
which includes bullet points to provide a high-level
overview of the presentation, welcome/introduction
information in notes. 10/3/21
2. Iris- Will be in charge of the Introduction slide
which will include the Organization, Mission and
Vision, review of them in notes.As well as the
Organizational Structure slide, which includes how
the organization is structured, explanation in notes.
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10/3/21

3. Liliana- Will be in charge of the Leadership Slide

which includes the organization’s leadership team,
including its diversity makeup, discussion in notes.
As well as the Environmental Analysis slide that will
include the Highlights of the team's environmental
analysis and target market support in notes. 10/3/21

4. Aide- Will be in charge of the SWOT slide

which will include the SWOT table, and the
explanation. As well as, the Recommendations slide
which will include final recommendations based on
the team’s research including why the team is making
them so the organization can practice innovation and
make changes, in order to be more successful (think
3-5 solid innovative recommendations. 10/3/21

5. Genesee- Will be in charge of the Competitive

Advantage slide which includes the organization’s
competitive advantage, point of view and any
relevant support in the notes. As well as,
Conclusion/Summary slide which will summarize the
presentation and conclude recapping the
recommendations, closing remarks regarding this in
the notes. 10/3/21

6. Laura- Will be in charge of the Going Global

slide which will include visual aids and any data
about the new country, support and detailed content
in the notes and the references slide. 10/2/21

Module 6 Team Project Deliverable -Sector Env Analysis Comparison

Team Lead Name Liliana Diaz De Leon

Assignment deliverable We are to create a higher level analysis on one of each


(Write in your own words what
is required of this assignment in
detail)
Assignment Due Date
Identify each team member’s
prospective responsibility and
when their responsibility needs
to be completed (a name and a
due date is not sufficient and
may earn Needs Improvement in
this section)
12
sector (private, public, community) organization that we
did not choose. In this worksheet we will write out what
we have learned from the duration of this course and also
write what is unique to each Sectors Environment.
10/5/21
1. Joseph - Will list aspect matches and non-matches for
Row in for all 3 sections. Due 10/5/21
2. Iris - Will answer the question “What is the biggest
environmental driver of strategy in each sector shown
above? For all three sections. Due 10/5/21
3. Liliana - Will answer the question of “ What is the
biggest environmental outcome strategy in each sector ?
Why? For all three sections. Due 10/5/21
4. Aide - Will answer the question of “What is the
biggest Environmental threat in each sector above? Due
10/5/21
5. Genesee - Will answer the question of “What is the
best performance measurement of strategy in each sector?
Why? Due 10/5/21
6. Laura - Will be in charge of listing team name and the
name of organizations. Due 10/5/21
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Team Project: Environmental Analysis

Corporate Team Crew

College of Integrative Sciences and Arts, Arizona State University

OGL355: Leading Organizational Innovation and Change

Dr. B

09/05/2021
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Team Project: Environmental Analysis

In this section we will review Starbucks’ industry analysis and environmental analysis specifically how it

relates to Porter’s five forces.

Industry Analysis

An industry analysis is a resource used by businesses to help them analyze their competitors and

how they themselves measure up to them. In the next 5 sections we will be going over Porter’s Five

Forces, Threats of New Entrants, Bargaining Power of Buyers, Bargaining power of suppliers, Threat of

substitute products, and finally Industry Rivalry. We will analyze Starbucks as a company and see how

they measure up to other coffee shops, and suppliers.

Threat of New Entrants

For Starbucks the threat of new entrants is moderate. While running a small coffee house and the

investment to start a coffee shop is not very high, there are other aspects that make it difficult for small

privately owned coffee shops. New entrants can compete with Starbucks on a lower level (Pratap, 2021).

The cost of operating a local coffee house is a lot higher than operating a global chain, but there are other

aspects that can be extremely costly such as advertising and brand development (Greenspan, 2019).

Starbucks has a large global market, so it gives it access to more materials and suppliers; which, based on
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the size of Starbucks, it has the best and bigger access to better quality coffee and global suppliers

(Pratap, 2021) .

Bargaining Power of Buyers

Starbucks has a moderate/low bargaining power of buyers/customers. The size of the individual

purchase is low, and so single buyers do not have enough to hold influence (Pratap, 2021). Apart from

having a big menu with many different customizations, there still is a low average ticket per customer.

Most customers are willing to pay higher prices for quality products but the prices cannot be excessively

high, because customers would start switching (Pratap, 2021).

Bargaining Power of Suppliers

Starbucks has a low to moderate bargaining power of suppliers. Starbucks has its own diverse

suppliers with its own supplier policy (Pratap, 2021). Starbucks prioritizes ethical coffee sourcing, so the

company works with coffee farmers from around the world to ethically source its coffee beans, which

gives it a higher control of its supply chain (Pratap, 2021). This eliminates the mediators as Starbucks can

go to the source directly, the coffee farmers.

Threat of Substitute Products

Starbucks has a moderate/high threat of Substitute Products. There are many strong potential

substitutes for Starbucks. There is a high availability of customers to buy other drinks to replace

Starbucks drinks (Greenspan, 2019). There are many different types of ready to drink, instant beverage

powders, food and other beverages from fast food, vending machines, grocery stores that customers can

buy instead of Starbucks (Greenspan, 2019). These substitutes also usually cost less than Starbucks drinks

making it easier for the customer to buy.

Industry Rivalry
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Starbucks has a high threat of Industry Rivalry. Many of the Starbucks competitors have a lower

consumer cost, which strengthens the competition. There is a large number of competitors in the industry

that compete against Starbucks for customers. The biggest competitors are Dunkin and McCafe (Pratap,

2021). However Starbucks has higher quality products which gives it an edge over its competitors, but

there is still space for new competitors in the market (Pratap, 2021).

Target Market

Starbucks’ target market has been evolving since its early days; the initial target market was

professionals, mainly white collar, upper middle class clientele with a desire for premium products.(Khan,

2010). It was focused on the early morning go getter type individuals, picking up coffee before a long day

at the office. The target market was structured this way in efforts to cater to this demographic because

Starbucks knew that these customers were financially stable households and would have more disposable

income available to them. This target segment was smart and led to them establishing an image and brand

of high end product. As time went on Starbucks understood that as the company grew, the target market

for their customers would also.

With growth Starbucks recognized and analyzed that their clientele was getting younger,

tech savvy, and extremely socially conscious. As younger clientele became the target market, Starbucks

changed their marketing approach to keep its new target market clientele happy. The younger customers

approved and sought the premium products and great customer service but also wanted to make sure it

was a company that was worthy and socially responsible . In response, Starucks began to be more

involved with socially conscious processes and policies, such as supporting small coffee farming

communities and also cultural sensitivity training. This has led Starbucks to being the name and company
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it is now. They saw the ability to adapt with its target market and segment a place for a young generation,

all while creating this utopian place for all to come together.

Competitive Advantage Strategies to Maintain Target Market

Starbucks is a popular global brand. Many customers are loyal fans and I think Starbucks can take

advantage of their market and sell merchandise that is only available to their partners. I think many

people would be interested in purchasing an apron, hat, or even clothing. The retail market only includes

drinkware products available in stores (Starbucks, 2021). For Starbucks Partners only, clothing, bags, and

much more are available for purchase.

In 2017, Starbucks closed its online store (Duberstein, 2017). While the organization has been a

leader in technology compared to their competitors, reopening their online store would boost their gross

income especially during this time as consumers look for convenience during the pandemic. While it

made sense to close their online store at that time, It would make sense to reopen that now and many

consumers will take advantage of it.

For Starbucks to remain competitive and retain their market share, it is important not to stray

away from the traditional coffee shop experience. Society's fast pace leaves little time to sit and relax to

enjoy a drink and Starbucks should continue to offer that experience. They are currently focused on

providing fast services and building more Drive Thrus. While it has increased overall sales, it has

changed the Starbucks Experience from cultivating a place to connect to a place that provides efficient

service.

With the increased global market, it will be important for Starbucks to continue to search the

globe for fresh and exciting flavors and to focus on sustainability. The coffee and beverage market is vast
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and is ever changing as consumer preferences change. It will be important to seek bold flavors and

combinations to continue the brand image and variety consumers expect. As the major player in the

coffee space, it will be important for Starbucks to focus on many “green” solutions. The solutions would

include more efficient machines and equipment and less waste from both in store products and retail

products.

Conclusion

In conclusion, starbucks’ mission statement relates to the target strategies this global company

uses. “To inspire and nurture the human spirit one person, one cup and one neighborhood at a time.”

Barbara Farfan (1971) The target strategies Starbucks company uses to ensure their customers is by

targeting the human spirit. Starbucks has always been vocal about fighting against social issues like social

inequality. This is the main reason Starbucks is supported by so many consumers. Not only this, but this

company was inspired by coffee shops in Italy and decided to create an experience for customers by

making their drinks customizable to your individual preference. Also, the personal connection the barista

has with the customer makes it a friendly comfortable environment for all customers.

They also strive for great quality at a reasonable price. They create an environmental analysis in

order to find where most consumers of this product will be. In which, they strategically located

themselves in places like airports, schools, hospitals and more, which are areas for high coffee

consumption demands. They also offer great rewards programs, convenient drive thru service and trendy

retail products like cups, hats, t-shirts...etc. SStarbucks’s target market is middle to upper class
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consumers. Lastly, they target customers that are willing to pay for the quality and environment this

coffee shop brings instead vs. cheap prices and ensure to inspire the human spirit of their consumers.

Each team member must update the name to the those on the team and provide initials, confirming and

agreeing to “Environmental Analysis” stated above.

APPROVAL: (sign off with initials by 12pm AZ time 3/24/2020) - plan to submit by 1-2pm 3/24/2020

Laura Bognar - Iris Boquiren - Joe Bednarski Genesee Ipema Aide Guerrero Name -
LBC IB - JB - GI LDDLLiliana
-AG Diaz De Leon

References

Coulter, M. (2013). Strategic management in action (6th ed.). New York, NY: Pearson.

Greenspan, R. (2019, February 21). Starbucks coffee five forces Analysis (Porter's model)

& recommendations. Panmore Institute. http://panmore.com/starbucks-coffee-five-forces-

analysis-porters-model.

Pratap, A. (2021, July 30). Porter's five forces analysis of Starbucks. notesmatic.

https://notesmatic.com/porters-five-forces-analysis-of-starbucks/.
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https://www.starbucks.co.id/coffeehouse/merchandise

https://www.businessinsider.com/starbucks-is-shutting-down-its-online-store-in-the-age-of-e-

commerce-2017-10#:~:text=On%20Oct.,moving%20toward%20digital%20distribution

%20channels.

Sabrena Khanum Binti Nawab Zadah Khan.“ Starbucks Market Segmentation and Targeting”

International Journal of Business and Management Invention (IJBMI) , vol. 07, no. 05,

2018, pp. 44–45. Accessed F0705014445.pdf (ijbmi.org)