LESSON PLAN FOR THE ACADEMIC YEAR: 2021-22

Programme: BBA
Course/Paper Name: SERVICE MARKETING
Semester: VI semester
rd
Class: BBA 3 Year Section: AVIATION
Name of the Faculty: MS NETHRAVATHY Total Hours: 60
Sl. Topic covered No. of Methodology/ Planned Initial
No. Lecture pedagogy Week
Hours
Unit – 1: SERVICES MARKETING - INTRODUCTION
1 Meaning & Nature of services 01 Black board/Lecture Day 1
2 Types and Importance 01 Black board/lecture Day 2
3 Relationship marketing 02 Black board/lecture Day 3 - 4
4 Mission, Strategy 01 Black board/Lecture Day 5
5 Elements of design 01 Black board/Lecture Day 6
6 Marketing plan 02 Black board/Lecture Day 7-8
7 Market segmentation 02 Black board/Lecture Day 9-10
Total hours 10
UNIT 2: Marketing mix decision
Introduction To The Topic 01 Black board/lecture Day 11
Unique features of developing, Pricing, 03 Black board/lecture Day 12-14
Promoting and distributing services
Positioning and differentiations strategies 02 Black board/lecture Day 15-16
Quality of service industries 02 Black board/lecture Day 17-18
Achievement and maintenance
Customer support service. 02 Black board/lecture Day 19-20
Total hours 10
Assignment 1:

UNIT 3: Marketing of hospitality

16 Introduction To The Topic 01 Black board/lecture Day 21
17 Perspective of Tourism 02 Black board/lecture Day 22-23
18 Hotel and Travel Services 02 Black board/lecture Day 24-25
19 Airlines 02 Black board/lecture Day 26-27
Railway, Passenger and goods Transport – 03 Black board/lecture Day 28-30
Leisure Service.
Total hours 10

UNIT 4: Marketing of Financial services

20 Introduction To The Topic 01 PPT Lecture Day 31
21 Concept – Features of banking 03 PPT Lecture Day 32-34
22 Insurance 02 PPT Lecture Day 35-36
23 Lease 01 PPT Lecture Day 37
24 Mutual Fund 02 PPT Lecture Day 38-39
25 Factoring 03 PPT Lecture Day40-42
26 Portfolio 03 PPT Lecture Day 43-45
27 Financial intermediary services. 03 PPT Lecture Day 46-48
Total hours 18
Assignment 2:

UNIT 5 Marketing of Non – Profit organizations

28 Introduction To The Topic 01 Black board/lecture Day 49
29 Services offered by charities 02 Black board/lecture Day 50-51
30 Educational service 03 Black board/lecture Day 52-54
31 Miscellaneous service 03 Black board/lecture Day 55-57
32 Power and Telecommunication 03 Black board/lecture Day 58-60
Total hours 12

Faculty HOD Principal

 LESSON PLAN FOR THE ACADEMIC YEAR: 2021-22

Programme: BBA
Course/Paper Name: Business Law
Semester: IV semester
nd
Class: BBA 2 Year Section: AVIATION
Name of the Faculty: MS NETHRAVATHY Total Hours: 60
Sl. Topic covered No. of Methodology/ Planned Initial
No. Lecture pedagogy Week
Hours
UNIT - I LAW OF CONTRACT
1 Contracts - Essentials of Contract 01 Black board/Lecture Day 1
2 Agreements - Void - voidable and illegal 02 Black board/lecture Day 2-3
contracts - Express and implied Contracts
3 Executed and Executory Contracts - 02 Black board/lecture Day 4-5
Absolute and contingent contracts
4 Offer - Legal rules as to offer as to offer 02 Black board/Lecture Day 6-7
and lapse of offer
5 Acceptance - and rules as to acceptance, 02 Black board/Lecture Day 8-9
to create legal relation
6 Consideration - Legal rules as to 02 Black board/Lecture Day 10-11
Consideration
7 Stranger to a Contract and exceptions - 02 Black board/Lecture Day 12-13
Contract without consideration
8 Consent - Coercion - undue influence 01 Black board/Lecture Day 14
9 Misrepresentation - fraud - mistake of law 02 Black board/Lecture Day 15-16
and mistake of fact.
Total 16
UNIT II - Legality of Object

10 Introduction To The Topic 01 Black board/lecture Day 17

11 Unlawful and illegal agreements, 02 Black board/lecture Day 18-19
12 Effects of illegality 01 Black board/lecture Day 20
13 Wagering Agreements - Agreement 02 Black board/lecture Day 21-22
opposed to public policy
14 Agreements in Restraint of trade – 01 Black board/lecture Day 23
Exceptions
15 Void agreements - Restitution - Quasi- 02 Black board/lecture Day 24-25
contracts
16 Discharge of contract - Breach of contract 02 Black board/lecture Day 26-27
17 Remedies for breach of Contract. 02 Black board/lecture Day 28-29
Total hours 13
Assignment 1:

UNIT - III LAW OF SALE OF GOODS

18 Formation of contract of sale 01 Black board/lecture Day 30
19 Sale and agreement to sell – Hire 02 Black board/lecture Day 31-32
purchase agreement - Sale and bailment
20 Capacity to buy and sell - Subject matter 02 Black board/lecture Day 33-34
of contract of sale
21 Effect of destruction of goods - 02 Black board/lecture Day 35-36
Documents of title to goods
22 Conditions and warranties - Rules of 02 Black board/lecture Day 37-38
Caveat - Emptor - Exceptions
23 Transfer of property - Goods sent on 03 Black board/lecture Day 39-41
approval - FOB, CIF, FOR and Ex-ship
24 contracts of -sale
Sale by non - - right of lien -
owners 03 Black board/lecture Day 42-44
termination of lien - right of resale
25 Right of stoppage in transit - Unpaid 02 Black board/lecture Day 45-46
Vendor's rights.
Total hours 17

UNIT – IV
26 Creation of agency 01 Black board/lecture Day 47
27 Classification of agents - relations of 02 Black board/lecture Day 48-49
principal and agent
28 delegation of authority - relation of 02 Black board/lecture Day 50-51
principal with third parties
29 Personal liability of agent - Termination of 02 Black board/lecture Day 52-53
agency.
Total hours 7
Assignment 2:

UNIT V
30 Negotiable Instruments Act 1881 01 PPT/Black board/lecture Day 54
31 Negotiable Instruments, Characteristics- 02 PPT/Black board/lecture Day 55-56
cheque-
32 Essentials requirements 01 PPT/Black board/lecture Day 57

33 Endorsements-kinds-crossing-types- 02 PPT/Black board/lecture Day 58-59

34 Demand draft-Bills of Exchange. 01 PPT/Black board/lecture Day 60
Total hours 7

Faculty HOD Principal

 LESSON PLAN FOR THE ACADEMIC YEAR: 2021-22

Programme: BBA
Course/Paper Name: Organizational Behaviour
Semester: II semester
Class: BBA 1st Year Section: AVIATION
Name of the Faculty: MS NETHRAVATHY Total Hours: 60
Sl. Topic covered No. of Methodology/ Planned Initial
No. Lecture pedagogy Week
Hours
UNIT – I
1 Importance and scope of organisational 02 Black board/Lecture Day 1-2
psychology
2 Individual differences 02 Black board/lecture Day 3-4
3 Intelligence tests - Measurement of 03 Black board/lecture Day 5-7
intelligence
4 Personality tests - nature, types and uses. 03 Black board/Lecture Day 8-10

Total 10
UNIT – II

10 Perception 01 Black board/lecture Day 11

11 Factors affecting perception 02 Black board/lecture Day 12-13
12 Motivation - theories 03 Black board/lecture Day 14-16
13 financial and non-financial motivation 02 Black board/lecture Day 17-18
14 techniques of motivation 03 Black board/lecture Day 19-21
15 Transactional Analysis - Brain storming 03 Black board/lecture Day 22-24
Total hours 14
Assignment 1:

UNIT – III
18 Job satisfaction meaning - factors 01 Black board/lecture Day 25
19 theories - Management of job satisfaction 02 Black board/lecture Day 26-27

20 Morale - importance 02 Black board/lecture Day 28-29

21 Employee attitude and behaviour and 03 Black board/lecture Day 30-32
their significance to employee
productivity
22 Job enrichment - Job enlargement. 03 Black board/lecture Day 33-35

Total hours 11

UNIT – IV
26 Hawthorne Experiment 02 Black board/lecture Day 36-37
27 importance - Group Dynamics - 03 Black board/lecture Day 38-40
Cohesiveness
28 Co-operation, competition 01 Black board/lecture Day 41
29 conflict - Types of Conflict – Resolution of 03 Black board/lecture Day 42-44
conflict
Sociometry - Group norms - Role - Status 02 Black board/lecture Day 45-46

supervision style - Training for 02 Black board/lecture Day 47-48

supervisions.
Total hours 13
Assignment 2:

UNIT V
30 Leadership - types - theories – Trait 03 PPT/Black board/lecture Day 49-51
31 Managerial Grid, Fiedder‘s contingency 02 PPT/Black board/lecture Day 52-53
32 Organisational culture, Organisational 02 PPT/Black board/lecture Day 54-55
change
33 organizational effectiveness 01 PPT/Black board/lecture Day 56
34 Organizational development - counselling 02 PPT/Black board/lecture Day 57-58
and guidanceof counsellor- types of
Importance 02 Day 59-60
counselling - merits of counselling.
Total hours 12

Faculty HOD Principal