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1. Yes, “Market power and bargaining power” s are correlated.

Market power is the ability


to advantageously influence markets, market behavior, or market results. Market power is
an intangible characteristic of markets. Market power models predict scarcity, while
bargaining models are consistent with retailers’ “big-box” strategies. Market power
theory focuses on prices and quantities. Market power is typically associated with
influence over prices, it also can take the form of influences over demand, product flows,
quality, marketing functions, and other firms’ market behavior. Firms seek and use
market power in order to achieve their economic goals. A large retailer or processor with
influence over prices and profits through consumer advertising has market power. Market
power models are non-cooperative, while the bargaining framework can model co-
operation agreements and coordination. Bargaining power is a related term and refers to
the relative strength of buyers and sellers in influencing the terms of exchange in a
transaction. Bargaining power requires market power, but market power is broader
concept. Agricultural cooperative bargaining associations can influence food markets in
many ways. Reduce the influence of the more powerful to the level of the weaker
Increases the influence of the weaker to the level of the more powerful. Regulatory and
legal measures to maintain competitive conditions at all levels of the food industry
illustrate the first approach. Reduce the influence of the more powerful to the level of the
weaker Increases the influence of the weaker to the level of the more powerful.
Regulatory and legal measures to maintain competitive conditions at all levels of the food
industry illustrate the first approach. Marketing cooperatives usually perform a wider
range of services. That’s why market power and bargaining powers’ are correlation.

2. A marketing plan is an operational document that outlines an advertising strategy that


an organization will implement to generate leads and reach its target market. Marketing
plan is a written statement of marketing objectives, strategies, and activities to be
followed in business plan. Marketing Plan is at the core of directing and coordinating all
marketing efforts within a firm. It usually operates at two levels, strategic and tactical:
strategic to identify the overall market play and tactical to execute on the marketing plan.
Marketing Plan does not need to be long or expensive to put together. If it is carefully
researched, thoughtfully considered, and evaluated, it will help your firm achieve its
goals. Marketing Plan is at the core of directing and coordinating all marketing efforts
within a firm. It usually operates at two levels, strategic and tactical: strategic to identify
the overall market play and tactical to execute on the marketing plan. Marketing Plan
does not need to be long or expensive to put together. If it is carefully researched,
thoughtfully considered, and evaluated, it will help your firm achieve its goals.
Marketing Plan does not need to be long or expensive to put together.
3. Short notes on The Greenhouse effect on earth, Global Warming and Climate Smart
Agriculture (CSA) are given bellow---
The Greenhouse effect on earth: The greenhouse effect is a natural process that warms the
Earth’s surface. When the Sun’s energy reaches the Earth’s atmosphere, some of it is reflected
back to space and the rest is absorbed and re-radiated by greenhouse gases. Greenhouse gases
include water vapour, carbon dioxide, methane, nitrous oxide, ozone and some artificial
chemicals such as chlorofluorocarbons. The absorbed energy warms the atmosphere and the
surface of the Earth. This process maintains the Earth’s temperature at around 33 degrees Celsius
warmer than it would otherwise be, allowing life on Earth to exist. Greenhouse is a building with
glass walls and a glass roof. Greenhouses are used to grow plants, such as tomatoes and tropical
flowers. A greenhouse stays warm inside, even during the winter. In the daytime, sunlight shines
into the greenhouse and warms the plants and air inside. At nighttime, it's colder outside, but the
greenhouse stays pretty warm inside. That's because the glass walls of the greenhouse trap the
Sun's heat.
Global warming: Global warming, the phenomenon of increasing average air temperatures near
the surface of Earth over the past one to two centuries. Global warming is the long-term heating
of Earth’s climate system observed since the pre-industrial period due to human activities,
primarily fossil fuel burning, which increases heat-trapping greenhouse gas levels in Earth’s
atmosphere. The term is frequently used interchangeably with the term climate change, though
the latter refers to both human- and naturally produced warming and the effects it has on our
planet. It is most commonly measured as the average increase in Earth’s global surface
temperature.
Climate Smart Agriculture (CSA): Climate-smart agriculture (CSA) is an integrated approach
to managing landscapes—cropland, livestock, forests and fisheries--that address the interlinked
challenges of food security and climate change. Climate-smart agriculture (CSA) concept reflects
an ambition to improve the integration of agriculture development and climate responsiveness. It
aims to achieve food security and broader development goals under a changing climate and
increasing food demand.

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