The following are examples of convenience goods except:

Camera

Using different brand names for different products is called co branding.

False

That part of a brand that can be spoken, including letters, words, and numbers is
called name.
False

Identifies a product by class or type and cannot be trademarked is referred to as

product name.

False
A brand name owned by a wholesaler or a retailer is called private brand.

m
True

er as
co
Placing two or more brand names on a product or its package is known to be as

eH w
family brand.

o.
False
rs e
ou urc
Self fulfillment needs- it represents ones ultimate desire to contributing something
to society.
o

True
aC s
vi y re

An ITEM is an idea, a physical entity (a good), a service, or any combination of the

three that is an element of exchange to satisfy individual or business objectives .

False
ed d
ar stu

The following are components of a product except for:

Price
is

A consistent preference for one brand over all others is called brand loyalty.
Th
sh

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