Marketing Policy

http://india.gov.in/citizen/agriculture/marketing_policy.php

The Agricultural Marketing Policy is governed by the Agricultural Produce (Grading and
Marketing) Act of 1937 (External website that opens in a new window). The Directorate of
Marketing and Inspection (External website that opens in a new window) of the Ministry of
Agriculture (External website that opens in a new window) is responsible for administering
federal statutes concerned with the marketing of agricultural produce. Other Central Government
organizations that are involved in agricultural marketing and promotion of exports are the
Commission for Agricultural Costs and Prices (External website that opens in a new window),
the Food Corporation of India (External website that opens in a new window), the Cotton
Corporation of India (External website that opens in a new window) and the Jute Corporation of
India (External website that opens in a new window). There are also special marketing boards for
rubber, coffee, tea, tobacco, spices, coconut, oilseeds, vegetable oil and horticulture. A network
of cooperatives societies at the local, State and national levels and the National Agricultural
Cooperative Marketing Federation of India are also involved in marketing and export promotion
functions.

These boards have come up with various schemes to better marketing and boost exports. This
includes the establishment of regulated markets, storage facilities, grading and standardizing
agricultural products and providing standard measuring instruments.

Here is some information on major agricultural export marketing agencies in India:

a. The Agricultural and Processed Food Products Export Development Authority (External
website that opens in a new window) or APEDA. This organization was established in
1986 to develop the agricultural commodities and processed foods industry in India and
to promote export. It spreads information about agri exports by organizing or
participating in product promotions, seminars, buyer seller meets and international trade
fairs.
b. Central Silk Board (External website that opens in a new window)-is involved in creating
publicity and promoting the export of natural silk goods.
c. The Marine Products Exports Development Authority (External website that opens in a
new window) - This organization offers subsidies to buy equipment to increase the
production of fish at capture and culture facilities. This includes free installation of Turtle
Excluder Devices in fishing trawlers and financial assistance for installation of other gear
like fish finders, refrigerated fish holds and ice making machines.
d. The Federation of Indian Export Organizations (External website that opens in a new
window)- This is the apex body of different export promotion organizations.
e. NAFED (External website that opens in a new window) - is the National Agricultural
Cooperative Marketing Federation of India.