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Customer behavior refers to an individual's buying habits, including social trends, frequency
patterns, and background factors influencing their decision to buy something. Businesses study
customer behavior to understand their target audience and create more-enticing products and
service offers. Thus, the result of this study will help the business owners specially the hotel and
management sectors or the hospitality industry business field to better and fully understand the
behavioral pattern of their customer and employee to provide necessary actions and solutions to
their problem. Also, the findings of study will also provide accurate insight of various possible
strategy approach to be use in their business that will benefit both business owners and their
customer.
3.1 Customer
The customer will be the primary beneficiary of this study, it will help them acknowledge that
they have different behavioral pattern and preference when it come to the factors that influence
their decision in choosing a hotel that is suitable for them. This study will guide them to assess
themselves of what is the best way possible to meet their preference and satisfaction.
3.2 Employee
As for Ulding’s hotel employee, this study will help them to have personalization to different
customer. It will help them get idea of personalizing content that is suitable and unique to
different customer. This study will give them the ability to predict customers overall value
3.3 Hotel
This Study will help the Ulding’s hotel and the hospitality industry know it is important, to
create an environment where hotel staff can enjoy working together and sure there’s
opportunities for the whole employee team to bond and establish friendly and relaxed
relationships. The result of this research will also give hands-on advice that will let the hotel
know that they care about their employee and customer and are willing to help them if they need
it. By being positive and receptive this research will foster a greatly improved relationship with
hotel to staff, and they'll be more open to giving and getting criticism.
3.4 Owner
This research will help the owner formulate strategies to help his business prosper by taking
analysis and brand monitoring would be one of the approaches by reviewing customer feedback,
this study will help hotel owners understand their guests, figure out their expectations, and what
they liked or disliked about their stay. Thus, interpreted data of this research will be beneficial
for hotel owners since the hospitality industry is all about customer experiences and keeping up
3.5 Researcher
The purpose of this research for us the researcher is to attain greater knowledge and
understanding of the customers behavior specifically in the field of hospitality industry. This
research will help us discover methods to observe situations or events that affect people’s
behavior. Implement produces objective data that can be clearly communicated through statistics
and numbers. We do this in a systematic scientific way so the result of this study can help hotel
3.6 Government
In the government aspect this study will help them identify if there are progress improvement of
the customers behavior in hotel preference. Improving the customers behavior experience can
also reverse slumping employee engagement at government agencies themselves. Also, through
his research they will have access data engagement of what is happening from private-sector
hotel companies in relation to public, to help them ease government agencies struggle in
maintaining engagement among their own employees. This study will help the government
identify a direct link between employee engagement and a positive customer behavior
experience.
customers behavior that were not covered and were not able to explore by our research. Thus,