TEAM 1

MARKETING PLAN

Aquastar Purified Water Refilling Station

ALDA, JOHNNY
BALAOD, LENDY
BELGADO, CLAUDINE
BRANZUELA, JEANY CEE
CABALO, ROSELYN
CANUY, MAE

INSTRUCTED BY: JACOLBE, JHEON

LET’S INITIATE!
 1. What is the contribution of distribution framework in marketing plan?
 The distribution framework describes how your clients will be able
to purchase your product. You must identify strategies to reach your
customer in the distribution framework. You can create a website or
use social media channels to allow people to buy products from
you. It could also be a face-to-face transaction that they can
complete at the store.
2. How does promotional strategy make marketing plan effective?
 One of the most important aspects of a marketing strategy is the
promotional strategy. This is where you can promote your product
and reach out to potential customers. To promote their products,
several firms use social media sites such as Facebook, Instagram,
and others. It is also possible to achieve so through advertising; all
you need to do is select an efficient promotional plan.
3. What is the impact of online marketing strategy in marketing plan?
 The impact of online marketing strategy in marketing plan includes
easy integration and facilitates automation of marketing activities
and promotion of products and services to deliver customer support
and share information. It also improved the flow of information,
customer services, improved availability, and market transparency.
To design and implement a successful e-marketing program, a
number of theories, applications, and technologies must be
carefully analyzed and understood.

LET’S INQUIRE!
1. If you are to assess, is it important to add your offers or special deals
wherein you are still discovering the viability of the marketing proposal?
 If we were to assess, offers or special deals should be added even
when discovering the viability of marketing proposal because it will
help the company market the products and services they offered. It
will attract new and repeat customers and boost business
reputation. A good platform as company discovering and attracting
the business of a potential specific market.
2. If you are to evaluate, do we need to have more budgets on marketing
materials to conclude that the marketing plan is achievable?
 In our evaluation, we need to have more budgets on
marketing plan it because in that way or procedure we allow
use to scale up the business by effectively reaching the
audience target in helping promote the new and existing
 product services and growing customer base. In market plan
the budget of marketing materials are strategy to allow and
spend effectively on different channels to achieve.

LET’S INFER!

SECTION 5

DISTRIBUTION PLAN

 AQUASTAR PURIFIED WATER REFILLING STATION SERVICES used the

direct distribution strategy where directly sell and deliver products
to the consumer. To start, AQUASTAR will operate two delivery
Bonggo Trucks for bulk orders and also five side car tricycle for the
household delivery. Deliveries will be made from Monday through
Saturday, and will be deliberately routed to play down travel time
and fuel cost whereas maximizing production.

SECTION 6

YOU’RE OFFERS

 Aquastar Purified Water Refilling station offers quality and safe

drinking water to customers. The business offers a hassle free
experience through household delivery services. Aquastar offers
affordable water products considering the giving of discounts to
loyal customers. The business have well-trained, friendly and
 approachable staffs that address the products and service demands
of customers.

SECTION 7

MARKETING MATERIALS

Marketing materials can take many different forms including;

 Product brochures
 Destination guides
 Promotion fliers
 Conference, programs and registration forms
 Display materials
 Products support manuals
 Advertising materials
 Direct mail pieces
 Inventions
 Multimedia
We should include the marketing materials in making Marketing plan to
serve as a reminder to the company that we use this kind of services in
making business strategy, by giving the consumer a glimpses of things like
value proposition, vision, and culture within an organization. These factor
heavily affects a business plan a putting a little more planning in a design
aspects of marketing materials it also help to boost in a brand and company
image.

SECTION 8

PROMOTIONS STRATEGY

AQUASTAR purified water refilling station can dwells into different promotion
strategy in order for us to engage new customers and to achieve our objectives. The
following are the promotion strategy that may use to promote our business:

 We do flyers
 Radio advertising
 Tarpaulins

SECTION 9

ONLINE MARKETING STRATEGY

AQUASTAR is our proposed project. To make a profit on this project, the
proponents decided to market it through online advertising because most
people use the internet to work and study. It's a huge opportunity for us to
market ourselves quickly. The undertaking we began by distributing it
through various online platforms, such as;
 Facebook
 Google
 Youtube
 Instagram