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Case Chotu Chaiwala

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Shan Ali Shah 

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on May 14, 2018

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Strategic management case
Date uploaded
May 14, 2018

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Case+Chotu+Chaiwala

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1
Suleman
Dawood
School
of Business
(SDSB)
 
Lahore
University
of
Manageme
nt
Sciences(LU
MS)
 
Strategic
Business
Management
 
MGMT 400 - 2
 Submitted
to:Dr. Adnan
ZahidSubmissio
n Date: 22 May
2017
Group 31-
Hafiz Zain Ul
Abdin (1711
0285)2-
Moomal
Irfan (18110
021)3-
Mahnoor
Anwar
(18110137)4
-
Muhammad
Asim
(17110151)5
. Shehriyar
Ahmed
(17110138)
 Trusted by over 1 million members

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2
Conten
ts
Company Ba
ckground .....
.......................
.......................
.......................
... 3Industry 
Analysis .......
.......................
.......................
.......................
......... 5Produ
ction: ...........
.......................
.......................
.......................
.............
6Distributio
n: ...................
.......................
.......................
.......................
....
7Operations
.......................
.......................
.......................
.......................
.. 7Marketin
g ....................
.......................
.......................
.......................
...... 8Expans
ion strategi
es
under consid
eration: .......
.......................
............. 10Ci
tations: ........
.......................
.......................
.......................
..................
13Exhibits ..
.......................
.......................
.......................
.......................
... 13
It was January 28
th
, an important day
for Qambar as he
had called up a
meeting of his
advisors todiscuss
the future
prospects of his
incredibly
successful venture
by the name
of “Chotu Chai
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