Ramirez, Erika May G.

1180085

1. First, quickly at a glance, what TV do you think you would buy?

 Sony KDL 32R307F/R30F LED HD
2. On what criteria do you think you based that decision?
 The reason why I chose this television brand is because of its own
specifications. Since I’m looking for a long lasting type of appliances with
favorable prices and modern connectivity, Sony KDL is the most suitable
among the previous ones. This television can connect to most common
connectivity such as USB ports and internet connection.
3.  What attribute do you find least informative? Eliminate that row.
Continued to do so until a clear brand winner emerges.
 I found audio/headphone outputs as the least informative specs among
others. The function seems useful in a specific way but considering that
there are more than two members of the the family watching the TV, the
audio being limited to one is the least informative.
4. Which brand of TV would seem to be the riskiest to buy? Eliminate it.
Continue until an obvious choice results.
 The most riskiest brand of TV would be the latest brand of Sony TV
because the improvement to the previous one isn’t that much yet it has a
higher price.
5. If you made a price-based decision, would you be happy?
 I will be happy to purchase a price-based television and be able to met
my ideal specifications. Meanwhile, the ideal type of purchase that I want
is affordable price with reasonable specs or a high price with worthy
specification and a long-term lifespan.
6. How would your final brand choice define you?
 I believe that my final choice define me as quality seeker buyer. I prefer to
buy expensive TV with high specifications than a cheap one with less
specifications.