HỒ CHÍ MINH CITY UNIVERSITY OF FOREIGN LANGUAGES – INFORMATION TECHNOLOGY

FACULTY OF TOURISM - HOSPITALITY

GROUP ASSIGNMENT 2

Major: Marketing Tourism

Lecturer: Nguyễn Thị Mộng Ngọc

Group: Awesome Knights
Student identification number of the group leader: 19DH170371
Class:KS1901

Hồ Chí Minh City, 21/10/2021

 LIST OF MEMBERS

No. Student’s ID Full name Remark

1 Trương Thị Thiên Câu 2 và tổng hợp
Kim bài tiểu luận
2 Võ Thị Quỳnh Mai Phần a,b của câu 1
3 Võ Thị Mai Anh Phần c,d,e của câu 1
4 Nguyễn Yến Ngân Phần c,d,e của câu 1
5 Trần Lê Tâm Anh Câu 2 và tổng hợp
bài tiểu luận
 CONTENT
Topic:
With the confirmed end-of-semester assignment topic, students in desired groups are
expected to perform their assigment #2 following the below requirements.
1. Identify one organization in Hospitality & Tourism industry or in Service sector to be the
group’s organization:
a) Name of the organization
b) Product/Service
c) Vision, Mission, (and Goals)
d) Location
e) Website
2. Identify one of the Marketing Mix 7Ps to be presented in next year’s market plan for the
selected organization to cope with Covid-19 pandemic.
1. Identify one organization in Hospitality & Tourism industry or in Service sector to be
the group’s organization.
a. Name of organization:
SHERATON Hotel
b. Product/service:
Hotel:
Relax with 485 deluxe rooms and suites with full amenities and wide views overlooking the
magnificent city and Saigon River. Each room is standardized with the highlight of the
Sheraton Signature Bed Experience. In particular, the system of 379 newly upgraded rooms
in Main Tower, designed with inspiration from Vietnamese lotus flowers, will bring visitors
an intimate and inspiring experience.
With more than 2.200m 2 of 14 lobby, rooms equipped with modern and contemporary, with
a maximum capacity of 1,000 guests, Sheraton Saigon is the perfect choice for all your needs
of large conferences and smaller events in Salt Lake City Bright.
Rooms and suites:
Residence room: All rooms have beautiful views overlooking the city, contemporary
furniture, full amenities and advanced technology equipment to serve the needs of rest and
business, helping you enjoy your time own.
Superior Deluxe King: Enjoy the luxurious and cozy space of Superior Deluxe room with
King bed, 5-star facilities and wide city view.

Restaurant:
Indulge in delicacies at Sheraton Saigon’s renowned restaurants, from the famous Saigon
Café with its buffet of fresh seafood and Western grilled dishes to the quintessential
Cantonese cuisine at the popular Li Bai restaurant and work at The Lounge, a contemporary
all-day lounge featuring international and local cuisine.
Convenient service:
Sheraton Club Lounge
In-room food service
Lifestyle swimming pool and bar
Modern gym
Free WiFi connection
Laundry Service
Airport shuttle service
Concierge service 24/7
Office services
Indoor car park
Pamper yourself at the exclusive Sheraton Club lounge and pamper yourself at the Aqua Day
Spa, fitness room and Lifestyle outdoor swimming pool.
Sheraton Tower Saigon provides quality meeting rooms
Not only providing an ideal accommodation for visitors to visit Saigon, but Sheraton Saigon
Hotel is also a venue for events and meetings. Here, Sheraton offers an area of more than
2,500 square meters with 18 meeting rooms with spacious space and equipped with modern
infrastructure to meet all different needs of customers.

Aqua Day Spa

The gym is fully equipped with modern equipment

Sheraton Saigon specializes in organizing weddings for couples

c. Vision and mission

Strategic vision : Sheraton Saigon Hotel always strives to provide the best services to
customers, the hotel management also determines
The goal of saving energy has both contributed to improving economic efficiency and
towards the criteria of a green hotel.
Stemming from that thought and determination, many innovative management solutions and
breakthrough technology investments have put Sheraton Hotel on the list of green hotels in
Vietnam and the region.
Business Mision: Our goal is to serve our customers to the fullest most in order to satisfy the
customer's satisfaction. Service commitment of Sheraton guarantees you an ideal stay, or we
will spend give you preferential discounts, the opportunity to participate in winning games or
you even join the game to get the money you has cost. Please let us know your wishes.
I'm sure we'll accommodate that request.
Target: Sheraton's goal in the future is to constantly improve its reputation and outstanding
service quality, in order to preserve the beautiful image of the hotel for the target public, in
order to increase profits. Affirm its leading position in the commercial hotel business.

d. Location

88 Dong Khoi, Ben Nghe, District 1, Ho Chi Minh City.

e. Website
https://sheraton.marriott.com/

2. Identify one of the Marketing Mix 7Ps to be presented in next year’s market plan for
the selected organization to cope with Covid-19 pandemic.

Next year marketing plan for sheraton hotel to deal with covid 19 pandemic.

Price marketing strategy

This is one of the most important issues in the marketing strategy of Sheraton hotels,
especially in the context of the covid 19 pandemic and fierce competition today. Sheraton
Hotel always has sensitive activities, promptly grasping market changes to offer suitable
prices.

The price of the hotel room depends on the type of room, from time to time. Room rates
increase with larger rooms and surcharges during holidays and weekends. The average price
is from 105 USD to 820 USD excluding tax and service. Reportedly, Sheraton charges a 7%
service charge and 10% VAT.

For food and additional services, rates are based on the amount used by the customer. The
pricing strategy that Sheraton regularly applies is to reduce prices of products and services to
stimulate customer demand.

Commenting on contemporary trends in tourism and new trends after the COVID-19
pandemic, Sheraton hotel has several pricing strategies:

Sheraton Member Rates

•These rates offer a discount of at least two percent on weekdays and up to five percent on
weekends.

•The rate is applied to the hotel's lowest applicable available public rates for non-premium
rooms.

•The rates must be booked by the Sheraton member using the appropriate member rate
category.

•Member Rates do not apply to groups of 10 or more rooms.

•The member rate may not be combined with other select promotions, offers or discounts, and
is not valid for existing reservations or groups.

•Member Rates do not apply to qualified transient rates such as government, negotiated rates,
AAA, and Senior Discount.

A new trend after the COVID-19 epidemic, many experts believe that group tourism will be
restricted, community tourism, ecotourism, sustainable tourism, etc. will take the throne.
These types of tourism will attract tourists because they are always aiming for sustainability
in the future, in harmony with nature, creating a bond between people and visitors. Especially
at this time, when the world is struggling and people are extremely vulnerable to the
epidemic, preserving the environment is even more necessary. Sheraton has a resort pricing
strategy for all branches with savings up to 20%.

Discounts on prices for seniors.

Special discount for Online Conference at sheraton saigon easily connect with attendees.