10 Ways

To Beat Your Competition In Business

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 1
Positioning

It is essential to identify your primary target audience. List out the kind of
people that are and are not your customers. Once you do that, YOU MUST
CLEARLY ESTABLISH WHAT YOU DO AND WHAT YOU DON'T DO AND
COMMUNICATE IT TO THEM THROUGH YOUR MARKETING AND SALES
COMMUNICATIONS. In some cases, when the customer is not of your liking or
does not fit the criteria, saying no is important. This way you will be able to
clearly differentiate yourself from your competition and attract only those
that resonate with you and your values. This will make sure you achieve a
competitive edge over your target customers in the minds of your customers.

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 2
Increasing
your customer satisfaction
levels and quality

There are 2 parameters to be considered when it comes to what the customer wants:

1: What is the customer paying you for?

2: What is the expectation for which he has not paid you?

In order to achieve higher customer satisfaction levels, make a list of the

customer's expectations and make sure to deliver better and more value than
what you promised. This must be done upon completing the promise you've made
to them. FIRST, DELIVER WHAT THEY HAVE PAID FOR AND THEN ADD MORE
VALUE TO SURPASS THEIR EXPECTATIONS. By doing so, you will be able to build
credibility in the industry and create success stories that your competitor can’t
because most entrepreneurs look at delivering only what the promised and this
sets you apart.

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 3
Hybrid Business
Model

Usually, businesses from a particular product or a service stick to the same

product and grow in the same stream. But, IF YOU COMBINE TWO
COMPLEMENTARY PRODUCTS THEN YOU HAVE AN ADVANTAGE where
the customer feels that I can get both the work done from the same vendor
without much challenge in communication. This will help you stand out and
give a wider range of solutions to your customers vs companies that
provide just one single solution.

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 4
Marketing
proactively and
not reactively

Marketing helps you reach your target customer even before they looking
out to buy your products and services. This way YOU ESTABLISH THE
AUTHORITY EVEN BEFORE CUSTOMER REACHES OUT TO YOU and
because they reached out first you have an upper hand in selling. Most
businesses are struggling to generate leads and their first approach when
they generate a lead is to start selling from the first step even before
qualifying them. So take advantage of the fact that your competitors are
desperate where you have an upper hand with the leads that you have
generated.

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 5
Take your
weaknesses
and turn them into your
strengths

When it comes to an individual, you can have strengths and weakness and
you can build your strengths and ignore your weakness to become an
expert. But when it comes to a business you can always hire experts where
your business is weak. Your customers are depending on you, so you can’t
be weak in any part of your business. So, focus on your strengths but focus
more on your weaknesses. IDENTIFY THE WEAKNESSES AND TAKE THE
NECESSARY STEPS TO LEARN AND ACE IT. Make that weakness your
strength. Make yourself and your business stronger than your competition. 

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 6
Adopt automation
in your business

This is a world that works on technology, most of which is about automation.

Adopting automation is crucial. Be it in the form of an emailer that responds to the 
customer requests, to integration of IoT in your machines, or any other process.
THE OBJECTIVE OF THE AUTOMATION SHOULD BE TO SOLVE THE PROBLEMS OF
THE CUSTOMERS. This will give you an upper edge as you would have automated the
process to solve your customer's small problems while your competitor is still looking
to hire someone to do it. The technology eliminates human error and that can be
reassuring for your customers and establish the credibility of technical know-how. 
Well automated companies have higher chances of winning deals than brick and
mortar businesses.

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 7
Ask for feedback
proactively

Make sure you have regular conversations with your customer and take their detailed
feedback. ANALYSE WHAT THEY ARE HAPPY ABOUT AND WHAT UPSET THEM.
Fix that and continue doing what has been working. Make sure to implement the
feedback in your operations and update them on the same. This will help you achieve
more happy customers which increases the chances of them returning to avail your
services and most importantly not to even change the vendor when they want to.
This is how you develop your customer experience and quality of service.
Remember- it is not a complaint, it is the feedback that you should be open to and
are willing to work on. This will help you generate case studies for Marketing as well
where you showcase your problem-solving abilities for the said customer.

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 8
Networking

It is imperative that you speak to people from different industries, businesses,

functions and learn how are they solving the problems in their industry? This will
help you have an open mind and a more open approach to problem-solving as you
will be a part of multiple perspectives and thought processes. Most entrepreneurs
network only within their industry and avoid meeting other entrepreneurs. This
leads to forming a common belief that the industry itself has some limitations.
There is no limitation to any problem in this world and we have enough proof of
the same. OPEN UP THE HORIZONS OF YOUR MIND TO SOLVE YOUR PROBLEMS
AND GENERATE NEW IDEAS by learning from everyone and everywhere.
Exchange knowledge. Share your lessons and learn from theirs. Be the different
one in your industry who is learning and implementing solutions from other
industries and people. This sets you apart completely.

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 9
Be grateful and
practice gratitude

Implementing the above 8 strategies will help you plenty, but it's important to take a
breath and look around you and be grateful for what you have achieved. Competition
takes a toll on you and your ability to remain calm when you have so many things you
need to do. Be patient, play long term. Do not be in a haste to beat your competition.
Take a moment every day and show some gratitude for what you have, BE GRATEFUL
FOR WHAT YOU'VE BUILT, and be thankful for how far you've come. Only after that
can you plan your next steps objectively. Set goals and make progress silently.

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 10
Invest in your
learning

Entrepreneurs give up on learning the moment they start their business and they put
in every single penny they have in to their business and struggle. Steve Jobs said,
“Learning continually – there’s always “one more thing” to learn”. ALLOCATE A
PART OF YOUR FUNDS OR BUDGET OR EARNING towards your and your team’s
learning. Trust me when I say this, I have trained more than 5 lakh people and have
coached more than 1700 entrepreneurs in our system and their business is never
going to remain the same and each and every entrepreneur thank themselves for
investing in learning and growing their acumen. Let your competitors focus on
running while you sharpen your knife to play a bigger game.

YOUR NEXT STEP

IN LEARNING
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 LEARN
7 Foundational Activities Understanding the Difference
of Building a Successful Between Marketing and Selling
Business Are you also confused between these two?
Every entrepreneur who learned this Learn the difference between the two and
from me felt that this is like an entire get more results from your marketing and
MBA course in one slide. sales effort.

The Trap Of Self How to Retain Employees

Employment A dream for every employee but something
I say self-employment is worse than which is not under your control. I'm going to
employment. I break down this teach you what you should do to make sure
mindset and help you build the right your employees work with you longer than
entrepreneurial mindset. they are today!

of the Entrepreneurs of the Entrepreneurs said

99.3% 99.3%
who attended it said it that it is important for
is applicable for their other entrepreneurs to
industry. learn what this webinar
taught them.

Here are some stats:

found found found
47% 100x value 37% 10x value 16% 5x value

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