Dissemination

MARKA

TARGET GROUPS

INSIDE PARTNERSHIP Municipalities communities, such as the Ave

Intermunicipal Community;
Students, teachers, technicians, trainers, coordinators and
Teachers and professionals linked to education, the
researchers directly involved in the activities of the
environment and the heritage and art of the regions
partnership;
where the educational territories of this project are
School boards, educational bodies, other school decision
inserted;
makers and governance structures, coordinators
General Directorate of School Establishments;
(department, subdepartment, clubs, projects, schools,
Members of national parliaments and the Education
level, cycle, EMAI, PIEF), directors of professional courses,
Committee of national parliaments;
associations (students, parents and guardians, former
students), Centro Qualifica; Regional and national directorates and secretariats of
Remaining elements of the educational community of the the Ministries of Education and Environment;
partnership: students, teachers, senior and local National Erasmus+ Agency, Representation of the
intervention technicians, therapists, social workers, European Parliament and the European Commission in
monitors, administrative and operational staff, Psychology Portugal, EP Ambassador School Program, Erasmus+.
and Guidance Services, Special Education Team, School Ciência Viva Center;
Library Network, Education Team Self-evaluation… Qualified training centers;
Partners and political and school decision makers, Employment Center;
associations and companies; Municipal and national federations of parents'
Students' families; associations;
Former students, teachers and other staff and their Members of local and national associations linked to the
families; promotion of inclusion, defense of heritage and
Friends, collaborators, followers, other local partners. environment;
Researchers, research centers and observatories in
OUTSIDE PARTNERSHIP regional, national and international education;
European public interested in the horizontal priorities of
Teachers, trainers and other professionals related to this project;
education, with an interest in inclusion, innovation, digital, Emigrants around the world, general public.
heritage, environmental education;
School directions and coordinations of local, regional and
national schools;
Local education and training networks, where all schools
and the business and social fabric are represented in
addition to local education players;
Local, regional and national networks of
museums/foundations/associations and their educational
services;
Members of the Municipal Educational Strategic Plan
Teams;
Elements of the educational services of reserves and
natural parks, archaeology offices, historical archives;
Members of the departments and departments of the
different local municipalities and of the regions where the
project is developed, namely, education, environment,
heritage and youth;
 TARGET & MOTIVATION & ACTIVITIES
TARGET AUDIENCE & MOTIVATION
1. Students, teachers and families, representing the
public: in particular our priority will be to reach the
students’ classes not directly involved in the project,
especially the younger classes, to rise their interest to
replay or to increase the activities realized thanks to
our project. Equally, the teachers not directly involved
by the project will be aware of the offered opportunity
and of the didactic results. They can adapt their own
educational methodology to include the innovations,
especially regarding the conceptual approach. Finally,
a fundamental role will be expounded by the parents of
the students: teaching them to understand the
importance of giving their children unconventional
studying experiences.
2. The stakeholders: the network that we will establish
with different organizations in local and regional and
international level is of a high importance for the reach
of project results.
The project's promoters are convinced that a constant
dialogue with the other organizations’ world is
essential for education.
3. The local and national institutions (local
government, Municipality, territorial and regional
scholastic offices, Ministry, non-profit organizations).
The target group of policy makers and a lot of
administrative leaders is chosen for the specific
purpose communicating the validity of methodologies
of non-formal learning, innovative learning paths and
of student-oriented education is essential. If presented
successfully, opportunities for officially supported
implementations of the concepts might be given on a
local, regional or national scale.
4. Researchers and universities: due to the potential of
their dissemination networks, which include strategic
partnerships with all Portuguese-speaking countries
and with Galicia, giving this project a trans-European
character; for the sustainability of the alliance
between school practice and research.
ACTIVITIES TO CARRY OUT IN ORDER TO SHARE THE
RESULTS OF THE PROJECT
Radio, newspapers, magazines, televi. to share results
in each country beyond the partnership. It should be
noted that the AECCB has, for many years, a
partnership with the media. We will write articles in
the neighborhood daily papers and media
declarations. It has a VET of Audiovisual Technicians,
involved in the production of high quality multimedia
content to be disseminated. Our partner from Estonia
also has a high dissemination potential that we intend
to enhance. The school's television channel on the
Internet will also be a means of communication and
dissemination of works, activities and products. We
also mention the magazine Camilo em Ação, with 4
years, and a circulation of 1000 copies, with
projection in all homes of the educational community
and public spaces in the municipality and neighbors.
The multilingual European Journal, in both paper and
digital versions, will also be a dissemination resource
in addition to the partnership. We will allocate links to
the proj. site on other sites and platforms, generating
a multiplier effect.
All products will be free and universally accessible.
Some of the dissemination strategies will be dynamic,
allowing feedback from users.
We will publish news of each event on the digital
platform of the education bulletin of the municipality
of VNF and in the newsletters of the Portal of
Education, which are sent to several publics in the
North Region, as regional delegations of the IPDJ. The
partners will do the same in their dissemination
networks, which we know in the 1st TPM.
EPRP will be the most important form of sharing
between European schools, aiming to increase the
visibility of the project and the relevant intellectual
products. We will promote new opportunities for
sustainability and transferability
Responsibilities for the dissemination activities/Available resources to allow for the proper
implementation of dissemination plans

All project partners. Equally, in general aspects, and defined in the preparation period.

Aim: to increase the influence of the project over the target groups, to improve the sustainability of the
results, to assist teachers and students in their work on media education.

Information and publicity activities of the project will be according to the European Commission
Regulations and observing the Visual Identity Manual and will be implemented by all project partners.
A communication and visibility plan will be created at the beginning of the project.

All information and publicity materials will be written in English language. All these materials will contain
information about the funding program and EU Visual Identity Elements.

A project logo will be designed and used in all project materials in order to ensure the visual identity of the
project.

Each partner will take care of identifying among the institute staff, a professional person and a team
capable of guaranteeing the success of the dissemination activities. In case the partner organization
doesn’t have a suitable professional figure it will have to seek external collaborations.

In order to achieve the impact and dissemination present objectives the partner will be able to guarantee
an administrative office and a professional press office. These will manage the contacts with the press
and the local and national media, organize a constantly updated press review available on the project
website, and to unsure the correct management of relations with the local stakeholders and the institution
invites for the activity participation.
The coordinator from AECCB will supervise the correct accomplishment the activities according to the
timetable.

Each institute partner coordinator will have to interact with the general coordinator of the project
regarding the efficient and punctual realization of the dissemination activity. Moreover each coordinator
of each country partner will have specialized personnel for the press-administrative office activities who
will implement the communication plan.

In the AECCB, in the project's dissemination team, we place informal partners, such as the Municipality and
families. The Municipality, with the registration of activities related to the municipal education network
and the working group of municipal internationalization, will refer to this project in its reports and
platforms. Families and students will be the best informal ambassadors for sharing the experiences that
their students will record.
Before the 1st TPM, we will ask partners for a survey of existing human and material
resources, privileging experience in European dissemination, we will map needs and
allocate the necessary resources and strategies for a dissemination of excellence,
for example by creating implementation plans, guidelines and tutorials.

Each local and international activity, will give rise to several infoproducts, open
digital products: videos, ppt, web pages, pdfs, blogs, prezis, apps, logbooks,
podcasts, photo collections, padlets, reports, video classes, films, testimonies,
speeches, tutorials, travel guides, games for smartphones or PCs, music, short films
...

These open digital products will be linked and/allocated to the digital channels of
the partner institutions of this project, the project, the local and regional networks
of partners and institutions or associations of various types, on their platforms, web
pages, social networks, blogs. Through mailinglists and newsletters we will also
ensure free and public access to these materials.

The products will be available on the AECCB's youtube channel and on the television
channel. The "MARKA METHODOLOGICAL GUIDE" will be available on the OBVIE
website, from FPCEUP. At congresses and meetings and other face-to-face
dissemination events, we will provide information on how those interested can
freely access the products. In each Multiplier Event, we will offer participants a
pendrive with materials and at each school and institution/association a Learning
Box with IO and other digital products. We will hold a MOOC for teachers, trainers
and educational technicians, giving participants the opportunity to learn about and
take ownership of the results of the project and its products, making it available
online, free of charge. In the Erasmus+ Project Results Platform, we will post
information about the project, ways of accessing and using intellectual products
and other information regarding the courses to take and the results of the activities
and the different phases of the project. In this one, the open license for the use of
the intellectual products produced will be allocated, with reference to the request
for authorization for their use (identified contact person). In the eTwinning
Platform, we will make a detailed record, throughout the project, of activities,
training meetings, TPM and the results and final products, with tutorials for use. We
will organize digital publicity events on this platform. The speed with which
communication and dissemination takes place through this platform is a decisive
factor for its use.

The dissemination plan focuses on sustainability, therefore, the transfer of the

methodology to other territories and contexts is highly expected.