P&P COMPUTER SHOP

BUSINESS PLAN

ANN CLAUDETH MABOLO

P&P COMPUTER SHOP | PARATONG, VIGAN CITY ILOCOS SUR
Based on P&P COMPUTER SERVICE MARKETING PLAN SUMMARY the

Evaluation of the strength and weakness. General will intro duce the P&P Service.
SITUATION ANALYSIS
Today’s time is very advance. It has called the time for the 21st century where in digital technologies are
much known and use by individuals. In the sector of education student needs computer shop for them to
search on their project and assignment. Giving services that need by the students can help them to lessen
stress. At the present printing and photocopy, services are very rare in locality especially at Barangay
Paratong and Bulala. Students worried about where will they print they project especially their research
paper. In this P&P computer shop will provide their need to lessen their worriedness.

OBJECTIVES
To satisfy the need of the student and to help them lessen their work. To give the best service need by
the student and by the first year on service the said business will be expand.

MARKETING STRATEGIES
It will be introduce a new service. This business will located near at school for them especially student
will know and not hard to find. In addition, the P&P Computer Shop will offer a good quality of service
that the target customer wants. In this, advertising and affordable pricing will be the strategies.

ACTION PLAN

The P&P Computer Service is a beneficial service that students will assistances. In this to achieve the
objectives, we will offer the best computer services where in the photocopy will be affordable and gives
a quality service. In addition, the computer service will be Five peso net. It will be very affordable for
students. The budget of the student will surely the number one priority of the owner. It will be located
near at school for students will know the service that will offer. The target customers will be the students
because of the requirements that should they need to do.

FINANCIAL ANALYSIS AND EXPECTED RESULTS

Expected that the sale for the years will be profitable that can improved the said computer shop.

CONTINGENCY PLANS

If will competitors will occur still give the students a quality service and a discounts for the photocopy
and printing.
SITUATION ANALYSIS
Today’s time is very advance. It has called the time for the 21st century where in digital technologies are
much known and use by individuals. In the sector of education student needs computer shop for them to
search on their project and assignment. Giving services that need by the students can help them to lessen
stress. At the present printing and photocopy, services are very rare in locality especially at Barangay
Paratong and Bulala. Students worried about where will they print they project especially their research
paper. In this P&P computer shop will provide their need to lessen their worriedness.

MARKET ANALYSIS
The P&P computer shop will provide benefits to the students especially the students from VNHSW.
Thus, it will serve only to the locality the market stability is good to put up this kind of business because
we all know that students requirement know a days are digital (printing research, searching for
assignments and activity). Also to give entertainment for the students. (Games). The price will be
affordable considering the target customers are the students.

COMPETITIVE ANALYSIS
Although there are two competitors in this market, there is substantial concentration. P&P Computer
shop still gives the best quality that the students need. Also the P&P computer shop considers the
students budget.

COMPANY ANALYSIS
P&P computer shop serve a high quality service that every individual wants to feel. In this market, the
P&P Computer Shop has a used for every individual. It serves as for educational purposes,
entertainment and communication.

SWOT ANALYSIS
Strengths
Timely
Very beneficial for students
Affordable
Quality service
Weaknesses
No experience in business
Opportunities
Large market
Building branches
Market growing faster
Threats
Competitors
Possibilities of new market entries

OBJECTIVES
To satisfy the need of the student and to help them lessen their work. To give the best service need by
the student and by the first year on service the said business will be expanded.

MARKETING STRATEGIES
It will be introduce a new service. This business will located near at school for them especially student
will know and not hard to find. In addition, the P&P Computer Shop will offer a good quality of service
that the target customer wants. In this, advertising and affordable pricing will be the strategies.

ACTION PLAN
Product
It is a service that ensuring that students will be prioritize and benefitted. P&P Computer shop service
will know to be the best quality that every target customers satisfy their need. A five-peso net is
affordable for the students.
Price
We believe that we have a service that offers high quality will not affect the price. Considering the
student budget the five- peso net for every 10 minutes, consider as an affordable price for students.
Distributions
We will introduce the P&P Computer Shop at the western part of the vigan city locating at Brgy.
Paratong, Vigan City Ilocos Sur near at Vigan National High School West. This will be open at 8:00
AM – 8:00 PM every day.
Promotions
In advertising P&P Computer Shop sales talking and fliers will be the weapon on advertising the P&P
Computer Shop. Given that, this is located near at school that the students will be known about the
service offered.

FINANCIAL ANALYSIS AND EXPECTED RESULTS

Expected that the sale for the years will be profitable that can improved the said computer shop. At some
point, the increase of price will not be the threat in leading bankrupt. The increase of price will be
depend on the taxes. We can achieve sufficient market to achieve our financial and marketing
objectives.
CONTINGENCY PLANS

If will competitors will occur still give the students a quality service and a discounts for the photocopy
and printing.
It’s not expected that there will be increased price competition due to the entry of the different
competitors. Thus, the P&P Computer Shop have strategies that will used as a tool for more progressive
business.

FINANCIAL APPENDIX
INCOME STATEMENT
Table 1. Financial Statement.
NUMBERS OF PRICE COSTING
Computers 5 Php. 20,000.00 Php. 100,000.00
Printer 1 Php. 8,000.00 Php. 8,000.00
Wi-Fi 1 Php. 1,300.00/month Php. 1,300.00
Wires 1 Php. 5,000.00 Php. 5,000.00
Computer shelves 1 Php. 10,000.00 Php. 10,000.00
Audio Cards 1 Php. 10, 700.00 Php. 10,700.00
Service Labor 1 Php. 5,000.00 Php. 5,000.00
Building 1 Php. 100,000.00 Php. 100,000.00
TOTAL COST Php. 240,000.00
Table 2. Financial plan.
GAMING AND SURFING COSTING
INTERNET/TIME
20 minutes Php. 5.00
40 minutes Php. 10.00
60 mminutes Php. 15.00
80 minutes Php. 20.00
Table 3. Financial plan.
PRINTING COSTING
NON-COLORED
Short Php. 2.00
Long Php. 3.00
COLORED
100% Php. 20.00
75% Php. 15.00
50% Php. 10.00
25% Php. 5.00
PHOTO COPY
Short Php. 1.00
Long Php. 2.00