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Mediated Scollon Mediated action: basic unit for Principle of social action:
Discourse Analysis analysis, focus on the acting of discourse is not perceived as a
social actors. It´s a sum of the system of representation, thought
-focuses on social social actors, the action and the or values, but as a matter of social
action means they are using. actions.
-texts have social Site of engagement: social space Giosemiotics: meaning of all
consequences where mediated action takes language is based on the material,
place concrete and physical placement
Mediational means: material of that language in the world.
means (body dress, movement) (Indexicality). Language depends
through which mediated action is on when and where it is (signs
carried out. and symbols).
Practice: mediated action is only Icons, indexes, symbols.
interpretable through practice Social actor: moves in physical
Nexus of Practice: different types world
of practice (discursive or non) are Interaction order: set of social
interrelated and linked to form relationships we take up and
nexus of practice. (all the maintain with those in our
practices involved together) presence.
Visual semiotics: visual frame of
social action. How placement of
visual symbols affect meaning.
Place semiotics: action takes
place in the universe. Semiotic
spaces (where we find signs) and
non semiotic places (signs
forbidden) are taken into account.