11/11/21, 2:25 PM Quiz 1 (page 1 of 2)

Question 1
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A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best
describes

a. social marketing.
b. electronic enterprise.
c. mobile marketing.
d. social justice.

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Question 2
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A customer service approach that focuses on building long-term and sustainable customer relationships that add value both to the
customers and the merchants best describes

a. social analytics.
b. customer relationship management.
c. social marketing.
d. mobile commerce.

Clear my choice

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Question 3
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A data file that is placed on a users hard drive by a remote Web server, frequently without disclosure or the users consent, which
collects information about the users activities at a site best describes

a. snippet.
b. trace record.
c. cookie.
d. blog.

Clear my choice

Question 4
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A dedicated website hosting company that offers a wide range of hosting services and functionality to businesses of all sizes best
defines

a. web hosting service.

b. application service provider.
c. collaboration service.
d. enhanced service.

Clear my choice

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Question 5
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A deep commitment to repurchase or repatronize a preferred product/service continually in the future, thereby causing repetitive
same-brand or same brand-set purchasing, despite situational influences and marketing efforts that have the potential to cause
switching behavior best describes

a. branding.
b. customer loyalty.
c. behavioral targeting.
d. buyer commitment.

Clear my choice

Question 6
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A domain name that criticizes an organization or person best defines

a. cyberstalking.
b. cyberflaming.
c. cyberbashing.
d. repudiation site.

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Question 7
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A family of Web-feed formats used to publish frequently updated digital content best defines

a. Java.
b. HTML.
c. RSS.
d. XML.

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Question 8
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A hierarchical naming system for computers, services, or any resource participating in the Internet best defines

a. specific name system.

b. hierarchical structure.
c. IP address.
d. domain name system.

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11/11/21, 2:25 PM Quiz 1 (page 1 of 2)

Question 9
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A logistics method in which products on the delivery truck are not preassigned to a destination, but the decision about the quantity to
unload at each destination is made at the time of unloading best describes

a. bullwhip effect.
b. rolling warehouse.
c. reverse logistics system.
d. merge-in-transit.

Clear my choice

Question 10
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A major activity related to the supply chain management problem in EC is the

a. distribution.
b. demand forecast
forecast.
c. order-taking process.
d. third-party logistics.

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11/11/21, 2:25 PM Quiz 1 (page 1 of 2)

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