UNIVERSITY OF FINANCE – MARKETING

Faculty of Marketing
----------

FINAL REPORT
MARKETING MANAGEMENT

MARKETING PLAN
SEVICE “STRESS RELIEF ROOM” OF F5 COMPANY

Teacher advisor: Mr. Dang Huynh Phuong

Group F5

HO CHI MINH CITY, 2021

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 UNIVERSITY OF FINANCE – MARKETING
Faculty of Marketing
----------

FINAL REPORT
MARKETING MANAGEMENT

MARKETING PLAN
SEVICE “STRESS RELIEF ROOM” OF F5 COMPANY

Members of group
1. NGUYỄN VIỆT KHÁNH – 2021007853
2. HUỲNH LÊ ĐỨC NAM – 2021008482
3. NGUYỄN HOÀNG Y MINH NGỌC – 2021008496
4. ĐỖ THỊ XUÂN THẮM – 2021008553
5. NGUYỄN TRIỆU VI – 2021008591

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 Evaluate the level of
NAME
completion

NGUYỄN VIỆT KHÁNH – 2021007853 100%

HUỲNH LÊ ĐỨC NAM – 2021008482 100%

NGUYỄN HOÀNG Y MINH NGỌC – 2021008496 100%

ĐỖ THỊ XUÂN THẮM – 2021008553 100%

NGUYỄN TRIỆU VI – 2021008591 100%

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 TEACHER’S COMMENT
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 STRESS SERVICE MARKETING PLAN- F5 COMPANY

TABLE OF CONTENTS
PART I: SUMMARY
PART II: CONTENT
PART I: SUMMARY ............................................................................. .7
PART II: CONTENT .............................................................................. .8
CHAPTER 1: COMPANY AND PRODUCT OVERVIEW.....................8
1.1. COMPANY OVERVIEW ..................................................................8
1.2. PRODUCT OVERVIEW ....................................................................8
CHAPTER 2: ANALYSIS OF MARKETING ENVIRONMENT...........11
2.1. MAJOR ENVIRONMENTAL ANALYSIS ......................................11
2.1.1. Politics and Law...............................................................................11
2.1.2. Economy ..........................................................................................11
2.1.3. Society and Culture..........................................................................12
2.1.4. Technology.......................................................................................12
2.2. MICROENVIRONMENTAL ANALYSIS ………………………....12
2.2.1. Supplier strength...............................................................................13
2.2.2. Customer power …...........................................................................13

2.2.3. The level of competition of competitors in the industry...................14

2.3. SWOT ANALYSIS .............................................................................14
2.3.1. Strength ………………....................................................................14
2.3.2. Weakness………...............................................................................14
2.3.3. Opportunity........................................................................................14
2.3.4. Threats ...............................................................................................14
CHAPTER 3: MARKETING OBJECTIVES .............................................15
3.1. POSITIONING STRATEGY ...............................................................15
3.1.1. MARKET SEGMENTS.....................................................................15
3.1.1.1 Segmentation by age.........................................................................15

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3.1.1.2 Geographic Segmentation ..............................................................15
3.1.1.3 Segmentation by income.................................................................15
3.1.1.4 Psychographic segment ..................................................................15
3.1.2. SELECTING TARGET CUSTOMERS ...........................................16
3.1.3. POSITIONING STRATEGY ...........................................................16
3.2. MARKETING OBJECTIVES .............................................................16
3.2.1. QUALITATIVE GOALS ..................................................................17
3.2.2. QUANLITAIVE OBJECTIVES ........................................................17
CHAPTER 4: ACTIVITIES PLAN .............................................................18
4.1. MARKETING PLAN ............................................................................18
4.1.1 Before opening.....................................................................................18
4.1.2 Grand opening......................................................................................18
4.1.3 After opening.........................................................................................18
4.2. STAFFING PLAN .................................................................................18
4.3. FANANCCIAL PLAN............................................................................19
4.3.1 Capital Structure....................................................................................21
4.3.2 Expected repayment plan.......................................................................23
4.3.2.1 Expected sales for first year................................................................24
4.3.2.2 Determation of project costs...............................................................24
4.3.3 Analysis of the projects financial performance indicators......................24
CHAPTER 5: ASSESSMENT OF MARKETING PLAN & PREVENTION PLAN...25
5.1. ASSESSMENT OF MARKETING PLAN ...........................................................25
5.1.1. HOW TO EVALUATE THE TOOLS USED....................................................25
5.1.2. HOW TO EVALUATE GOALS :...............................................26
5.2. CONTINGENCY PLAN......................................................................................27
5.2.1. THE PRODUCT................................................................................................27
5.2.2. MEDIA ACTIVITIES .......................................................................................27
5.2.3. DISTRIBUTION CHANNEL ........................................................28
APPENDIX................................................................................................29

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 PART I: SUMMARY

The model of stressful social services in Vietnam is considered to be unpopular

with high potential for development. With an increasingly busy life, it is easy to see and
suffer from stress. According to statistics in April 2021 of the Institute of Mental Health
- Bach Mai Hospital, in Vietnam, about 30% of the population has mental disorders, of
which the rate of depression accounts for 25%. Every year, the number of people who
commit suicide due to depression in our country ranges from 36,000 to 40,000 people,
all of the above cases are related to stress. Grasping this situation, in 2021 F5 company
decided to offer the service "Community stress room ". Taking advantage of competitive
advantage as a new service in Vietnam, F5 identifies target customers who need to
relieve pressure at work and in life. It is expected that Marketing activities in 2020 will
use more than 1 billion budgets, 80% of target customers know about the service, with
50% of which use the service. As the service's first year in the market, the goal of
promoting the service will be at the forefront. Here are the details of the 2021 Marketing
plan for the service "Stress community room "

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 PART II: CONTENT
CHAPTER 1: COMPANY AND PRODUCTS OVERVIEW

1.1. COMPANY OVERVIEW

Due to the newly established F5 company, the theoretical position of the company
in the industry is not high, it is necessary to learn and learn more to understand the
attitude and satisfaction of customers. However, this is the essence of the problem. The
service business model is still quite new, but not much has changed in our market and
there doesn't seem to be any competition, so the company is in a very favorable position
to dominate the market in the future. near the. Objectives: The company sets for itself
short-term goals to dominate the market in Ho Chi Minh City in the near future as it is
one of the largest cities in the country and therefore is synonymous with being Social
progress develops and creates a lot of competition and pressure for many target
customers such as students, students and working people. The company's business
development strategy is to always be creative and bring values beyond what customers
expect from us.
1.2 PRODUCT OVERVIEW
With the understanding and survey of the behaviors that customers often exhibit
in stressful situations, the company has launched various types of services and products
in the immediate future to serve customers to satisfy their desires when they are company
experience. Currently, the company F5 is oriented to market the following 5 types:
• De-stress with a stress-relieving room.
The stress room is so called because the main function of the room is to reduce
stress. You can go into the room blowing leaves, shouting, punching, crying or selfish,
taking selfies as you like without worrying about being criticized or disturbed. Therefore,
it can help you to relieve your frustrations and worries. On the other hand, it can also
help you avoid some social trouble when the mood is good. These can be the differences
between one room and another.

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 • De-stress with a room with dummies and you want to box to vent your anger
on those dummies.
Everyone has times when they are depressed, extremely happy every day, every
week, or simply "itchy feet, itchy hands". In this case, they often use strong body
movements to “share” their feelings, such as banging a table, hitting a pillow, or
slamming the people around them. Based on the above facts, our company came up with
the idea of using soft materials to make puppets with interesting shapes such as soft
rubber, cotton for martial artists, and a muscle gathering mechanism. and convert energy
into electricity.
When you need to relieve stress, share your frustration and you want to use boxing
to vent your anger on those dummies, these dummies will be filled with a lot of
energy. To make it even more appealing, our company added a punch meter to let people
know how much energy their punch is "worth".
This way of collecting energy not only entertains people, but the design of the energy
harvesting mechanism is also very simple, low investment.. At the same time, creates
the best comfort for you after work. Stress helps you regain confidence and lead a better
life, not only that, but it can also contribute a small part to society and repel this stress
disease.
• Release stress with massage room
Relaxing massage room is a perfect space, round tone just quiet enough, a little
gentle, deep and clear. There, our company has a team of professional massage staff who
are well-trained, knowledgeable in physical therapy, open and gentle communication,
suitable for customers of many ages, professions, different income levels… Bring a
feeling of absolute relaxation.
With an average income, customers can still enjoy the feeling of relaxation in any
professional salon.

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 The amazing benefits of massage: Massage therapy offers many important health
benefits, including:
Improve blood circulation
Relax your body
Increase levels of endorphins (chemicals in the body that help you feel better)
• Build a room with fresh natural scenery with many open windows and serve
stress-reducing drinks.
When people are under pressure, the scene has a great impact on their
emotions. Usually, they will choose places with cool scenery, green trees, quiet to
meditate, think, breathe fresh and cool air. When under stress, the heart rate of people
sitting in a room with a window overlooking the green nature tends to quickly return to
normal.
In addition, the company also serves customers with affordable drinks to help
relieve fatigue and anxiety such as: herbal tea, green tea, fresh fruit juice, warm milk, ...
• The campus has many green trees for exercise to reduce stress.
Exercise has the ability to reduce stress in the body because it reduces cortisol –
this is a hormone produced by the adrenal glands during times of stress, anxiety, anger
or fear. In addition, cortisol can increase blood pressure, increase blood sugar levels and
decrease the body's immunity. Therefore, the company has built a small campus planted
with many trees so that customers can experience the freshness and coolness to relieve
stress by exercising, or jogging,...

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 CHAPTER 2: ANALYSIS OF THE MARKETING
ENVIRONMENT
2.1. MAJOR ENVIRONMENTAL ANALYSIS
2.1.1. Politics and Law
Severe stress can make people unable to control their emotions and cause wrong
behaviors that disrupt social order (for example, smashing, throwing things, cursing,
shouting, etc.) ) annoys the community. Therefore, the Government has issued general
legal provisions "According to Article 5 of Decree No. 167/2013/ND-CP of the
Government on sanctioning of administrative violations in the field of security, order
and safety whole society" to seriously handle the above acts. It also means promoting
the Stress business to avoid reducing the above community disturbances.
According to the survey, the local government and people have a very supportive attitude
towards this type of service because it has the ability to reduce the number of people
disrupting social order, which will reduce the load on the apparatus. manage order and
security from which they can switch to other activities such as drug prevention, human
trafficking, etc.
2.1.2. Economy
The profitability potential of customers also depends on their resources: some
people have high income but few resources, others are middle income, have no
accumulation of resources for themselves ( for example new employees).
Work pressure is increasing, career requirements are increasing and it is increasingly
difficult to apply for a job… these problems seem to be encountered by everyone in their
working process. In addition, the company's target customers are intellectuals, people
operating in the economic field, who always have to strive to improve themselves,
maintain their position and progress. These subjects are at high risk for stress-related
illnesses, so having their need to relieve stress is great.

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2.1.3. Society and Culture
According to a recent study, in Vietnam, the rate of people falling into stress and
fatigue is 52%. In Hanoi and Ho Chi Minh City, this figure is up to 55%. This shows
that stress is almost a disease associated with industrial society. Stress comes from work,
finances, family life...
Specifically, when in a stressful situation, people tend to show emotional
instability, they are easily angry, sad, or anxious. Instead of staying calm, trying to get
things done, you will become impatient and irritable, losing patience. This has a negative
impact on day-to-day work efficiency.
People who are stressed often cannot focus their mind but are very forgetful, not
paying attention to the tasks and work that need to be completed. To relieve feelings of
tension and stress, people often act strangely, such as crying, shouting or using
stimulants.
2.1.4. Technology
This is a type of stress relief service, so the applied technology is not a line of
equipment like a production project, but we only use the necessary machines according
to the type of service provided to the customer. As follows:
- Soundproof room: Soundproof glass technology, soundproof wall according to
Japanese standards.
- Massage room: Traditional massage methods (acupuncture, acupressure, massage,
herbal bath...) combine modern massage equipments, pulse motor devices to help relieve
fatigue, sauna wet, dry, shower, sauna, cold and herbal baths. There are also air
conditioners, beds, massage chairs…
- Oxygen chamber: device to filter dirt and bacteria to help fresh air, oxygen generator
to enrich oxygen, soundproof device.
- Angry, uncomfortable room: soundproofing technology, weird dummy sacks for
everyone to unleash punches, kicks, screams; bowls, plates ... of crockery so that
customers can comfortably share (corresponding to the amount of money spent). In any

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room where stereo technology is used, the corresponding lighting in each room is the
kind of music that matches our mood and service intentions.
2.2. MICROENVIRONMENTAL ANALYSIS
2.2.1. Supplier strength
The business idea of an anti-stress service was researched and implemented by
our team in a business project. The novelty of a business idea to reduce stress is the basis
for our determination to carry out this project. Our team hopes the project will bring
great benefits to people and to society. With the goal of not only bringing profits, but
above all, our desire is to be able to create a useful service for the community, helping
to create a balanced mentality for everyone, improving efficiency, results in work, study
and practice. We consider this project very necessary for the company to implement the
policy, as it will be the first product of everyone in the company to be released by
creating useful values that please customers, thereby bringing benefits to the company,
gradually creating a solid position in the hearts of customers. On the other hand, it also
contributes to creating a better society because when people are relieved of their
inhibitory tensions, there will be no conflicts and quarrels between people, on the other
hand, it creates a source of collected for the local budget with taxes and fees paid
annually.
2.2.2. Customer power
As society is developing, at the same time, anxiety and pressure from social life
are increasing such as economic and financial competition, academic pressure, etc.
Everyone has to race for the same purpose. for a more stable life. Therefore, stress is
increasing significantly. Our customers are mainly students, students, working people, ..
When the stress-relieving business plan project is opened at the expense of students,
there will be a lot of target customers coming to help them. they themselves reduce their
fear, help them satisfy, relax their mind more when they can do the things they like such
as shouting loudly, being taken care of by the attentive staff,...And if their needs
customers are satisfied and satisfied, they will spread word of mouth, review the service
so that they can attract more target customers.

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2.2.3. The level of competition of competitors in the industry
Analyze the closest competitors to the business. They are competitors seeking to
satisfy similar customers and needs and provide similar services. Gather information
about your competitors' strategies, goals, strengths and weaknesses. By understanding
each competitor's strategy, the company can detect the closest competitors and take
appropriate actions.
- Direct competitors : few in number and not as professional as VINCOM, BIG C... but
we expect to have more stores in the future, but we have the advantage is 'pioneering in
expertise. research and development, innovation of this service.
- Indirect competitors: are other types of stress relief such as karaoke bars, sports centers,
cinemas... However, these are quite old business types, their strengths I am the novelty
and originality of this type of business.
2.3 SWOT analysis
2.3.1 Strengths
_ As a pioneer company in exploring the domestic market, therefore, it has the advantage
of the service monopoly is great.
2.3.2 Weaknesses
_ Little experience, the ability to grasp customer needs may not be sensitive.
2.3.3 Opportunity
_ The company has an enthusiastic team who are "explorers of new countries. Vietnam
is a country that is developing at a very fast pace, so the number of people suffering from
stress and fatigue is constantly increasing. increased due to increasing work pressure",
so This is a very potential market because a gold mine is waiting to be exploited.

2.3.4 Threats
_ The company's real estate fund does not have, so it has to rent space, renting a space
with a good location is very expensive, while the company's capital is limited because it
is newly established, so it can't get credit because of its bad reputation. available on the
mar.

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 Chapter 3: MARKETING OBJECTIVES
3.1. POSITIONING STRATEGY
For the service "Stress relief room", the STP model is used to devise a positioning
strategy for this service.
3.1.1 Market Segmentation
3.1.1.1 Segmentation by age
_ From 18 to 39 years old: A group of people often suffer from pressures in study, work
and life.
3.1.1.2 Geographic Segmentation
_ Focused mainly on Ho Chi Minh City area because this is one of the largest cities in
the country and therefore means that it is a developed and progressive society and
generates a lot of competition and pressure for many people. Target customers such as
students, students and working people.
3.1.1.3 Segmentation by income
Average monthly income
+ Under 3 million VND
Young, low income
+ 3 million-10 million VND
Young, middle income
+ Over 10 million VND
Young, high income
3.1.1.4 Psychographic segmentation
_ A group of people who think a lot and can't find a place to relieve stress.
3.1.2 Selecting target customers
The company's target customers are intellectuals, business people, people
operating in the economic field and those who have to constantly strive for improvement,
affirmation and promotion. These people are at high risk of stress-related diseases, so
the need for stress relief is great.

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Features of this customer
- Long working hours: This is the most typical feature, an 8-hour working day is almost
not enough for them because they have to work overtime, leave early and leave late.
- Great work pressure.
- Little rest time: Through regular overtime, many people take advantage of the weekend
to catch up, but also lose the opportunity to participate in fun activities, life becomes
cramped and increased occupational diseases. Too much work causes them to suffer
many occupational diseases such as high blood fat, liver fat, stomach and digestive
problems. Computers, air conditioners, eye diseases are also "uninvited".
- There is a distance from relatives: for single people, it takes a long time to visit their
parents, for married people, it starts early in the morning. I left the house before I woke
up, when I got home I was already asleep.
- Small exchange opportunities: In addition, the company's customers are middle- and
high-income customers, so depending on the income and characteristics of the customer,
the company will offer certain products and services. meet customer requirements.
3.1.3 Positioning strategy
As far as we know, the stress relief model established in Japan is also very
successful. This model is too new in Vietnam and no other model can meet this
demand. Modern life with so much pressure and worries about work has become a
"fertile ground" for stress. Diseases caused by stress have the ability to proliferate and
proliferate. Not stopping at popular therapies such as massage, spa, yoga, now our
company's stress relief service also offers many unique stress relief services (smashing
TVs, cups, plates, ...).
From the above analysis, the company would like to propose the positioning for
the new service as follows: "The stress-relieving room service is the first room in
Vietnam to help customers eliminate stress and fatigue quickly"

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3.2 MARKETING OBJECTIVES
3.2.1 Qualitative goals
_ Create great popularity for the service.
- Increase the level of customer support.
- Expanding new distribution channels in other big cities.
3.2.2 Quantitative Objectives
- Service popularity: 80% of target customers.
- Service support level: 75% of the target customers know about the service.

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 CHAPTER 4: ACTIVITIES PLAN
4.1 Marketing plan
4.1.1. Before opening
- Advertise on social networking sites, make an introductory video about the
play center on youtobe, facebook such as music clips, introduce services such
as soundproofing rooms, smashing rooms, massage rooms, etc.
- Set up Facebook to share stress problems, stories, ways to relieve stress,
articles about the consequences of stress and ways to relieve stress such as
funny photos, jokes, introduce the company's services with friends.
Reasonable price package.
- Gift vouchers at schools, office buildings, companies...
- Contact clinics and hospitals to donate vouvher.
4.1.2. Grand Opening
- Organizing a promotion of 20-30% of the first customers will be able to use
the service for free. First week 10% off service price
- Organize competitions such as fastest ball smasher, frog slayer with the
reward of 2 free stress-relief days.
- With balloon smashing games, record the gifts inside the smashed balls or
draw prizes for the store's gifts.
- Organize a shouting contest
- Hold a talk about stress, its harmful effects, and how to deal with it.
- There are service packages for adults such as massage, relaxing sauna at
affordable prices.
4.1.3 After opening
- For regular customers, you can make a vip card to reduce prices for all stress
relief services
- Survey, poll customers

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 - 10%-20% promotion during off-peak periods or days of the month like 6/6
or 11/1
- Organize a lucky draw with bills over 100,000 VND
4.2 STAFFING PLAN
- Contact job centers, universities, and counseling centers to find out which
employees are right for your specific requirements.
- Flexible hiring form, some full-time, some part-time, shift
- Minimum staff includes:
▪ 2 consultants
▪ 1 receptionist
▪ 1 ticket cashier position
▪ 2 massage staff
▪ 2 serving positions
▪ 1 guard
▪ 1 manager
4.3 Financial plan.

STT Property type Unit Area Unit price into money

Architectural buildings
1 Storehouse 1 m2 9 600 5,400
2 Central control room 1 m2 20 1,000 20,000
3 Living room 1 m2 15 800 12,000
4 Consulting room 1 m2 15 1,000 15,000
5 Toilet 2 m2 20 500 10,000
6 Oxygen bedroom 1 m2 15 800 12,000
7 Massage room 1 m2 20 1,000 20,000
8 Room smashing, screaming 2 m2 30 1,000 30,000

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 9 Karaoke room, movie screening 1 m2 30 1,000 30,000
10 Security room – 1 room 1 m2 8 500 4,000
total 158,400
Estimated design and installation table for the project

Unit: 1000 VND

Estimation of equipment for the project

Unit: 1000 VND
STT Device SL Unit price into money
first Desktop 5 5,000 25,000

2 Air conditional 9 4,000 36,000

3 Projectors 1 15,000 15,000

4 Karaoke 1 15,000 15,000
5 Air purifier 2 5,000 10,000
6 Phone: 4 desktop, 2 mobile 10,000
total 110,000
Estimated source of funds for the project
Unit: 1000 VND
STT Content into money
first Land rental capital (1 year) 480,000
2 Design and installation capital 158,400
3 Equipment capital 110,000
4 Material capital (1 year) 102.606
5 Other costs 30,000
6 total 881.006

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 7 15% reserve 132.150
Total capital of the project 1.013,156

4.3.1 Capital structure:

• Total project investment capital 1,013,156,000 VND
• Contributed capital: 215,000,000 VND
• Bank loan: 800,000,000 VND
• Driving rate 11%/year
• Loan term: 3 years
• Payment method: principal + interest each year
4.3.2 Expected repayment plan

expected Debt payment within the year

debt at the Outstanding balance
Year
beginning of Repayments Interest total at the end of the year
the year
Interest rate 11%
1 800,000,000 266,666.667 88,000,000 354.666,667 445.333,333
2 445.333,333 266,666.667 48,986.667 315.653,334 129,679,999
3 129,679,999 266,666.667 14,264,799 280,931.466 0

4.3.2.1. Expected sales for the first year

1 billion/year, the remaining investment capital will be recovered in the following 2
years.
4.3.2.2. Determination of project costs
Includes:

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+ Cost of input materials
quantity for
Unit price
STT Name of materials Unit the whole into money
(without VAT)
year
1 Cups, plates, bowls Kg 10,000 3,000 3,000,000
2. Dummy pc 100 70,000 7,000,000 VND
3. Comedy DVD 100 6,000 600,000
4. Comedy Book 200 10,000 2,000,000
5. Electricity KW 45.375 1.058 48,006,750
12,000,000
6. Communications Month 12 1,000,000
VND
30,000,000
7. Other materials
VND
total 102.606.750

+ Paying employees salary: 90,000,000 VND

+ Repair cost: 30,000,000 VND
+ Investment loan interest payment: 151,251,466 VND
Year 1: 88,000,000 VND
Year 2: 48,986,667
Year 3: 14,264,799
+ Land rental cost: 480,000,000/year
+ Administration expenses: 1% of revenue = 12,000,000 VND
+ Advertising costs: 10% of revenue = 120,000,000 VND

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 TT Content
Year 1 Year 2 Year 3 Year 4 Year 5
first Materials 102.606.750 102.606.750 102.606.750 102.606.750 102.606.750
90,000,000 90,000,000 90,000,000 90,000,000
2 Labor cost 90,000,000
VND VND VND VND
Repair cost 30,000,000 30,000,000 30,000,000 30,000,000
3 30,000,000
(depreciation) VND VND VND VND
Interest payment 88,000,000
4 48,986.667 14,264,799 0 0
expenses VND
480,000,000 480,000,000 480,000,000 480,000,000 480,000,000
5 Cost of land rent
VND VND VND VND VND
12,000,000 14,000,000 14,000,000 14,000,000
6 Management costs 14,000,000
VND VND VND VND
120,000,000 140,000,000 160,000,000 100,000,000
7 Advertising costs 90,000,000
VND VND VND VND
total 1,040,606.750 905.593.417 850.871.549 816,606.750 806,000,000
Table of determining annual business operating expenses

TT Indexing Year2
1 year Year3 Year 4 Year5
total 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000
first 1,800,000,00
revenue VND VND VND VND
2 total cost 1,040,606.750 905.593.417 850.871.549 816,606.750 806,000,000
Income
3 -40,606.750 294.406,683 549.128,451 783,393,250 994,000,000
taxes

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 Income
4 0 73,601,646 137.282.113 195,848,313 248,500.000
Tax
Net
5 -40,606.750 220.805.012 441,846.338 587,554,973 745.500.000
profit
Profit and loss forecast table
4.3.3 Analysis of the project's financial performance indicators
Payback period
The payback period of a project is the time it takes for the project to recoup its costs, in
other words, the payback period is the time it takes to wait before the project starts to
make a profit.
Determine payback period:
* Method that does not take into account the time value of money:
Return on investment from net profit:
We have :
Inside :
Ti: payback time
K: total investment capital
LR:annual net profit
LR = ( -40606750 + 220805012+441846338+587554973+745500000) / 5
= 391019914.6 (VND)
Ti = 1,013,156,000 / 391,019,914.6 = 2,591 (years)
• Return on investment from net profit and depreciation:
Ti =
With a fixed asset depreciation rate of 10%/year, the total depreciation:
KH = 268,400,0000.1 5 = 134, 200,000 (VND)
Payback time:
Ti = 1,013,156,000/ ( 391,019,914.6 + 134,200,000) = 1,929 (years)

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CHAPTER 5: ASSESSMENT OF MARKETING PLAN & PLAN
PREVENTIVE
5.1. ASSESSMENT OF MARKETING PLAN
5.1.1. How to evaluate the tools used
Tools Evaluation method
Evaluate effectiveness by basic criteria such
as:
- Views, interactions, access to articles,
Digital Marketing/PR videos.
of KOL on Facebook, - The number of likes, comments, shares of
Instagram and Youtube videos, review articles, reviews about the
services of the business.

- The number of people interested and

remember the message that the business
conveys on social networking sites.
PR
- The number of people who recognize the
business's brand through its non-profit
community support activities.

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 - Number of people interested in, sharing
and participating in events organized by the
business.

- Number of service tickets sold in

Sale Promotion
promotions created by the business
- Number of people knowing about services
Sponsorship and brands through sponsorship programs of
enterprises.

5.1.2. How to evaluate goals:

Targets Evaluation method
The level of product
awareness in the target
customer group
Service support level
Through surveys of target customers and
(Percentage of customers
from market reports
who will consider using the
service when needed)
Service usage rate in the target
customer group
Data and information
Distribution channel coverage
from distribution channel management

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 software

5.2. CONTINGENCY PLAN

This is a new type of service, there are almost no businesses or companies dealing
in this service, so in the early stages, we will not have much experience and encounter
many obstacles and difficulties in many problems. topics such as products,
communication activities, distribution channels. Here are some preventive measures to
fix it:
5.2.1. About products and services
- Create surveys for the target customer group, from which to analyze and
calculate the obtained data to capture the needs, characteristics and desires of
customers. Thereby, we can develop and create products and services that meet the needs
of our customers.
- Constantly innovating and creating more services such as stress relief combos
for 2 people or groups of 3 or more people.
- Going to learn more new types of entertainment and apply it to our business
such as swing room, mini golf, swimming river, food room, yoga class...
- Always give the best attention to customers. When customers come to the
company, they will enjoy services such as receiving congratulatory letters on birthdays,
holidays, Tet, ways to practice to regain balance between work and life...
- Train qualified staff and always give customers a considerate
attention. Contributing to helping customers regain confidence and joy in life as well as
work.
5.2.2. About media activities

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 - Create unique, curious promotional videos or hire famous people to promote
services and brands.
- Design articles and videos about the harmful effects of stress on people's daily
work.
- Strengthen PR activities on sharing the benefits of proper stress relief
- Cooperate with other companies and businesses to promote this service to attract
office workers, large and small businesses.
5.2.3. About the distribution channel
- Organize more activities at facilities to increase brand awareness.
- Strengthen communication activities for distribution channels.
- Promote small establishments at the head office, for example, when customers come to
the headquarters to use the service, they will receive a discount combo applied at other
establishments.

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 APPENDIX

REFERENCES
1. LAO DONG newspaper: https://laodong.vn/y-te/benh-tam-than-lien-quan-den-
stress-tram-cam-dang-bao-dong-897233.ldo
2. The strength of customer community:
https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.brandsvietnam.com%2
F12493-Suc-manh-cua-cong-dong-khach-
hang%3Ffbclid%3DIwAR1MR_uBMhkz-
MxDKZYiogckwly_aKoddv8Uw8Flyo7Rl45c0xvvvMhHLcw&h=AT0mbqMu
bpJyz6pnqAgK-WJEjfQ3KifC3KCM5es4J-8bGKh5d7-
39zJlF3d2uTYl7k6oYDYvALTMGKi7EAh23audC2iMghVC7qEAP_FlVaB9d
KlWBY2qgNwm5HuMc4H4qsP9ajYo7UihsmbSX_gnYw

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