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  • Mkt542 Assignment Guidelines

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    FATIMAH ZAHRA BINTI ABDUL HADI KAMEL
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    This document provides information about the assessments for a MKT 542 tutorial from October 2021 to February 2022. It outlines four assessments: 1) A reflective paper worth 20% due in Week 6, where students write in pairs/trios about a topic from the syllabus. 2) An article review worth 20% due in Week 9, where students critically evaluate a 2019 or later article. 3) A group case study worth 30% due in Week 11, where groups analyze an assigned case study. 4) A final test worth 30% in Week 13 related to channel management theories. Guidelines are provided for formatting and content for each assessment.

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    This document provides information about the assessments for a MKT 542 tutorial from October 2021 to February 2022. It outlines four assessments: 1) A reflective paper worth 20% due in Week 6, where students write in pairs/trios about a topic from the syllabus. 2) An article review worth 20% due in Week 9, where students critically evaluate a 2019 or later article. 3) A group case study worth 30% due in Week 11, where groups analyze an assigned case study. 4) A final test worth 30% in Week 13 related to channel management theories. Guidelines are provided for formatting and content for each assessment.

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    © All Rights Reserved
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    77 views10 pages

    Mkt542 Assignment Guidelines

    Uploaded by

    FATIMAH ZAHRA BINTI ABDUL HADI KAMEL
    This document provides information about the assessments for a MKT 542 tutorial from October 2021 to February 2022. It outlines four assessments: 1) A reflective paper worth 20% due in Week 6, where students write in pairs/trios about a topic from the syllabus. 2) An article review worth 20% due in Week 9, where students critically evaluate a 2019 or later article. 3) A group case study worth 30% due in Week 11, where groups analyze an assigned case study. 4) A final test worth 30% in Week 13 related to channel management theories. Guidelines are provided for formatting and content for each assessment.

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    of 10

    TUTORIAL

    26 OCTOBER 2021 MKT 542


    Prepared by:
    Noraishah Binti Kamarolzaman
    ASSESSMENT OCT2021-FEB2022
    • Assignment 1 (Pair/Trio Assignment)-Reflective Paper (20%)
    • Assignment 2 (Pair/Trio Assignment)-Article Review (20%)
    • Group Assignment (5-6 in a groups)-Case study (30%)
    • Final Test-30%
    Assignment 1 (Pair/Trio
    Assignment)-Reflective Paper (20%)
    • Students are required to write a reflective paper relating to Channels
    Management.
    • Work in pairs/three in group. Students are required to choose and write any
    one topic from the syllabus.
    • Students are required to write issue(s) in relation to the topic of choice.
    • Submission at Week 6 (18 November 2021, Thursday) at Google Classroom
    before/at 6PM.
    Continue
    • The write up should cover:
    1. Brief introduction on the topic of choice-to incorporate and align it with
    own perspective.
    2. Describe the issue(s) and what is the problem on the topic of choice.
    3. Give opinions on what can be improved and justify.
    Continue
    • Format for Reflective Paper (20%):
    1. Times New Roman/Arial 12
    2. Spacing should be 1.5
    3. Justify
    4. Pages between 3 to 5 not include cover page, table of contents, reference
    and appendix.
    5. For reference use APA format.
    Assignment 2 (Pair/Trio Assignment)-Article
    Review (20%)
    • Purpose of this assignment is to provide • Guidelines:
    students an opportunity to critically evaluate
    written material in relation to channels 1. Identify the source. Universities and
    management. Students are required to assess government agencies tend to be reliable
    a scholarly article obtained through internet
    sources of information. Research and
    professional organizations, newspapers,
    sources or other sources.
    magazines etc may also be reliable.
    • The article should be year 2019 onwards. 2. The review is to be word-processed,
    • Submission Week 9 (16 December 2021, double-spaced, Times New Roman/Arial font,
    size 12, not less than three pages and no
    Thursday) at Google Classroom before/at 6PM.
    more than five pages in length. The cover
    page is not included in the three to five
    pages. Complete sentences, correct spelling,
    grammar and citations are required.
    Continue
    3. A cover page is required. The cover page will include:
    ∙ Articles Title and Author
    ∙ Name of Journal or Sources
    ∙ Date of publication and page numbers
    ∙ Your name, name of class ( e.g Aini & Ali, Matric No.,JBA2404A, Session October
    2021-February 2022)
    4. Appendices
    • The article.
    Group Assignment-Case Study (30%)
    • The group must analyse the case assigned by the lecturer. (Pick one case study from the textbook). Submission
    Week 11 (6 January 2022, Thursday) at GOOGLE CLASSROOM (6PM)
    • Describe the case, find the issues, relate to Channels Management and provide suggestions /solution
    /recommendations.
    • Format for Case Study (30%):
    1. Times New Roman/Arial 12
    2. Spacing should be 1.5
    3. Justify
    4. Pages between 5 to 8 not include cover page, table of contents, reference and appendix (case study)
    5. For reference use APA format.
    Final Test (30%)
    • Final test related to the theories, concept, applications issues and challenges of channels
    management.
    • Final Test will be in Week 13 (18 January 2022, Tuesday, during tutorial class).
    • The chapter will be informed later.
    • Please be prepared.
    “
    THANK YOU VERY MUCH

    GOOD LUCK
    ”
    BELIEVE IN YOURSELF, YOU CAN DO IT

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