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B.B.A.-III Sem.

18049
{` / B.B.A. Examination, Dec. 2016
Advertising Management
(BEA-301)
(New)
• Itme.. Three Hours ] {MaximumMarks : 75

Note : Attempt all the sections as per instruc-

tions.

SectionlA

(Very Short Answer Questions)

Note = Attempt all the.five questions. Very short

answer.is required not .exceeding 75

words. Each question carries 3 marks.

3x5=15

P.T.O.
 2_

Section-C
1. Whatisadvertising?

2. Give any six functions of advertising man- (Detailed Answer Questio,ns)

agement. Note = Attempt any three questions out of the

following five questions. Each question

3. Whatismedia scheduling?

carries 15 marks. Answer is required in

4. Whatisguideusage?
dataii. i5x3=45
5. Whatispayoutplanning?

Section-B 9. Discuss the functions of advertising and ex-

{Short-Answer Questions) plain the role of advertising in economic de-

velopment of India in brief.

Note : Attempt any two questions out of the

following three questions. Each question 10. Discuss the importance of advertising in ef-

carries 71/2 marks, Short answer is re- fective inarketing.

11. Define`branding. Discuss the characteristics

quired not exceedi`ng 200 words.

7 1/2 x 2 = 1 5 of a Good Brand.

' 12. Exp`lain the meaning of Emotional appeals.
6. Define advertising Budget.
What is the difference between national and
7. What islndustrial advertising?

local advertising?
8. .What do you mean by consumerjury?
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13. What are the various elements of a print

copy? What role do they play in increasing

the effectiveness of a print copy?

(,

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