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สารจากผู้อํานวยการ
สถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติ
(มิวเซียมสยาม)

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สารบั
CONTENTS

002—009 010 018 018 070 076 084 090

๑ ๒ ๓ ๔ ๕ ๖ ๗
สารจาก ไทยรึเปล่า? ไทยแปลไทย ไทยตั้งแต่เกิด ไทยสถาบัน ไทยอลังการ ไทยแค่ไหน ไทย ONLY
ผู้อํานวยการ IS THIS THAI? DEFINING “THAINESS” BIRTH OF THAINESS THAILAND’S THREE PILLARS MAGNIFICENTLY THAI DEGREES OF THAINESS ONLY IN THAILAND
สถาบันพิพิธภัณฑ์
การเรียนรู้แห่งชาติ
(มิวเซียมสยาม) 102 110 118 126 132 146 152
ไทยแถลง
INTRODUCTION

ผังนิทรรศการ
FLOOR PLANS ๘ ๙ ๑๐ ๑๑ ๑๒ ๑๓ ๑๔
ไทย INTER ไทยวิทยา ไทยชิม ไทยดีโคตร ไทยเชื่อ ไทยประเพณี ไทยแชะ
INTERNATIONAL THAI LESSONS IN THAI TASTE OF THAI THAINESS, BORROWED THAI BELIEFS THAI TRADITIONS THAI STUDIO

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ไทยแถลง INTRODUCTION

“ความเปลี่ยนแปลง” “ถอดรหัสไทย” h¥ŠŠg£Šr¨| _~”|Š’¢‘¯‰` ‚Š¡g”|¸Ž‰’¸”o “Change” “Decoding Thainess” Lastly TOWARDSTHEENDOF+ING2AMA)8ŋSREIGN
p¢|¬‘|o—š’¸”olŠ”lŒ¨ˆ«h§”Ç ’£¨g‰¨l­|‰¬}·Œ¡ UPUNTILTODAY 4HAINESSISNOTTHATDIŸERENT
hilÆ ”§ ‘¥oÆ iÆ £Ë ®’¸lŽ£ˆ«‚½h¯‰’£lŽ£ˆ’ˆ£‰irÆ |¢ «ph h¥ŠŠg£Šr¨|iÆ ˜  j”oˆ¥Ž«si‰ˆ‘‰£ˆ «g¥|j¦Çhˆ£ ’¸”oˆi«h§Ç”«Š§Æ”o¬‰g«‚½h”¥‘Š¡ ˆiŒ¢g{¡«q…£¡}¢Ž Changes MAKE IT DIŹCULT TO CLEARLY DEŴNE 4HESECONDPERMANENTEXHIBITIONBYŊ-USEUM FROM THE PREVIOUS ERA  BUT THERE IS MORE
¯ˆ·¯|¸ «Š£”£pp¡«’ÅhŽ¢|Ž¢oj”o«g·£«‚½h¯‰¬}·®h ·£ˆgŒ£olŽ£ˆs¢s¸”h‘¢‘h¬Œ¡lŒ¨ˆ«lŠ§”j”o ¬}·o¢Ç ’ˆ|ƒ©g­‰o«‚½h«h§”Ç «|i‰Žg¢h|¸Ž‰¬hŽlŽ£ˆl¥| 4HAINESS 7E MAY REGARD OLD TEMPLES AND 3IAMŋEMERGEDAMIDSTCONFUSIONANDVAGUENESS AWARENESS ABOUT 4HAINESS IN LINE WITH
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p£g¬’Œ·olŽ£ˆŠ©}¸ £· o±¢oÇ o£hŽ¥r£g£Šo£hŽ¥p‰¢ ’Š§” «‚½ h ‰¨ l ’Œ¢ o «‚ŒiÆ ‰ h¬‚Œog£Š‚glŠ”o ph~¦ o ‰¨ l NESS ON MANY OCCASIONS -ORE IMPORTANTLY  Ŋ-USEUM3IAMŋMIGHTNOTOŸERTHEONLYANSWER
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STILLREMAINEDTHEHEARTOF4HAINESS

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ผังนิทรรศการ FLOOR PLANS

๘ ๒
ไทย INTER ไทยแปลไทย
INTERNATIONAL THAI DEFINING “THAINESS”

ไทยสถาบัน
THAILAND’S
๑๑ ๑๐ ๙ ๗ ๑๒ ๑๓ ๑๔
THREE PILLARS
๓ ๑ ๕ ๖
ไทยดีโคตร ไทยตั้งแต่เกิด ไทยรึเปล่า? ไทยอลังการ
THAINESS, ไทยชิม ไทยวิทยา ไทย ONLY ไทยเชื่อ ไทยประเพณี ไทยแชะ ไทยแค่ไหน
TASTE OF THAI LESSONS IN THAI ONLY IN THAILAND THAI BELIEFS THAI TRADITIONS THAI STUDIO BIRTH OF THAINESS IS THIS THAI? MAGNIFICENTLY THAI DEGREES OF THAINESS
BORROWED

ชั้น ๒ ชั้น ๓
THE 2ND FLOOR THE 3RD FLOOR
ถอดรหัส

’¸”ohiǯ|¸ŠŽŠŽˆlŽ£ˆl¥|lŽ£ˆ«’Åhj”o‘¢olˆ}·”‚Š£gwg£Š{»_lŽ£ˆ«‚½h¯‰`
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ไทยรึISเปล่ า?
THIS THAI?

¯|¸”‰·£or¢|«ph

DECODING

4HISGALLERYBRINGSTOGETHERIDEASANDOPINIONSSURROUNDINGTHEIDEAOF What is “Thainess”?


_4HAINESS `WHICHISADEBATABLETOPICTHATCANNOTBEEASILYRESOLVED “ความเป็นไทย” คืออะไร?
3UCHASIMPLEQUESTION YETSODIŹCULTTOANSWER
4HEQUESTIONCONTINUESANDSEEMSIMPOSSIBLETODEŴNECLEARLY BECAUSE lË£~£ˆ®gŒ¸}¢Ž¬}·¢Çoˆ¢Ž¢Çoˆ¦h 7HETHERYOUŋREA4HAIORNOT 4HAINESSISHARDTODEŴNE
4HAINESSISDIVERSE DYNAMIC ANDEVER CHANGING
«r§Æ”’Š§”¯ˆ·¯‰pih„Š¢Æogʼn¢ooo
What is “Thainess”?
4HE7AI4EMPLES0ALACES0OLITENESS)STHATIT
“ความเป็นไทย” คืออะไร?
¯’Ž¸Ž¢|Ž¢o«gŠo®pp¢o¬l·hiÇ«’Š” What counts as “Thainess”?
)STHIS4HAI
(OW4HAIISIT
“ความเป็นไทย” อยู่ตรงไหน? (OWISIT4HAI
¯‰Š¦«‚Œ·£ So many answers surround us.
¯‰¬l·¯’h 4AKEACLOSELOOKANDYOUWILLSEE
¯‰‰¢o¯o ,ETŋSDECODE4HAINESSSOYOUCANTAKEITHOMEWITHYOU

คําตอบหลากหลายอยู่ใกล้ตัว
หาให้เจอ ความมัวจะหายไป
แล้ว_~”|Š’¢‘¯‰`ใส่ถุงกลับบ้านกัน
ไทยรึเปล่า?

13

IS THIS THAI?
12

IS THIS THAI?
ไทยรึเปล่า?
เทรนด์ใหม่
โชว์ชุดไทยรับปริญญาเมืองนอก
A NEW TREND!
Wearing Thai Costumes for Commencement

หน้าไม่ไทย? ในละครย้อนยุค
FARANG FACE, CHINESE LOOK
In a Period Drama?

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IS THIS THAI?
ไทยรึเปล่า?
โอเคมั้ย?
เลดี้กาก้า สวมชฎาขึ้นคอนเสิร์ต ทศกัณฐ์หยอดขนมครก...ได้มั้ย?
ARE YOU OK? RAVANA, THE GREAT KING
Lady Gaga Donning the Thai Theatirical Headdress Can he cook?

16 17
ถอดรหัส

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ไม่น่าเชื่อว่า
เราค้นหาคําจํากัดความ “ความเป็นไทย” แทบไม่ได้
แม้คําๆ นี้ จะถูกนํามาใช้อยู่ตลอดเวลา
ทําไมความเป็นไทยต้องลึกลับขนาดนั้น

เพราะ
มันมียุคสมัย มีวันหมดอายุ และมีคนสร้างขึ้นใหม่
มันมีความเคลื่อนไหว มีการผสมผสาน และมีความหลากหลาย
ไทยตัBIRTH้งแต่
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OF THAINESS
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gŒ¢¸£h¯‚¢hi นี่คือเหตุผลว่า ทําไม “ความเป็นไทย” จึงไม่มีคาํ จํากัดความ
DECODING

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ดังนั้น การ “ถอดรหัสไทย” เพื่อค้นหาที่มาที่ไปของความเป็นไทย


อาจจะทําให้เราเห็นและเข้าใจความเป็นไทยได้ชัดเจนยิ่งขึ้น
เพราะวันนี้ เราก็เป็น “ผู้สร้าง” ความเป็นไทยคนหนึ่งเหมือนกัน

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DEFINING “THAINESS”
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Prasat Phimai Tem
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Image Courtesy of Atitaya Tirachot

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¥Œ‚Ž¢zh€ŠŠˆiÆ«‚½hj”o}¢Ž«”o¬Œ¸ŽgÅ}£ˆ Dating back more than 2,000 years, long before the kingdom &ERMENTED ŴSH (pla ra) is a common dish in
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of Siam was founded, Bang Chiang pottery is ancient yet 3OUTHEAST!SIA)THASBEENALOCALFAVORITEFOR
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This statue of the Bodhisattva Avalokitesvara is
«…Š£¡‘Ë£h¦g«Š§Æ”or£}¥}£ˆ¬‘ˆ¢‰®’ˆ·‰¢o¯ˆ·ˆi attests to Thailand’s long history. Its antiquity makes it 3IAMESE AND,AOPEOPLES&ERMENTEDŴSHREŵECTS
A3RIVIJAYANARTIFACTFROMTHETH THCENTURY 
a perfect representation of Thainess. the fertility of the region and is a shared taste
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4HELOTUSBUD SHAPEDSTUPA KNOWNASPhum Khao
Bin, is considered a cultural amalgamation. The shape
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‚Š¡Ž¢}¥£‘}Š»r£}¥¯‰ ‡££¯‰ ¬Œ¡…Š¡ˆ’£ ,ANNA +HMER AND"URMESEñMIXEDTOGETHERINTO ¢oÇ …Š¡…¨€£‘h£¬Œ¡…Š¡…¨€Š©‚Œ¸Žh¯|¸ ‡£…‘Œ¢gr£|gŽ¢|Širˆ¨ p¢o’Ž¢|‘¨­j¢‰
g¢}Š¥‰»®h”¨|ˆl}¥j”o¯‰l§”…·”‚glŠ”oŒ©g a Sukhothai style. This stupa shape is always used Š¢p£g”¥€¥…Œ”¥h«|i‰¬Œ¡ŠiŒ¢og£¬}·g£Š ‚Š£gwŒ£‰«‘¸hiƈi«l¸£”¥€¥…Œ¬
Š¢rg£ŒiÆ šh·£p¡Šo«’ÅhlŽ£ˆ‘Ë£l¢u®h«h§”Ç ’£j”o as a representation of Thainess. «Œ§”gŠ¢‚Š¢¬}·ogÅ£Ë ®’¸«g¥|«‚½h«”gŒ¢g{» ”¥h«|i‰ ŠiŒ¢og£ g·”hp¡…¢zh£ˆ£
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4HEŴRST3UKHOTHAISTONEINSCRIPTIONISCONSIDEREDTOBE j”olŽ£ˆ«‚½h¯‰ Buddhist teachings and Buddha statues were 3UKHOTHAI0ROVINCEDEPICTSTHESTORYOF
THEBEGINNINGOF4HAIHISTORY 4HAILANGUAGE AND4HAI STYLE brought to Siam from India and Sri Lanka, but THE"UDDHA4HESTYLEAPPEARSTOHAVE
KINGSHIP WHICHISCHARACTERIZEDASASYSTEMOFBENEVOLENT Sangkhalok pottery got its name from the district it originated from gradually, they were adapted to suit the Thai )NDIANAND3RI,ANKANINŵUENCES"EFORE ’h¢o®’u· ˆiiƈ£p£g _Ž£‰¢o‚©ŠŽ£` j”orŽ£ }·”ˆ£ˆig£Š…¢zh£ ®‘·lŽ£ˆ
patriarchy where “the father protects his children.” ñ3AWANKHALOK$ISTRICTIN3UKHOTHAI0ROVINCE)NTHETHCENTURY  culture, thereby adopting a Thai style which is AUNIQUELY4HAISTYLEWASDEVELOPED THIS ‚Š¡{i}‚Š¡|¥x»·Žo·£g£Š«r¥|phgŒ£‰«‚½h¥Œ‚¡¯‰ˆi’Œ¢gx£hr¢|«ph
King Rama IV saw the importance of words in this Sangkhalok pottery, which were considered luxury products at the as exquisite as the original style. was the style often seen in Buddhist or
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INSCRIPTION WHICHREŵECTEDTHE4HAIIDENTITY ANDTHEREFORE time, became popular export goods among the Japanese and other This Walking Buddha from the Sukhothai Era Sukhothai art.
PRESENTEDTHETRANSLATEDVERSIONTO3IR*OHN"OWRING countries in Asia and Europe. IS MARVELOUS AND UNIQUE  AND IMMEDIATELY .ANG9AISHADOWPLAY ORIGINATEDFROM*AVANESE_7AYANG0URWA`ANCIENTPUPPET
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"RITISHAMBASSADOR ASAPROOFTHAT3IAMWASACIVILIZED Later, Sangkhalok pottery became a Sukhothai signature, a city which RECOGNIZABLEAS4HAI ‚Š¡ˆŽŒp£Š¦g”¢gŠ¯‰‡£…Œ£‰«‘¸hpË£’Œ¢gh¬ƒ·h’¥h«gi‰Æ Žg¢ THEATREART 4HEARTFORMDEVELOPEDGRADUALLY WITHNEWELEMENTSANDSTYLESBEING
nation with a long and continuous history. REŵECTSIDEAL4HAINESS r£|g}·£o±®hr£|g’¸£Š¸”‰r£}¥‚iÆ Š¡|¢¯Ž¸®h«p|i‰Ž» |¢ Širˆ¨ ‘¨­j¢‰ ADDED UNTILITBECAMEA4HAIART4HEREISCLEAREVIDENCETHATTHEARTHASBEENAROUND
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Wat Phra Kaeo
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7AT0HRA3I3ANPHETIN!YUTTHAYA0ROVINCE Image Courtesy of Srirath Somsawat The Reclining Buddha at Wat Pho

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4HE%MERALD"UDDHAISEVIDENTLYA,ANNASTYLE BUILT ‘¢uŒ¢g{»lŽ£ˆ«‚½h¯‰”‰·£o’h¦Æo
in Lanna (the ancient kingdom once situated in the
NORTHOF4HAILAND BEFOREBEINGMOVEDTO6IENTIAN Kathakali, a classical Indian dance, often presented
,AOS  4HONBURI  AND "ANGKOK RESPECTIVELY 4HE the story of Ramayana. The performance spread to
Emerald Buddha is considered the palladium of the *AVA THE+HMEREMPIRE ANDLATER!YUTTHAYA)TWAS
Kingdom of Thailand. DEVELOPEDINTOkhon, a performance in the Siamese
royal court.
Thai khonFOLLOWSAVERYSTRICTCODEANDISCONSIDERED
a high royal art. It is a national heritage and a perfect
portrayal of Thainess.

p¥}ŠgŠŠˆ¯‰ˆiiƈ£’Œ£g’Œ£‰ «r·h pih ”¥h«|i‰


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lŽ£ˆ«‚½hˆ£p£g}·£or£}¥ ¬}·gÅ~©g‚Š¢«‚ŒiƉhph¬¯ˆ·«’Œ§” 4HAIPAINTINGWASINŵUENCEDBYMANYCULTURESñ#HINA 
«l¸£«|¥ˆ¢oÇ r§”Æ Š‘r£}¥¬ˆ¸gŠ¡¢oÆ Š©‚Š·£o’h¸£}£~©g‚Š¨o®’ˆ·®‘·lŽ£ˆ )NDIA AND3RI,ANKAñBEFOREDEVELOPINGITSOWNSTYLISTIC
‚Š¡{i}phgŒ£‰«‚½h_jhˆ¯‰` identity.
The strokes and lines are steeped in history, gracing sacred
You know instantly that this is Thai dessert. Despite its Western origin, PLACESTHATREŵECT4HAINESS SUCHASTEMPLESANDPALACES
ITHASBEENSOLOCALIZEDTHATITHASBECOMEFULLY4HAI FROMTHENAMETO Thai painting has become a form of Thai heritage.
the shape.

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by society. Formerly, it was a Hindu ceremony, but Buddhist elements were later
Š”|…¸h¯|¸«‘ˆ”ˆ£ r¡Š”‰p¡ˆi«…‰|£”ol»®|”ol»’h¦ÆoiÆl”‰…¥¢g»Š¢g£”‰©· 4HE_-AHADTHAI`HAIRCUTISOFTENSEENINPERIODŴLMS
_lŽ£ˆ«‚½h¯‰`~©g…¢zh£j¦ÇhphgŠ¡¢Æoˆi«‘£’Œ¢giƈ¢Æhlo added at the beginning of the ceremony. The person who performs the coronation is The Hindu god Narai, a symbol of the King, sits on a p¦o‘ˆlŽŠp¡Ë£Š©‚«……Š¡”ol»h¢Çhj¦Çh¯Ž¸‘¢gg£Š¡©r£ and TV dramas. This hairstyle was popular from
¬jÅo¬Šo®hŠ©‚j”or£}¥£‘h£¬Œ¡…Š¡ˆ’£g¢}Š¥‰» a Brahmin priest. Naga serpent when in water, and on the legendary
Garuda bird when in the sky. Hinduism was adapted Phra Siam Thewathirat is not a Buddha image, but is an image of the deity who protects
the Ayutthaya Era to the reign of King Rama V.
The “Thad” hairstyle looks similar to the “Ma
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to suit the Thai culture, and therefore the Naga the country. It was built during King Rama IV’s reign, as the King felt that Siam had hadthai” style, but the sideburns were kept long
HASA4HAI STYLEFACE4HEROYALBARGEPROCESSION  RISKEDLOSINGITSSOVEREIGNTYMANYTIMES BUTHADALWAYSMADEITTHROUGH4HEREMUST and tucked behind the ears or decorated with
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King Rama IV presented this image of the Emerald
_Š£g` j”olŽ£ˆ«‚½h¯‰ ƒ·£h¥Œ£p£Š¦g’Œ¢giÆ — ­|‰‰¸”h‚Š¡Ž¢}¥£‘}Š» "UDDHA TO 3IR *OHN "OWRING  ANENVOYOF THE
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‘‰£ˆ‚Š¡« Buddhism as its core belief. ®hŠŠ|£«lŠ§”Æ oˆolŒŠ£rŠŠ{£g£Ši…Æ Š¡£‘ˆ«|Åp…Š¡p”ˆ«gŒ¸£«p¸£”‰©’· Ž¢ ‘·o¯‚…Š¡Š£r£h¬|·…Š¡«p¸£h­‚«Œi‰hiÆ ™
Image from The Kingdom and People of Siam by Sir John Bowring ¬’·o„Š¢oÆ «‘ˆij”o‘Ë£l¢u’Œ£‰r¥hÇ ŠŽˆ¢oÇ …Š¡ˆ’£ˆog¨vs¦oÆ «‚½h«lŠ§”Æ o”¥‘Š¥‰‰r¢hÇ ‘©oj”o¯‰«Š£¯ˆ·Š£…Š¡Š£r‚Š¡‘ol»
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inscription dating to the Sukhothai Era in order to show that Siam had a long and +ING2AMA)6SENTMANYROYALTRIBUTESTO+ING.APOLEON)))OF&RANCE INCLUDINGROYALCROWNSANDHIGH RANKREGALIA4HEOBJECTIVEOF
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«p¸£”‰©·’¢ŽŠo‚Š¡‰¨g}»j¦Çh’Œ¢op£g«‘|Åp…Š¡Š£r|Ë£«h¥hgŒ¢p£gg£Š j”o…Š¡£‘ˆ«|Åp…Š¡p¨Œp”ˆ«gŒ¸£«p¸£”‰©’· Ž¢ ¬}·‘ˆ«|Åp«p¸£…Š¡‰£Šˆˆ’£Ši‘Š¨ ‰¥ Žo»
«‰§”h‚Š¡«”¥h«|i‰«ˆ§Æ”‚c ˜š—›Œ¢g{¡«‚½h«‘§Ç”‘©‘ij£Žl”}¢Ço r·Žo¨hh£l ƒ©‘¸ £Ë «ŠÅpŠ£rg£Š¬ƒ·h|¥hgŠ£¢olˆ©Œj”…Š¡Š£r£h®’¸‘Š¸£o‰”|«‚½h
gŠ¡|¨ˆ’¸£«ˆÅ|lŒ¸£‰«‘§Ç”j”o’£Š”¢og‹  _«‘§Ç”¬’ŒŽo` ’Š§” ‚Š£‘£¬¯‰¬j”o…Š¡iÆh¢Æop¢gŠiˆ’£‚Š£‘£p¦o””g«‚½h_„Š¢Æo®‘·rv£`”‰·£o
2AJ 0ATTERN hiÇ }¢|~Ž£‰­|‰r·£o«‘§Ç”r£Ž«ˆ§”og¢Œg¢}}£ ‚Š¡« iÆ«’Åh®h‚¼pp¨¢h«‚½hg£Šƒ‘ˆƒ‘£h¯‰g¢„Š¢ÆoŠ·Žˆg¢h”‰·£oŽ¥«
Courtesy of the National Museum of Singapore, National Heritage Board
”¥h«|i‰ ¬}·}·”ˆ£gŒ£‰«‚½h _r¨|¯‰` ‰”|h¥‰ˆ‘Ë£’Š¢«p¸£·£Ž’Š§”
The Chakri Maha Prasat Throne Hall was supposed to look purely Western, following the royal
ƒ©¸iÆ}¸”og£Š¬}·o¯‰ command of King Rama V. Sri Suriwongse, the regent, proposed that the roof should be Thai,
The style of the Thai men’s jacket was designed by similar to the roof of the throne hall in the Ayutthaya Era. Therefore, the Chakri Maha
+ING2AMA6AFTERHISROYALVISITTO)NDIAIN Prasat Throne Hall turned out looking Western with a Thai crown. This was
)TISAWHITEJACKETWITHA-ANDARINCOLLARANDŴVE a marriage of Thai and Western motifs and a harmonious blend of
buttons, similar to a British soldier’s uniform. Called two cultures.
a Raj pattern jacket, this type of shirt was made by a «”§Ç”«†e¿”‡£…­|‰ŠiŠ¢wx»‘ˆ‘Ž¢‘|¥Ê
Kolkata tailor in India. Later, it became a traditional Image Courtesy of Srirath Somsawat

Thai costume worn by grooms or those who wanted


to wear formal Thai clothes.

~hh«pŠ¥ugŠ¨o }¢|j¦Çh}£ˆlË£j”j”o„Š¢Æo®h‘ˆ¢‰Š¢rg£ŒiÆ š ˆilŽ£ˆ‰£Ž «ˆ§Æ”lŠ¢Ço…Š¡£‘ˆ«|Åp…Š¡p¨Œp”ˆ«gŒ¸£«p¸£”‰©·’¢Ž


žg¥­Œ«ˆ}ŠgŽ·£«Š¥Æˆ‘Š¸£oj¦Çh®h‚c ˜š–š¬Œ¸Ž«‘ŠÅp®h‚c ˜š–«Š£ˆ¢gp¡ Š¢rg£ŒiÆ ›«‘|Åp‚Š¡…£‘‘¥ol­‚Š»¯|¸…Š¡Š£r£hr¸£o
¯|¸«’Åh}¦gŠ£ˆ¸£hr·”o _‘ˆ¢‰®’ˆ·` ‚¡‚h”‰©·g¢‡£…riŽ¥}¬|¢Ço«|¥ˆj”o ‘Ë£Š¥|hiǯŽ¸«‚½hiƊ¡Œ¦g«ˆ§Æ”Ž¢hiÆ—œˆih£lˆ˜š—š
r£Ž‘‰£ˆh~hh‘£‰hiÇ«‘ˆ” ®hx£h¡‘¢}Ž»l©·…Š¡£Šˆi ‘¢}Ž»h¢gŠ«…§Æ”¸£h«ˆ§”o
¬Œ¡‘¢}Ž»®hŽ¥~i¯‰
Charoen Krung Road or New Road was constructed following Westerners’ requests
DURINGTHEREIGNOF+ING2AMA)6)TISABOUTMILESLONG ANDBUILDINGBEGANIN +ING2AMA6VISITED3INGAPOREANDPRESENTEDTHISBRONZE
AND WAS COMPLETED IN  /N THIS ROAD  YOU CAN SEE MODERN BUILDINGS EXISTING ELEPHANT AS A TOKEN OF FRIENDSHIP ON -ARCH   
alongside a more traditional way of life. The elephant has contributed to Thai society as a royal animal,
‡£…p£g’”p|’ˆ£‰«’}¨¬’·or£}¥gŠˆ¥Œ‚£gŠgŠ¡ŠŽoŽ¢zh€ŠŠˆ AWARANIMAL ANDANINTEGRALPARTOF4HAIPEOPLEŋSLIVES
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Special Thanks to Cherry Thian

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shows the King’s jurisdiction and ownership. Anyone
_)KNOWTHATSHOULD3IAMŋSSOVEREIGNTYCOMETOANEND MYLIFEWOULDEND ` residing in the area was required to follow the
wrote King Rama V when Siam ceded considerable territory to France in code of Thainess and acknowledge that they were
 a part of the Thai nation. The map was a sort of a
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4HEREŴNEMENTOFROYALLIFESTYLES ASREPRESENTEDINCHRONICLES BOOKS 
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h¥‰ˆiƑ¨| the residents of the royal court, from royalty to their courtiers, are during the reign of King Rama VI. The “elite” status of
considered the epitome of Thainess. Hua Hin represents an image of a classic Thai holiday.
)NTHES AFTER+ING2AMA6VISITED%UROPE THE
Victorian lace blouse became popular among Siamese ‡£…p£g’”p|’ˆ£‰«’}¨¬’·or£}¥gŠˆ¥Œ‚£gŠgŠ¡ŠŽoŽ¢zh€ŠŠˆ
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elite women. The blouse was adapted to suit the Thai Ministry of Culture
CLIMATE ANDTHISTYPEOFBLOUSEHASBECOMERECOGNIZED
ASATRADITIONAL4HAICOSTUME!TTRADITIONALFESTIVALS
and ceremonies, from ordination ceremonies and the
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in kindergartens, this type of lace blouse is the most
popular choice.
 
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whose letter was published in the Bangkok Daily
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¬~¬|o‘Œ¢j£ŽŽ·£ _¯ˆ·‘o·£…”‘Ë£’Š¢‚Š¡«` graceful enough for the country,” and suggested
p¦o¬h¡hË£Ž·£ ¬~}ŠogŒ£olŽŠp¡«‚½h‘ihËÇ£«o¥hs¦Æo THATABLUESTRIPEñTHESYMBOLICCOLOROFTHE
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«‚½h‘i‘·Žh…Š¡”ol» lŽ£ˆŠ£~¦o…Š¡£‘ˆ«|Åp heard this idea, and said, “It looks beautiful,
…Š¡ˆog¨v«gŒ¸£«p¸£”‰©·’¢ŽŠ¢rg£ŒiÆœp¦o­‚Š| ®’¸ and I must admit that it is more striking than
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”g«Œ·£«Š§Æ”o ¢Ço’ˆ|ˆi‡£… Ÿ˜ ‡£… ¬Œ¸ŽhË£¯‚‚Š¡|¢…Š¡«ˆŠ¨®’¸‚Š¡r£rhrˆ ®ho£h ’h¢o‘§”™«Œ·ˆhiÇ~§”«‚½h}¸h}Ë£Š¢j”og£ŠŽ£oŠ£gx£h_g£Š«Ši‰h`
lË£Ž·£_…o£Ž|£Š`…o» ”Ž}£Š ’ˆ£‰~¦o«Š§Æ”oŠ£Ž‚Š¡Ž¢}¥ ‘~£hi‰Æ ¨ €’¢}~ip¡”‰©· ¯iÆ ’h¬h·‰o¢ «‚½hiÆ …Š¡Š£r£h«…Œ¥o…Š¡…‘ˆ«|Åp «p¸£†³£…£’¨Š¢|ˆ{iˆ¢‰ ‚Š¡Ž¢}¥£‘}Š»¯‰¬hŽ_Š¢gr£}¥`Ž·£|¸Ž‰«Š§Æ”og£ŠgË£«h¥|r£}¥¬Œ¡
j”o…Š¡Š£rŽo» ~g«~i‰og¢h”‰©· ¬}·…Š¡ŠˆŠ£r£h¨‘£ŽŠi‰» g£Š«Ši‰hŠ©l¸ Ž£ˆ«‚½hˆ£j”o¸£h«ˆ§”op£g…Š¡Š£r…o£Ž|£Š«‚½h«Š§”Æ o‘Ë£l¢u‘©o‘¨|®h‰¨l‘ˆ¢‰ rhr£}¥¯‰g£Š}·”‘©¸«…§Æ”‘Š¸£or£}¥ŽiŠgŠŠˆj”oƒ©¸hË£s¦Æo~©g®r¸«‚½h
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®hr·Žo}¸hgŠ¨oŠ¢}h­g‘¥hŠ»‘·Žh®’u·p¡«‚½h«Š§”Æ o…Š¡Š£rgŠ{i‰g¥p i…Æ Š¡ŠˆŠ£r£h¨‘Š{»|”h«p|i‰» p¢o’Ž¢|‘¨…ŠŠ{¨Ši gŽ·£¢Ço’ˆ|~¸£¯ˆ·‘”h«Š§Æ”ohiÇ”‰·£‘”h”¡¯Š«Œ‰«‘i‰|igŽ·£`
Translation of The Tai Race Lak Thai ANDThe Description
j”o…Š¡ˆ’£g¢}Š¥‰»…Š¡”ol»}·£o±®h”|i}¬hŽl¥|«Š§Æ”og£Š«‘i‰ l§”‡£…iÆ~©g®r¸¬‘|olŽ£ˆ«‚½h¯‰®h«Š§Æ”oj”o Paintings depicting royal chronicles were painted together with poems written following King Rama of the Chronicles of Siam
‘Œ¡j”oŠŠ…¨Š¨¯‰«…§Æ”Š¢g£«”gŠ£r¬Œ¡lŽ£ˆ«‚½h¯‰Œ¸Žh r£}¥¬Œ¡g£Š«‘i‰‘Œ¡j”oŠŠ…¨Š¨¯‰ V’s command. The King picked certain stories from the royal chronicles and asked painters to draw These three books laid the foundations of nationalistic history. They talk
about the origin of Siam and the Siamese people, the quest to build a nation,
”¸£o”¥o…o£Ž|£Š«’Œ·£hiÇ PICTURES4HEIMAGESWEREPLACEDONTHEROYALFUNERALPYREATHISDAUGHTERŋSFUNERAL
It’s still debated where the battle actually took place, ,EARNINGTHECOUNTRYŋSHISTORYTHROUGHTHEROYALCHRONICLESWASCONSIDEREDVITALINTHEPAST0RINCE ANDPREVIOUSHEROES4HESEELEMENTSWEREUSEDTOCREATE4HAINESS
but the statue of King Naresuan riding an elephant in Suphan Damrong expressed, “This is more important than anything else. If you do not teach these things,

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¯ "URIPROVINCEHASALWAYSBEENUSEDTODEPICTNATIONALISMAND there is no point teaching anything else.” ‘Ë£h¢go£hŽ¥‰Š¢…‰£gŠp¨“£ŒogŠ{»ˆ’£Ž¥‰£Œ¢‰
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iÆ›¬}·Š¡‰¡¬Šg®r¸«…Œo'OD3AVETHE1UEENphgŠ¡¢Æo was composed during the reign of j¢Çh}”h’h¦Æoj”og£ŠŠ¢…Š¡Š£r£h‚Š¥uu£l§”g£ŠgŒ·£ŽlË£‚w¥u£{«Š§Æ”or£}¥£‘h£ …Š¡h«ŠŽŠ‰£ˆ””g¦g ‚Š¡g”|¸Ž‰…Š¡‡©£ˆ·Žo¯’ˆ‘i¬|o
King Rama V. Initially, God Save the
ˆi…Š¡Š£r|Ë£Š¥Ž£· ‘‰£ˆlŽŠp¡ˆi«…Œo‚Š¡pË£r£}¥«Ž”Š»rh¢Æ ¬Šg Queen was used as the royal anthem,
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hË£«…Œo¯‰«|¥ˆŠo…Š¡‘¨h¥ ¨’Œ¢hŒ”‰«Œ§”Æ h ˆ£Ë£«‚½h but the King felt that Siam should ~¨o…Š¡£ ˆi…Š¡‘¢oŽ£Œh…Š¢}h»Š£rŽŠ£‡Š{» …Š¡’¢}~»s¸£‰
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Thai song, arranged by a Western
¬Œ¡«h§Ç”Š¸”o«‚½h…Š¡h¥…h€»j”o‘ˆ«|Åp «p¸£†³£gŠˆ…Š¡‰£ musician named Heutsen. For the ‡£…p£g’”‚Š¡Ž¢}¥p¨“£ŒogŠ{»ˆ’£Ž¥‰£Œ¢‰
In this image, King Rama VI is dressed in all red following the Ayutthaya
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Era’s war uniform for the king. He is wearing crimson silk pants, a red
g£Šr¨ˆh¨ˆj¢Š¸”o«…Œo‘ŠŠ«‘Š¥u…Š¡£ŠˆilŠ¢Ço‰¥Æo®’u·iƑ¨| 3CHUROVSKYCOMPOSEDTHEMELODYAND silk shirt, a cloth belt, socks, and gold lace decorated with the auspicious
Prince Naris wrote the lyrics.
«g¥|j¦hÇ «…§”Æ ~Ž£‰¬|·…Š¡£‘ˆ«|Åp…Š¡«p¸£”‰©’· Ž¢ Š¢rg£ŒiÆ Ÿ nine gems. In his left hand, he’s holding a sword, and in his right hand
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~©ghË£ˆ£®r¸«‚½h«lŠ§Æ”oˆ§”‘Š¸£o_r£}¥h¥‰ˆ` a mix of Thai and Western styles, is the symbol of
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laid the foundations of Western art in Thailand.
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During one period of Thai history, the leader of the country
…Š¡«ph|¨Š¥‰£ol»«‚½hƒ©¸‚Š¡…¢h€»Ë£h”o ¬Œ¡j”®’¸ wanted to celebrate the heroic deeds of Thai ancestors who were
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Khun Wichitmatra wrote the lyrics to the melody.
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follow these traditions and we will make further announcements
    +)F 2!: :+ on other occasions. We call this Cultural Mandates …”
we knew it, Pad Thai had already become a signature Thai dish.

   bb) +: )bdhf &IELD-ARSHAL0HIBUNŋSSPEECHON.ATIONAL$AY *UNE 


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CLOTHESMADEFROM4HAITEXTILES ANDNOTICEDTHAT4HAILANDDIDNOTHAVEITSOWN_NATIONAL
costume.”
)N THE1UEENCOMMISSIONEDASCHOLAR ADESIGNER  and a tailor to research
and design eight “Thai costumes,” which are now called “royal traditional Thai
_ hŽh¥‰£‰j”oˆŠŽl¦g‹€¥Ê‚Š£­ˆr«‚½hŽŠŠ{gŠŠˆiÆŠo”¥€¥…Œ}·”lŽ£ˆ costumes” and still worn today.

¬’·oˆ’£rhr£Ž‘‰£ˆ l¥|«Š§Æ”olŽ£ˆ«‚½h¯‰ˆ£giƑ¨|«Š§Æ”o’h¦Æo_¬ˆ·…Œ”‰`«p¸£h£‰¬Œ¡Ž¢o’ŒŽo
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l}¥lŽ£ˆl¥|¬Œ¡lŽ£ˆo£ˆ¬¯‰ƒ‘ˆ¬hŽl¥|o£ˆŠ¥‘¨€¥Ê¬‘}Ši”¢og‹ ‡£…p£g’h¢o‘§”Š£r¥Œ‚¶…‘¢ }Š£‡Š{»p¢|…¥ˆ…»­|‰…¥…€¥ ‡¢{y»ƒ£¸ ®h‘ˆ«|Åp
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‚c˜šŸœ }·”ˆ£ˆig£Š…¥ˆ…»s£ËÇ ”ig’Œ£‰lŠ¢oÇ ¬Œ¡‰¢o«‚½h’h¢o‘§”j£‰|i”‰©«· ‘ˆ”
_7ESHALLREIGNINRIGHTEOUSNESS Si PhaendinOR_&OUR2EIGNS`WASWRITTENBY+UKRIT0RAMOJ4HENOVELHASGREATLY
INŵUENCEDTHECONCEPTOF4HAINESS4HEMAINCHARACTER -AE0LOY ASWELLASTHE
FORTHEBENEŵTSANDHAPPINESSOF3IAMESEPEOPLE` elite, and the palace, represent the glory of the kingdom. Mae Ploy is the epitome of
APERFECT4HAIWOMANBASEDONTRADITIONAL4HAIVALUES MIXEDWITHIDEASOF6ICTORIAN

ert Joemjutithum
Š¥x«p¥ˆp¨}¥€ŠŠˆ
English beauty.
Si PhaendinWASŴRSTPRINTEDINTHESiam RathNEWSPAPERIN ANDWASPUBLISHED
ASABOOKIN)THASBEENREPRINTEDCOUNTLESSTIMESANDHASREMAINEDONEOFTHE

«”§Ç”«†e¿”‡£…­|‰‚Š¡«‘
Image Courtesy of Pras
bestsellers until today.
«”§Ç”«†e¿”‡£…­|‰€or¢‰Œ¥j¥}…Š‘ŽŠŠl»
Images Courtesy of Thongchai Likitponsawan

«”§Ç”«†e¿”‡£…­|‰Š¥¢g£Š¥h¯‰pË£g¢|ˆ’£rh
Image Courtesy of Thai Airways International

52 53
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‘¥Æo…¥ˆ…»}·”}¸£hŒ¢€¥l”ˆˆ¥Žh¥‘}» ~©g¬pgp·£‰¯‚¢ÆŽ¸£h !NTI COMMUNISMPOSTERSWEREWIDELYDISTRIBUTED (IS-AJESTYSTARTEDCOMPOSINGMUSICATTHEAGEOF Ž¢h…¨€iÆ š€¢hŽ£lˆ˜›— Ž¢h…‹’¢‘iÆ š€¢hŽ£lˆ˜›—ž 

¢ÆŽ«ˆ§”o®hr·ŽoŽŠŠiƘ›—–­|‰¯|¸Š¢g£Š‘h¢‘h¨h INTHES SUPPORTEDBYTHE5NITED3TATES4HE YEARSOLD ANDHEWASPARTICULARLYFONDOFJAZZAND Ž¢h«‘£Š»iÆ š€¢hŽ£lˆ˜›—Ÿ Ž¢h”£¥}‰»iÆ š€¢hŽ£lˆ˜›˜– 


Ž¢hp¢hŠ»iÆš€¢hŽ£lˆ˜›˜—
CONTENTWASQUITESTRAIGHTFORWARDñITREMINDED blues. His Majesty had composed many songs in these
p£g‘’Š¢x”«ˆŠ¥g£ «h§Ç”’£«‚½h¬}Šo¯‚}Šoˆ£«…§Æ” the people that if the core triad was destroyed, TWOGENRES WHICHWEREANOVELTYATTHETIME
p¢|…¥ˆ…»­|‰Š¥¢ ”ˆŠ¥hŠ»…Š¥hÇ }¥oÇ ¬”h|»…¢ Œ¥rr¥oÆ pË£g¢|

‘§Æ”‘£Šg¢lh¢ÆŽ¯‚ ®h¬o·j”og£Š _‘¥Çhr£}¥` ’£g‘£ˆ the nation would come to an end.


‘~£¢h’Œ¢g~©gË£Œ£‰

54 55
r·ŽohiǂŠ¡«¯‰ˆio£h®’u·˜o£h 4WOMAJOREVENTSTOOKPLACEINTHISERA
4HE ŵRST WAS THE OFŵCIAL LAUNCH OF 4HAILAND AS A TOURISM
o£h¬Šg‚Š¡«¯‰«‚b|‚Š¡««‚½h|¥h¬|h¬’·og£Š·”o«i‰Æ Ž
DESTINATION
˜›˜–S

_lŽ£ˆ«‚½h¯‰`¢Ço«g·£ ®’ˆ· ~©ghË£ˆ£_j£‰`«…§Æ”‰§h‰¢hlŽ£ˆ _4HAINESS `INITSOLDANDNEWDEŵNITIONS BECAMEASELLINGPOINT


ˆ¢Æol¢Æo£oŽ¢zh€ŠŠˆj”o«Š£ TOPROVETHECOUNTRYŌSCULTURALWEALTHí
o£hiÆ ˜l§”g£Š«qŒ¥ˆqŒ”ogŠ¨oŠ¢}h­g‘¥hŠ»ˆi”£‰¨lŠ˜––‚c 4HESECONDEVENTWASTHE2ATTANAKOSIN"ICENTENNIAL#ELEBRATION
4HECEREMONYPAIDTRIBUTETOTHEFORMERKINGSOFTHE#HAKRI …Œ«”g«‚Šˆ}¥{‘©Œ£hh»h£‰gŠ¢xˆh}Ši
o£hhiÇ«‚½hg£Šh¸”ˆŠ¡Œ¦g~¦o…Š¡ˆ’£gŠ¨{£€¥l¨{j”o©Š…g¢}Š¥‰» $YNASTY THEFOUNDATIONOF
$YNASTY THEFOUNDATIONOF4HAINESS
0REM4INSULANONDA 0RIME-INISTEROF4HAILAND

¬’·oŠ£rŽo»p¢gŠi’h¦Æo®h‘~£¢
£¢h’Œ¢gj”olŽ£ˆ«‚½h¯‰

gŠ¡¬‘}§Æh}¢ŽŽ¢zh€ŠŠˆ¯‰gŒ¢ˆ£l¦gl¢g”iglŠ¢Ço Thais became excited about Thai


culture again as the Rattanako
®ho£h‘ˆ­‡rgŠ¨oŠ¢}h­g‘¥hŠ»˜––‚c…¨€¢gŠ£r˜›˜›
sin Bicentennial Celebration came
_¯•¯Œ»`®ho£hhiÇl§”g£Š«‘|Åp…Š¡Š£r|Ë£«h¥h¯‚ AROUNDIN
®hg£Š…Š¡Š£r…¥€i Žo‘ŠŽo‘ˆ«|Åp…Š¡©Š…ˆ’£g¢}Š¥‰£€¥Š£r«p¸£ The “highlight” of this celebration
­|‰gŠ¡Žh…‰¨’‰£}Š££orŒˆ£Šl was the royal barge procession to
pay tribute to former kings.

}Š£‘¢ u Œ¢ g {» g £Š· ” o«iÆ ‰ Ž¬’· o


‚Š¡«¯‰””g¬­|‰-RS-YERS
h¢g””g¬r£Ž”«ˆŠ¥gh¢ ˆi”ol»‚Š¡g”
‘Ë£l¢ul§”…Š¡‚Š£ol»Ž¢|”Š¨{ ¬Œ¡«Š§”
…Š¡ihÆ o¢Æ ‘¨…ŠŠ{’o‘»_‡£…pË£«ˆ§”o¯‰`
p£gq£g’h¦Æo®h‡£…‰h}Š»«Š§Æ”ož–Ž¢h
Š”­Œg!ROUNDTHE7ORLDIN%IGHTY
$AYS 
The Tourism Authority of Thailand’s logo
was designed by an American designer, Mrs
Myers. The image features Wat Arun and the
Royal Barge Suphannahong, which appeared
INTHEŴLMAround the World in Eighty Days
 

«Š§”…Š¡iÆh¢Æo‘¨…ŠŠ{’o‘»
Suphannahong Royal Barge

56 57
‚Š¡«¯‰«|¥h£oˆ£‘©p· |¨ «‚Œi‰Æ h‘Ë£l¢uj”o­Œg”iglŠ¢oÇ 4HAILAND REACHED ANOTHER SIGNIŴCANT
milestone as the world entered the era
‰¨liÆ­Œg¯Š¸…Šˆ¬|h
˜›™–S

OFGLOBALIZATION
‚Š¡«¯‰”¸£¬jhŠ¢Ž¢zh€ŠŠˆ}·£or£}¥}·£o‡££ 4HAILAND FULLY EMBRACED THE INŵUX OF
iƯ’Œ¡Œ¢g«j¸£ˆ£”‰·£o«‘Ši foreign cultures,
®hj{¡«|i‰Žg¢hgÅ«g¥|gŠ¡¬‘}§hÆ }¢Ž«Š§”Æ o_lŽ£ˆ«‚½h¯‰` but at the same time, there was an in
creased awareness of Thainess in spite
«…§Æ”ŽhgŠ¡¬‘­Œg£‡¥Ž¢}h»hiÇ OFGLOBALIZATION

®hr·ŽoŽŠŠiƘ›™–¯‰}¸”oŠ¢ˆ§”g¢‚Š£gwg£Š{»®’ˆ· )NTHES 4HAILANDFACED «…Œo«ˆ|”¥h¯‰¬Œh|»˜›˜ j”oŽol£Š££Ž‘Š¸£o‚Š£gwg£Š{»®’ˆ·”‰·£o


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ECONOMICALLY POLITICALLY ANDCULTURALLY
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¬}·j{¡«|i‰Žg¢hgÅ}¸”og£ŠŠ¢g£lŽ£ˆ«‚½h¯‰¯Ž¸ WORLD BUTALSOFELTPROTECTIVEOF4HAI «‚½hr§”Æ i®Æ r¸«Ši‰gŠ~‰h}»‚Š¡«‡hi¯Ç ‚¬Œ¸Ž ……Š¢g|¥Ê ‘·”o¬‘ohË£«…Œo‘£Žp¢hŠ»go¢Ç ­g˜›˜ž •¥}¢ŽÆ ¸£h¢ŽÆ «ˆ§”o~¦ojh£|
TRAITS
p¦o’‰¥®r¸£o‘·Žhj”olŽ£ˆ«‚½h¯‰|¢Ço«|¥ˆ The Tuk Tuk A4HAISYMBOLRECOGNIZEDINTERNA
¯¯|¸j¦Çh«Žig¢_…iÆ«¥Š»|`®h_l”h«‘¥Š»}‘”olh‘”olˆ`iƑh£ˆgi“£«Ž­Œ­|Šˆ
’¢Ž’ˆ£g®h‚c˜›™–
¬Œ¸Ž‘Š¸£olŽ£ˆ«‚½h¯‰Š©‚¬®’ˆ·j¦Çh®h‰¨lj”o}h«”o 4HAINESSINTHISPERIODWASAMIXEDBAGñ tionally, is actually from Italy. The Piaggio Ape,
ABLENDOFTRADITIONAL4HAINESSANDNEWLY A THREE WHEEL VEHICLE  WAS ŴRST PRODUCED IN ‰¨lhiÇh¢gŠ¸”o«…ŒoŒ©g¨·o¯|¸‚w¥Ž¢}¥}¢Ž«”o®’ˆ· ¯ˆ·}¥|”‰©·g¢‡£…«|¥ˆ± ”ig
FORMED4HAITRAITS !FTERTHAT ASIMILAR LOOKINGMODELñTHE }·”¯‚ ¢Çog£Š¬}·og£‰ŒËÇ£‘ˆ¢‰ «h§Ç”Š¸”o¯ˆ·}¥|”‰©·g¢¨·oh£‚²£«j£”ig}·”¯‚
}·”ˆ£”igŠ£Ž—–‚c  $AIHATSU-IDGET$+ñWASCREATEDIN*APANIN h¢gŠ¸”olh‘Ë£l¢ui‚Æ w¥Ž}¢ Ž¥ og£Š”iglh®h‰¨lhilÇ ”§ …¨ˆ· …Žo|Žop¢hŠ»
4HATMODELWASIMPORTEDTO4HAILANDIN
lŽ£ˆ«‚½h¯‰‰¢olo«|¥h}£ˆ¬hŽl¥|«|¥ˆ®h‰¨l­Œg£‡¥Ž¢}h» 4ENYEARSON 4HAINESSHAD  ANDLATER THE$+-IDGET-0WASIMPORTED Luk Thung music surrendered to pop music for a while, but
PROGRESSEDAMIDSTGLOBALIZATION  ANDSENTTO!YUTTHAYAAND4RANG0ROVINCES
¬}·|¸Ž‰Ž¥g‹}_}¸ˆ‰Ë£g¨¸o`‚c˜›š– UNTILTHE4OM9AM+UNGCRISISIN THEREWASASIGNIŴCANTMOMENTINTHES WHEN0ORNSAK
3ONGSANGRELEASEDHISCHART TOPPER Sao Chan Kangkob, in
Ë£®’¸¬hŽl¥|«Š§Æ”o«Šxg¥p…”«…i‰o¬Œ¡‘~£¢h 4HESUFŵCIENCYECONOMYAND The name Tuk Tuk originated from the sound it 4HEARTISTWASSOFAMOUSTHATHEWASINVITEDTOJOIN
THE+INGBECAMETIGHTLYWOVEN makes. That iconic sound has become its name.
…Š¡ˆ’£g¢}Š¥‰»¯|¸gŒ£‰ˆ£«‚½h‘·Žh’h¦Æoj”olŽ£ˆ«‚½h¯‰ INTOTHECONCEPTOFMODERNDAY
4HAILANDŋSALL TIMESUPERSTAR"IRD4HONGCHAI-C)NTYREAT
HISMAJORCONCERTIN
_‘ˆ¢‰®’ˆ·`ph~¦o‚¼pp¨¢h 4HAINESS Modern luk thung stars looked nothing like they did in the
PASTñTHEYWERESTYLISHLYDRESSED ANDTHEIRSONGSWERENŋT
JUSTABOUTTHEŴELDSANDTHEFORESTS!NOTHERREVOLUTIONARY
luk thung singer was Pumpuang Duangjan.

58 59
«‚½hiŠÆ p¸© g¢ g¢hŽ·£­n{£«i‰Š»‘o¥ ’»
p¡’‰¥p¢«”£lŽ£ˆ«‚½h¯‰ˆ£
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Special Thanks to Boon Rawd Brewery Co., Ltd.

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“Bui” Porntip Nakhirunkanok, now Bui Simon, ­n{£¯‰®h‰¨l­Œg£‡¥Ž¢}h» «‚½h¯‚}£ˆgŠ¡¬‘ r·Žo}¸hŽŠŠ˜›™–¬hŽ«…ŒoŒ©g¨o· }g”‰©·®h’¸ŽoŽ¥g‹}…·£‰¬…¸ ­n{£Š~gŠ¡¡­}­‰}¸£r¨|l¥|~¦o¸£h˜›™š 
WAS4HAILANDŋSSECOND-ISS5NIVERSE3HE Š¢g«ˆ§”o¯‰­|‰’‰¥p¢gŒ¥Æh”£‰lŽ£ˆ«‚½h¯‰ }·”«…Œo‘}Š¥o‘ˆ¢‰®’ˆ· ˆih¢gŠ¸”oŒ©g¨·oh¸”‰lhiƑ£ˆ£Š~”‰©·Š”|¯|¸ ””gˆ£®hr·Žog£ŠŠ{Šol»®’¸lh¯‰ˆi‘Ë£h¦g
WONTHETITLEIN ANDINTHESAME ˆ£hË£«‘h”¬~©gi~Æ g© «ŽŒ£ph­|·o|¢o¯‚¢ŽÆ ¸£h ®h‰¨lhiÇ Š¢g¸£h«g¥|Š¢g¸”o~¥Æhs¦Æo«‚½hgŠ¡¬‘®hŽŠŠ
pageant, she also won the Best National
¢ÆŽ«ˆ§”oj{¡h¢Çh g·”h‰¨l~¨og¹”¬g¹ ¸£h«Š£ˆi~¨o®‘·‘¥hl¸£ ¬}·«…Š£¡gŠ¡¬‘ _­}¸gŒ¢` ­Œg£‡¥Ž¢}h» ‚Š¡pŽg¢p¢o’Ž¡ iƘ›™–
#OSTUME!WARD 3HE WORE A MODIŴED
Thai traditional costume, adapted from gŠ¡|£iÆ®r¸g¢h­|‰¢ÆŽ¯‚ ­|‰«q…£¡Š¸£h _g¦Æo}ŽŠŠ«…ŒoŒ©g¨·o¯‰` «…ŒoŒ©g¨·o~©ghË£gŒ¢ˆ£Š¸”o®’ˆ·
4HAITELEVISIONCOMMERCIALSINTHEAGEOFGLOBALIZATION Homesick ñ A 46 COMMERCIAL FOR 4OYOTA PICK UP
“royal traditional Thai costumes.” Bui was
focused on Thainess, presenting Thai elements in the j£‰ƒ¸£ ~¸£«‚½h’¸£o®’u·±|¸£h’h¦Æop¡…¥ˆ…» ­|‰h¢gŠ¸”o¢oÇ Š¨h· «g·£Š¨h· ®’ˆ·Ë£®’¸«…ŒoŒ©g¨o· ¯|¸Š¢ g£Š‰”ˆŠ¢ˆ£gj¦hÇ TRUCKSñCAMEOUTIN DURINGAPERIODWHEN4HAI
the presenter of Thainess on an international r§Æ”Š¸£hl¸£ ¬Œ¡­n{£‘¥hl¸£j”oŠ¸£h ¬}· h”gp£ghiÇg£Š‚Š¢}¢Žj”oh¢gŠ¸”oŒ©g¨·o iƈig£Š‚w¥Ž¢}¥g£Š¬}·og£‰
right place at the right time. They hit just the right spot PEOPLEWEREENCOURAGEDTOLOVETHEIRHOMETOWNAND
stage, showcasing Thai costumes and
Thai etiquette.
and became the talk of the town. ‘Ë£’Š¢~¨ogŠ¡|£¢ŽÆ ¯‚p¡…¥ˆ…»l£Ë Ž·£_­rl|i` g£Š¬‘|o¬‘o‘i’£o«lŠ§Æ”or¨|®’u·¬Œ¡g£Š¬p¸o«g¥|j”o‰¥Æo‰o‰”| COMMUNITYINTHES
£oi”£p…¥ˆ…»Š‚© h£oo£ˆ’Š§”|£Š£‰”|h¥‰ˆ ¢Žo£ˆ®h«…Œo_‘ˆŠi `˜›™› r·Ž‰}·”Œˆ’£‰®p®’¸g¢
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Images Courtesy of Prasert Joemjutithum |¸£h’Œ¢o«‚½h}£Š£o’ˆ£gŠ¨g «…ŒoŒ©g¨·o”iglŠ¢Ço
Before plastic bags came to be used widely, Thai )NTHEEARLYS Luk Thung (country) music faced a major challenge
people used paper bags (especially at fabric ASPOPMUSICDOMINATEDTHEMARKET4HISLEDTOTHESURVIVALOFTHEŴTTEST
­n{£¯‰r©Š‘}Š£rv£r¨|‘¸ˆ}Ë£ shops). Bigger shops would print the shop’s name luk thung singers.
and perhaps a slogan on one side, but in general, "UTTHETRENDREVERSED ANDEVENTUALLY luk thung music was brought back
˜›™˜ ­|·o|¢o¢ÆŽ¸£h¢ÆŽ«ˆ§”o
the bag had the word “Chok Dee” (good luck) TOLIFEBYOLDANDNEWARTISTS MAKINGLUKTHUNGRELEVANTONCEAGAIN
®h}”hh¢Çh «‚½h¯‚}£ˆgŠ¡¬‘ printed on it, sometimes alongside an image of a )NTHEIRŴGHTAGAINSTEXTINCTION luk thung singers changed the way they
Š¢g¯‰®h‰¨l­Œg£‡¥Ž¢}h» beauty queen or famous actress. On the back was dressed, danced, and sang, with a troop of exquisitely dressed dancers
checkerboard print. When plastic bags became INEVERYPERFORMANCELuk thung megastars were born, such as Yingyong
j”j”l¨{Š¥¢¯‰r©Š‘pË£g¢|
Special Thanks to Thai Churos Co., Ltd. MOREPOPULARAROUND YEARSAGO THEChok 9ODBUA NGAM WITHHISSONG 3OMSRI WHICHWASRELEASEDIN
Dee bag disappeared. Luk thungWASOŹCIALLYSAVEDFROMEXTINCTION
 
r£Ž¯‰’ŒoŠ¡«Š¥og¢­Œg®’ˆ·«Šxg¥p¬®’ˆ·¬Œ¡gŠ¡¬‘Š¥­‡lh¥‰ˆ Thai people were lost in the new world, new economy,
and consumerism,
phj£|lŽ£ˆŠ¡ˆ¢|Š¡Ž¢o
˜›š–S

So much so that they didn’t see what’s coming their way.


®hiƑ¨|gŅg¢’£‰h¡_†”o‘©·¬}g` One day, the bubble burst, the economy sank.
«Šxg¥p|¥ÆoŒo«’Žlh}go£h’hiǑ¥h·Žˆ}¢Ž People lost their jobs and drowned in debts.
phgŠ¡¢Æoˆi…Š¡Š£r|Ë£Š¢‘_«}§”h‘}¥`«Š§Æ”o«Šxg¥p…”«…i‰o King Rama IX taught his people
THEPHILOSOPHYOFTHESUŹCIENCYECONOMYí

}Œ£|h¢|j”o_r¥g±`¬hiÇ …¢zh£j¦Çh’Œ¢oŽ¥g‹}_}¸ˆ‰Ë£g¨¸o`˜›š– 
‘ˆ¢‰h¢Çh‰¢o«Ši‰gŽ·£«‚b|¸£‰j£‰j”o«‚½h‘~£hiÆ _lh«l‰ŠŽ‰`hË£j¸£Ž
j”or¢Çh|i ¬Šh|»¬hˆ ®‘·¸£‰Š~’Š©ˆ£«‚b|j£‰ «…§Æ”’£Š£‰¯|¸®h‰¨liƈi
«Š§”…Š¡ihÆ o¢Æ h£Š£‰{»Šo‘¨ŠŠ{Š¢rg£ŒiÆ Ÿ«‚½h«Š§”i‘Æ Š¸£oj¦hÇ «…§”Æ «qŒ¥ˆqŒ”o®h…Š¡Š£r…¥€gi £uph£‡¥«gŠolŠ”o‘¥ŠŠ¥ £r
_lhŒ¸ˆ`ˆ£giƑ¨|‰¨l’h¦Æo®h‚Š¡Ž¢}¥£‘}Š»¯‰Ë£®’¸rhr¢ÇhgŒ£opË£hŽh
‘ˆ¢}¥lŠ›–‚c˜›™Ÿ }£ˆ”‰·£o«Š§”…Š¡iÆh¢Æoh£Š£‰{»Šo‘¨ŠŠ{iƅŠ¡£‘ˆ«|Åp…Š¡p”ˆ«gŒ¸£«p¸£”‰©·’¢Ž­‚Š| ®’¸
ˆ£g ””gp£go£h‚Š¡pË£ˆ£«‚b|Š¸£hj£‰j”o”¥‘Š¡ ph«g¥|Ž¢zh€ŠŠˆ
‘Š¸£oj¦Çh}£ˆl}¥lŽ£ˆ«r§Æ”®h£‘h£…Š£’ˆ{»
Œ·£j”o«|¥hr¥Œ®h}Œ£|h¢|Œ¢g{¡hiLj£ph~¦o‚¼pp¨¢h
The Royal Barge, Narai Song Suban King Rama IX WASBUILTTOCOMMEMORATETHE+INGŋS'OLDEN*UBILEEIN4HEDESIGNFOLLOWEDTHE
Royal Barge of King Rama IV, which was based on Brahma beliefs. 4HESE_CHIC`ŵEAMARKETSEMERGEDAFTERTHE4OM9AM+UNGCRISISIN)TWAS
CALLEDAN_OPEN TRUNKMARKET`WHERETHEFORMERLYRICHWOULDCOMESELLTHEIR
‡£…p£g’h¢o‘§”…Š¡£‘ˆ«|Åp…Š¡«p¸£”‰©·’¢Žg¢o£h¥Œ‚¡¬Œ¡g£Š””g¬p¢|…¥ˆ…»­|‰ˆ’£Ž¥‰£Œ¢‰¥Œ‚£gŠ ˜››– USEDBRANDNAMEITEMSTOMAKEALIVING)TWASAPERIODOFMASSBANKRUPTCY AND
)MAGEFROM+ING"HUMIBOL!DULYADEJAND(IS6ERSATILITYINTHE!RTS$ESIGN0UBLISHEDBY3ILPAKORN5NIVERSITY 
MANYMIDDLE CLASSPEOPLELEFTTHEIRJOBSTOSTARTTHEIROWNBUSINESSES-ARKETS
became a fashionable thing, and the trend still continues today.
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62 63
r·ŽoŒ¸ˆŒ¨glŒ¨glŒ£hhiÆ«”o $URINGSUCHADIŹCULTTIME
Thainess was expressed in a new form.
lŽ£ˆ«‚½h¯‰¯|¸¬‘|o””gˆ£®hŠ©‚¬®’ˆ·
There was a longing for identity and the glory of the past.
˜›š–S

«‚½hg£Š­’‰’£}¢Ž}h¬Œ¡‡£…”|i}”¢ho|o£ˆ
ˆig£Šƒ‘ˆƒ‘£h«g·£ ®’ˆ· The old and the new combined.
’‰¥p¢«”gŒ¢g{»¯‰ˆ£}·”‰”|®hˆ¨ˆˆ”o®’ˆ·± Thai characteristics were presented in a new light.
4HAINESSINTHISERAŴNALLYBROKEAWAYFROMITSOLDDEŴNITION
lŽ£ˆ«‚½h¯‰®h‰¨lhiÇ
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IN LOCALCULTUREBECAMEEVENMOREIMPORTANT ANDA_#ULTURAL2OAD`WASESTAB
LISHEDINMANYPROVINCES4HISWASAPLACEWHERETHELOCALSWOULDCOMEPRESENTTHEIR
Spas were a rising business after Thailand made it through
communities’ wisdom through products, performances, and food.
the economic crisis. (In 2000, the spa industry in Thailand
WASWORTH53MILLIONANDENJOYEDAANNUALGROWTH  «”§Ç”«†e¿”‡£…­|‰ŽŠŽ¥|£Ž¨€
Image Courtesy of Worawit Dawut
The spa industry uses Thainess as a selling point, from its
SERVICESTOITSDECORATION4HEMETHODSWEREADAPTEDFROM
traditional Thai massage taught at Wat Pho.

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­’ˆ­Šo˜›š ’Œ¢oŽ¥g‹}«Šxg¥p‚c ˜›š–gŠ¡¬‘g£Š­’‰’£”|i} /NE0RODUCTj”o«ˆ§”o­””¥}¡‚Š¡«uiƂ¨²hˆir§Æ”‰·”Ž·£‘¥hl¸£­””‚/4/0  ”‰·£ogŽ¸£ojŽ£o hË£¯‚‘©·g£Š‘Š¸£oŠŠ‰£g£‰¸”h‰¨l 2ETRO  }Œ£|
¬Œ¡}¢Ž}h¬_¯‰±`gŒ¢ˆ£«|·hr¢|j¦hÇ ’Œ¢op£gŽ¥g‹}}¸ˆ‰Ë£g¨o¸ r·Žo«ŽŒ£ /NE 4AMBON /NE 0RODUCT  «‚½hg£Š«‚b|­”g£‘®’¸¸”o~¥Æhˆi­”g£‘®hg£ŠƒŒ¥} «g·£«ˆ§”o«g·£g£¬†­Š£{¬Œ¡”§Æh±«g¥|j¦Çh”‰·£oˆ£gˆ£‰‰¨lhiÇ}Œ£|
h¢ÇhgŠ¡¬‘’h¢o‰¸”h‰¨l«g·£±¸£h±«j¸£ˆ£«i‰|’h¢o¬hŽ”§Æh±ph’ˆ| ‘¥hl¸£}£ˆ‡©ˆ¥‚¼uu£¬Œ¡Ž¢}~¨|¥iƈi  ‘¥hl¸£­””‚«‚½hgŒ¨·ˆ‘¥hl¸£iÆh¢¯|¸Ž·£ˆi ”¢ˆ…Ž£‘£ˆr¨g«ˆ§”o‚£‰«‚½h‘~£hiƒ¸£ˆ…Œ£|‘Ë£’Š¢g£Š·”o«iƉŽ
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Nang Nak Tears of the Black Tiger (2000), Fan Chan (My Girl) 
and The Overture WERE4HAIŴLMSRELEASEDAFTERTHEECONOMICCRISISIN 4HE_/NE4AMBOM/NE0RODUCT`PROJECT INITIATEDIN WASBASEDONTHE/NE6ILLAGE /NE !FTERTHE4OM9AM+UNGCRISIS ATRENDOFVALUINGLOCALWISDOMEMERGED
4HENOSTALGICTRENDWASEXCEPTIONALLYSTRONGAFTERTHE4OM9AM+UNGCRISIS  Product project in Oita, Japan. OTOP allowed local people to produce what their community ANDSPREAD4HEREWASARETROVIBEINTHEAIRñRETROMARKETS RETROTOWNS 
SOMOSTOFTHEŴLMSTHATCAMEOUTTHATYEARHADANOSTALGIC RETROVIBE did best, using local wisdom and materials. OTOP products are the best representation of RETROCAFES ANDMORE!MPHAWAOLD-ARKET 3AM#HUK AND0AIWEREMUST VISIT
Thainess. destinations for those nostalgic for the glory of the past.

64 65
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Thailand entered a decade of celebrations in honor of King Rama IX,
ANDOLD4HAITRADITIONSWEREREVIVEDí
Nation, Religion, and King remain the core of Thainess …

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h”gp£gg£Š¬‘|olŽ£ˆpoŠ¢g‡¢g|i¬Œ¸Ž‘¥Æoj”o«lŠ§Æ”o®r¸}·£o±®hr·ŽohiÇ o£h-RS5NIVERSE ¢hiiÆ«‚b|}¢Ž
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gŒ£‰«‚½hlË£‘£ˆ¢ui…Æ ‘gh¥gŠ®r¸«Ši‰g_Š¢rg£ŒiÆ Ÿ`®h­”g£‘}·£o± gŽ·£iÆ®lŠp¡p¥h}h£g£Š””gŽ·£”ig—–‚cj¸£o’h¸£«Š£p¡«Ž·”Š»Ž¢o ”olŠŠŒ”o¯‰`
4HEYEARWASALLYELLOWASITWASTHEYEAROFTHE3IXTIETH!NNIVERSARY
”Œ¢og£Š¯‚~¦o¯’hr¨|ˆ’¥o‘£Šig£‘Šj”oˆ¥‘¬gŠh|»Š”¸ ‰«”Å|p£g The Suwanna Chedi (Golden Chedi) costume was
Celebrations of King Bhumibol Adulyadej’s Accession to the Throne. The people o£h‚Š¡gŽ|-ISS'RAND4HAILAND|¸Ž‰¬hŽl¥|g£Š®r¸ DESIGNEDFORTHE-RS5NIVERSEPAGEANT
showed their loyalty through yellow items, the color of King Bhumibol. That ‘¢uŒ¢g{»lŽ£‰‘¢}Ž»l©·¸£hl©·«ˆ§”ol©·r£Žh£¯‰ IN!SSOONASTHEIMAGEWAS
YEAR EVERYTHINGWASYELLOW)TWASTHEŴRSTTIMETHATTHE4HAIPEOPLEEXPRESSED ®h‰¨lilÆ Ž£ˆ«‚½h¯‰‘£ˆ£Š~‘Š¸£olŽ£ˆ_«gŠº`¬Œ¡¬}g}·£olŽ£ˆ…‰£‰£ˆ RELEASED SOCIETYWENTCRAZYWITH
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We the King ¬hŽl¥|‘·o«‘Š¥ˆlŽ£ˆ«‚½h¯‰¬hiÇ hard to predict what it will look like in the next decade. “inappropriate.” The costume’s concept
+ING "HUMIBOL WAS THE COUNTRYŋS _FATHER` $URING THE &IFTIETH !NNIVERSARY The national costumes in the Miss Grand Thailand beauty pageant adopted CENTEREDONTWOELEMENTSñ"UDDHISMAND
Celebrations of King Bhumibol Adulyadej’s Accession to the Throne, a song As Thainess became a fashion trend, the new generation embraced and “Liked” LOCALMOTIFSñA.AGASERPENT BUŸALO SOLDIERS AND3UVARNABHUMI!IRPORT the chedi of the Grand Palace, both of which are
CALLED_&ATHERŋS4REE`WASCOMPOSED#ALLINGTHE+ING_FATHER `HOWEVER DID this form of Thainess. ñTOCREATEUNUSUALOUTŴTSTHATREPRESENT4HAINESSINADIŸERENTLIGHT HIGHLYREVEREDBY4HAIS4HEREFORE MANYFELTTHATTHEY
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was usually referred to as “father.” Images Courtesy of Mussamont Chansiri Images Courtesy of Miss Grand Thailand Peagent The designer relented and changed the design.

66 67
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OFATTIREIN4HAIFESTIVALSSUCHAS3ONGKRAN ASITWASWORNTO THES S ANDS2ESTAURANTS HOTELS ANDTOURISTATTRACTIONSAD CRISPYRICENOODLES ANCIENTCOŸEE 
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this is one of them.

68 69
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THAILAND’S THREE PILLARS


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THAILAND’S THREE PILLARS


ไทยสถาบัน
พระมหากษัตริย์
KING

ชาติ
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ศาสนา
RELIGION

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“Bike for Dad” T-Shirt
4AI$AM #OLLECTIONOF+OSIT#HUAYCHOORIT
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$ONNINGTHE4HAI 4HAI!IRWAYS ชุดภูไท #OLLECTIONOF+HANCHAI(OMJAN
r¨|¯‰¯‚’¸£o 7OMAN เสื้อภูไท
4HEATRICAL(EADDRESS &LIGHT!TTENDANTS }¢|«‰Å­|‰¬ˆ·lË£‘”h‘Š¡”o
7EAR4HAI$RESS  Phu Tai Costume
p¢g¢or£Žpih ¥Œ‚bh¬’·or£}¥‚c˜››Ÿ Blouse
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«”§Ç”«†e¿”­|‰…¥…¥€‡¢{y»‚£h~h”ˆ Tai Dam (Black Tai) Costume
«|Åg’u¥or£Ž‘‰£ˆ «‘§Ç”Œ£‰|”g p¢o’Ž¢|«…rŠ¨Ši Pinstripe Skirt
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DECODING

4HISGALLERYEXHIBITSEVERYDAYITEMSTHATWESEEAROUNDUS7EWANTYOU
TOTAKEAGOODLOOKATTHEMANDSEEBEYONDTHEIREXTERIOR,OOKDEEPER
INTOTHEM ANDYOUWILLUNDERSTAND4HAIPEOPLEALITTLEBETTER
ไทยเท่านั้น คือไทยมี ไทยทํา แต่ที่อื่นไม่มี
แม้จะเป็นสิ่งเล็กสิ่งน้อย แต่นี่คือชิ้นส่วนทางประวัติศาสตร์ระดับ “บ้านๆ”
บรรดาสิ่งของที่ดู เรียบง่าย น่ารัก น่าหยิก และเกินจินตนาการเหล่านี้
เป็นปรากฏการณ์ทางวัฒนธรรมที่สะท้อนบุคลิกของคนไทยและความเป็นไทย
ในฐานะนักผสมผสาน ปรับปรุง ดัดแปลง และแก้ปัญหาได้อย่าง “สุดๆ”
เชื่อได้เลยว่าสิ่งเหล่านี้เกิดขึ้นมาอย่างไม่หยุดยั้ง
นับตั้งแต่มีสยามประเทศเกิดขึ้นมาบนโลกนี้
#ERTAINTHINGSAREMADEBY4HAISONLY ANDARENOTAVAILABLEELSEWHERE
4HEYMIGHTBESEEMINGLYTRIVIALTHINGS BUTTHESEAREALLHISTORICALOBJECTSWHICHREŵECTTHELOCALLEVEL
3IMPLE FUN PLAYFUL ANDIMAGINATIVE
THESEITEMSARECULTURALPRODUCTSTHATREŵECT4HAINESSAND4HAIPEOPLE
4HAISAREREMARKABLEINVENTORSWHOCANCOMEUPWITHUNBELIEVABLESOLUTIONS
3UCHINNOVATIONSWILLKEEPEMERGINGINTHEFUTURE LIKETHEYHAVEALWAYSDONEINTHEPAST

90 91
ไทย ONLY
93

ONLY IN THAILAND
92

ONLY IN THAILAND
ไทย ONLY


 



1 2 3 4 5 6

r§Æ”‘£ˆ¢u บะหมี่กึ่งสําเร็จรูป r§Æ”‘£ˆ¢u ช้อนสแตนเลส r§Æ”‘£ˆ¢u กระบอกจําหน่ายบัตรโดยสารรถประจําทาง r§Æ”‘£ˆ¢u รองเท้าแตะนันยาง r§Æ”‘£ˆ¢u โอเลี้ยงใส่ถุงผูกหนังกะติ๊ก r§Æ”‘£ˆ¢u ถุงกระดาษ
r§Æ”«Œ·h± ˆ£ˆ·£ jŽ¢u®pr£Ž’” |¢rhilŽ£ˆph r§Æ”«Œ·h± r¸”h‘¢Çh r¸”h­}¹¡gÅ«Ši‰g r§Æ”«Œ·h± gŠ¡”g}¢ÉŽŠ~«ˆŒ» r§Æ”«Œ·h± ¬}¡}Š£r¸£o|£Ž r§Æ”«Œ·h± ­”«Œiljo~¨oh¦o r§Æ”«Œ·h± ~¨o­rl|i
‘ˆ¢‰ 4HAILAND 4HAILAND ‘ˆ¢‰ …¨€}ŽŠŠiƘ› ‚¼pp¨¢h ‘ˆ¢‰ ‚¼pp¨¢h ‘ˆ¢‰ ‚¼pp¨¢h ‘ˆ¢‰ …¨€}ŽŠŠiƘœ‚¼pp¨¢h®r¸h¸”‰Œo ‘ˆ¢‰ ‚Š¡ˆ£{š–‚cg·”h
’ˆ£‰«’}¨ p£gg£Š‘Ë£ŠŽp…Ž·£ˆipË£hŽh¬}g}·£o ’ˆ£‰«’}¨ ®r¸g¥h”£’£Š¯|¸¨g‚Š¡«‡ ’ˆ£‰«’}¨ «‚½ho£h””g¬iƌo}¢ŽiƑ¨|rh¥|’h¦Æo ’ˆ£‰«’}¨ ”¦|h«g§”¨glh}¸”o¯|¸®r¸   ’¢hˆ£®r¸~¨o…Œ£‘}¥g«‘§Ç”gŒ¸£ˆ¬h ’ˆ£‰«’}¨ ®r¸‘Ë£’Š¢®‘·‘¥hl¸£‚Š¡«‡}·£o±
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%RA 4HAILAND 4HAILAND 2EMARK 7ORKSWITHEVERYTYPEOFFOOD 2EMARK $URABLE STRONG AMUST HAVE   a rubberband holder %RA S S
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ONLY IN THAILAND
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7 8 9 10 11 12

r§Æ”‘£ˆ¢u แกงใส่ถุงกลับบ้าน r§Æ”‘£ˆ¢u หูหิ้วพลาสติกสําหรับแก้วกาแฟ r§Æ”‘£ˆ¢u สติกเกอร์ติดรถ r§Æ”‘£ˆ¢u ชุดเครื่องปรุงรส r§Æ”‘£ˆ¢u เบียร์ใส่นํ้าแข็ง r§Æ”‘£ˆ¢u ใบปิดโฆษณาประเวศร์ยิม
r§Æ”«Œ·h± ¬go~¨o r§Æ”«Œ·h± ’©’¥ÇŽg£¬† ‘ˆ¢‰ ‚¼pp¨¢h r§Æ”«Œ·h± …Žo«lŠ§Æ”o‚Š¨o ‘ˆ¢‰ ‚¼pp¨¢h r§Æ”«Œ·h± ­‚‘«}”Š»‚Š¡«ŽŠ»‰¥ˆ
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&ORMAL.AME Bumper stickers &ORMAL.AME Condiment set   hËÇ£”¢|Œˆr£pih­”«Œiljohˆ«‰Åh‘irˆ…© Œ 
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.ICKNAME "AGGEDFOOD .ICKNAME #OŸEEEARS 2EMARK 5SEDASALUCKYCHARM AREMINDER  %RA 4ODAY &ORMAL.AME Beer-on-ice .ICKNAME 0RAWET'YMPOSTER
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96 97

ONLY IN THAILAND
ไทย ONLY
ไทยแลนด์ เมืองไทยเสียบ
แดนนํา้ จิม้ ได้ทกุ อย่าง
THAILAND: THE LAND OF DIPS THAILAND: EVERYTHING ON A STICK

98 99

ONLY IN THAILAND
ไทย ONLY
อาหารแห่งชาติ
ฟูด้ ออนวีล มีลออนเดอะโร้ด

MEALS ON WHEELS
FOOD ON WHEELS, MEALS ON THE ROAD

100 101
๘ ๘

INTERNATIONAL THAI
ไทย INTER
ถอดรหัส

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DECODING

4HISGALLERYISNICKNAMED _4HAILANDPRESENTSITSELF THEWORLDPERCEIVES`


“ความเป็นไทย” ที่เราภูมิใจเสนอมักเป็นของสูง เลอค่า และสง่างาม
)NITIALLY  4HAINESS WAS PRESENTED AS SOMETHING MAGNIŴCENT  BUT IN REALITY  แต่บางครั้ง “คนอื่น” เห็นและชมชอบความเป็น “ไทยบ้านๆ” ของเรามากกว่า
FOREIGNERS FOUND _STREET` 4HAINESS MORE ENJOYABLE 4HE STREET SIDE OF 
4HAINESSISNOTPORTRAYEDINTHEMASSMEDIAñITISSOMETHINGFORVISITORSTO ซึ่งมีความหลากหลาย มีปรุงแต่ง มีเรียบง่าย มีซับซ้อน มีเปิดเผย มีซ่อนเร้น
EXPERIENCEANDDISCOVER มีชีวิตชีวา และมีความมหัศจรรย์ของความเป็นไทย
4HE_4HAINESS`THATEVOKESASENSEOFPRIDEUSUALLYREFERSTOREŴNEMENTANDGRANDEUR
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Thailand: The Land of Thousand “Smiles”


The Work of Teerawat Nutcharoenpol
4ECHNIQUE !CRYLICONCANVAS
3IZE XCM
#OLLECTIONOF .ATIONAL$ISCOVERY-USEUM)NSTITUTE

106 107
ไทยเสนอ – เทศสนอง
THAILAND PRESENTS — THE WORLD PERCEIVES ๘

INTERNATIONAL THAI
ไทย INTER
108 109
ถอดรหัส

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DECODING

4HISGALLERYPRESENTSCLASSROOMSINFOURERAS%ACHCLASSROOMCONTAINS
TEXTBOOKS PRINTMEDIA ANDPOPULARSONGSOFTHEERASOYOUCANLEARNHOW
4HAINESSWASINSTILLEDINTHEPAST
ความเป็นไทยมีรูปแบบและเนื้อหาปรับเปลี่ยนไปตามยุคสมัย
๒๔๗๕ - ๒๔๙๐ ไทยในสมัยรัฐนิยม
๒๕๐๐ - ๒๕๒๕ สถาบันกษัตริย์กลับมาเป็นแกนกลางของความเป็นไทย
๒๕๓๐ - ๒๕๔๐ ความเป็นไทยในกระแสโลกไร้พรมแดน
๒๕๔๕ - ๒๕๕๙ ความเป็นไทยในยุคพอเพียง
น่าสงสัยเหมือนกันว่า เหตุใด เราจึงมองภาพความเป็นไทยเหมือนๆ กัน คิดเหมือนๆ กัน แม้ว่ายุคสมัยจะเปลี่ยนไป
บางที “ห้องเรียน” อาจให้คาํ ตอบนี้ได้

4HAINESSMEANTDIŸERENTTHINGSINDIŸERENTERAS
SñS 4HAINESSOF&IELD-ARSHAL0HIBUNŋS#ULTURAL-ANDATES
SñS 4HEKINGASTHECOREOF4HAINESS
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ไทยวิทยา

LESSON IN THAINESS
๒๔๗๕ ๒๕๐๐ Ÿ
1932 1960s

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1990s 2000s

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ไปฟังเสียงตําน้ําพริกที่ดังไปแปดบ้านสิบบ้าน ไปดูสีสันจัดจ้านของเครื่องปรุงนานาชนิด
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แต่เมื่อเดินทางมาถึงก้นครัวไทย ก็ถูกปรับเปลี่ยนให้เป็น “รสไทย”
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ต้มข่า กับ ต้มยํา ต่างกันอย่างไร? นํ้าพริกลงเรือ กินในเรือจริงหรือ? ผัดพริกขิง ขิงหายไปไหน?

นี่ไม่ใช่ ปาท่องโก๋ ?!? แมลงทอด ก็เป็นอาหารชาววังจริงหรือ? ทําไมเรียก กิน ว่า “ทาน”

ขนมเบื้อง ทําไมมะพร้าวต้องสีแดง ปลากริม กับ ไข่เต่า ของจริงเป็นอย่างไร? ลูกชุบ?


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Mahabalipuram Banteay Srei Temple Prasat Phimai The Prang of Wat Mahathat The Prang of Wat Ratchaburana The Prang of Wat Mahathat in The Prang of The Prang of Wat Sabua in The Prang of Wat Phra Kaeo The Prang of Wat Arun
3OUTH)NDIAN!RT +HMER!RT in Nakhon Ratchasima Province in Lopburi Province in Ayutthaya Province Sukhothai Province Wat Chaiwatthanaram Phetchaburi Province 2ATTHANAKOSIN!RT 2ATTHANAKOSIN!RT
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17THCENTURY
กว่าจะเป็นตัวอักษร ก.ไก่
THE HISTORY OF THE THAI ALPHABET [k]

อักษรพราหมี อินเดีย อักษรปัลลวะ อินเดีย อักษรหลังปัลลวะ อินเดีย อักษรเขมรโบราณ อักษรมอญโบราณ อักษรสุโขทัย อักษรอยุธยาตอนต้น อักษรอยุธยาตอนปลาย อักษรรัตนโกสินทร์ตอนต้น อักษรไทยปัจจุบัน
…¨€}ŽŠŠiÆ—— —˜ …¨€}ŽŠŠiÆ—˜ …¨€}ŽŠŠiÆ—™ …¨€}ŽŠŠiÆ—š …¨€}ŽŠŠiÆ— …¨€}ŽŠŠiÆ—ž …¨€}ŽŠŠiÆ—Ÿ …¨€}ŽŠŠiƘ— …¨€}ŽŠŠiƘš The Thai alphabet today.
Brahmi Script The Pallava alphabet The Post-Pallava alphabet The Old Khmer alphabet The Old Mon alphabet The Sukhothai alphabet Early Ayutthaya Era Late Ayutthaya Era Early Rattanakosin Era
6THñTHCENTURY 7THCENTURY 8THCENTURY 9THCENTURY 12THCENTURY 13THCENTURY 14THCENTURY 16THCENTURY 19THCENTURY

ประดิษฐกรรม มะพร้าวพร้อมดื่ม เสื้อลายดอก


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 Son of Siva.
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Siva Linga
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Goddess Dharani (Phra Mae Thorani)
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Krasue  Earth Goddess.
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Ancestor Spirits «‘|Åp…·”Š›
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 4HE+INGWHOBROUGHTMODERN
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 Protects the country from harm. ƒi‚”
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of the Southern Sea.
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 Soul of a stillborn fetus whose mother did not die.
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 0ROTECTIONAGAINSTHARM

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